Firefly AB

What Firefly AB does

Firefly AB is a Swedish supplier of industrial spark detection, fire prevention, and dust explosion protection systems serving process industries handling combustible materials. Founded in 1973 (as a successor to PAK construction, 1969) and headquartered in Stockholm, Firefly listed on the Nasdaq First North Growth Market in 1997 and now operates subsidiaries in Poland, Italy, and the United States, with a certified distributor and service partner network spanning more than 90 countries. The company's core technology stack centers on patented TrueDetect™ / TrueIR™ infrared spark detectors (FM and VdS certified), Multi-Checkpoint™ detection, water mist and full-cone water suppression systems, the EXIMIO™ distributed control platform with IntuVision™ operator interface, and the more recently introduced Firefly Prediction Solutions (PreSense™ IR trend monitoring, MGD™ multigas detection, TSK temperature monitoring). Vertical-specific branded solutions — PressGuard®, Tissue Solutions®, PlanerGuard™, SanderGuard™, ShredderGuard™, ConveyorGuard™, ElevatorGuard™, IR-Guard™, OvenGuard™, and BakeScan™ — address ten distinct industries including woodworking, wood panel, tissue, pulp and paper, recycling, ports, hygiene, food, power generation, and bioenergy. Firefly's Quick Suppression System (launched 2017) was the world's first third-party approved system of its kind, tested by DFL (ISO/IEC 17025) and verified by DNV.

The company monetizes primarily through one-time capital sales of customized fire protection systems tailored to specific customer process lines (machines, filters, silos, conveyors, ducts), supplemented by recurring service and preventive maintenance (recommended on a six-month cadence by Firefly licensed service engineers), OEM spare parts sales, and repair services. Pricing is bespoke and quote-based rather than published. Distribution is executed through a direct regional enterprise sales organization (three regional Commercial Operations managers covering Nordics/France/Benelux/Africa/Baltics/Middle East/Asia/USA & Canada; CEE/Italy/Greece; and Latin America/Iberia/DACH/UK & Ireland) alongside named country sales managers and certified service partners. Customer logos include Stora Enso, Andritz, Essity, Veolia, Cérélia, Grigeo, Polarbröd, Familia, and Lagge-in-Daio, with an installed base of more than 100,000 detectors globally. Recent strategic emphasis is on shifting from reactive suppression toward predictive fire safety through the 2026 Prediction Solutions launch, expanding large-area suppression via the Automated Water Cannon, and growing aftermarket and service revenue.

Name

Firefly AB

Legal name

Firefly AB

Website

https://firefly.se

Company type

Public

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Firefly AB is a Swedish supplier of spark detection, fire prevention, and dust explosion protection systems serving process industries (woodworking, tissue, pulp & paper, recycling, food, power generation) across 90+ countries, using patented infrared detection, water mist suppression, and the EXIMIO™ control platform.

Ownership category

akta.pro rank

Product category

Industrial Fire Protection Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood) (IMAIAJAE)

akta.pro secondary industries

Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Fire Protection & Life Safety Systems (Firewater, Suppression, Detection, Alarm) (EUAEAFAG)

Keywords

• Industrial fire protection
• Spark detection systems
• Dust explosion protection
• Water mist suppression
• Infrared flame detection

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fire Protection Systems (Capital Sale): Firefly sells customized fire prevention and protection systems consisting of detectors, extinguishing equipment, and control units. Systems are tailored to specific industrial applications (machines, filters, silos, process lines). Revenue is generated through system sales, installation, and commissioning.
2. Service, Maintenance & Spare Parts: Firefly provides ongoing service and maintenance, including preventive maintenance visits (recommended every six months), critical spare parts packages, customer training, and support tickets. Full service by Firefly licensed service engineers is recommended every six months. Remote support available via system connectivity. Spare parts sold as original parts or repair services.
3. Aftermarket & Spare Parts: Firefly sells original spare parts optimized for usability and performance, along with repair services for returned equipment. Evaluation fees apply for non-warranty returns (500–2,500 SEK depending on product category).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Firefly AB designs, manufactures, and sells industrial fire prevention and protection systems for process industries. Its offering combines infrared spark detection (TrueDetect/TrueIR), flame detection, water mist and water spray suppression, automated water cannons, passive explosion protection (vent panels and barriers), and the EXIMIO distributed control platform. Systems are tailored to specific applications and industries and delivered with installation, commissioning, preventive maintenance, and spare parts support.

Differentiator

Problem solved

Functional benefit

Brands

• EXIMIO: Distributed control system providing overview of all Firefly system components - spark detectors, flame detectors, gas detectors, temperature sensors with user-friendly IntuVision operator interface.
• TrueDetect
• TrueIR
• IntuVision
• PreSense
• MGD (Multi Gas Detector)
• TSK
• WebScan
• PlanerGuard
• SanderGuard
• PressGuard
• ShredderGuard
• ConveyorGuard
• ElevatorGuard
• Tissue Solutions
• BakeScan
• OvenGuard
• IR-Guard
• Mill Room Protection
• Spark Alert

Products and services

• Spark Detection System FM and VdS approved infrared-based spark detection system for industrial processes, using patented TrueDetect/TrueIR detectors insensitive to daylight that identify hot particles at or near minimum ignition temperatures before fires can start.
• Quick Suppression System Low-pressure water mist suppression system with complete response time of 1-3 seconds, combining high-performance flame detectors with efficient water mist suppression for industrial machinery and process lines.
• Firefly Automated Water Cannon Fully automatic, robotic fire detection and suppression system for large open areas such as recycling facilities, waste bunkers, and large industrial buildings, available in DN50 and DN80 configurations with suppression initiation in 10-15 seconds.
• EXIMIO Control Platform Distributed control system providing an overview of all Firefly system components (spark detectors, flame detectors, gas detectors, temperature sensors) with the IntuVision operator interface, controllable remotely from a desktop or overriding control system.
• Firefly Prediction Solutions Condition-monitoring system using AI-based algorithms on sensor data from IR, multigas, temperature, and vibration sensors to identify process conditions that generate ignition sources before sparks or fires develop. Includes Firefly PreSense (IR Trend Monitoring), Firefly MGD (Multigas Monitoring), Firefly TSK (Temperature Monitoring), and Firefly IR Camera Monitoring.
• Explosion Protection Products Passive explosion protection products including vent panels (dimensioned for vessels, opening at low pressure to release pressure without flame propagation) and explosion barriers for mitigating damage from dust explosions in enclosed volumes.
• Firefly Tissue Solutions Comprehensive fire prevention and protection solutions for tissue manufacturing, covering top of Yankee Hood, duct protection, doctor blade areas, reel-up areas, and storage areas, including WebScan for detecting dangerous ignition sources on tissue webs.
• Woodworking Industry Solutions (PlanerGuard, SanderGuard) Tailored fire prevention and protection systems for woodworking machinery including PlanerGuard for open planers using flame detectors and non-invasive water mist suppression, and SanderGuard for sanding machines using quick flame detection and water mist suppression.
• PressGuard Quick suppression system for wood panel presses using flame detection and water mist suppression with minimal water usage, designed for MDF, OSB, and particle board manufacturing.
• ShredderGuard Quick suppression system designed for shredder environments, integrating flame detection, TrueIR detection, full-cone water spray extinguishing, and water mist suppression to address fire risks including those from lithium-ion batteries in waste streams.
• ConveyorGuard and ElevatorGuard ConveyorGuard for belt conveyors that automatically detects and suppresses fires at early stages, and ElevatorGuard for bucket elevators using FM-approved True-IR hot particle detectors and full cone water extinguishing nozzles at inlet and outlet.
• BakeScan and OvenGuard BakeScan detects overheated or burning products on transport belts at oven exits, and OvenGuard provides early detection and suppression for fires inside ovens, at oven outlets, and in extraction ducts, with full automatic high-speed detection and water mist suppression.
• IR-Guard Quick suppression system for paper mills and filters using IR-radiation detection of sparks and hot particles, with extinguishing via water spray, CO2 isolation, or water mist suppression.
• Service, Maintenance and Spare Parts Ongoing service and maintenance offering for installed Firefly systems, including preventive maintenance visits every six months by Firefly licensed service engineers, spare parts, repair services, customer training, and remote support via system connectivity.

Quantifiable outcome

• 75% of accumulated financial losses in the wood processing and furniture manufacturing industry are due to fires and explosions (10-year study by Risk Logic)
• +7 more outcomes

Named customers7 records

Segments11 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature21 records

Partnerships

Three partnerships are on record, tiered core.

• DFL (Test Facility)coreOthers · 1 January 2017Firefly's Quick Suppression System was tested by DFL, an ISO/IEC 17025 certified test facility. DFL conducted third-party fire testing of the system using test protocol DFL TM170307-1261, and the results were verified by DNV. This was the world's first third-party approval for a quick suppression system.
• VdS Schadenverhütung GmbHcoreOthers · 1 January 1999Firefly received VdS approval for its Spark Extinguishing System in 1999. VdS is a German certification body for fire protection and security products, recognized across Europe and globally. VdS approval complements FM approval for Firefly's market access in European and international markets.
• Factory Mutual (FM)coreOthers · 1 January 1982Firefly received FM approval for its Spark and Glowing Ember Extinguishing System in 1982. FM approval is a key market certification for industrial fire protection equipment in North America and globally, signifying the product meets FM Global's rigorous testing standards for fire protection.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Marioff (Carrier): Developer of HI-FOG water mist fire suppression systems, now part of Carrier. Directly comparable to Firefly's water mist–based quick suppression offering for industrial and process-industry applications, with overlapping customer verticals.
• Fike Corporation: US-based manufacturer of explosion protection (rupture discs, flameless venting, isolation) and industrial fire suppression systems. Overlaps directly with Firefly's explosion protection and special hazard suppression portfolio across process industries.
• Wagner Group (Minimax Viking): German fire detection and suppression specialist focused on industrial and tunnel applications, including oxygen reduction systems. Overlaps with Firefly in industrial process protection and high-risk open-area detection/suppression.
• Minimax (Viking Group): German industrial and special hazard fire protection specialist offering detection and suppression systems for process industries. Comparable product scope (detection plus special hazard suppression) and shared customer base in industrial fire safety.
• GreCon (Fagus-GreCon): German specialist in spark detection, dust explosion protection, and fire prevention systems for the wood, paper, and food industries. Closest head-to-head competitor to Firefly across core verticals, with comparable IR-detection product lines and similar end-customer profile.

Emerging players

• Firetrace International: Specialty manufacturer of automatic fire suppression systems using linear and tubing detection for equipment enclosures and small industrial assets. Adjacent to Firefly's quick suppression offering, focused on smaller-scale and localized industrial risks.
• Janus Fire Systems (Amerex): US-based supplier of clean agent and special hazard fire suppression systems for industrial and commercial applications. Comparable on special hazard suppression technology and overlap in industrial customer segments, though narrower in spark detection.

Broad incumbents

• Siemens (Smart Infrastructure / Fire Safety): Global broadline fire safety and building automation incumbent offering detection panels, suppression control, and integrated building management. Competes indirectly via integrator channels and adjacent automation platforms, with deeper R&D and balance-sheet resources.
• Bosch Building Technologies (Fire Safety): Broad fire detection and voice alarm systems provider with growing industrial safety offerings. Comparable on detection hardware and integrated control platforms but lacks Firefly's depth in process-industry-specific spark/explosion protection.
• Honeywell Building Technologies (Notifier / Gamewell): Large fire alarm and life safety incumbent with industrial and commercial portfolios. Overlaps with Firefly in detection technology and integrated safety platforms, competing as part of a much broader portfolio rather than as a process-industry specialist.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@FireflySystems
• LinkedInlinkedin.com/company/firefly-ab
• Instagraminstagram.com/firefly_sweden

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firefly AB