Story Cannabis

Name

Story Cannabis

Legal name

Story Companies LLC

Website

https://storycannabis.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Cannabis Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)

akta.pro secondary industries

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG), Medical Cannabis Dispensaries (CRANAFAB), Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC), Cannabis Accessories & Ancillary Product Delivery (Vapes, Papers, Devices) (CRANAGAJ)

Keywords

• Cannabis retail dispensary
• Multi-state cannabis operator
• Cannabis products sales
• Recreational marijuana dispensary
• Medical cannabis dispensary

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices29 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Cannabis Sales: Direct-to-consumer sales of cannabis products including flower, concentrates, edibles, vaporizers, tinctures, topicals, and accessories through company-owned dispensary locations and online ordering with in-store pickup. Transaction-based revenue model with no subscription requirement for purchase.
2. Loyalty Program: Story Cannabis Club rewards program where customers earn points for every dollar spent, redeemable for cashback and exclusive offers. Drives customer retention and repeat purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Story Cannabis operates a vertically-integrated multi-state cannabis dispensary retail business selling cannabis flower, pre-rolls, vaporizers, edibles, concentrates, tinctures, topicals, CBD products, accessories, and seeds through 30+ company-owned dispensaries in Arizona, Maryland, Ohio, and Louisiana. The company supplements its brick-and-mortar retail with an e-commerce online ordering platform supporting pickup, curbside, and drive-thru, plus a points-based loyalty program (Story Cannabis Club) and proprietary house brands (Fade Co., Just Flower, Just Vape, Dialed In Gummies).

Product overview

Story Cannabis is a multi-state cannabis dispensary retailer operating across Arizona, Maryland, Ohio, and Louisiana. The company offers a vertically-integrated retail experience through its network of dispensaries and an e-commerce platform. Their product portfolio centers on four house brands (Fade Co., Just Flower, Just Vape, and Dialed In Gummies) complemented by a wide selection of third-party branded products across categories including Flower, Vaporizers, Edibles, Pre-Rolls, Concentrates, Tinctures, Topicals, CBD, Accessories, and Seeds. The company enhances customer engagement through its Story Cannabis Club loyalty program and Virtual Budtender consultation service. The company rebranded from Oasis Cannabis and Nature's Medicine in 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Fade Co. Cannabis brand featuring concentrates, flower, and infused pre-rolls with premium quality products.
• Just Flower
• Just Vape
• Dialed In Gummies

Products and services

• Fade Co. Story Cannabis's flagship proprietary house brand offering premium cannabis flower, pre-rolls, and concentrates, marketed as 'Big Buds Come Standard' with 7g product offerings exclusive to Story Cannabis dispensaries.
• Just Flower Proprietary house brand specializing in premium cannabis flower products, including pre-ground and packaged bud options.
• Just Vape Proprietary house brand offering vaporizer products including live resin cartridges and disposable vape devices.
• Dialed In Gummies Proprietary house brand offering cannabis-infused gummy edible products.
• Story Cannabis Club (Loyalty Program) Rewards program where cannabis retail customers earn points for every dollar spent, redeemable for cashback, with exclusive offers, bonus point days, early access to new product drops, and event invitations.
• Flower Whole cannabis flower products in various strains and THC potency levels, sold in weights from 1/8oz to a full ounce at Story Cannabis dispensaries.
• Vaporizers Cannabis vape products including cartridges, distillate disposables, pods, and live rosin options.
• Edibles Cannabis-infused food and beverage products including gummies, chocolates, baked goods, drinks, and hard candy.
• Pre-Rolls Pre-rolled cannabis cigarettes available as single units, infused varieties, and multi-pack options.
• Concentrates Cannabis extracts including live resin, rosin, badder, crumble, diamonds, sugar, shatter, and budder.
• Tinctures Liquid cannabis products for oral consumption, including ratio products and unflavored options.
• Topicals Cannabis-infused topical products including balms, lotions, and transdermal patches for localized relief.
• CBD Products Cannabidiol-based products offering non-intoxicating wellness benefits.
• Accessories Cannabis accessories including glassware, batteries, rolling supplies, devices, dab tools, and grinders.
• Seeds Cannabis seeds offered for cultivation purposes.

Quantifiable outcome

• 30+ dispensary locations across multiple states
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Fade Co.coreChannel Partner/ Reseller/ DistributorStory Cannabis features Fade Co. as a proprietary house brand, offering premium cannabis products including flower, concentrates, and infused products. Fade Co. products are exclusive to Story Cannabis locations and include 7g bud packs and live resin offerings.
• Just Flower / Just VapeminorChannel Partner/ Reseller/ DistributorJust Flower and Just Vape are brands featured in Story Cannabis dispensaries, offering flower and vape products as part of the curated brand selection.
• Dialed In GummiesminorChannel Partner/ Reseller/ DistributorDialed In Gummies are featured as a premium edibles brand in Story Cannabis locations, offering live resin gummies and other infused edible products.
• Delta MedMarminorStrategic or Co-development PartnerDelta MedMar joined the Story Cannabis family through acquisition/partnership, expanding the company's presence and market footprint.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Curaleaf Holdings: Curaleaf is one of the largest publicly-traded US multi-state cannabis operators with dispensaries, cultivation, and processing across numerous states. Directly comparable to Story Cannabis in business model (vertical MSO with dispensary-led retail) but at significantly greater scale and with public market capital access.
• Green Thumb Industries (GTI): GTI operates Rise Dispensaries across multiple states with vertical integration. Comparable to Story Cannabis in multi-state retail and house brand strategy (Rythm, Beboe, Dogwalkers), but with broader geographic reach and a larger capital base.
• Cresco Labs: Cresco Labs operates Sunnyside dispensaries across multiple states with vertical integration and proprietary brands like High Supply and Good News. Comparable to Story Cannabis as a vertically-integrated MSO with branded retail, though at materially larger scale.
• Trulieve Cannabis: Trulieve is a large publicly-traded MSO with dispensary retail across numerous states, particularly strong in Florida. Comparable to Story Cannabis in vertical integration and multi-state retail, though with very different state mix and significantly larger scale.
• Verano Holdings: Verano operates Zen Leaf and MUV dispensaries across multiple states with vertical integration. Comparable to Story Cannabis as a multi-state cannabis retailer with proprietary brands, though at larger scale and with public market access.

Direct peers

• Ascend Wellness Holdings: Ascend Wellness is a mid-sized vertically-integrated MSO with dispensaries in Illinois, Michigan, Ohio, Massachusetts, and New Jersey. Comparable to Story Cannabis in scale tier and footprint, with overlap in Ohio retail markets.
• Ayr Wellness: Ayr Wellness operates Levia, Sira, and Ayr dispensaries across multiple states with vertical integration. Comparable to Story Cannabis in business model and scale tier, with similar focus on retail-led multi-state expansion.
• Jushi Holdings: Jushi Holdings operates Beyond Hello dispensaries in Pennsylvania, Virginia, Illinois, Massachusetts, Ohio, and Nevada. Directly comparable to Story Cannabis in vertical MSO retail model, with active operations in Ohio where Story also competes.
• Cookies: Cookies is a cannabis lifestyle brand and dispensary operator founded by Berner with retail locations in multiple states. Comparable to Story Cannabis in branded dispensary retail, though Cookies leans more heavily on lifestyle and apparel merchandise alongside core cannabis products.

Emerging players

• 4Front Ventures: 4Front Ventures operates Mission and Island cannabis dispensaries in multiple states with vertical integration. Comparable to Story Cannabis as a mid-sized MSO with multi-state retail, though at smaller scale and with a different state footprint.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/storyofmaryland
• LinkedInlinkedin.com/company/story-cannabis
• Instagraminstagram.com/storyofarizona

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Story Cannabis