716 Realty Group
716 Realty Group is a privately held, founder-led real estate brokerage headquartered in Buffalo, NY, serving residential and commercial buyers, sellers, and investors across Western New York and the Finger Lakes, with added financing and short-term rental management services.
- Company typePrivate
- Founded2017
- HeadquartersBuffalo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 716 Realty Group does
716 Realty Group (legally 716 Realty Group WNY) is a privately held, founder-led residential and commercial real estate brokerage headquartered at 1382 Hertel Avenue, Buffalo, NY. Founded by Gregory Straus and operating since at least 2017, the firm serves home buyers, sellers, and investors across Western New York — including Erie, Niagara, and surrounding counties such as Amherst, Clarence, Grand Island, Hamburg, North Tonawanda, Orchard Park, and Tonawanda — and has extended into the Finger Lakes Region and Ellicottville. Its core offering spans traditional brokerage (buyer and seller representation), in-house financing, and, since the November 2022 acquisition and rebrand of Local Enterprises WNY into 716 Vacation Rentals LLC, short-term and seasonal rental property management.
The business runs on a standard brokerage technology stack: a public website with map and gallery IDX search pulling listings from the MLS (NYSAMLS), lead-capture landing pages (home valuation, cash offer, seller guide), and BoomTown CRM for agent workflows and consumer privacy/compliance handling. Distribution is direct agent-to-client supplemented by content marketing (community guides, blog, video) and social sharing on Pinterest, Facebook, and similar channels. There is no proprietary technology, app, or API surface; all listed properties and tools are delivered through the website and third-party platforms.
716 Realty Group generates revenue primarily through real estate commissions on transactions, with commission rates not publicly disclosed. The pricing surface is the per-listing property market itself, with active MLS listings ranging roughly from $19,999 to $3,999,000. Revenue is complemented by ancillary fees from financing referrals and vacation rental management. The firm has no disclosed outside funding, operates as a small team (11-50 employees), and has pursued a modest roll-up strategy, acquiring Black Willow Real Estate in January 2022 and Local Enterprises WNY in November 2022 to broaden agent capacity and enter the short-term rental vertical.
716 Realty Group firmographics
Firmographics- Name
- 716 Realty Group
- Legal name
- 716 Realty Group WNY
- Website
- https://716realtygroup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 716 Realty Group is a privately held, founder-led real estate brokerage headquartered in Buffalo, NY, serving residential and commercial buyers, sellers, and investors across Western New York and the Finger Lakes, with added financing and short-term rental management services.
- Ownership category
- akta.pro rank
716 Realty Group industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Full-Service Vacation Rental Property Management (BPAJAIAA)
Keywords
Where 716 Realty Group is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
716 Realty Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Real Estate Commissions: The company generates revenue through real estate commissions, typically a percentage of the property sale price, charged to buyers and sellers in Western New York real estate transactions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
716 Realty Group product offering
Product offeringCore offering
716 Realty Group WNY is a full-service Western New York real estate brokerage that helps clients buy, sell, and finance residential and commercial properties across Erie, Niagara, and surrounding counties. Through its wholly owned subsidiary 716 Vacation Rentals LLC, the company also provides short-term and seasonal rental property management in the Buffalo and Ellicottville markets. Licensed agents guide clients through every step of the transaction using a BoomTown-powered website with IDX property search, mortgage calculators, and home valuation tools.
Product overview
716 Realty Group WNY operates as a full-service real estate brokerage with a primary focus on residential and commercial property transactions in the Western New York region. The company offers property search tools (map and gallery views), mortgage calculators, financing services, and community guides. In November 2022, the company expanded into the short-term rental market through the acquisition and rebrand of Local Enterprises WNY to 716 Vacation Rentals LLC, targeting the vacation rental segment in Buffalo and Ellicottville.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage
Companies that use 716 Realty Group
Customer profileSegments2 records
Ideal customer profiles3 records
716 Realty Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
716 Realty Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Enterprises WNY (acquired and rebranded as 716 Vacation Rentals LLC)coreAcquired Buffalo-based property management firm Local Enterprises WNY to support expansion into short-term and seasonal rental markets around Buffalo and Ellicottville, New York. The acquired company was rebranded as 716 Vacation Rentals LLC, enabling the parent company to diversify into the vacation rental management sector.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
716 Realty Group competitors and assessment
Company assessmentDirect peers
- Vacasa: Largest full-service vacation rental property manager in North America — the closest direct comparable to 716 Vacation Rentals LLC for full-service short-term rental management in resort markets like Ellicottville.
- MJ Peterson Real Estate: Buffalo-area residential brokerage serving many of the same WNY submarkets (Amherst, Clarence, Williamsville) as 716, with a comparable independent, agent-driven service offering.
- Hunt Real Estate: A long-established residential brokerage headquartered in the Buffalo/Western New York market, directly overlapping 716's core geographic territory and buyer/seller customer base with a similar agent-led model.
Emerging players
- eXp Realty: Cloud-based, agent-centric brokerage model with no physical footprint — relevant comparable to 716's tech-enabled brokerage approach and a competitor for WNY agent recruitment.
- Evolve: Tech-enabled, light-touch vacation rental management company that competes for the same owners of short-term rental properties that 716 Vacation Rentals targets in WNY.
Others
- Zillow: Leading real estate search and listing platform whose IDX/lead-routing product competes with 716's BoomTown/IDX-driven funnel for seller and buyer leads in WNY.
Broad incumbents
- Redfin: Tech-enabled residential brokerage and portal that increasingly competes for WNY consumers via online search and lead-routing — overlapping the consumer-facing portion of 716's business model.
- Berkshire Hathaway HomeServices: National real estate franchise network with established WNY affiliates (e.g., formerly RealtyUSA); competes for WNY listings and sellers with brand-driven marketing at much greater scale.
- Howard Hanna Real Estate Services: Large family-owned brokerage group with significant Western New York operations; competes for the same WNY agents and listings but operates across a much wider multi-state footprint.
- RE/MAX: Globally franchised residential brokerage with strong WNY agent rosters; competes for the same buyer/seller pool with recognized brand recognition but less local specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
716 Realty Group social profiles
Digital presence716 Realty Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
716 Realty Group leadership team
Management profileNumber of profiles
Profiles1 record
716 Realty Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
716 Realty Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
716 Realty Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 716 Realty Group
What does 716 Realty Group do?
716 Realty Group WNY is a full-service Western New York real estate brokerage that helps clients buy, sell, and finance residential and commercial properties across Erie, Niagara, and surrounding counties. Through its wholly owned subsidiary 716 Vacation Rentals LLC, the company also provides short-term and seasonal rental property management in the Buffalo and Ellicottville markets. Licensed agents guide clients through every step of the transaction using a BoomTown-powered website with IDX property search, mortgage calculators, and home valuation tools.
Is 716 Realty Group a public or private company?
716 Realty Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 716 Realty Group founded?
716 Realty Group was founded in 2017. It employs 11 to 50 people.
Where is 716 Realty Group based?
716 Realty Group is headquartered in Buffalo, United States, in the North America region.
How does 716 Realty Group make money?
One revenue line is on record: real Estate Commissions.
Who are 716 Realty Group's main competitors?
Direct peers on record are Vacasa, MJ Peterson Real Estate and Hunt Real Estate. Emerging players are eXp Realty and Evolve. Zillow is listed as an others. Broad incumbents are Redfin, Berkshire Hathaway HomeServices, Howard Hanna Real Estate Services and RE/MAX.
Does 716 Realty Group have an API?
No public API is recorded for 716 Realty Group.
What industry is 716 Realty Group in?
716 Realty Group's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAIAA, Full-Service Vacation Rental Property Management. Its NAICS code is 53121 and its SIC code is 6531.