NP Nutra

Name

NP Nutra

Legal name

Nature's Power Nutraceuticals Corporation

Website

https://npnutra.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Wholesale Nutraceutical Ingredients

NAICS

Farm Product Raw Material Merchant Wholesalers (4245)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Wholesale nutraceutical ingredients
• Botanical extracts supplier
• Bulk raw materials
• Proprietary ingredient blends
• Superfruit powders

Headquarters

HQ city

Gardena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Bulk Ingredients Sales: B2B wholesale supplier of premium nutraceutical ingredients, botanical extracts, superfruits, and proprietary blends. Revenue generated through product-specific minimum order quantities sold to functional food, beverage, dietary supplement, cosmetic, and pet care companies worldwide. Payment terms require prepayment before shipment unless credit terms are extended in writing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

NP Nutra is a wholesale supplier of premium nutraceutical ingredients — including superfruits, supergreens, adaptogens, botanical extracts, coconut-based powders, and proprietary blends — sold in bulk to functional food, beverage, dietary supplement, cosmetic, and pet food manufacturers worldwide. The company operates its own processing (spray-drying, freeze-drying, cold-press, air stream drying, hot air drying, drum dehydration) and validates every step of the supply chain through its proprietary Triple-T Verification® program. Sales are conducted via inquiry-based quoting with product-specific minimum order quantities and prepayment terms.

Differentiator

Problem solved

Functional benefit

Products and services

• AcaiVida Super Acai Juice Powder A premium signature freeze-dried acai juice powder sourced from Amazon palm trees, formulated with reduced oil content for better dispersibility. Designed for superfruit and antioxidant applications in dietary supplements, functional beverages, and clean-label formulations.
• CocoK6 Coconut Water Powder A signature coconut water powder standardized to contain a minimum of 6% potassium, formulated for clean-label hydration and electrolyte-support products in supplement and functional beverage applications.
• CocOganic Plus Freeze-Dried Coconut Water A certified organic freeze-dried coconut water powder designed for organic clean-label formulations across dietary supplements and functional beverages.
• MacaXtra Organic Maca Root A standardized organic maca root powder containing a minimum of 0.8% glucosinolates, designed for adaptogenic, energy, and vitality formulations in dietary supplements.
• MaquiForza Freeze-Dried Organic Maqui Berry A freeze-dried organic Maqui berry powder sourced from Chile with high anthocyanin content, targeted at antioxidant-rich formulations in dietary supplements and functional beverages.
• NutraGrass Wheatgrass Juice Powder A premium wheatgrass juice powder concentrated from freshly harvested organic wheatgrass sprouts, intended for green superfood, alkalizing, and detox-support formulations.
• JabuVital Jabuticaba Juice Powder A jabuticaba juice powder containing jaboticabin, a unique depside compound specific to jabuticaba, designed for antioxidant and superfruit formulations.
• BettaBerries Antioxidant Blend A proprietary blend of phytonutrient-rich berry superfruits including jabuticaba, mangosteen, and strawberry, formulated to maximize antioxidant functionality and simplify clean-label antioxidant product development.
• Berry Essential Antioxidant Blend A proprietary blend of antioxidant-rich organic berries including acerola, amla, aronia, camu camu, cranberry, grape, and sea buckthorn, designed to support clean-label antioxidant claims and simplify formulation.
• Adapt'n Thrive Adaptogen Blend A proprietary adaptogen blend combining ashwagandha, astragalus, cordyceps, goji, lion's mane, maca, panax ginseng, reishi, and siberian ginseng, designed to maximize adaptogenic functionality and simplify stress and vitality formulations.
• Green Balance Alkalizing Blend A synergistic proprietary alkalizing blend of concentrated alkaline superfoods with a PRAL value of -46.437/100g, designed to support alkalizing, pH-balance, and green superfood formulations.
• PlantPWR Protein Blend A proprietary plant-based complete protein powder containing a minimum of 72% protein, designed to simplify clean-label plant-protein formulations for meal replacement and post-workout applications.
• Fruit Fusion Blend A proprietary blend of organic fruits rich in vitamins, minerals, fiber, and antioxidant phytonutrients, designed for clean-label whole-fruit formulations in supplements and beverages.
• Veggie Fusion Blend A proprietary blend of organic vegetables rich in vitamins, minerals, fiber, amino acids, and antioxidant phytonutrients, formulated for clean-label vegetable-based product development.
• CocoHydrate Hydration Blend A premier proprietary hydration blend combining NP Nutra's signature CocoK6 with sea salt, calcium, and magnesium. Features an optimized Sodium:Potassium ratio supporting efficient cellular hydration through the SGLT1 transport mechanism, with fermentation-derived minerals and no anti-caking agents for clean-label applications in functional beverages and hydration supplements.
• NP Nutra Wholesale Nutraceutical Ingredient Catalog The overarching wholesale ingredient catalog spanning more than 130 nutraceutical ingredients organized into 22+ categories (Adaptogens, Algae, Botanical Extracts, Coconut, Mushrooms, Nutra Ayurveda, Nutra Body, Nutra Flow, Nutra Keto, Nutra Organics, Nutra Pet, Nutra Protein, Nutra Pura, Nutra Raw, Spices, Superfood Crisps, Superfruits, Supergreens, Vegetables, Vitamin C, Weight Management, Additive-Free). Sold in bulk with product-specific minimum order quantities to formulators worldwide.

Quantifiable outcome

• PRAL value of -46.437/100g for Green Balance Alkalizing Blend, demonstrating strong alkalizing effect on body fluids

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Monterey Bay Herb Co.coreStrategic or Co-development Partner · 4 March 2026Monterey Bay Herb Co. (MBHC) acquired NP Nutra on March 4, 2026. The acquisition significantly expands MBHC's capabilities in nutraceuticals, adding a broad range of specialty and extract-based SKUs and deepening sourcing expertise across high-growth categories including superfruits, supergreens, and proprietary blends. NP Nutra continues operating from its Carson, California facility with no expected service disruption. The combined company offers more than 1,000 products serving customers across nutraceuticals, food and beverage, health and beauty, and pet nutrition.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ADM Nutrition: Global agricultural processor and ingredient supplier with extensive nutrition and flavor portfolios serving food, beverage, and supplement manufacturers. Touches NP Nutra's space at the commodity/bulk end of plant-based ingredients but with vastly greater resources and breadth.
• Givaudan (Naturex): Givaudan acquired Naturex to build a natural ingredients platform serving food, beverage, and nutrition customers. Naturex's botanical extract portfolio directly competes with NP Nutra's superfruit and botanical lines but at much greater scale and with broader flavor/fragrance integration.
• Kemin Industries: Large diversified ingredient manufacturer serving food, beverage, dietary supplement, animal nutrition, and personal care markets. Overlaps with NP Nutra in functional botanical ingredients but operates across far broader ingredient categories and geographies with much larger scale.
• Glanbia Nutritionals: Major ingredient supplier offering proteins, prebiotics, botanical extracts, and functional blends to nutraceutical and food manufacturers. Comparable customer base but vastly larger scale, broader portfolio, and contract manufacturing capabilities beyond NP Nutra's scope.

Direct peers

• Stauber Performance Ingredients: US-based distributor of bulk specialty ingredients and nutraceutical raw materials to dietary supplement, food, beverage, and personal care manufacturers. Highly comparable B2B wholesale model with similar customer segments and minimum order quantity structure.
• AIDP Inc. Specialty ingredient supplier focused on nutraceutical, functional food, and beverage applications, offering branded proprietary ingredient systems. Overlaps with NP Nutra in custom blends and clean-label botanical positioning for supplement and beverage formulators.
• Sabinsa: Vertically integrated supplier of standardized botanical extracts, nutraceutical ingredients, and proprietary branded ingredients (e.g., branded curcumin, ashwagandha). Highly comparable in targeting supplement and functional beverage formulators with proprietary trademarked ingredients.
• Martin Bauer Group: Global supplier of botanical extracts, tea, and herbal raw materials to food, beverage, and nutraceutical industries. Comparable vertical integration from plant sourcing through standardized extract production, and serves overlapping enterprise B2B customers.
• Monterey Bay Herb Co. NP Nutra's parent company and closest peer — wholesale supplier of bulk herbs, botanicals, teas, spices, and specialty plant-based ingredients to nutraceutical, food, beverage, and pet nutrition formulators. Direct overlap in product categories and customer base; the two entities now share ownership and cross-sell.
• Nexira: French-headquartered specialist in botanical extracts and natural ingredients for nutrition and health applications, including acai, superfruits, and plant-based actives. Comparable in botanical sourcing depth and proprietary branded ingredient offerings for global B2B buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NPNutra
• Facebookfacebook.com/npnutra
• LinkedInlinkedin.com/company/np-nutra

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NP Nutra