What SMARTSTREAM TV does

SMARTSTREAM.TV GmbH is a Munich-based digital video advertising marketer (Vermarkter) founded in 2012 and operating as a wholly-owned subsidiary of ProSiebenSat.1 Media SE. The company sells upper-funnel video advertising placements across a multiscreen portfolio spanning desktop, mobile, tablet, SmartTV, and Connected TV devices, primarily through direct booking relationships with media agencies and brand advertisers in the DACH region (Germany, Austria, Switzerland), with a secondary programmatic channel via SSP/DSP integrations. Its offering is organized into three product groups — Branding formats (Video Ad, Bumper Ad, Video Plus, Vertical Ad, Connected TV, Fullview Ad), Engagement formats (Flow Ad, Cube Ad, Parallax Ad, Conversational Ad), and Reach (Smart Video Reach) — plus Research, Creative Service (Spot Optimizer), and a Creative Portfolio showcase with 100+ production examples.

The underlying technology consists of proprietary ad-player and placement logic rather than a public API or SDK; the Fullview Ad exemplifies the architecture by auto-pausing playback when less than 50% of the ad area is in the viewport, supporting the company’s claimed up to 50% view-through rate. An internal Data Management Platform supports audience segmentation and targeting, with a data partnership with Payback providing aggregated sociodemographic inputs for look-alike modeling. The company is registered under the IAB Europe Consent Transparency Framework (Vendor-ID 134) and processes data under joint-controller GDPR arrangements with select partners.

Revenue is generated through CPM/TKP (cost per mille) pricing on standard video impressions and CPV (cost per view) pricing on engagement formats such as Conversational Ad and Video Plus, executed under multi-year contracts. Go-to-market is sales-led via a regional account-management structure (VP Sales in Munich covering Germany; Country Managers in Vienna and Zurich for Austria and Switzerland; a Director Media Buying in Munich handling publisher relationships). The company states it serves more than 150 advertisers and works with all major DACH media agencies and media networks, with disclosed customer case studies spanning media and entertainment (Seven.One Entertainment Group), pharma (Doetsch Grether), cinema (Cineplexx), consumer appliances (Liebherr-Hausgeräte), tourism (Lechtal Tourismus), and outdoor retail (Globetrotter).

Name

SMARTSTREAM TV

Legal name

SMARTSTREAM.TV GmbH

Website

https://smartstream.tv

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

SMARTSTREAM.TV is a Munich-based digital video advertising marketer and subsidiary of ProSiebenSat.1 Media SE that sells upper-funnel multiscreen video ad placements across DACH, serving 150+ advertisers and major media agencies with proprietary formats including Fullview, Cube, and Conversational Ads.

Ownership category

akta.pro rank

Product category

Digital Video Advertising Services

NAICS

Advertising Agencies (54181), Media Representatives (541840), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industries

Video/CTV/OTT Media Buying (MPAAABAE), FAST Linear Streaming Channels (Ad-Supported) (MPABAHAD)

Keywords

• Video advertising solutions
• Digital ad marketing
• Multiscreen advertising
• Upper funnel advertising
• Programmatic video ads

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Video Advertising: SMARTSTREAM TV generates revenue through selling video advertising placements across its multiscreen portfolio. The company acts as a video marketer (Vermarkter) brokering advertising space to agencies and advertisers. Pricing is typically based on CPM/TKP (cost per mille) or CPV (cost per view) models depending on the ad format. The company works with publishers who offer advertising space and DSPs for automated media buying.
2. Ad Delivery Services: Revenue is generated through Ad Delivery services that deliver targeted video advertising to users across devices. The company processes data to select and deliver personalized ads, measure advertising performance, and provide market research insights.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SMARTSTREAM TV sells multiscreen video advertising placements and proprietary ad formats (Fullview Ad, Cube Ad, Conversational Ad, Video Plus, Flow Ad, Connected TV, Vertical Ad, etc.) to advertising agencies and brand advertisers across the DACH region. The company acts as a video marketer (Vermarkter), packaging publisher inventory across desktop, mobile, tablet, SmartTV, and CTV into Upper Funnel Advertising campaigns sold via direct booking and programmatic channels, with bundled Research and Creative Services for campaign measurement and creative optimization.

Product overview

SMARTSTREAM.TV GmbH is a digital video advertising marketer based in Munich, Germany, founded in 2012 and part of ProSiebenSat.1 Media SE. The company offers a unified platform of Upper Funnel Advertising solutions organized into three main product categories: Branding (Video Ad, Bumper Ad, Video Plus, Vertical Ad, Connected TV, Fullview Ad), Engagement (Flow Ad, Cube Ad, Parallax Ad, Conversational Ad), and Reach (Smart Video Reach). Additionally, the company provides Research and Creative Services (Spot Optimizer) for campaign optimization. The product portfolio spans multiscreen video advertising across mobile, desktop, and connected TV, with innovative InArticle formats that integrate within editorial content while maintaining user experience. The offering is characterized by its emphasis on viewability guarantees, engagement-focused interactive formats, and the combination of InStream and InArticle inventory for comprehensive reach optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Ad The classic branding video ad format delivered across a quality-checked multiscreen portfolio (desktop, mobile, tablet, SmartTV, CTV). Aimed at brand advertisers and agencies seeking reach for awareness objectives.
• Bumper Ad Short, concise video ad format with up to 10 seconds of spot duration for quick brand messaging. Sold as part of the branding portfolio to advertisers seeking brief, high-impact exposures.
• Video Plus Video ad format with integrated engagement component offering up to 15 seconds of additional advertising time on top of the base video, including interactive Sidecards and Endcards.
• Vertical Ad Fullscreen video ad designed for mobile devices in vertical/portrait orientation usage, optimized for hand-held viewing experiences.
• Connected TV Video advertising format for large TV screens, placed within a reach-strong Connected TV (CTV) inventory portfolio. Targeted at advertisers seeking household TV-screen reach via digital channels.
• Fullview Ad Innovative InArticle video ad format with guaranteed viewability: auto-plays only when at least 50% of the ad area is visible in the viewport and pauses when scrolled out. Achieves above-average view-through rates up to 50%.
• Flow Ad Engagement-oriented ad format with animation that follows user scroll movement, creating attention-grabbing interactive experiences within editorial content.
• Cube Ad Interactive cube-format ad with 4 distinct sides for messaging, controlled by user scroll movement on smartphones. Generates high attention and dwell time (e.g., 9.4s average dwell and 2.14% click rate in the Cineplexx case).
• Parallax Ad Engagement ad format offering maximum creative design space for brand messaging within editorial content.
• Conversational Ad Interactive ad format with integrated chat function that engages target audiences through question-and-answer interactions and collects user insights. Mobile-only distribution. Reported to increase dwell time by 20% and achieve ~6% engagement rates.
• Smart Video Reach Incremental reach solution combining InStream and InArticle placements to reach InStream non-viewers and low-viewers through targeted InArticle portfolio inventory.
• Research Campaign measurement and analytics service providing comprehensive insights for better campaign performance, including Brand Lift Studies.
• Creative Service (Spot Optimizer) Creative services team that analyzes and optimizes advertising spots and materials for digital deployment, or creates new advertising materials.

Quantifiable outcome

• Fullview Ad achieves up to 50% view-through rate (VTR)
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• ProSiebenSat.1 Media SEcoreStrategic or Co-development PartnerSMARTSTREAM TV is a group company affiliated with ProSiebenSat.1 Media SE. The company markets advertising spaces and ad formats of various website operators and mobile application operators (Publishers), including those where ProSiebenSat.1 Media SE or affiliated group companies are the operators. SMARTSTREAM TV conducts marketing in its own name.
• Publishers (Digital Content Providers)coreChannel Partner/ Reseller/ DistributorDigital content providers offering free advertising space on their websites or mobile applications for sale through Smartstream. This includes news sites, lifestyle blogs, gaming apps, and ProSiebenSat.1 group properties. Publishers benefit from monetization of their content while Smartstream provides quality video advertising inventory.
• Demand Side Platforms (DSPs)coreTechnology or IntegrationPlatforms that enable automated purchasing of digital advertising space. Smartstream works with DSPs as part of its video advertising space marketing to enable advertisers to bid on and purchase ad inventory in real-time.
• Supply Side Platforms (SSPs)coreTechnology or IntegrationPlatforms that enable publishers to automate the marketing of their available advertising space. Smartstream integrates with SSPs to facilitate efficient sell-side transactions for publisher inventory.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ströer Digital Media: German-headquartered digital media and video advertising marketer operating a direct sales house across DACH, brokering digital video and out-of-video inventory to agencies and advertisers. Direct competitor to SMARTSTREAM as a German Vermarkter for video advertising.
• Adform: European DSP/SSP with deep DACH presence offering programmatic video and CTV buying capabilities to agencies and advertisers. Overlaps with SMARTSTREAM's direct and programmatic video trading offerings in DACH.
• YOC (YOC AG): Berlin-based digital advertising company specializing in high-impact mobile and video formats sold on a direct basis to advertisers. Comparable as a European specialist video Vermarkter with proprietary ad formats.
• Magnite (formerly SpotX + Rubicon Project): Independent SSP specializing in CTV and video header bidding, with significant EMEA inventory. Direct competitor for CTV and video programmatic monetization in the DACH market.
• smartclip (part of AudienceProject): European video advertising platform (now under AudienceProject) with historically strong DACH and CTV footprint. Direct competitor in DACH video/CTV ad serving and audience measurement.
• IPONWEB: Global adtech provider of programmatic video/CTV infrastructure (BidSwitch, Mediaring) used by media buyers and sellers. Comparable to SMARTSTREAM's programmatic SSP/DSP integrations and CTV monetization stack for DACH publishers.

Broad incumbents

• The Trade Desk: Global demand-side platform with growing DACH presence and CTV/online video focus. Competes for the same agency and brand advertiser budgets for programmatic video buying in DACH.
• FreeWheel (Comcast): Premium video ad management platform for broadcasters and publishers, owned by Comcast. Comparable to SMARTSTREAM's Vermarkter model for linear-grade video inventory and audience monetization.

Others

• ProSiebenSat.1 (7ventures / SevenOne Media): Parent group of SMARTSTREAM.TV GmbH. While not a peer in the competitive sense, it provides the publisher inventory, advertiser access, and brand that SMARTSTREAM monetizes, and is the structural anchor for comparable DACH video advertising scale.

Emerging players

• Publica (now part of JWP): CTV ad server and monetization platform serving broadcasters and publishers worldwide. Comparable to SMARTSTREAM's Connected TV product line and brand-aware server-side ad insertion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMARTSTREAM TV