Threshold Enterprises

What Threshold Enterprises does

Threshold Enterprises is a privately held wholesale distributor founded in 1978 and headquartered at 23 Janis Way in Scotts Valley, California, with a secondary location in Winchester, Virginia. The company distributes dietary supplements and health care products exclusively on a business-to-business basis to two named customer segments: natural foods industry retailers and health care professionals. It does not sell directly to consumers, and all orders are routed through dedicated sales representatives by phone, fax, or an online account portal.

The company is the parent entity of two wholly owned registered supplement brands, Source Naturals and Planetary Herbals, which it manufactures and distributes alongside other fine natural and specialty products. Its product surface is supported by a self-serve marketing infrastructure that includes downloadable bottle shots, a UPC/SKU reference spreadsheet, a media kit, and a structured document center for retailer and vendor forms. Operations are domestic-only (United States) with no disclosed technology platform beyond the order and account portal.

Threshold's revenue model is wholesale transaction-based, monetizing through sales to authorized resellers who must complete a credit application and new account packet before purchasing. Go-to-market is sales-led and account-based, supplemented by trade show presence (INFRA, MAHO) and downloadable marketing collateral. Leadership is consolidated under Carl R. Wiseman, who serves as both Chief Financial Officer and Chief Operating Officer. The company maintains regulatory compliance with the California Transparency in Supply Chains Act and posts H-1B employment disclosures, but discloses no funding rounds, no acquisitions, no international operations, and no proprietary technology or AI capabilities.

Name

Threshold Enterprises

Legal name

Threshold Enterprises

Website

https://thresholdenterprises.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Threshold Enterprises is a privately held wholesale distributor of dietary supplements and health care products, founded in 1978 and serving natural foods retailers and health care professionals across the United States. It wholly owns the Source Naturals and Planetary Herbals supplement brands.

Ownership category

akta.pro rank

Product category

Dietary Supplements Wholesale Distribution

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industry

Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)

Keywords

• Wholesale supplement distribution
• Dietary supplement wholesale
• Natural products distribution
• Health food wholesale
• B2B supplement distribution

Headquarters

HQ city

Scotts Valley

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: Revenue generated through wholesale distribution of dietary supplements and health care products to natural foods industry retailers and health care professionals. Orders are placed through sales representatives, fax, or online accounts with established business relationships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Threshold Enterprises is the original exhibit wholesaler, distributing a complete portfolio of dietary supplements and health care products to the natural foods industry and health care professionals. The company manufactures and distributes its wholly-owned brands Source Naturals (dietary supplements) and Planetary Herbals (herbal supplements) exclusively through authorized resellers and practitioners. Orders are placed via dedicated sales representatives, fax, or an online account system following credit application approval.

Product overview

Threshold Enterprises operates as a wholesale distributor of dietary supplements and health care products serving the natural foods industry and health care professionals. The company is the parent company of two supplement brands: Source Naturals and Planetary Herbals. The business does not sell directly to consumers, functioning solely as a B2B wholesale distributor. The website provides retailer and vendor document resources, product image downloads (bottle shots), account management, and order placement services.

Differentiator

Problem solved

Functional benefit

Brands

• Source Naturals: Brand supplements
• Planetary Herbals

Products and services

• Source Naturals Wholly-owned brand of dietary supplements manufactured and wholesale-distributed by Threshold Enterprises to natural foods industry retailers and health care professionals for resale.
• Planetary Herbals Wholly-owned brand of herbal supplements manufactured and wholesale-distributed by Threshold Enterprises to natural foods industry retailers and health care professionals for resale.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thresholdent
• Facebookfacebook.com/thresholdenterprises

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Threshold Enterprises