Roshan

What Roshan does

Roshan is a private Afghan telecommunications operator founded in 2003 and headquartered in Kabul, providing mobile voice, mobile data, fixed broadband internet, and eSIM services to individual consumers across Afghanistan. The company distributes service through a network of flagship retail stores located in multiple provinces (including Shop 1, JLD Shop, KDR Shop, KDZ Shop, MZR Shop, HRT Shop, and GZN Shop), the MyRoshan self-serve mobile application available on iOS and Android, and digital eSIM activation channels. Its product portfolio is built around prepaid mobile data packages — including a 9.5GB monthly plan at 500 AFN, a 3GB daily plan at 90 AFN, and a Mega 600 Plus plan at 699 AFN per 28 days — alongside the TezNet fixed broadband service offering unlimited data at 4, 6, 8, or 10 MBps for 5,000–9,000 AFN per month.

Roshan's revenue model is subscription-based, anchored on recurring prepaid mobile top-ups and monthly fixed-internet subscriptions billed in Afghani, supplemented by a MyRoshan loyalty program that uses spin-to-win promotions to drive repeat engagement. The customer segmentation is horizontal and consumer-led, distinguishing primarily between mobile subscribers and fixed-broadband subscribers, with no disclosed enterprise or B2B account segment. Karim Khoja is identified as Chief Executive Officer. The company is privately held with no disclosed parent company, subsidiaries, investors, or funding rounds, and operates as the legal entity "Roshan" with a sub-brand "TezNet" for fixed internet.

Underlying technology consists of standard mobile network and fixed-line broadband infrastructure combined with a proprietary consumer-facing mobile application (MyRoshan) that supports multi-account management, real-time usage tracking, top-ups, credit sharing, and balance checks. The company has no disclosed AI/ML capabilities, no public API or SDK, no patents, no certifications, and no recorded acquisitions, partnerships, or leadership changes in the available data.

Name

Roshan

Legal name

Roshan

Website

https://roshan.af

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Roshan is a private Afghan telecommunications operator founded in 2003, offering mobile voice and data, TezNet fixed broadband, and eSIM services to consumer subscribers across Afghanistan via flagship retail stores and the MyRoshan self-serve mobile app.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Mobile telecommunications services
• Wireless voice and data
• Fixed broadband internet
• Mobile data plans
• ESIM connectivity services

Headquarters

HQ city

Kabul

HQ country

Afghanistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Mobile Voice and Data Services: Prepaid and postpaid mobile services including voice calls, SMS, and mobile data plans sold to consumers in Afghanistan.
2. Fixed Internet (TezNet): Fixed broadband internet services offering unlimited data at various speed tiers, billed monthly.
3. Loyalty Program: MyRoshan loyalty program featuring spin-to-win promotions and rewards for customer retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Roshan is a telecommunications operator in Afghanistan that sells mobile voice and data services (prepaid and postpaid), fixed broadband internet under the TezNet brand, and electronic SIM (eSIM) activation. The offering is supported by the MyRoshan mobile application, which lets customers manage multiple accounts, subscribe to internet and call plans, top up balances, monitor real-time usage, share credit, and participate in a loyalty spin-to-win rewards program. Distribution is through flagship retail stores, the MyRoshan mobile app, and eSIM digital channels.

Product overview

Roshan is Afghanistan's telecommunications company offering mobile and internet services. The product portfolio includes the MyRoshan mobile app for account management and plan subscriptions, physical and eSIM card options, mobile data packages (9.5GB monthly, 3GB daily, Mega 600 Plus), and TezNet broadband internet services with multiple speed tiers. Products are offered through flagship retail stores across provinces, the MyRoshan mobile application, and the TezNet service portal.

Differentiator

Problem solved

Functional benefit

Brands

• MyRoshan: Mobile application for managing accounts, special bundles, top up, subscriptions, and real-time usage tracking
• TezNet

Products and services

• MyRoshan Mobile Application

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MTN Group: Pan-African/emerging-markets telecom group that operates MTN Afghanistan, giving it overlapping product and market exposure in the same country with greater scale and capital.
• Telenor Group: Global mobile operator group with a strong emerging-markets MNO portfolio; comparable in serving prepaid-heavy consumer bases in frontier Asian and African markets.
• Zain Group: Middle East/Africa mobile operator group with frontier-market consumer-MNO operations, providing a comparable template for prepaid-led mobile businesses in challenging operating environments.
• Veon (Jazz/VimpelCom): Emerging-markets mobile operator group with a similar consumer-MNO focus in frontier markets; comparable business model and customer base though operating in different geographies (e.g., Pakistan, Bangladesh).

Regional players

• Dialog Axiata: Sri Lankan mobile operator offering voice, data, mobile money, and digital services to a similar South Asian consumer base—comparable in product breadth and prepaid mix.
• Grameenphone: Bangladesh's leading mobile operator serving price-sensitive prepaid consumers in a frontier South Asian market—a useful benchmark for ARPU, distribution, and digital-services strategy relevant to Roshan's model.

Direct peers

• Afghan Telecom (Etisalat Afghanistan): State-affiliated Afghan telecom operator offering mobile and fixed-line services nationally, competing directly with Roshan in both consumer mobile and fixed broadband.
• Salaam Telecom (Afghan Salam): Afghan mobile operator providing 2G/3G/4G voice and data services to consumers across Afghanistan—an emerging in-country competitor in the same prepaid mobile segment.
• Afghan Wireless Communication Company (AWCC): Afghanistan's first mobile operator, providing mobile voice, SMS, data, and fixed-line services across the country—a head-to-head rival with overlapping product set and customer base.
• MTN Afghanistan: One of the largest mobile network operators in Afghanistan, offering mobile voice, data, and digital services to Afghan consumers—directly competing with Roshan for the same prepaid/consumer market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/roshanconnects
• Facebookfacebook.com/RoshanConnects
• LinkedInlinkedin.com/company/roshan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roshan