Auto-Chlor System
Auto-Chlor System is the largest privately owned U.S. institutional cleaning supplies supplier, providing commercial dishmachines, cleaning chemicals, and recurring field-service contracts to 100,000+ customer locations across 20+ industries.
- Company typePrivate
- Founded1938
- HeadquartersMountain View, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Auto-Chlor System does
Auto-Chlor System is the largest privately owned institutional cleaning supplies supplier in the United States, founded in 1938 and headquartered in Mountain View with primary manufacturing operations in Memphis, Tennessee. The company operates a vertically integrated model that combines in-house commercial dishmachine manufacturing, a proprietary chemical product portfolio, and a direct national field-service network of 140+ service locations serving 100,000+ customer sites across 20+ industries including food service, hospitality, healthcare, education, and brewery/winery.
Its core product and technology stack spans commercial dishmachines built at the Memphis facility, cleaning chemicals organized under multiple sub-brands (Fabra Kleen, AutoPro, Green Kleen, RoomSense, Common Scents), laundry solutions, and sanitizers. Proprietary equipment platforms include WaterSaver, the VRX ventless dishwasher, and TempWatch. Service is delivered through a bundled subscription offer: customers lease the equipment, receive scheduled chemical refills, and are covered by 28-day preventive maintenance visits and 24-hour emergency response.
The commercial model is predicated on recurring revenue and contractually embedded service relationships rather than transactional chemical or equipment sales. Long-tenured customer relationships, regulatory credentials such as EPA Safer Choice, ENERGY STAR, and NSF certifications, and direct-service density form the foundation of customer retention. Disclosed named customers span restaurant groups (Tom Douglas), school districts (Pulaski County Special School District), multi-unit franchises (Southern Deli Holdings / McAlister's Deli, JK&T Wings covering Buffalo Wild Wings, Smash Burger, and Newk's), indicating a long-tail of small- to mid-market accounts rather than a few enterprise anchors. No funding rounds, AI/ML platforms, or ownership changes are referenced; the entity remains privately held and bootstrapped.
Auto-Chlor System firmographics
Firmographics- Name
- Auto-Chlor System
- Legal name
- Auto-Chlor System
- Website
- https://autochlor.com
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Auto-Chlor System is the largest privately owned U.S. institutional cleaning supplies supplier, providing commercial dishmachines, cleaning chemicals, and recurring field-service contracts to 100,000+ customer locations across 20+ industries.
- Ownership category
- akta.pro rank
Auto-Chlor System industry classification
Industry- Product category
- Commercial Cleaning Solutions
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Food & Beverage Process & CIP/Sanitation Chemicals (IMAEAJAK)
Keywords
Where Auto-Chlor System is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Auto-Chlor System business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Dishmachine Leasing: Auto-Chlor leases commercial dishmachines to customers as part of their comprehensive service offering. The company designs and manufactures their own dishmachines at their Memphis facility, providing a complete equipment lifecycle service.
- Chemical Products Supply: Supply of cleaning chemicals, detergents, sanitizers, rinse aids, and laundry solutions. Products are delivered and restocked during regularly scheduled 28-day service visits.
- Service and Maintenance: Regularly scheduled 28-day preventive maintenance service visits, including inspection, calibration, and on-site staff training. Also includes 24-hour emergency service response.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Auto-Chlor System product offering
Product offeringCore offering
Auto-Chlor System designs and manufactures commercial dishmachines at its Memphis, TN facility, supplies proprietary cleaning, laundry, warewashing, and sanitation chemicals, and delivers those chemicals alongside preventive maintenance through scheduled 28-day field service visits and 24-hour emergency response from over 140 service locations nationwide. The company also leases its dishmachines as part of bundled equipment, chemical, and service contracts for institutional customers.
Product overview
Auto-Chlor System is a commercial dishwashing and cleaning solutions provider operating as a vertically integrated manufacturer offering dishmachines, chemical products, and service programs. The core product portfolio consists of commercial dishwashers (undercounter, door-type, conveyor, ventless, and glasswasher models) and specialty laundry and warewashing chemicals under the Fabra Kleen, AutoPro, Energize, and Finalize brands. The company manufactures dishmachines at its Memphis, TN facility and provides comprehensive service through over 110 locations nationwide. The VRX ventless technology and WaterSaver low-energy dishwasher line are key differentiators. Chemical products span laundry care, warewashing, housekeeping, sanitizers, and specialty cleaning under brands including Green Kleen (EPA Safer Choice certified), RoomSense, Common Scents, and XPress. Service offerings include on-site surveys, 28-day maintenance programs, Virtual Kitchen training, and 24/7 emergency response.
Differentiator
Problem solved
Functional benefit
Brands
- SURPASS: Super concentrated laundry chemistry for commercial laundry operations.
- RoomSense
- Fabra Kleen
- Soft/San
- Green Kleen
- VRX
- WaterSaver
- TempWatch
- AutoPRO
- Common Scents
- MACH
Products and services
- Commercial Dishmachines
- Commercial Dishmachine Leasing
- 28-Day Preventive Maintenance Service Program
- 24-Hour Emergency Service Response
- Machine Warewash Chemicals
- Manual Warewash Chemicals
- Fabra Kleen Laundry Chemicals
- AutoPro Laundry Reclaim System
- SURPASS Laundry Chemistry
- Sanitizers and Disinfectants
- RoomSense Housekeeping Products
- Common Scents Air Fresheners
- Green Kleen Cleaning Products
- XPress Ready-to-Use Cleaning Products
- MACH Machine Rinse Additives
- Brewery and Winery Cleaning Chemicals
- Virtual Kitchen Training
- On-Site Surveys
Quantifiable outcome
- Water usage as low as 0.69 gallons per rack (ENERGY STAR certified)
- +2 more outcomes
Companies that use Auto-Chlor System
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles6 records
Auto-Chlor System technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Auto-Chlor System partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Auto-Chlor System competitors and assessment
Company assessmentBroad incumbents
- Diversey Holdings: Diversey provides commercial cleaning, sanitization, and hygiene solutions — including warewash chemicals and equipment service programs — closely mirroring Auto-Chlor's bundled equipment + chemicals + service offering across hospitality and foodservice.
- P&G Professional: P&G Professional is Procter & Gamble's commercial cleaning arm offering detergents, sanitizers, and floor care for foodservice and hospitality — competing head-on with Auto-Chlor's institutional cleaning chemical portfolio.
- Ecolab: Ecolab is the dominant global provider of water, hygiene, and infection-prevention solutions for foodservice, hospitality, and healthcare — directly overlapping Auto-Chlor's institutional cleaning, warewashing chemistry, and equipment-service model at much larger scale.
- CloroxPro: CloroxPro is The Clorox Company's commercial cleaning division offering EPA-registered disinfectants, sanitizers, and cleaners to foodservice and institutional buyers — competing with Auto-Chlor's sanitizer and ancillary cleaning lines.
Regional players
- Arrow Solutions: Arrow Solutions manufactures industrial and institutional cleaning chemicals — including warewash and laundry products — primarily serving the UK and European markets; comparable in product mix to Auto-Chlor but operating in a different geography.
Direct peers
- Birko Corporation: Birko produces sanitation chemicals, cleaners, and antimicrobial solutions primarily for food processing, beverage, and foodservice — closely matching Auto-Chlor's brewery/winery and foodservice sanitizer segment.
- Zep Inc: Zep manufactures and distributes industrial and institutional cleaning and maintenance products — including warewash detergents, sanitizers, and degreasers — directly comparable to Auto-Chlor's chemical product portfolio in foodservice and facility maintenance.
- Betco Corporation: Betco manufactures commercial cleaning chemicals, equipment, and floor care products for the institutional market — overlapping directly with Auto-Chlor's chemical formulations and cleaning-solutions product lines.
- Charlotte Products Ltd: Charlotte Products formulates and manufactures institutional cleaning, sanitizing, and laundry products for hospitality and foodservice — comparable to Auto-Chlor's warewashing, laundry, and housekeeping chemical portfolio.
- Spartan Chemical Company: Spartan Chemical is a privately held manufacturer of specialty cleaning and sanitation chemicals serving foodservice, healthcare, and industrial customers — a close peer to Auto-Chlor's institutional chemicals and warewash detergent offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Auto-Chlor System social profiles
Digital presenceAuto-Chlor System financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto-Chlor System leadership team
Management profileNumber of profiles
Auto-Chlor System funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto-Chlor System M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto-Chlor System
What does Auto-Chlor System do?
Auto-Chlor System designs and manufactures commercial dishmachines at its Memphis, TN facility, supplies proprietary cleaning, laundry, warewashing, and sanitation chemicals, and delivers those chemicals alongside preventive maintenance through scheduled 28-day field service visits and 24-hour emergency response from over 140 service locations nationwide. The company also leases its dishmachines as part of bundled equipment, chemical, and service contracts for institutional customers.
Is Auto-Chlor System a public or private company?
Auto-Chlor System is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Auto-Chlor System founded?
Auto-Chlor System was founded in 1938. It employs 501 to 1,000 people.
Where is Auto-Chlor System based?
Auto-Chlor System is headquartered in Mountain View, United States, in the North America region.
How does Auto-Chlor System make money?
Three revenue lines are on record. Dishmachine Leasing is the primary driver. The others are chemical Products Supply and service and Maintenance.
Who are Auto-Chlor System's main competitors?
Broad incumbents on record are Diversey Holdings, P&G Professional, Ecolab and CloroxPro. Arrow Solutions is listed as a regional player. Direct peers are Birko Corporation, Zep Inc, Betco Corporation, Charlotte Products Ltd and Spartan Chemical Company.
Does Auto-Chlor System have an API?
No public API is recorded for Auto-Chlor System.
What industry is Auto-Chlor System in?
Auto-Chlor System's product category is Commercial Cleaning Solutions. Its primary akta.pro industry code is IMAEAJAK, Food & Beverage Process & CIP/Sanitation Chemicals. Its NAICS code is 3256 and its SIC code is 2842.