Prisma Cloud

What Prisma Cloud does

Prisma Cloud is the cloud-native application protection platform (CNAPP) product line of Palo Alto Networks (NYSE: PANW), headquartered in Santa Clara, California. It provides unified cloud security posture management, workload protection, container security, infrastructure-as-code scanning, and cloud detection and response across AWS, Azure, and Google Cloud environments. The platform is built on Palo Alto Networks' Precision AI architecture, which combines machine learning, deep learning, and generative AI to deliver real-time threat detection and prevention across multi-cloud enterprise environments.

Prisma Cloud sits within Palo Alto Networks' broader platform alongside Strata (network security), Cortex (AI-driven security operations including XSIAM, XDR, XSOAR, Xpanse), Prisma AIRS (AI Runtime Security for AI applications, agents, and models), and Idira (identity security for human, machine, and agentic identities). Core technology differentiates through telemetry scale — 480 billion endpoints scanned daily and 30 million malware samples processed per day by Unit 42 — feeding a self-reinforcing AI data advantage. Recent additions include Prisma AIRS 3.0, Idira, Frontier AI Defense, and the Portkey acquisition for AI agent security.

Revenue is generated primarily through annual and multi-year subscriptions to the Prisma Cloud platform, with consumption-based and deployment-scale pricing for enterprise tiers. Palo Alto Networks operates a multi-channel distribution model combining direct enterprise field sales (serving Fortune 100 organizations including 95% of the Fortune 100), the NextWave Partner Program (resellers, MSPs, system integrators), and government-specific vehicles such as GSA OneGov. The company serves enterprise, government/public sector, financial services, healthcare, and manufacturing verticals, with 80,000+ customers globally and operations across 15+ countries.

Name

Prisma Cloud

Legal name

Palo Alto Networks, Inc.

Website

https://paloaltonetworks.com

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Prisma Cloud is Palo Alto Networks' cloud-native application protection platform (CNAPP), providing unified cloud security posture management, workload protection, container security, and cloud detection and response across AWS, Azure, and Google Cloud for 80,000+ enterprise and government customers worldwide.

Ownership category

akta.pro rank

Product category

Cloud Security Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

CNAPP Platforms (Unified CNAPP) (HDADADAA)

akta.pro secondary industries

Cloud-Native Application Protection Platforms (CNAPP) (HDABAHAH), Cloud Data Security (DSPM, Cloud DLP) (HDADADAJ)

Keywords

• Cloud security platform
• Cloud native application protection
• Cloud workload protection
• Cloud posture management
• Cloud detection response

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Cloud Security Platform Subscription: Annual and multi-year subscriptions for Prisma Cloud security platform including cloud security posture management, workload protection, and container security
2. Cortex Security Platform: SIEM and security operations subscriptions with AI-powered threat detection and response capabilities
3. Network Security Hardware: Physical and virtual firewalls, network security appliances, and related hardware products
4. Professional Services: Implementation, deployment, training, and incident response services

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Prisma Cloud is a Cloud-Native Application Protection Platform (CNAPP) that delivers real-time cloud security across multi-cloud environments including AWS, Azure, and GCP. It merges industry-leading CNAPP capabilities with best-in-class Cloud Detection and Response (CDR) to provide comprehensive visibility, faster remediation, and prevention of cloud threats for enterprise organizations.

Product overview

Palo Alto Networks offers Prisma Cloud as a comprehensive cloud security platform-plus-modules architecture. The core Prisma Cloud CNAPP platform merges industry-leading Cloud-Native Application Protection Platform capabilities with best-in-class Cloud Detection and Response (CDR) for multi-cloud protection. It is complemented by Prisma AIRS for AI runtime security, Prisma Access for SASE capabilities, Prisma Browser for secure browsing, and Prisma SD-WAN for network optimization. The broader portfolio includes Cortex XSIAM (AI-driven SIEM), Cortex XDR (extended detection and response), Cortex XSOAR (security orchestration), and Cortex Xpanse (attack surface management). The Idira identity security platform provides unified identity security for human, machine, and agentic identities with modules including Privileged Access Management, Endpoint Privilege Manager, Identity Governance, Secrets Management, and Agentic Identities. Network security is powered by PAN-OS on next-generation firewalls with subscriptions for Advanced Threat Prevention, WildFire, URL Filtering, and DNS Security. Services include Unit 42 managed detection and response, with new Frontier AI Defense for AI-specific threats.

Differentiator

Problem solved

Functional benefit

Brands

• Prisma Cloud: Cloud-native application protection platform (CNAPP) providing multi-cloud protection, cloud posture security, cloud runtime security, and application security across AWS, Azure, and GCP environments.
• Prisma SASE
• Prisma AIRS
• Idira
• Cortex
• Strata
• Unit 42

Products and services

• Prisma Cloud Cloud-Native Application Protection Platform (CNAPP) that merges industry-leading CSPM capabilities with best-in-class Cloud Detection and Response (CDR) for real-time cloud security across AWS, Azure, and GCP environments.
• Cortex Cloud Comprehensive cloud security platform offering application security, cloud posture security, and runtime security for real-time protection across enterprise and multi-cloud environments.
• Prisma AIRS AI Runtime Security platform that secures AI applications, agents, and models at enterprise scale, providing end-to-end AI security across discovery, posture management, runtime protection, and automated testing.
• AI Runtime Security API Developer-facing API intercept enabling code-level integration to secure AI applications through the Prisma AIRS platform.
• Frontier AI Defense AI-powered defense solution that counters autonomous AI cyber threats with continuous protection and autonomous remediation against machine-speed attacks.
• Unit 42 Managed Detection and Response Managed security service providing 24/7 monitoring, threat detection, and incident response powered by Unit 42 threat researchers and elite incident responders.

Quantifiable outcome

• 80,000+ enterprise organizations worldwide rely on Palo Alto Networks platforms
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Google CloudcoreStrategic or Co-development Partner · 1 January 2024Strategic collaboration on AI-powered security solutions. Integration of Prisma Cloud with Google Cloud security services. Joint go-to-market for enterprise cloud security customers. Focus on generative AI security and secure cloud adoption.
• ServiceNowcoreTechnology or Integration · 1 January 2024AI governance integration between Prisma Cloud and ServiceNow workflows. Automated security ticket creation and remediation workflows. Joint customer deployments in enterprise environments. Focus on security operations automation.
• Armadin (Frontier AI Defense)flagshipStrategic or Co-development Partner · 1 January 2024Strategic partnership for Frontier AI Defense capabilities. Joint development of advanced AI-powered threat detection. Integration with Armadin's threat intelligence for enhanced protection. Strategic collaboration on next-generation AI security.
• Idira Alliance EcosystemcoreTechnology or Integration · 1 January 2024Idira is Palo Alto Networks' enterprise AI platform with 200+ alliance partners. Enables AI security governance and interoperability. Broad ecosystem of technology integrations for AI-powered security operations. Partner program for AI solution providers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Check Point CloudGuard: Network security incumbent extending into cloud security posture management and workload protection; competes across the same CNAPP category from a firewall heritage.
• Microsoft Defender for Cloud: Hyperscaler-bundled CNAPP offering for Azure and multi-cloud workloads; competes on price via Azure platform integration and serves as the default option for Microsoft-heavy enterprises.
• CrowdStrike Falcon Cloud Security: CrowdStrike's CNAPP extension of its Falcon endpoint platform, offering cloud workload protection and posture management alongside its core XDR business; a broad incumbent now competing across cloud.
• Trend Micro Cloud One: Established cybersecurity vendor with a cloud security platform offering workload protection, container security, and posture management across hybrid cloud environments.
• SentinelOne Singularity Cloud: XDR platform vendor extending into cloud workload protection and CNAPP via acquisitions (e.g., PingSafe); competes with Prisma Cloud across cloud-native detection and response.

Direct peers

• Wiz: Leading pure-play CNAPP vendor competing head-to-head with Prisma Cloud across CSPM, workload protection, and CDR; acquired by Google in 2025, intensifying competition for multi-cloud customers.
• Orca Security: Agentless CNAPP competitor focused on cloud workload security, posture management, and AI-driven risk prioritization across AWS, Azure, and GCP.
• Aqua Security: Specialized cloud-native application protection focused on containers, Kubernetes, and serverless workloads; directly competes with Prisma Cloud's container security capabilities acquired via Twistlock.
• Tenable Cloud Security: CNAPP platform (formerly Accurics + Tenable.cs) covering infrastructure-as-code scanning, CSPM, and workload protection; directly comparable in cloud posture and code-to-cloud coverage.

Emerging players

• Lacework: CNAPP vendor using AI-driven anomaly detection for cloud security posture management and workload protection; emerged as a notable pure-play competitor in the same category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/prisma_cloud
• YouTubeyoutube.com/user/paloaltonetworks
• Facebookfacebook.com/PaloAltoNetworks
• LinkedInlinkedin.com/company/palo-alto-networks

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prisma Cloud