Mazeed.com

What Mazeed.com does

Mazeed.com, operating through Mazeed Accounting LLC (مزيد للمحاسبة ش.ذ.م.م), is a Dubai-headquartered SaaS provider founded in 2018 that delivers cloud-based accounting and compliance software for small and medium businesses, accountants, and accounting firms across the UAE and Saudi Arabia. Its flagship platform, mazeed ONE, comprises eight integrated modules — Invoicing, Accounting, Tax, Reporting, Expenses, Inventory, Bookkeeping, and Reconciliation — alongside native iOS and Android mobile applications. The product is purpose-built for the GCC regulatory environment, offering FTA-compliant e-invoicing with QR codes, automated VAT and Corporate Tax calculations aligned with IFRS, multi-currency support, direct UAE banking integration, receipt scanning with OCR, and full bilingual Arabic/English (RTL) interfaces.

The company monetizes through a tiered subscription model — Starter (free), Essential (AED 99/month), Advance (AED 170/month), and Enterprise (custom pricing with dedicated account management) — augmented by three professional services lines: mazeed Advisors (on-demand certified accountants, tax agents, and CFOs), Tax Services, and CFO Advisory. Distribution is hybrid: self-serve product-led growth via 14-day free trials and the freemium tier, supported by sales-assisted enterprise motion and a referral channel layer anchored by partnerships with Dubai SME, Sharjah SME, the Dubai Department of Economy & Tourism, Hub71, Meydan-FZ, e&, Bayzat, Foodics, and Supy. Mazeed reports 4,000+ subscribed businesses, 2M+ monthly transactions, and a 4.7-star customer rating, and is licensed under professional license No. 801108 by the Dubai Department of Economic Development.

Operational scale spans 101–250 employees with a regional headquarters opened in Riyadh in 2023 following remote Saudi market entry in 2022. AI capabilities are deployed as applied features — OCR-based receipt/invoice scanning, automated bookkeeping workflows, and anomaly detection — rather than as a proprietary research-grade stack. The company appears to be founder-owned and bootstrapped following a single disclosed $3M funding round in January 2020, with no subsequent institutional capital, M&A, or exit events on record.

Name

Mazeed.com

Legal name

Mazeed Accounting LLC

Website

https://mazeed.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Mazeed.com provides cloud-based, FTA-compliant accounting software for UAE and Saudi Arabian SMEs, accountants, and accounting firms, bundling invoicing, VAT/Corporate Tax automation, inventory, and banking integration with on-demand certified accountant services.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Software): Core revenue stream from cloud-based accounting software subscriptions with tiered pricing plans. Includes Starter (free), Essential (99 AED/month), Advance (170 AED/month), and Enterprise (custom pricing). Annual billing available with approximately 16% discount. Revenue is recurring subscription-based with automatic renewal.
2. Professional Services - mazeed Advisors: On-demand certified accountants, tax agents, and CFO advisory services provided by certified experts. Services include bookkeeping, tax filing, financial reporting, and strategic CFO consulting. Can reduce costs by up to 85% compared to hiring full internal accounting team.
3. Tax Services: FTA-certified tax agent services for VAT and Corporate Tax compliance, registration, filing, and optimization. Provided by Mohamed Saleh (Tax Manager) and team with FTA certification and ADIT qualifications.
4. CFO Advisory Services: Virtual CFO services including financial planning, budgeting, cash flow forecasting, cost optimization, and strategic growth planning. Delivered by certified financial experts on-demand.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Mazeed ONE is a cloud-based SaaS accounting platform for UAE and GCC small and medium businesses that unifies invoicing, bookkeeping, tax compliance (VAT and Corporate Tax), inventory, expense tracking, reporting, and bank reconciliation in a single system. It is sold through tiered subscriptions (Starter free, Essential 99 AED/month, Advance 170 AED/month, Enterprise custom) and complemented by on-demand professional services delivered by FTA-certified accountants, tax agents, and CFOs.

Product overview

mazeed.com offers mazeed ONE, a unified smart accounting SaaS platform for UAE businesses that combines AI-powered automation with on-demand certified financial experts. The platform comprises eight integrated modules: Invoicing, Accounting, Tax, Reporting, Expenses, Inventory, Bookkeeping, and Reconciliation. All modules are available within four pricing tiers — Starter (free), Essential, Advance, and Enterprise — and are supported by a mobile app for iOS and Android. Adjacent to the software, mazeed provides three professional services: mazeed Advisors (on-demand certified accountants, tax agents, and CFOs), Tax Services, and Accounting & Bookkeeping Services. mazeed Academy offers self-paced video tutorials, and mazeed Webinars delivers expert-led educational content. The company serves businesses in the UAE and Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Products and services

• mazeed ONE
• mazeed Mobile App
• mazeed Advisors
• Tax Services
• CFO Services

Quantifiable outcome

• Up to 85% cost reduction compared to hiring full internal accounting team
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Dubai SME (Mohammed Bin Rashid Establishment for SME Development)coreGTM or Marketing PartnerPartnership with Dubai's government SME development authority. mazeed is positioned as a recommended accounting solution for Dubai SME registered businesses, providing credibility and access to the UAE's entrepreneurial ecosystem.
• Sharjah SME (Sharikah for SME Support)coreGTM or Marketing PartnerPartnership with Sharjah's SME support organization (also known as RUWAD). Enables mazeed to reach SME businesses in the Northern Emirates with government-backed endorsement.
• DOED (Dubai Economy & Tourism Development Department)coreGTM or Marketing PartnerPartnership with Dubai's economic development department provides regulatory credibility and official recognition for mazeed's compliance solutions.
• e& (formerly Etisalat)minorGTM or Marketing PartnerPartnership with UAE telecom giant e& for potential bundled offerings and cross-promotion to e& business customers.
• Hub71minorGTM or Marketing PartnerPartnership with Abu Dhabi's global tech ecosystem hub. Provides mazeed access to Hub71 portfolio startups and technology companies for accounting solutions.
• Meydan-FZ (Meydan Free Zone)minorGTM or Marketing PartnerPartnership with Meydan Free Zone enables mazeed to serve businesses registered in this Dubai free zone with compliant accounting solutions.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Tally Solutions: Long-established SMB accounting and ERP software provider with a large GCC user base. Comparable SMB-focused accounting and tax/compliance feature set.
• QuickBooks (Intuit): Market-leading global SMB accounting SaaS with broad feature set and brand recognition. Active in MENA through partnerships and is a key competitive incumbent for any SMB accounting player.
• Xero: Global cloud accounting platform serving SMBs with invoicing, bank reconciliation, and reporting. Increasingly localizing for Middle East markets, competing for the same UAE SME segment.
• Zoho Books: Global cloud accounting SaaS from Zoho with invoicing, expense tracking, and tax modules; widely used by SMEs internationally including in the UAE. Comparable product offering and target SMB customer base.

Emerging players

• Khata Book: Mobile-first digital ledger and invoicing app popular with micro and small merchants in emerging markets. Overlaps with Mazeed's free-tier freelancer/micro-business segment.
• Dooz (by Alinma Bank / Saudi fintechs): Emerging Saudi fintech ecosystem offering SME digital tools including e-invoicing and accounting. A potential competitor as Mazeed scales its Saudi operations.

Regional players

• Foodics: Leading MENA POS and restaurant-operations SaaS headquartered in Saudi Arabia. Integrated with Mazeed for accounting, but offers financial and operational reporting that partially overlaps with Mazeed's inventory and sales modules.
• Sahl (POS & Payments): UAE-based POS and payment platform serving F&B and retail SMEs. Comparable in its SMB merchant focus and regional presence, with adjacent accounting/reporting functionality.

Others

• Bayzat: UAE-based HR, payroll, and insurance platform. While not a direct accounting competitor, Bayzat is both an integration partner of Mazeed and an adjacent SMB business-management platform in the same UAE ecosystem.

Direct peers

• Wafeq: UAE-based cloud accounting and e-invoicing platform built for GCC businesses with FTA compliance, ZATCA readiness, and Arabic-first design. Directly competes with Mazeed in the UAE SMB accounting segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mazeedOfficial
• YouTubeyoutube.com/@mazeedOfficial
• Facebookfacebook.com/mazeedOfficial
• LinkedInlinkedin.com/company/mazeedofficial
• Instagraminstagram.com/mazeed.official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mazeed.com