Madison Marquette

What Madison Marquette does

Madison Marquette is a privately held, integrated commercial real estate investment manager, developer, and operator headquartered in Washington, DC, and a member of the Capital Guidance group of companies. Founded in 1992 (with predecessor activity dating to Capital Guidance's 1980s U.S. real estate entry), the firm operates across multiple asset classes including mixed-use retail, office, multifamily, senior housing, and medical office, with $4 billion+ in assets under management and 300+ properties developed, leased, and managed across 14 U.S. regional markets.

The firm's offerings are organized around six investment programs: Madison Highland Live/Work Lofts (office-to-residential adaptive reuse), the Lemonade Surplus Property Acquisition Program (bulk single-tenant retail repositioning), Retail & Mixed Use (destination retail and lifestyle mixed-use), Senior Living (acquisition, development, and operation of independent/assisted living and memory care), Core & Value Add (multi-asset-class value creation), and Other Programs (specialized public-market concepts including Oxbow Public Market in Napa). Underpinning these programs is a managed property portfolio including flagship destinations such as The Wharf in Washington DC (now owned by PSP Investments), Asbury Park Boardwalk, One Light Baltimore, and Hidden Springs senior living in McKinney TX. The firm also operates in-house retail property management, leasing, specialty leasing, marketing, and research services, and following the 2022 sale of its office/industrial services to Avison Young, gained access to the AVANT data analytics platform.

Revenue mechanics combine management fees and carried interest on $4B+ AUM, development fees and promote from ground-up and adaptive reuse projects (District Wharf, Hillstead, One Light Baltimore), capital markets advisory fees added through the 2019 merger with The Roseview Group, property and asset management fees, and transaction fees from acquisitions and dispositions. Customer segments include institutional investors (pension funds, sovereign wealth, asset managers), corporate real estate owners divesting surplus retail, retail and mixed-use property owners, senior living operators, and municipal/public-sector partners. Go-to-market is enterprise field sales, with the firm explicitly attracting institutional clients by reputation and retaining them through performance.

Name

Madison Marquette

Legal name

Madison Marquette, A Capital Guidance Company

Website

https://madisonmarquette.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Madison Marquette is a private Washington, DC-based commercial real estate investment manager, developer, and operator with $4B+ AUM, serving institutional investors, corporations, and public-sector partners through six investment programs spanning retail, mixed-use, multifamily, and senior living assets.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Investment Management

NAICS

Portfolio Management and Investment Advice (523940), Other Activities Related to Real Estate (531390), Portfolio Management and Investment Advice (52394), Real Estate Property Managers (53131)

SIC

Real Estate (6500), Investors, Nec (6799), Investment Advice (6282), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ)

akta.pro secondary industries

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA), Real Estate Management for Family Offices (Acquisition, Development, Property Ops) (FSAAADAI), Property Management Advisory & Leasing Administration (FSAEAJAN), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Commercial real estate investment
• Real estate development services
• Mixed-use property management
• Senior living investment
• Retail real estate services

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Investment Management: Madison Marquette manages investment funds and joint ventures with institutional, global and private investors. The firm invests its own capital alongside partners and earns management fees, carried interest, and co-investment returns on assets under management ($4B+ as of late 2024; reported as $6B-$7B+ in earlier years).
2. Property Management and Asset Services: Fee-based property management, leasing, specialty leasing, marketing, and research services for owned and third-party assets. Following the 2022 sale of office and industrial services to Avison Young, Madison Marquette retained and continues to provide retail and mixed-use property management and development services.
3. Real Estate Development: Development fees, promote, and ownership returns from ground-up mixed-use developments, adaptive reuse projects, and senior living developments. Recent projects include District Wharf ($2B Phase I / $3.6B Phase II in Washington, DC), Hillstead (80-acre, 4.7 million sq. ft. mixed-use), Asbury Park Boardwalk, One Light Baltimore, and Hidden Springs senior living.
4. Capital Markets and Advisory Services: Capital markets advisory, investment banking, and corporate advisory services added through the 2019 merger with The Roseview Group (Boston). Includes equity and debt financing arrangement, fundraising for real estate investment vehicles, and strategic advisory for institutional clients.
5. Real Estate Acquisitions and Dispositions: Madison Marquette acquires, repositions, and disposes of properties including office buildings (Coconut Grove Portfolio, $135K sq ft Miami), multifamily (Crosswinds 380-unit Wilmington NC), senior living (Punta Gorda, Brandon, six-property GFH JV), and surplus single-tenant retail (Lemonade portfolio).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Madison Marquette is a private commercial real estate investment manager, developer, and operator that provides integrated real estate services across multiple asset classes including retail, mixed-use, office, multifamily, senior housing, and medical office. The firm manages institutional capital, raises equity from investors, develops mixed-use and senior living properties, repositions underperforming assets, and operates property management, leasing, and specialty leasing services for owned and third-party assets.

Product overview

Madison Marquette is a private, integrated commercial real estate investment, management and development firm headquartered in Washington, D.C., operating as a Capital Guidance company. Rather than a single software product, the firm offers a portfolio of investment programs and managed property assets that function as a unified investment platform plus asset modules. The platform is organized around six investment programs: Madison Highland Live/Work Lofts (office-to-residential conversion), the Lemonade Surplus Property Acquisition Program (bulk single-tenant retail repositioning), Retail & Mixed Use (lifestyle and destination retail repositioning), Senior Living (acquisition, development and operation of independent/assisted living and memory care communities), Core & Value Add (multi-asset-class value creation), and Other Programs (specialized public-market concepts anchored by Oxbow Public Market). These programs sit atop a managed property portfolio that includes flagship mixed-use developments such as The Wharf in Washington, D.C., Asbury Park Boardwalk in New Jersey, One Light in Baltimore, and The Shops at Waldorf in Maryland; office assets like the BankNote Building in the Bronx and the Coconut Grove Portfolio in Miami; senior living communities including Hidden Springs (McKinney, TX), The Meridian at Brandon, The Meridian at Punta Gorda Isles, Independence Village, River's Edge, Callaway Gardens, Pine Ridge, and Summer Wood; live/work loft properties Gatehouse and Skyline 4 & 5; and the Lemonade single-tenant retail portfolio. Following the 2019 merger with Boston-based Roseview Group, Madison Marquette added capital markets, investment banking and corporate advisory capabilities; following the August 2022 sale of its office and industrial property management, agency leasing and project management service lines to Avison Young, the firm has refocused on enhancing and growing its core investment management programs.

Differentiator

Problem solved

Functional benefit

Brands

• Lemonade: Surplus Retail Property Acquisition Program; acquires and repositions portfolios of vacant single-tenant retail properties.
• Madison Highland Live/Work Lofts
• Evergreen Multifamily Value Add Fund
• Capital Guidance Real Estate

Products and services

• Madison Highland Live/Work Lofts A strategic investment and development platform that repurposes underperforming office buildings into Class-A loft-style live/work apartments. Launched to address hybrid work occupancy demand by converting existing buildings to meet current live/work residential office use. For institutional investors and capital partners.
• Lemonade Surplus Property Acquisition Program A surplus retail property acquisition program that allows corporate sellers to focus on their core business while Madison Marquette acquires and repositions portfolios of vacant or soon-to-be-vacant corporate-owned single-tenant stand-alone retail properties in bulk. Offers condensed closing timelines, all-cash equity without debt, and a commitment to purchase all vacant properties without cherry-picking. For corporate real estate owners.
• Retail & Mixed Use Investment Program An investment program focused on acquiring and repositioning high-quality, well-located yet currently underperforming retail or retail-anchored mixed-use assets, with tailored strategies leveraging data-driven trends, property management, marketing, leasing, and specialty leasing services. For institutional investors and partners.
• Senior Living Investment Program An investment program specialized in senior housing and medical office assets, including acquisition, disposition, development (more than 60 healthcare facilities executed), and asset management of independent living, assisted living, memory care, and skilled nursing communities. For institutional investors, capital partners, and senior living operators.
• Core & Value Add Investment Program A value-creation investment program with deep expertise across multiple asset classes, providing acquisition sourcing, financial modeling, due diligence, equity and debt financing, repositioning, asset disposition, lease administration, and capital planning services for value-add properties. For institutional investors.
• Other Programs (Oxbow Public Market Concept) A specialized retail investment and management concept for highly curated public market destinations built around locavore, artisanal, and craft food philosophies, exemplified by the firm's investment in and management of Oxbow Public Market in Napa, California. For investors and tenants.
• Capital Markets and Investment Banking Advisory Services Capital markets advisory, investment banking, and corporate advisory services added through the 2019 merger with The Roseview Group. Includes equity and debt financing arrangement, fundraising for real estate investment vehicles, and strategic advisory for institutional clients. For institutional investors and capital partners.
• Retail Property Management and Leasing Services Fee-based property management, leasing, specialty leasing, marketing, and research services for owned and third-party retail and mixed-use assets, including the Pop-Up & Grow Program and activation strategies. For retail and mixed-use asset owners.

Quantifiable outcome

• Increased property visits by 60% YOY and traffic on Tuesdays/Wednesdays/Thursdays by up to 84% through integrated marketing at The Culver Steps (2022 ICSC MAXI finalist).
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

18 partnerships are on record, tiered flagship, minor and core.

• Hoffman & AssociatesflagshipStrategic or Co-development Partner · 28 April 2025Hoffman & Associates is Madison Marquette's co-development partner on The Wharf, the iconic $2 billion Phase I / $3.6 billion Phase II, 3.5 million sq ft mixed-use waterfront development in Washington, DC. The Wharf was developed by Madison Marquette in partnership with Hoffman & Associates over 15 years and wholly transferred to PSP Investments in April 2025.
• Peterson CompaniesminorStrategic or Co-development Partner · 9 September 2024Peterson Companies is one of the largest privately-owned real estate companies in the Washington, DC region. Daniel McCahan (Madison Marquette's former Chief Operating Officer) transitioned to become president of Peterson Companies effective September 9, 2024. McCahan continues to assist Madison in its role as co-General Partner of The Wharf on a transitional basis. Chairman Amer Hammour expressed interest in potential collaboration and partnership.
• Avison YoungflagshipStrategic or Co-development Partner · 18 August 2022Avison Young acquired Madison Marquette's office and industrial property management, agency leasing, and project management service lines in August 2022. The acquisition included more than 20 million sq ft and 235 team members across Texas, California, the East Coast Region, and Hawaii. Madison Marquette gained access to Avison Young's AVANT data analytics platform. Madison Marquette's retail property management, leasing, specialty leasing, marketing, and research teams also joined Avison Young's platform. Madison Marquette retained focus on investment management programs and retail/mixed-use property management and development.
• CenterPoint EnergycoreOthers · 18 August 2022CenterPoint Energy is named as one of Madison Marquette's institutional clients (alongside Starwood Property Trust and Principal Global Investors) that transitioned to Avison Young as part of the August 2022 acquisition of Madison Marquette's office and industrial property management, agency leasing, and project management services.
• Meridian Senior LivingflagshipStrategic or Co-development Partner · 1 January 2021Meridian Senior LLC (privately held, Bethesda MD-based) is the operating partner for Madison Marquette-developed senior living communities including The Meridian at Brandon (Tampa, FL) and The Meridian at Punta Gorda Isles (FL). Meridian operates 75+ communities with 7,000 residents across the U.S. and is among the top 20 largest seniors housing operators in the U.S.
• Axiom Capital AdvisorsminorChannel Partner/ Reseller/ Distributor · 21 January 2020Axiom Capital Advisors' Founder Roberto Susi and Principal Jose Sasson represented Madison Marquette in the off-market acquisition of the Coconut Grove Portfolio (3225 Aviation Avenue and 3250 Mary Street in Miami, FL) from EXAN Capital. Axiom is a full-service commercial real estate brokerage firm providing advisory services.
• The Roseview GroupflagshipStrategic or Co-development Partner · 1 January 2019The Roseview Group (a boutique institutional real estate investment and advisory company based in Boston) merged with Madison Marquette in 2019, adding capital markets advisory, investment banking, and corporate advisory services. Jim Evans joined Madison Marquette through this merger and leads the Capital Markets practice and Live/Work Lofts initiative. Madison became a capital partner in Lemonade Investment Management, and control is transferred to former Roseview Group partners that joined Madison Marquette as part of the 2019 merger.
• Capital GuidanceflagshipStrategic or Co-development PartnerCapital Guidance is Madison Marquette's parent company. Madison Marquette is "A Capital Guidance Company" and a member of the Capital Guidance group of companies. Capital Guidance launched U.S. real estate investments in the 1980s and is the equity partner in Madison Realty Partnership. Amer Hammour heads all real estate operations and investments for Capital Guidance in the US and internationally.
• Senior Resource GroupcoreStrategic or Co-development PartnerSenior Resource Group is one of three best-in-class senior living operators for the six-property portfolio acquired in joint venture with GFH Financial Group (July 2019). Operates senior living communities in the portfolio.
• JEA Senior LivingcoreStrategic or Co-development PartnerJEA Senior Living operates the JEA Memory Care Portfolio (Washington State) within the six-property portfolio acquired in joint venture with GFH Financial Group. JEA also operates Pine Ridge, Madison Marquette's Alzheimer's Special Care Center in Spokane Valley, WA.
• Senior Village ManagementcoreStrategic or Co-development PartnerSenior Village Management is one of three best-in-class senior living operators for the six-property portfolio acquired in joint venture with GFH Financial Group (July 2019).
• EXAN CapitalminorStrategic or Co-development PartnerEXAN Capital is a Real Estate Investment Firm that represented the seller (a seasoned Spanish investor) of the Coconut Grove Portfolio in Miami, FL. Madison Marquette acquired two office buildings from EXAN-represented seller. EXAN Management Services, LLC was retained to oversee daily property management. EXAN has invested over $2.4 billion in U.S. markets since 2014 and manages $1.7 billion AUM.
• Jones Lang LaSalle (JLL)minorChannel Partner/ Reseller/ DistributorJones Lang LaSalle was retained as leasing agent for the Coconut Grove Portfolio (Bayview Executive Plaza and Continental Plaza) in Miami, FL following Madison Marquette's acquisition in January 2020.
• Trammell CrowcoreStrategic or Co-development PartnerTrammell Crow partnered with Madison Partners on the successful transformation of three underperforming shopping centers in the 1980s, which spurred the formation of Madison Marquette. Trammell Crow is also referenced as a prior employer of Peter Cole (Principal, Investment Management), where he led Agency Leasing in Washington, DC.
• Diaz Fritz GroupminorImplementation/ SI/ Consulting PartnerDiaz Fritz Group out of Tampa, Florida served as the seasoned general contractor for the Punta Gorda senior living development project.
• CASCO+R|5minorImplementation/ SI/ Consulting PartnerSt. Louis, Missouri-based CASCO+R|5 is the architect for the Punta Gorda senior living development project.
• Sudow Kohlhagen LLCcoreImplementation/ SI/ Consulting PartnerSudow Kohlhagen LLC is the boutique law firm founded by Bill Sudow (now Managing Principal of Madison Marquette). The firm continues to serve as Madison Marquette's principal transaction counsel. Bill led the Mid-Atlantic real estate practices at Sidley Austin LLP and Jones Day LLP prior to founding Sudow Kohlhagen LLC over 12 years ago.
• PMRGcoreStrategic or Co-development PartnerPMRG merged with Madison Marquette (in the 2010s) to form a single new fully-integrated commercial real estate firm operating across the U.S. The merger combined third-party investment management services with owner's perspective as an investment manager and developer.

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• JBG SMITH Properties: JBG SMITH is a publicly-traded real estate investment trust focused on mixed-use, office, multifamily, and retail properties in the Washington, DC metro — Madison Marquette's home market and largest operating geography. Both firms pursue transformative mixed-use developments and placemaking strategies in the DC region.
• Federal Realty Investment Trust: Federal Realty is a leading publicly-traded REIT specializing in open-air retail and mixed-use destination properties. Its focus on placemaking, mixed-use repositioning, and institutional-quality retail real estate directly parallels Madison Marquette's Retail & Mixed Use and Core & Value Add programs.
• The Howard Hughes Corporation: Howard Hughes Holdings develops and operates large-scale, master-planned mixed-use communities and is one of the most prominent place-based real estate developers in the U.S. Madison Marquette shares the placemaking methodology and trophy mixed-use development focus with this peer.
• Regency Centers Corporation: Regency Centers is a national shopping center REIT focused on grocery-anchored and high-quality retail centers. Comparable to Madison Marquette's retail property management, leasing, and repositioning activities across its owned and third-party portfolio.
• Phillips Edison & Company: Phillips Edison is a publicly-traded REIT focused on grocery-anchored neighborhood and community shopping centers. Comparable to Madison Marquette's retail property management, specialty leasing, and surplus single-tenant retail acquisition programs (Lemonade).
• Principal Real Estate Investors: Principal Real Estate Investors is the institutional real estate investment management arm of Principal Financial Group, managing $90B+ in real estate assets. Comparable as an institutional real estate investment manager with multi-asset-class capabilities serving pension funds and institutional investors.
• Harrison Street: Harrison Street is a leading institutional real estate investment manager focused on alternative real estate sectors including senior living, student housing, and medical office. Directly comparable to Madison Marquette's Senior Living Investment Program and multi-asset-class investment management focus.
• Clarion Partners: Clarion Partners is one of the largest U.S. real estate investment managers with $70B+ in assets under management, focused on multi-asset-class strategies for institutional investors. Comparable to Madison Marquette's institutional investment management, fund vehicles, and Core & Value Add programs.

Broad incumbents

• Avison Young: Avison Young acquired Madison Marquette's office and industrial property management business in August 2022 and is now a strategic partner. As a global commercial real estate services firm, Avison Young provides investment management, brokerage, and property management across all major property types — overlapping with Madison Marquette's full-service capabilities.
• TPG Real Estate Partners: TPG Real Estate Partners is a large-scale private equity real estate platform deploying institutional capital across multiple property types and geographies. Comparable as a large institutional real estate investment manager, though operating at materially greater scale than Madison Marquette.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/creguidance

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Marquette