Singing Frogs Farm

What Singing Frogs Farm does

Singing Frogs Farm is a privately held, family-owned regenerative agriculture operation founded in 2007 by Paul and Elizabeth Kaiser in Sebastopol, California, on a single 300-bed site in the Atascadero Valley bottom. The farm produces approximately 90 vegetable varieties, 20 fruit varieties, and 90 flower varieties year-round using an intensive non-mechanized no-till system designed to build soil biology, sequester carbon, and elevate nutrient density — claimed to produce higher polyphenol levels in crops such as carrots, spinach, and cabbage. The farm has been recognized with eight regional and national ecological farming awards between 2010 and 2026.

The business operates a diversified direct-to-consumer and direct-to-chef model with no external investors. Revenue streams include a year-round Vegetable CSA (Classic and Family box sizes, weekly and bi-weekly cadence, with add-on lettuce and bunched greens shares), a Flower CSA launching in February, sales at three farmers markets (Santa Rosa Saturdays, Sebastopol Sundays, Occidental Thursdays June–October), direct wholesale to 10+ farm-to-table restaurants (Americana, Estero Cafe, Hazel, Ramen Gaijin, The Redwood, Marla's Bakery, Portico, Half/Hitch, Sebastopol Cookie Company, and F.E.E.D. Cooperative), DIY flower buckets ($100–$150) and custom event florals, retail through Bill's Farm Basket, and education revenue from workshops, farm tours, consultations, and speaking engagements. SNAP/EBT is accepted for CSA subscriptions, expanding accessibility. The crew consists of 5–10 FTEs depending on season, with a $20/hour base wage and structured raises at 3/6/9/12 months; in late August 2025 the farm reached a record 10 FTEs alongside record sales.

The farm's strategic posture is incremental and capacity-constrained: a CSA waitlist of roughly 50 members signals demand exceeding current supply, and potential new pickup locations (Windsor, Cotati/Rohnert Park, Green Valley) are being explored within Sonoma County. All activity is confined to Northern California. The competitive advantage rests on nearly two decades of codified no-till methodology, an award-laden brand, a sticky CSA community, and reciprocal sourcing relationships with neighboring small farms (West County Community Farm, Worker Bee Farm) that extend product diversity without expanding on-farm production. The 2025 operational milestone (Farmhand CSA platform migration, internal management transition to Bobby as Farm Manager, and record revenue) indicates a maturing small business rather than a venture-scaled growth story.

Name

Singing Frogs Farm

Legal name

Singing Frogs Farm

Website

https://singingfrogsfarm.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Singing Frogs Farm is a family-owned regenerative no-till farm in Sebastopol, California that sells year-round vegetables, fruits, and flowers via CSA subscriptions, farmers markets, farm-to-table restaurants, and educational workshops to Sonoma County consumers and chefs.

Ownership category

akta.pro rank

Product category

Regenerative Vegetable Farming

NAICS

Floriculture Production (111422), Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

Keywords

• Regenerative agriculture
• Community supported agriculture
• No-till farming
• Farm-to-table produce
• Cut flower subscriptions

Headquarters

HQ city

Sebastopol

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Vegetable CSA: Community Supported Agriculture subscription for vegetables, with Classic and Family box options, offered year-round with weekly and every-other-week schedules during winter
2. Flower CSA: Community Supported Agriculture subscription for regeneratively grown flowers, starting in February
3. Restaurant Sales: Direct supply relationships with local restaurants including Americana, Estero Cafe, Ramen Gaijin, and others
4. Farmers Markets: Sales at Santa Rosa Original Farmers Market, Sebastopol Farmers Market, and Occidental Community Farmers Market
5. Special Events Flowers: DIY flower buckets and special event floral arrangements for weddings, graduations, birthday parties and celebrations of life
6. Education and Workshops: Farming workshops, tours, consultations and speaking engagements for home farmers and aspiring growers

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Singing Frogs Farm produces and sells nutrient-dense, regeneratively grown vegetables and cut flowers through CSA subscriptions (Veggie and Flower), farmers markets, DIY flower buckets, and special-event floral arrangements. Wholesale supply is provided to local farm-to-table restaurants and a regional organic grocer. The farm also delivers paid educational workshops, farm tours, consultations, and speaking engagements on no-till regenerative practices.

Product overview

Singing Frogs Farm operates as a diversified regenerative agriculture business offering multiple sales channels: a Veggie CSA subscription (with Classic and Family box options, plus add-on shares for lettuce and bunched greens), a Flower CSA subscription, and DIY flower buckets for special events. The farm sells directly through three farmers' markets and wholesale to local restaurants and Bill's Farm Basket. Educational services include farm tours, consultations, speaking engagements, and workshops covering regenerative farming practices. The farm also accepts SNAP/EBT benefits to expand accessibility. All products center on the farm's regenerative, no-till, carbon-positive farming model producing nutrient-dense vegetables and flowers year-round.

Differentiator

Problem solved

Functional benefit

Products and services

• Veggie CSA Subscription Community Supported Agriculture subscription providing seasonal, regeneratively grown vegetables in Classic and Family box sizes, with optional add-on shares such as lettuce and bunched greens, offered year-round on weekly or every-other-week schedules to Sonoma County members.
• Flower CSA Subscription Seasonal flower subscription delivering locally grown, regeneratively produced cut flowers to members starting the second week of February, with pickup locations coordinated alongside vegetable CSA sites.
• DIY Flower Buckets Bulk flower buckets providing 120-150 stems suitable for 6-7 wide mouth mason jars of DIY arrangements, priced at $100-150 per bucket in Whites, Pastel, or Brights color schemes.
• Special Event Floral Arrangements Custom floral arrangements for weddings, graduations, birthday parties, and celebrations of life, including centerpieces, mason jar arrangements, and bridal and bridesmaid bouquets.
• SNAP/EBT for CSA Payment assistance program that enables CSA members to use SNAP/EBT benefits for vegetable and flower subscriptions, expanding access to local regeneratively grown produce.
• Farmers' Market Sales Direct-to-consumer sales of seasonal vegetables, fruits, and flowers at three farmers' markets: Santa Rosa Original Farmers' Market (Saturdays), Sebastopol Farmers' Market (Sundays), and Occidental Community Farmers' Market (Thursday evenings, June through October).
• Restaurant Direct Wholesale Direct wholesale supply of regeneratively grown vegetables and flowers to 10+ farm-to-table restaurants in Sonoma County, including Americana, Estero Cafe, Half/Hitch, Hazel, Marla's Bakery, Portico, Ramen Gaijin, The Redwood, Sebastopol Cookie Company, and the F.E.E.D. Cooperative.
• Bill's Farm Basket Retail Supply Wholesale supply arrangement with Bill's Farm Basket, a local organic grocer in Sebastopol that carries seasonal produce and flowers from the farm from February through October.
• Farming Workshops Paid educational workshops teaching regenerative no-till farming practices, including one-day intensives, the Home Farmer Series (Spring, Summer, Autumn), pruning and early-season crop planning, and flower workshops for home growers and aspiring farmers.
• Farm Tours, Consultations, and Speaking Engagements Guided educational farm walks, paid consultations, and speaking engagements teaching regenerative farming practices, including 1st Wednesday Farm Walks, CSA member events, and external speaking appearances.

Quantifiable outcome

• Soil infiltration rate of 56 seconds per inch of rain with regenerative soils
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AmericanacoreStrategic or Co-development PartnerFarm-to-table restaurant partner sourcing vegetables and flowers for their menus. Part of the Sonoma County American agave spirits company.
• Estero CafecoreStrategic or Co-development PartnerFarm-to-table restaurant in Boyes Hot Springs sourcing local produce from Singing Frogs Farm.
• HazelcoreStrategic or Co-development PartnerRestaurant partner sourcing regeneratively grown vegetables for their seasonal menus.
• Ramen GaijincoreStrategic or Co-development PartnerJapanese-inspired restaurant in Oliver's Market sourcing local, seasonal vegetables.
• The RedwoodcoreStrategic or Co-development PartnerWine bar and kitchen in Healdsburg sourcing local produce for their menu.
• F.E.E.D. CooperativecoreStrategic or Co-development PartnerSonoma County food cooperative working to strengthen the local food system through farm partnerships.
• West County Community FarmminorStrategic or Co-development PartnerLocal farm supplying shallots, potatoes, and other produce during winter months. Partnership helps provide diversity and supports other small organic farmers.
• Worker Bee FarmminorStrategic or Co-development PartnerSmall organic farm in Freestone supplying bunching greens, spinach, and other seasonal produce. Partnership provides additional diversity to CSA boxes.
• GoatlandiaminorStrategic or Co-development PartnerAnimal rescue organization that rescued and raised the farm's baby goats. Founder is a CSA member who helped facilitate the connection.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stone Barns Center for Food & Agriculture: Stone Barns is a nonprofit regenerative farm in New York's Hudson Valley combining vegetable production, restaurant partnerships (Blue Hill), education programs, and public tours. The pairing of regenerative farming with intensive education and visitor programming parallels Singing Frogs Farm's "Grow Farmers" mission.
• Polyface Farm: Polyface is a Virginia-based regenerative farm best known for its pastured livestock but also operating CSA-style direct sales, on-farm education, and consulting. It is the canonical U.S. regenerative farm brand and a strong philosophical and business-model peer to Singing Frogs.
• Full Belly Farm: Full Belly Farm is a diversified organic farm in the Capay Valley (Northern California) running a 600+ member CSA, farmers market presence, and restaurant sales. It is directly comparable in crop mix, regional setting, and direct-to-consumer model, though larger in scale.
• Suzie's Farm: Suzie's Farm is a certified organic farm in San Diego County operating CSA subscriptions, farm tours, U-pick events, and restaurant/wholesale channels. Its diversified CSA-plus-events model in California makes it a directly comparable peer, albeit at larger scale.
• White Oak Pastures: White Oak Pastures is a Georgia regenerative farm running CSA-style meat and produce boxes, on-farm dining, and educational tours. Its vertically integrated, award-recognized regenerative model and direct-to-consumer strategy closely mirror Singing Frogs Farm's positioning.
• Capay Organic / Farm Fresh to You: Capay Organic operates one of California's largest CSA programs under the Farm Fresh to You brand, delivering organic produce direct to consumer homes. Like Singing Frogs Farm, it combines multi-farm sourcing with CSA subscriptions and restaurant/farmers market channels, making it the closest California-based CSA peer.

Broad incumbents

• Good Eggs: Good Eggs is an online grocery platform specializing in local, organic, and sustainably-sourced food from Bay Area and other regional producers. It serves many of the same restaurants and households in Northern California that Singing Frogs Farm does, making it a relevant incumbent/distribution peer.
• Imperfect Foods: Imperfect Foods (now Misfits Market following acquisition) is a national direct-to-consumer produce and grocery delivery brand serving the same "local/ethical/sustainable" consumer that Singing Frogs Farm targets through its CSA. It competes for share-of-wallet with CSAs but at much larger scale and broader assortment.
• Misfits Market: Misfits Market is a national online grocer delivering surplus and sustainably-sourced produce and groceries direct to consumers. Like Imperfect Foods, it competes with farm CSAs for conscious-consumer grocery dollars and is a relevant incumbent comparator for Singing Frogs Farm's direct-to-consumer motion.

Regional players

• TomKat Ranch: TomKat Ranch is a large regenerative cattle operation in Pescadero, California, and a leading voice in regenerative agriculture research and education. It is comparable as a California-based regenerative brand, but its livestock focus and foundation structure put it in an adjacent category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/DWCKgrhkj2j
• Facebookfacebook.com/singingfrogsfarm
• LinkedInlinkedin.com/company/singing-frog-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singing Frogs Farm