SureFire
- Company typePrivate
- Founded1979
- HeadquartersFountain Valley, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
SureFire firmographics
Firmographics- Name
- SureFire
- Legal name
- Surefire, LLC
- Website
- https://surefire.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
SureFire industry classification
Industry- Product category
- Tactical Illumination and Suppression Equipment
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)
- SIC
- Electric Lighting & Wiring Equipment (3640), Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)
- akta.pro primary industry
- Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)
- akta.pro secondary industry
- Military Power Supplies, RF/Microwave Components & Ruggedized Electronics (IMABAGAJ)
Keywords
Where SureFire is headquartered
LocationHeadquarters
- HQ city
- Fountain Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SureFire business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Illumination Products: SureFire generates primary revenue from selling flashlights, weapon lights, headlamps, and helmet lights. Products range from $110 (G2X Pro) to $5,820 (HellFighter 5). Sales are one-time hardware purchases with batteries and accessories as add-on revenue.
- Suppressors: Revenue from firearm sound suppressors and associated muzzle devices, accessories, and training devices. Suppressor sales have grown significantly due to regulatory changes eliminating the $200 federal tax.
- EarPro Hearing Protection: Filtered and full-block ear protection products including Sonic Defenders Plus, generating recurring revenue from consumables and replacement parts.
- Parts & Accessories: Batteries (123A, 18650), switches, mounts, filters, and replacement parts. Batteries represent recurring consumable revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Tactical/Professional Products |
| Unit Pricing | Pay-as-you-go | Consumer/Commercial Products |
| Unit Pricing | Pay-as-you-go | Accessories and Consumables |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SureFire product offering
Product offeringCore offering
SureFire designs and manufactures tactical illumination tools (flashlights, weapon lights, headlamps, helmet lights, shield lights, crew-served searchlights), firearm sound suppressors and muzzle devices, and hearing protection products. All products are engineered and assembled in the USA with Mil-Spec aerospace aluminum construction, premium LEDs, and proprietary optics. The portfolio targets military, law enforcement, and civilian shooter, outdoor, and everyday-carry markets with premium-priced, durable hardware.
Product overview
SureFire is a manufacturer of tactical illumination products, suppressors, hearing protection, and accessories serving military, law enforcement, and civilian markets. The product portfolio is organized into five main categories: Illumination (flashlights, weapon lights, helmet lights, shield lights), Suppressors (sound suppressors, muzzle devices, training devices), EarPro (filtered and full block hearing protection), Parts & Accessories (batteries, switches, mounts, filters), and Lifestyle (apparel and pens). All products are designed and manufactured in the USA. The core product lines include the G2X tactical flashlights, Scout Light Pro weapon lights (available in standard, Turbo, Dual Fuel, and Infrared variants), Maximus and Minimus headlamps, HellFighter searchlights, HL1 HelmetLights, and Ballistic Shield Lights. Add-on modules and accessories include replacement heads (KE2, KM1, KM2), tailcap switches (XM, XT, UE series), scout light bodies (MH series), and suppressor components (Ryder pistons and spacers).
Differentiator
Problem solved
Functional benefit
Products and services
- G2X Pro Dual-Output LED Flashlight Dual-output LED tactical flashlight delivering 600 lumens on high and 15 lumens on low, with polymer/aluminum construction and tactical tailcap switching. Targeted at civilian, law enforcement, and everyday carry users.
- G2X Law Enforcement Edition Flashlight Dual-output LED tactical flashlight (600/15 lumens) designed specifically at the request of Canadian law enforcement agencies for tactical lighting needs, with rugged polymer body.
- M340DFT-PRO Turbo Mini Scout Light Pro WeaponLight 3-Volt Dual Fuel weapon-mounted light with 95,000 candela and 650 lumens, accepting SF18350 rechargeable or 123A primary batteries. Designed for rifle/carbine mounting in tactical applications.
- M640DFT-PRO Dual Fuel Turbo Scout Light Pro WeaponLight 6-Volt Dual Fuel Turbo Scout Light Pro delivering 100,000 candela and 700 lumens with included SF18650 battery (or 600 lumens with two 123A batteries). High-candela, far-reaching beam for extreme long-range target identification.
- Scout Light Pro Infrared WeaponLight 6-Volt IR Scout Light Pro producing 350 lumens of white light and 120mW of IR output with hybrid beam pattern for medium- to long-range target identification using night vision devices.
- M640T Turbo Scout Light Pro WeaponLight 6-Volt High-Candela Scout Light Pro with 700 lumens and 70,000 candela, featuring Low-Profile Mount compatible with MIL-STD-1913 and M-LOK rails.
- Minimus Variable-Output LED Headlamp Variable-output headlamp with 13 light settings from 5 to 300 lumens using MaxVision reflector, with adjustable LED housing for hands-free tactical, outdoor, and hands-free task lighting.
- Maximus Rechargeable Variable-Output LED Headlamp Rechargeable headlamp delivering 1 to 1,000 lumens with MaxVision Beam, one-hand output adjustment, and SOS beacon. Designed for outdoor, professional, and tactical users requiring hands-free illumination.
- G2ZX Combat Light Flashlight Single-output 600-lumen LED combat flashlight with CombatGrip body designed for use with the Rogers SureFire firearm-retention technique. Targeted at law enforcement and tactical users.
- Ballistic Shield Light (BSL-A) Ultra-high-output 1,500-lumen Dual Fuel shield-mounted light designed for military and law enforcement ballistic shield users, with pressure switch and constant-on activation. Covered by US Patent 12,326,240B1.
- HellFighter 5 HID Searchlight and WeaponLight HID searchlight and crew-served/heavy gun weapon light generating 6,000 lumens and 890,000 candela with maximum beam reach of 1,766 meters. Designed for crew-served weapons and long-range target identification.
- HL1 HelmetLight Multi-use high-performance LED helmet light with primary and secondary LEDs and an infrared IFF beacon, designed for MICH helmets. Used by military and tactical operators for hands-free identification friend-or-foe signaling.
- SureFire Pen IV Aerospace aluminum precision pen with Schmidt easyFLOW 9000 cartridge, Mil-Spec hard-anodized finish, and tactical design. Lifestyle/EDC product extending SureFire's brand into everyday carry.
- SOCOM4 Suppressor Fourth-generation SOCOM suppressor optimized for 5.56mm, designed for U.S. Special Operations Command and broader military/LE use. Features Fast-Attach Hub mount and delivers evolved sound suppression performance over prior SOCOM generations.
- XC3 WeaponLight Compact WeaponLight delivering performance, durability, and switching in a form factor that fits numerous holsters already commercially available. Designed for concealed carry and duty holster compatibility.
- EarPro Hearing Protection (Sonic Defenders / EP4) Filtered and full-block hearing protection products including EP4 Sonic Defenders Plus and UAC (Universal Audio Communication) Filter, providing hearing protection while preserving situational awareness and enabling two-way radio communication. Generates recurring revenue from consumables and replacement filters.
- Parts & Accessories (Batteries, Switches, Mounts, Filters) Batteries (123A, SF18650B), remote switches (XM/XT/UE series), mounts, suppressor accessories (Ryder pistons and spacers), and replacement parts that extend and maintain SureFire illumination and suppressor products. Batteries represent recurring consumable revenue.
Quantifiable outcome
- Turbo Scout Light Pro reaches 100,000 candela with 700 lumens and 632-meter beam distance
- +2 more outcomes
Companies that use SureFire
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles3 records
SureFire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
SureFire partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
SureFire competitors and assessment
Company assessmentDirect peers
- Streamlight: Streamlight is the closest direct competitor to SureFire in tactical flashlights and weapon-mounted lights, serving overlapping military, law enforcement, and civilian markets at slightly lower price points. Its ProTac, TLR, and Sidewinder series compete head-to-head with SureFire's Scout Light Pro and G2X lines.
- Modlite Systems: Modlite is a premium direct peer in the high-candela weapon-light category, building handheld and rifle-mounted lights favored by special operations and law enforcement buyers. It competes directly with SureFire's Scout Light Pro and Turbo Series on candela output and ruggedized performance.
- Cloud Defensive: Cloud Defensive is a direct peer in premium weapon-mounted lights, competing with SureFire Scout Light Pro products on output, durability, and modular switching ecosystems. It targets overlapping military, LE, and civilian rifle markets.
- SilencerCo: SilencerCo is a direct peer in the suppressor category, competing with SureFire's SOCOM and Ryder lines across civilian, hunting, and tactical shooting markets. Both companies sell directly to consumers through e-commerce and dealer networks and benefit from the same regulatory tailwinds.
- Dead Air Armament: Dead Air is a direct peer in firearm suppressors, offering rimfire, handgun, and rifle suppressors that compete with SureFire's Ryder and SOCOM lines. It addresses overlapping civilian, hunting, and tactical-shooting customers.
- Olight: Olight is a direct competitor in the broader flashlight and weapon-light market, competing with SureFire's consumer/EDC flashlights (G2X) and lower-output weapon lights at significantly lower price points and broader retail distribution, including online channels.
- Knight's Armament Company (KAC): KAC is a direct peer in military-grade weapon accessories, including suppressors, lights, and rails. It competes with SureFire for U.S. military and special operations contracts and shares the Made-in-USA, Mil-Spec premium positioning.
- Princeton Tec: Princeton Tec is a peer in tactical and outdoor lighting — flashlights and headlamps — overlapping with SureFire's Minimus, Maximus, and tactical flashlight lines for military, law enforcement, and outdoor/industrial buyers.
Broad incumbents
- Magpul: Magpul is a broader incumbent in the firearm-accessory ecosystem (magazines, grips, mounts, optics) that intersects with SureFire's mounting and accessory businesses. While not a direct illumination competitor, it shares the military/LE/civilian customer base and Made-in-USA premium positioning.
- 5.11 Tactical: 5.11 Tactical is a broader incumbent in the tactical gear and apparel category, overlapping with SureFire's Lifestyle line and law enforcement/end-user channels. It is a broader portfolio player rather than a specialty illumination/sound-suppression competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SureFire social profiles
Digital presenceSureFire financial estimates
Financial estimateRevenue estimate
Valuation estimate
SureFire leadership team
Management profileNumber of profiles
Profiles6 records
SureFire funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SureFire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SureFire
What does SureFire do?
SureFire designs and manufactures tactical illumination tools (flashlights, weapon lights, headlamps, helmet lights, shield lights, crew-served searchlights), firearm sound suppressors and muzzle devices, and hearing protection products. All products are engineered and assembled in the USA with Mil-Spec aerospace aluminum construction, premium LEDs, and proprietary optics. The portfolio targets military, law enforcement, and civilian shooter, outdoor, and everyday-carry markets with premium-priced, durable hardware.
Is SureFire a public or private company?
SureFire is a private company. It is classified as private equity controlled and is currently operating.
When was SureFire founded?
SureFire was founded in 1979. It employs 501 to 1,000 people.
Where is SureFire based?
SureFire is headquartered in Fountain Valley, United States, in the North America region.
How does SureFire make money?
Four revenue lines are on record. Illumination Products are the primary driver. The others are suppressors, earPro Hearing Protection and parts & Accessories.
Who are SureFire's main competitors?
Direct peers on record are Streamlight, Modlite Systems, Cloud Defensive, SilencerCo, Dead Air Armament, Olight, Knight's Armament Company (KAC) and Princeton Tec. Broad incumbents are Magpul and 5.11 Tactical.
Does SureFire have an API?
No public API is recorded for SureFire.
What industry is SureFire in?
SureFire's product category is Tactical Illumination and Suppression Equipment. Its primary akta.pro industry code is IMAGAIAK, Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights), with a secondary code of IMABAGAJ, Military Power Supplies, RF/Microwave Components & Ruggedized Electronics. Its NAICS code is 3351 and its SIC code is 3640.