What Reshoring Initiative does

The Reshoring Initiative is a nonprofit organization founded in 2010 by Harry Moser, a retired President of GF AgieCharmilles and 47-year manufacturing veteran, and headquartered in Illinois. Its mission is to bring well-paying manufacturing jobs back to the United States by helping companies more accurately assess the total cost of offshoring and shifting collective thinking from "offshoring is cheaper" to "local reduces total cost of ownership." The organization documents the reshoring trend, having tracked over 2 million cumulative reshoring and FDI jobs since 2010 and 244,000 in 2024 alone.

Its core product is the Total Cost of Ownership (TCO) Estimator, a free online tool recognized by the U.S. Department of Commerce that models 30 cost and risk factors to compare U.S. domestic production against offshore sourcing. Around this analytical engine the organization has built a portfolio of programs: the Import Substitution Program (ISP) offered in five audience-specific versions (manufacturers, economic development organizations, trade associations, tech suppliers, and MEPs); an Economic Development Program implemented with state partners in Pennsylvania, Mississippi, and central New York using Datamyne import data; a Skilled Workforce Development Program; a Supply Chain Gap Program; an annual Reshoring Survey (2025 edition co-produced with Regions Recruiting and 500+ respondents); and the National Metalworking Reshoring Award co-sponsored with AMT, NTMA, PMA, SME, and FMA.

The organization operates a nonprofit revenue model funded by Platinum, Gold, and Silver sponsorships (including AMT, Gardner Business Media, Morris Group Inc, NTMA, PMA, SEMI, Regions Recruiting, and United Machining), donations, and grants, supplemented by paid custom reports and consulting services. Distribution is primarily digital and educational — self-serve website tools, webinars, eNewsletters, blog content, social media (LinkedIn group with 1,100+ members), and direct engagement with EDOs and Manufacturing Extension Partnership (MEP) centers. Its customers/beneficiaries span OEMs, contract manufacturers, trade associations, government economic development organizations, MEPs, and universities, with no concentration in any single end market.

Name

Reshoring Initiative

Legal name

Reshoring Initiative

Website

https://reshorenow.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Reshoring Initiative is a nonprofit founded in 2010 that provides free tools and programs — most notably the U.S. Commerce Dept.-recognized TCO Estimator — to help U.S. manufacturers, economic development organizations, and MEPs assess and execute the reshoring of manufacturing jobs.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Nonprofit Funding (Sponsorships & Donations): As a nonprofit organization, the Reshoring Initiative is funded through sponsorships from industry partners, donations, and grants. They offer various sponsorship levels (Platinum, Gold, Silver) to companies and trade associations that support their mission of bringing manufacturing jobs back to the U.S.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Reshoring Initiative is a nonprofit organization that provides free tools, programs, and consulting to bring well-paying manufacturing jobs back to the United States. Its central offering is the Total Cost of Ownership (TCO) Estimator, a free online analytical tool that accounts for 30 cost and risk factors to compare offshore versus domestic sourcing. The organization also delivers structured programs including the Import Substitution Program (ISP), Economic Development Program, Skilled Workforce Development Program, and Supply Chain Gap Program, supplemented by data resources, surveys, and the National Metalworking Reshoring Award.

Product overview

The Reshoring Initiative is a nonprofit organization offering a portfolio of free tools, programs, and resources to bring manufacturing jobs back to the United States. Its core product is the Total Cost of Ownership (TCO) Estimator, a free online tool that helps companies compare true costs of U.S. vs. offshore production. Supporting programs include the Import Substitution Program (ISP) in five versions for different audiences, the Economic Development Program, the Skilled Workforce Development Program, and the Supply Chain Gap Program. The organization also provides the Reshoring Library (a searchable database of 1,800+ articles and 290+ company cases), annual Reshoring Surveys, webinars, case studies, custom reports, consulting services, and the National Metalworking Reshoring Award. All offerings shift collective thinking from 'offshoring is cheaper' to 'local reduces total cost of ownership.'

Differentiator

Problem solved

Functional benefit

Products and services

• Total Cost of Ownership (TCO) Estimator A free online tool that helps companies account for all relevant cost and risk factors—including overhead, balance sheet, risks, corporate strategy, and external considerations—to determine the true total cost of ownership when comparing U.S. versus offshore production and sourcing. Recognized by the U.S. Commerce Department.
• Import Substitution Program (ISP) An integrated package available in five versions for manufacturers, economic development organizations, trade associations, technology suppliers, and MEPs to help replace imports with local domestic production. Consistent use claims to increase domestic manufacturing by about 10%.
• Economic Development Program A high-impact, minimal-cost program combining Reshoring Initiative tools and Datamyne import data to identify opportunities for products that could be economically reshored, educate importers on benefits, and close cost gaps preventing reshoring. Currently implemented with Pennsylvania, Mississippi, and central New York State.
• Skilled Workforce Development Program A program designed to help communities motivate higher quantity and quality of manufacturing skilled workforce recruits by raising awareness of career realities in manufacturing, importance of training, revitalization of manufacturing, and opportunities for prestigious and financially rewarding careers.
• Supply Chain Gap Program Identifies targeted supply chain gaps and product categories that have no or minimal domestic production and large volume of imports, helping regions recruit FDI or domestic companies to fill those gaps.
• Custom Reports and Consulting Custom data reports and consulting services available for organizations seeking specialized reshoring analysis and guidance.
• Reshoring Library A searchable database of reshoring cases and articles documenting what is being reshored, in what industries, from what countries, to what states, and for what reasons. Contains over 1,800 articles and 290 company cases of reshoring.
• Reshoring Survey Annual industry survey conducted jointly with Regions Recruiting examining factors influencing manufacturers' reshoring decisions, offering insight into OEM and CM perceptions of barriers to manufacturing reshoring. The 2025 survey attracted over 500 respondents.
• National Metalworking Reshoring Award Annual award recognizing the top case of reshoring in products, parts, or tooling made primarily by metal forming, fabricating, or machining, including additive machining. Sponsored by AMT, NTMA, PMA, SME, FMA, and the Reshoring Initiative.

Quantifiable outcome

• 244,000 reshoring and FDI jobs announced in 2024, cumulative over 2 million since 2010
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Regions RecruitingcoreStrategic or Co-development PartnerCollaboration on the 2025 Reshoring Survey with over 500 respondents, examining OEM and contract manufacturer perspectives on reshoring and domestic supply chain sourcing. Regions Recruiting specializes in industrial manufacturing and B2B distribution executive search.
• AMT (Association for Manufacturing Technology)coreGTM or Marketing PartnerPlatinum sponsor and co-sponsor of the National Metalworking Reshoring Award. AMT is the trade association for manufacturing technology.
• NTMA (National Tooling and Machining Association)coreGTM or Marketing PartnerSilver sponsor and co-sponsor of the National Metalworking Reshoring Award.
• PMA (Precision Metalforming Association)coreGTM or Marketing PartnerSilver sponsor and co-sponsor of the National Metalworking Reshoring Award.
• SEM (Semiconductor Equipment and Materials International)coreChannel Partner/ Reseller/ DistributorSilver sponsor supporting the reshoring initiative's programs.
• Gardner Business MediacoreGTM or Marketing PartnerGold sponsor providing marketing and media support.
• Morris Group InccoreGTM or Marketing PartnerGold sponsor supporting the initiative.
• United MachiningcoreGTM or Marketing PartnerSilver sponsor.
• DatamynecoreTechnology or IntegrationTop-ranked provider of U.S. import data used to identify all ocean freight imports by regional companies for the Economic Development Program.
• NIST MEP (Manufacturing Extension Partnerships)coreImplementation/ SI/ Consulting PartnerThe Reshoring Initiative works with NIST MEP centers across the country to implement reshoring programs in Pennsylvania, Mississippi, and central New York State.
• AME (Association for Manufacturing Excellence)minorStrategic or Co-development PartnerCollaboration on LeanShoring methodology combining Lean Six Sigma principles with reshoring to build resilient supply chains.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Tooling and Machining Association (NTMA): U.S. trade association representing precision custom manufacturers and toolmakers. NTMA is a Silver sponsor and co-sponsor of the National Metalworking Reshoring Award, operating in the same precision manufacturing niche that benefits from reshoring.
• SEMI: Global industry association for the semiconductor and electronics manufacturing supply chain. SEMI is a Silver sponsor of the Reshoring Initiative and represents a key vertical benefiting from CHIPS Act-related reshoring activity.
• National Association of Manufacturers (NAM): The largest U.S. manufacturing trade association, representing manufacturers on policy, advocacy, and competitiveness. Like the Reshoring Initiative, NAM advocates for U.S. manufacturing strength and policy support, though NAM operates as a broad member-driven association rather than a reshoring-data specialist.
• NIST Manufacturing Extension Partnership (MEP): Federal program that provides consulting, technical assistance, and workforce development services to U.S. manufacturers. Both NIST MEP and the Reshoring Initiative work directly with manufacturers and EDOs on reshoring and competitiveness — the Reshoring Initiative is an implementation partner of MEP centers in PA, MS, and central NY.
• Fabricators & Manufacturers Association (FMA): Trade association for metal forming, fabricating, and welding manufacturers. FMA is a co-sponsor of the National Metalworking Reshoring Award and serves overlapping members as the Reshoring Initiative's target audience.
• Association for Manufacturing Technology (AMT): Trade association for the U.S. manufacturing technology industry and a Platinum sponsor of the Reshoring Initiative. AMT co-sponsors the National Metalworking Reshoring Award and represents a closely aligned segment of the manufacturing ecosystem focused on production technology adoption.
• Association for Manufacturing Excellence (AME): Manufacturing excellence organization and partner on the LeanShoring methodology, which combines Lean Six Sigma principles with reshoring. AME is a co-marketing collaborator and shares the workforce/operational excellence focus.
• Precision Metalforming Association (PMA): Trade association for the metalforming industry. PMA is a Silver sponsor and co-sponsor of the National Metalworking Reshoring Award, directly aligned with the metalworking manufacturers most active in reshoring decisions.
• Society of Manufacturing Engineers (SME): Professional society for manufacturing engineers and a co-sponsor of the National Metalworking Reshoring Award. SME shares the Reshoring Initiative's mission of advancing U.S. manufacturing capability, including workforce development and education.

Others

• Information Technology and Innovation Foundation (ITIF): Public policy think tank that has published extensively on U.S. manufacturing competitiveness and reshoring policy. ITIF operates in an adjacent role — producing research that informs the same reshoring debate rather than delivering tools or programs to manufacturers directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reshoring-initiative
• Facebookfacebook.com/ReshoreNow
• Xx.com/ReshoreNow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Reshoring Initiative