ScrubaDub Car Wash
ScrubaDub is a family-owned express car wash chain founded in 1966, operating 20+ tunnel locations across Massachusetts, Maine, New Hampshire, and Rhode Island. Revenue is generated through monthly unlimited subscriptions, single washes, detailing services, and gas sales to consumers and commercial fleets.
- Company typePrivate
- Founded1966
- HeadquartersNatick, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What ScrubaDub Car Wash does
ScrubaDub Car Wash is a family-owned express car wash chain founded in 1966 by Marshall Paisner, operating 20+ tunnel locations across Massachusetts, Maine, New Hampshire, and Rhode Island. The company's core service is automated exterior car washing delivered through flat conveyor belt systems, with four tiered packages — Express, Super Choice, The Works, and Ultra — built around its proprietary SuperGlo soap formula developed in 1987. Beyond the core tunnel, the product surface includes touchless laser wash bays at three sites, 24/7 self-serve wash bays, professional detailing services (Executive Detail and Royal Treatment), express interior cleaning, and gas station and convenience store operations at four locations. The technology stack is largely mechanical and operational, supplemented by a partnership with Simoniz USA for premium paint protection products (UltraShine, Ceramic, DuraGlaze) and a barcode-based unlimited membership identification system.
The company generates revenue through a diversified mix: monthly recurring unlimited memberships priced $19.99–$49.99 across four tiers, single-wash transactions priced $10–$26, professional detailing at $69.95–$299.95, fuel and convenience store sales at four locations, and gift cards and wash books. Customer acquisition is product-led and community-driven — customers self-enroll online or in person, with $5 first-month promotional offers at new locations, a referral program paying $15 credits, and recurring charity campaigns (Cradles to Crayons 'Clean For Kicks', Community Servings 'Pie in the Sky') generating earned media and goodwill.
ScrubaDub serves individual consumers as its primary customer base, with secondary segments including New England car dealerships (which use a branded voucher portal for CSI score improvement), commercial fleet operators, and non-profit organizations leveraging a fundraising program. The company is now in its third generation of Paisner family ownership and continues to expand organically into adjacent New England geographies, having opened flagship sites in Framingham (2022), Worcester Park Ave (2024), Medford (February 2026), and East Greenwich (February 2026).
ScrubaDub Car Wash firmographics
Firmographics- Name
- ScrubaDub Car Wash
- Legal name
- ScrubaDub Auto Wash Centers
- Website
- https://scrubadub.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ScrubaDub is a family-owned express car wash chain founded in 1966, operating 20+ tunnel locations across Massachusetts, Maine, New Hampshire, and Rhode Island. Revenue is generated through monthly unlimited subscriptions, single washes, detailing services, and gas sales to consumers and commercial fleets.
- Ownership category
- akta.pro rank
ScrubaDub Car Wash industry classification
Industry- Product category
- Car Wash Services
- NAICS
- Car Washes (811192)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial) (HSAEAMAL)
Keywords
Where ScrubaDub Car Wash is headquartered
LocationHeadquarters
- HQ city
- Natick
- HQ country
- United States
- HQ region
- North America
Offices25 records
Markets served
ScrubaDub Car Wash business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Unlimited Wash Memberships: Monthly recurring subscription model offering unlimited car washes at any ScrubaDub tunnel location. Members receive a barcode on their windshield for easy access, plus perks including free vacuums, gas discounts, and exclusive member-only lanes. Four tiers available from Express ($24.99/mo) to Ultra ($49.99/mo). Cancellation requires 4 days written notice.
- Single Car Wash Services: One-time pay-per-wash transactions at tunnel locations with multiple wash packages. Pricing varies by location from approximately $10-$26 for single washes.
- Detailing Services: Professional interior and exterior detailing services offered by appointment at select locations. Services include MegaShield paint protection ($139.95), QuickShine hand wax ($69.95), Custom Interior Shampoo ($159.95), OdorKill ($69.95), Executive Detail ($199.95), and Royal Treatment ($299.95). Unlimited members receive 10% discount.
- Express Interior Cleaning: No-appointment-needed interior cleaning services. Basic Interior starts at $26, Interior Plus at $40. Unlimited members save $5 on Interior Plus. Also available as unlimited interior plan at select locations for additional monthly fee.
- Gas Station and Convenience Store: Four gas station locations (Portland ME, South Portland ME, Woburn MA, Warwick RI) offering fuel and convenience store items. Unlimited members save 10 cents per gallon on gas.
- Gift Cards and Wash Books: Sale of gift cards ($25-$250 values) and wash books (5 pre-paid washes). Also offers 90-day wash passes for gifting purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Express Unlimited - Basic unlimited washes with SuperGlo soap |
| Subscription | Monthly | Super Choice Unlimited - Express wash + 2 add-ons |
| Subscription | Monthly | The Works Unlimited - Full protection with DuraGlaze wax |
| Subscription | Monthly | Ultra Unlimited - Premium protection with UltraShine and Ceramic |
| Unit Pricing | Pay-as-you-go | Single Wash - Pay per visit options |
| Unit Pricing | Pay-as-you-go | Detailing Services - Professional deep cleaning |
| Unit Pricing | Pay-as-you-go | Express Interior Cleaning - No appointment needed |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
ScrubaDub Car Wash product offering
Product offeringCore offering
ScrubaDub Car Wash operates 20+ express tunnel car wash locations across New England offering automated exterior car washes in four tiered packages, professional interior and exterior detailing services, express interior cleaning, touchless laser washes, and 24/7 self-serve wash bays. The company sells a monthly Unlimited Wash Membership program with add-on perks (free vacuums, fuel discounts, VIP lanes) and operates gas stations and convenience stores at four locations.
Product overview
ScrubaDub Car Wash is a family-owned car wash company founded in 1966, operating 20+ express tunnel car wash locations across New England (Massachusetts, Rhode Island, Maine, and New Hampshire). The company's core product portfolio centers on automated exterior car wash services with four tiered packages (Express Wash, Super Choice, The Works, and Ultra Wash), enhanced by proprietary SuperGlo soap technology. Beyond the core wash tunnel services, ScrubaDub offers professional detailing services including Executive Detail and Royal Treatment packages, Express Interior Cleaning (Basic Interior and Interior Plus), Touchless Laser Wash options, and Self-Serve Wash Bays. The company operates a subscription-based Unlimited Membership Program with tiered monthly plans offering unlimited washes across all tunnel locations plus member perks. Additionally, ScrubaDub provides gas station and convenience store services at four locations, offering fuel and retail items with gas rewards for Unlimited members. The product ecosystem is complemented by various add-on protectants including Simoniz UltraShine, Simoniz Ceramic, Simoniz DuraGlaze, Vision Clear, Wheel Brite, Under Wash, Rust Inhibitor, and Tire Shine services.
Differentiator
Problem solved
Functional benefit
Products and services
- Express Wash Basic entry-level car wash using ScrubaDub's exclusive SuperGlo soap formula that provides a quality clean with quick turnaround. Available as a single pay-per-wash purchase at all tunnel locations.
- Super Choice Wash
Quantifiable outcome
- Serves several million happy car wash customers per year
- +4 more outcomes
Companies that use ScrubaDub Car Wash
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
ScrubaDub Car Wash technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ScrubaDub Car Wash partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Cradles to CrayonscoreAnnual 'Clean For Kicks' campaign partnership since 2016 (now 9th year). Customers at 20+ New England locations can donate children's shoes or $5-$10 in exchange for complimentary car wash services. Campaign provides footwear to children in homeless or low-income situations as part of Cradles to Crayons' Spring Greening initiative. Mascot appearances scheduled at select locations. Also partners on 'Bundle Up New England' coat drives.
- Community ServingscorePartnership for the annual 'Pie in the Sky' fundraiser (33rd year in 2025). Customers can donate or purchase pies to help provide meals to critically ill neighbors and receive free car washes with pumpkin spice scent upgrades. Partnership has raised over $283,000 and donated more than 56,000 meals over nine years. ScrubaDub received Community Servings' 2023 LifeSavor Award.
- NBC10 BostonminorCo-marketing partnership for Cradles to Crayons 'Bundle Up New England' coat drive. ScrubaDub Shrewsbury location teamed up with NBC10 Boston to gather coats for local children in need.
- New England Car DealershipsminorDealership partners use ScrubaDub's online portal to provide customers with branded complimentary car wash vouchers. Over 40% of consumers prefer a quick return with a free wash voucher rather than waiting for an on-site wash. Dealers can email, SMS, or print vouchers with one-time-use barcodes.
- Simoniz USAcoreProduct partnership for exclusive Simoniz products including UltraShine (paint protectant/conditioner), DuraGlaze (two-step protective sealant), and Ceramic Sealant. These products are offered as add-on services at ScrubaDub locations. UltraShine uses high-tech polymers with UV inhibitors for enhanced shine and protection.
Scale indicators6 records
Recent moves11 records
Expansion highlights6 records
ScrubaDub Car Wash competitors and assessment
Company assessmentDirect peers
- ZIPS Car Wash: Express tunnel car wash chain with unlimited membership model, formerly backed by Roark Capital. Closely comparable to ScrubaDub in single-price unlimited wash positioning and conveyor tunnel operations.
- Splash Car Wash: Connecticut-based express car wash chain serving the Northeast with tunnel wash locations and unlimited memberships. Closely comparable to ScrubaDub as a regional New England competitor with similar geography and membership economics.
- Take 5 Car Wash: Major express tunnel car wash chain owned by Driven Brands with unlimited membership programs across the US and Canada. Comparable to ScrubaDub in subscription model, express wash technology, and multi-tier wash packages.
- Autobell Car Wash: Family-founded express car wash chain operating across the Southeastern US with conveyor tunnels and unlimited wash plans. Comparable to ScrubaDub as a multi-generational family-operated express wash operator.
- Tommy's Express Car Wash: Franchise-based express car wash chain with conveyor tunnel format and unlimited membership clubs. Comparable to ScrubaDub in core wash technology, member subscription tiers, and US-wide rollout strategy.
- Quick Quack Car Wash: One of the largest express tunnel car wash chains in the US, operating unlimited membership subscriptions at hundreds of locations across multiple states. Directly comparable to ScrubaDub in tunnel format, membership economics, and eco-friendly branding.
- Platinum Car Wash: Express tunnel car wash operator with unlimited membership plans across multiple US markets. Comparable to ScrubaDub in conveyor wash technology, tiered membership structure, and express service model.
Others
- National Carwash Solutions: Major supplier of car wash equipment, chemistry, and services to express tunnel operators including ScrubaDub's competitors. Related to ScrubaDub as an enabler/supplier of the tunnel wash category rather than a direct competitor.
Regional players
- Brown Bear Car Wash: Express tunnel car wash chain based in the Pacific Northwest with unlimited memberships and conveyor technology. Comparable to ScrubaDub in tunnel format and subscription model, but serves a different US geography.
Broad incumbents
- Spotless Brands: Multi-brand car wash holding company operating several express wash brands across the US with subscription products. Comparable to ScrubaDub as a broader portfolio operator in the express car wash category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ScrubaDub Car Wash social profiles
Digital presenceScrubaDub Car Wash financial estimates
Financial estimateRevenue estimate
Valuation estimate
ScrubaDub Car Wash leadership team
Management profileNumber of profiles
Profiles5 records
ScrubaDub Car Wash funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ScrubaDub Car Wash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ScrubaDub Car Wash
What does ScrubaDub Car Wash do?
ScrubaDub Car Wash operates 20+ express tunnel car wash locations across New England offering automated exterior car washes in four tiered packages, professional interior and exterior detailing services, express interior cleaning, touchless laser washes, and 24/7 self-serve wash bays. The company sells a monthly Unlimited Wash Membership program with add-on perks (free vacuums, fuel discounts, VIP lanes) and operates gas stations and convenience stores at four locations.
Is ScrubaDub Car Wash a public or private company?
ScrubaDub Car Wash is a private company. It is classified as family owned and is currently operating.
When was ScrubaDub Car Wash founded?
ScrubaDub Car Wash was founded in 1966. It employs 101 to 250 people.
Where is ScrubaDub Car Wash based?
ScrubaDub Car Wash is headquartered in Natick, United States, in the North America region.
How does ScrubaDub Car Wash make money?
Six revenue lines are on record. Unlimited Wash Memberships are the primary driver. The others are single Car Wash Services, detailing Services, express Interior Cleaning, gas Station and Convenience Store and gift Cards and Wash Books.
Who are ScrubaDub Car Wash's main competitors?
Direct peers on record are ZIPS Car Wash, Splash Car Wash, Take 5 Car Wash, Autobell Car Wash, Tommy's Express Car Wash, Quick Quack Car Wash and Platinum Car Wash. National Carwash Solutions is listed as an others. Brown Bear Car Wash is listed as a regional player. Spotless Brands is listed as a broad incumbent.
Does ScrubaDub Car Wash have an API?
No public API is recorded for ScrubaDub Car Wash.
What industry is ScrubaDub Car Wash in?
ScrubaDub Car Wash's product category is Car Wash Services. Its primary akta.pro industry code is HSAEAMAL, Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial). Its NAICS code is 811192 and its SIC code is 7500.