Walker Information

What Walker Information does

Walker Information, operating under the trade names "Walker" and "Walker XM," is a private professional services firm headquartered in Indianapolis, United States, specializing in Experience Management (XM) consulting with a stated heritage of approximately 85 years (founded circa 1939/1940). The company positions itself as an "all-around" XM advisor — a hybrid of technical and organizational specialists — focused on turning customer, employee, and patient experience data into operational direction for enterprise clients.

Walker's service portfolio spans Customer Experience (CX), Employee Experience (EX), and Patient Experience (PX) programs, with named case studies in CX/EX/PX delivery for enterprise clients including ServiceNow, Johnson Controls, and Altair Global. Its core technology dependency is the Qualtrics XM platform: Walker became a charter member and Platinum Qualtrics Consulting Partner of the Qualtrics Partner Network (QPN) in 2017, and Qualtrics software underpins the firm's delivery model across six marketed verticals (Consumer Goods + Services, Financial Services, Government, Healthcare, Retail + Hospitality, and Technology + Telecom).

Walker generates revenue through custom, quote-based professional services engagements — advisory, program design, analysis, and ongoing optimization — priced on project scope rather than disclosed unit pricing. Go-to-market is direct enterprise sales, supported by content marketing channels including a corporate LinkedIn page, a YouTube channel, an active blog, case studies, industry reports, and the company-hosted "CX Leader Podcast." The firm employs 51-100 staff, reports no subsidiaries, has no disclosed funding or M&A activity, and carries no public listing.

Name

Walker Information

Legal name

Walker

Website

https://walkerinfo.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

51–100 employees

Short description

Walker Information is a private Indianapolis-based Experience Management (XM) consulting firm that advises enterprise clients on Customer, Employee, and Patient Experience programs, delivering its services primarily through a Platinum-tier partnership with the Qualtrics XM platform across multiple verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services: Consulting and implementation services for XM transformation projects using Qualtrics platform. The firm provides advisory services, program design, analysis, and ongoing support to help clients maximize their Qualtrics investment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Walker Information provides Experience Management (XM) consulting services that help enterprise clients leverage the Qualtrics XM platform for customer experience (CX), employee experience (EX), and patient experience (PX) initiatives. The firm delivers strategy, implementation, analysis, and ongoing advisory services to turn XM data into actionable direction and to drive organizational change across industries such as consumer goods, financial services, government, healthcare, retail/hospitality, and technology/telecom.

Product overview

Walker Information is an all-around Experience Management (XM) consulting firm—a blend of technical and organizational specialists that help businesses thrive. As a Platinum Qualtrics Consulting Partner and founding member of the Qualtrics Partner Network since 2017, the company positions Qualtrics as the foundational XM platform powering its service delivery. The core offering is professional consulting services that help clients turn data into direction, drive change, and achieve measurable outcomes across financial impact, operational efficiency, data-driven decision-making, and retention/satisfaction.

Differentiator

Problem solved

Functional benefit

Products and services

• Experience Management Consulting Services Professional consulting services helping businesses leverage the Qualtrics Experience Management (XM) platform to drive organizational change, improve business outcomes, and maximize return on their Qualtrics investment. Services span strategy, implementation, analysis, and ongoing optimization across CX, EX, and PX domains for enterprise clients.

Named customers3 records

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• QualtricscoreImplementation/ SI/ Consulting Partner · 1 January 2017Walker Information is a charter member of the Qualtrics Partner Network (QPN) since 2017, holding Platinum Qualtrics Consulting Partner status. As a founding partner, they provide professional services combining Qualtrics XM software with consulting expertise to help clients turn data into direction and drive organizational change.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• TTEC (ttec.com): TTEC's CX advisory and analytics group competes for enterprise experience design and customer-insights engagements, sharing Walker's interest in financial services, healthcare, and technology verticals.
• Accenture: Accenture's customer experience practice competes for enterprise XM transformations and operates at a global scale Walker cannot match, frequently partnering with the same Qualtrics, Medallia, or Adobe platforms.
• Concentrix: Concentrix operates a large CX design and advisory practice that competes with Walker for enterprise customer experience strategy, design, and analytics engagements across verticals.
• Qualtrics: Qualtrics is the XM platform on which Walker builds its services and operates the Qualtrics Partner Network; it is the incumbent ecosystem anchor and the most directly economically linked counterparty, also competing for some strategic advisory work.
• Deloitte (Deloitte Digital): Deloitte Digital delivers large-scale Qualtrics and competing XM transformations for the same Fortune 500 buyer as Walker, serving as a broad incumbent that competes for the same enterprise CX/EX transformation engagements.

Direct peers

• Maritz (formerly MaritzCX): Maritz is one of the longest-running customer and employee experience research and consulting firms in North America and a direct historical peer to Walker in B2B CX measurement, loyalty, and experience advisory work.
• Slalom: Slalom is a mid-size, U.S.-centric management and technology consultancy with deep Qualtrics implementation partnerships, overlapping directly with Walker's enterprise XM consulting offering and target buyer.
• West Monroe: West Monroe is a U.S.-based technology and management consultancy with comparable size and vertical breadth, frequently executing experience and customer journey transformations for mid-to-large enterprises similar to Walker's client base.

Emerging players

• InMoment: InMoment is an XM platform and services provider that combines software with experience improvement consulting, overlapping with Walker's CX/EX advisory capability while pursuing a distinct platform stack.
• Medallia: Medallia is a competing XM platform whose certified partner ecosystem competes with the Qualtrics Partner Network in which Walker sits; their partner consultancies overlap directly with Walker's service offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@WalkerInformation
• LinkedInlinkedin.com/company/walker-information
• Xx.com/WalkerInfo
• Facebookfacebook.com/walkerinfo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walker Information