Pronounce

What Pronounce does

Pronounce Inc is a US-incorporated, privately held AI-powered English speaking coach founded in 2022. The product provides real-time analysis of spoken English — covering pronunciation, spoken grammar, vocabulary, fluency, and clarity — through a web application, Chrome browser extension, Microsoft Windows desktop app, and an Android mobile app launched in 2025. Core technology is GPT-powered speech analysis combined with conversational AI, enabling both in-call feedback during Zoom, Google Meet, Skype, and Microsoft Teams meetings and live AI conversation practice for scenarios such as interviews, meetings, presentations, and travel. The platform supports American and British English accent training as distinct modules.

The business operates on a freemium, product-led growth model with two monthly subscription tiers: Pro at $12/month for regular AI speech feedback and Unlimited at $19/month gating unlimited live AI conversation practice. Distribution is entirely self-serve across app stores (Chrome Web Store, Microsoft Store, Google Play) and the web, with no enterprise sales motion. Customer targeting is horizontal across seven personas including professionals, educators, leadership, language learners, creators, speech therapists, and test-prep students (IELTS, TOEFL, Cambridge, PTE, OET).

The company appears to be founder-controlled and bootstrapped, with no disclosed institutional funding, 1-10 employees, and leadership consisting of CEO Olga Ayvazyan. The blog operates as a substantial SEO-driven content marketing engine with 70+ articles, and the company maintains organic social presence on Instagram, LinkedIn, X, and Facebook plus an affiliate/referral program. Named customer references are exclusively individual end-users rather than enterprise accounts, and revenue, ARR, and funding totals are not publicly disclosed.

Name

Pronounce

Legal name

Pronounce Inc

Website

https://getpronounce.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Pronounce is a US-based, AI-powered English speaking coach offering real-time pronunciation, grammar, and fluency feedback via web, Chrome extension, Windows, and Android apps to individual non-native English speakers through a freemium subscription model.

Ownership category

akta.pro rank

Product category

AI Language Learning Software

NAICS

Language Schools (611630), Language Schools (61163)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI-Powered Language Tutors, Chatbots & Speaking Practice Tools (EDAFAOAC)

akta.pro secondary industries

Pronunciation, Speech Recognition & Accent Training Tools (EDAFAOAG), Pronunciation, Accent Reduction & Speaking Fluency (EDAAACAH), Speech Translation & Multilingual Speech Tech (HDAAAFAE)

Keywords

• AI speech coaching
• English pronunciation training
• Accent training software
• AI conversation practice
• Speech analysis platform

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Subscription - Pro Plan: Monthly subscription at $12 per month for learners who want regular AI feedback on spoken English. Includes pronunciation improvement, grammar fixing, and fluency building.
2. Subscription - Unlimited Plan: Monthly subscription at $19 per month for intensive practice including unlimited live AI conversations. Includes all Pro features plus live AI calls for more speaking practice.
3. Free Tier: Free access with limited features for trying Pronounce. Designed to convert users to paid Pro and Unlimited plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pronounce is an AI-powered English speaking coach that analyzes users' speech in real time during conversations, meetings, and practice sessions to provide feedback on pronunciation, spoken grammar, vocabulary, fluency, and clarity. It offers a live AI English Speaking Partner for role-play practice of real-life scenarios such as interviews, meetings, presentations, small talk, and travel, with native support for both American and British English accents. The platform integrates directly with Zoom, Google Meet, Skype, and Microsoft Teams for in-call feedback and is delivered via web app, Chrome extension, Windows desktop app, and Android mobile app.

Product overview

Pronounce is an AI-powered English speaking coach that offers a unified platform combining speech analysis, conversation practice, and accent training. The core product consists of the AI Speech Checker that provides real-time feedback on pronunciation, grammar, vocabulary, and fluency, and the English Speaking Partner (AI Chat) for live AI conversation practice. These are accessible via web app, Chrome browser extension, Windows desktop app, and Android mobile app. The platform supports both American and British English accent training. Pronounce offers two subscription tiers: Pro ($12/month) for regular AI feedback, and Unlimited ($19/month) for unlimited live AI conversations. Integrations with Zoom, Google Meet, Skype, and Microsoft Teams enable speech checking during video calls, while AI Meeting Transcription captures and transcribes meetings for review.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Speech Checker AI-powered real-time speech analyzer that listens to a user's speech during conversations, meetings, or practice sessions and provides instant feedback on pronunciation, grammar, vocabulary, fluency, pace, and clarity, highlighting the exact words and sounds that need improvement. Designed for non-native English professionals, language learners, and educators.
• English Speaking Partner (AI Chat) Live generative-AI conversation partner that lets users practice real-life scenarios such as interviews, meetings, presentations, small talk, and travel, with feedback that adapts as the user progresses. Provides unlimited speaking practice without requiring a human partner.
• AI Meeting Transcription Automatic recording and transcription of calls in Google Meet, Zoom, Microsoft Teams, and 100+ other apps, capturing conversations in audio and storing them in a conversation library for review with instant speaking feedback.
• Speech Checker for Chrome Google Chrome browser extension that provides real-time AI speech checking during Google Meet and other browser-based video calls with a single click or shortcut, allowing users to stay focused on the conversation while receiving instant pronunciation and grammar feedback.
• Speech Checker for Windows Windows desktop application providing speech checking, AI pronunciation feedback, and AI conversation practice directly from the user's computer, with progress tracking and analysis of speech patterns over time.
• Pronounce Android App Android mobile application providing full speech checking, pronunciation feedback, and live AI conversation practice on smartphones and tablets via the Google Play Store, enabling on-the-go English speaking practice.
• American English Practice Accent training module focused on American English pronunciation with detailed AI feedback specific to American pronunciation patterns, designed to help non-native speakers master the American accent.
• British English Practice Accent training module focused on British English pronunciation with real-time AI feedback and native British speaker AI partners, helping users develop an authentic British accent.

Quantifiable outcome

• Users can identify exact words and sounds that need practice through AI analysis
• +1 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Babbel: Babbel is an established subscription language-learning platform with speaking and pronunciation components. It targets a similar adult self-improvement learner base but spans many languages and broader curricula.
• Duolingo: Duolingo is the largest consumer language-learning platform, now offering AI-powered speaking features via Duolingo Max. It is a broad incumbent that competes with Pronounce on speaking practice, though it is not specialized in pronunciation or accent coaching.
• Rosetta Stone: Rosetta Stone is a long-standing language-learning incumbent with speech-recognition-driven pronunciation feedback. It serves similar adult language learners but as part of a broader multi-language curriculum rather than an English-speaking niche.

Emerging players

• Cake: Cake is a mobile English-learning app featuring short video clips and AI-driven speaking practice. It serves a similar consumer English-learner audience with overlapping speaking-practice functionality.
• Cambly: Cambly connects English learners with native speakers for live conversation practice. It overlaps with Pronounce's 'real conversation practice' value proposition, taking a human-tutor rather than AI-conversation approach.

Direct peers

• Speak: Speak is an AI English-speaking tutor with conversation practice as its core feature, backed by OpenAI. It directly competes with Pronounce's live AI conversation practice for the same learner segment.
• BoldVoice: BoldVoice is an AI-driven American accent training app aimed at non-native professionals. It competes head-to-head with Pronounce's American English accent training module for the same professional-communication use case.
• ELSA Speak: ELSA Speak is an AI-powered English pronunciation coach that uses speech recognition to give personalized feedback to non-native speakers. It is the closest direct competitor to Pronounce, occupying the same AI-pronunciation-and-fluency niche with overlapping target customers.
• Speechling: Speechling offers pronunciation coaching with AI plus human coaches and supports multiple English accents. It targets a similar learner persona focused on speaking accuracy, overlapping Pronounce's core offering.

Regional players

• italki: italki is a global marketplace connecting language learners with human tutors for one-on-one speaking practice. It overlaps with Pronounce's professionals-and-language-learners segments for live conversation practice, though it relies on human instructors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PronounceHQ
• Facebookfacebook.com/getpronounceHQ
• LinkedInlinkedin.com/company/getpronounce
• Instagraminstagram.com/getpronouncehq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pronounce