Ausbildung.de
- Company typePrivate
- Founded2010
- HeadquartersBochum, Germany
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Ausbildung.de firmographics
Firmographics- Name
- Ausbildung.de
- Legal name
- Ausbildung.de GmbH
- Website
- https://ausbildung.de
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Ausbildung.de industry classification
Industry- NAICS
- Employment Placement Agencies (561311), Employment Services (5613)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks) (EDAFAMAM)
- akta.pro secondary industries
- Remote & Global/Multilingual Direct Hire (BPACAFAO), Career Coaching, Mentoring & Placement Support Services (EDAAAKAO), Job Market Intelligence & Employer Networking Services (BPACAOAJ), Resume & Professional Branding (CV, LinkedIn, Portfolio) (EDAAAKAB)
Keywords
Where Ausbildung.de is headquartered
LocationHeadquarters
- HQ city
- Bochum
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Ausbildung.de business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Employer Job Postings: Companies pay for job postings and company profiles on the platform. Pricing follows a tiered model with various packages offering different features like guaranteed ad clicks, extended visibility, and social media promotion.
- Premium Employer Services: Additional paid services for employers including Social Booster (guaranteed social media ad clicks), cross-posting to third-party job boards, search engine advertising, and programmatic advertising campaigns.
- Free Platform for Job Seekers: The core platform is free for job seekers. Revenue is not generated from this user segment directly but through the employer-facing recruitment advertising products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Job Posting Packages |
| Subscription | Pay-as-you-go | Social Booster |
| Freemium | Monthly | Free Company Profile |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Ausbildung.de product offering
Product offeringCore offering
Ausbildung.de operates a Germany-focused online job marketplace specializing in vocational apprenticeships (Ausbildung), dual study programs (Duales Studium), and student internships, connecting approximately 150,000 listings from 5,600+ companies with young job seekers across 700+ occupations. The platform combines AI-powered career guidance (Abby chatbot, Berufscheck assessment), employer reviews (azubi.report), and direct application forwarding to company ATS systems, while a separate B2B recruiting portal at recruiting.ausbildung.de monetizes the network through paid employer profiles, job postings, and Social Booster advertising packages on standard 12-month subscriptions.
Product overview
Ausbildung.de operates as a multi-platform ecosystem centered on a core job portal for apprenticeships, dual studies, and student internships. The main platform at ausbildung.de serves as the primary consumer-facing product, enabling users to search across 700+ occupations and 150,000+ positions from 5,600+ companies. Key integrated products include the Berufscheck (AI-powered career orientation test), the Abby AI chatbot (Azure OpenAI-based conversational assistant), the Jobletter (personalized job alert newsletter), and the Direktbewerbung feature (direct application submission via Kombo/JobUFO integrations). The platform also encompasses related career portals: azubi.report for apprentice reviews, MeinPraktikum.de for internships, and Trainee.de for graduate positions. For employers, Ausbildung.de offers a paid recruiting portal (recruiting.ausbildung.de) providing company profiles, job postings, and AI-assisted job ad optimization services. The platform uses AI extensively for SEO optimization, automated job import processing, and candidate-company matching.
Differentiator
Problem solved
Functional benefit
Brands
- azubi.report: Employer review and rating platform for apprentices.
- Abby
Quantifiable outcome
- 150,000 job listings available
- +2 more outcomes
Companies that use Ausbildung.de
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles1 record
Ausbildung.de technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability6 records
Feature5 records
Ausbildung.de partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- EMBRACE FamilycoreAusbildung.de GmbH is part of the EMBRACE Family, a portfolio of career-oriented platforms including MeinPraktikum.de (internships) and Trainee.de (trainee positions). This strategic grouping provides cross-platform synergies for users at different career stages.
- Microsoft Ireland Operations Ltd (Azure OpenAI)coreAI chatbot Abby is powered by Azure OpenAI, operated by Microsoft Ireland. Data processing occurs exclusively within the European Union. No data is used for external AI model training.
- Mailchimp (Rocket Science Group / Intuit)supportingNewsletter and email marketing campaigns are delivered via Mailchimp platform. Mailchimp is certified under the EU-U.S. Data Privacy Framework.
- Kombo Technologies GmbHsupportingTechnical integration partner for the Direct Application (Direktbewerben) feature, enabling secure transmission of applications to company ATS systems. Data processed on Google Cloud Platform servers in the Netherlands.
- JobUFO GmbHsupportingSchnittstellentechnologie partner for secure electronic application forwarding to company ATS systems as part of the Direct Application feature.
- Google (Login, Cloud)supportingGoogle provides authentication services (Google Login) for user registration and is certified under EU-U.S. Data Privacy Framework. Google Ireland Limited processes data in compliance with GDPR.
Scale indicators4 records
Recent moves3 records
Expansion highlights4 records
Ausbildung.de competitors and assessment
Company assessmentBroad incumbents
- LinkedIn (Germany): Professional network increasingly pushing into early-career and apprenticeship content in Germany. Competes for the same student/young-professional audience and for enterprise employer recruitment marketing budgets.
- Jobbörse der Bundesagentur für Arbeit: Germany's official government-run job portal operated by the Federal Employment Agency. Lists apprenticeships, dual-study programs and entry-level roles across the country, making it the highest-reach free alternative to Ausbildung.de with comparable but non-specialized inventory.
- Indeed Germany: Global horizontal job search engine with strong German presence. Aggregates apprenticeship and entry-level listings, often for free, posing a price-discipline threat to paid employer products on Ausbildung.de.
- XING (New Work SE): Germany-focused professional network and job board owned by New Work SE. Offers apprenticeship and entry-level listings alongside its broader professional audience, with adjacent employer-review product Kununu overlapping azubi.report.
- StepStone: One of Germany's largest horizontal job boards (owned by Axel Springer). Includes a dedicated apprenticeship/dual-study category competing for the same employer recruitment budgets as Ausbildung.de, though StepStone serves a much broader professional audience.
Direct peers
- Ausbildungsstellen.de: Smaller German apprenticeship-listing portal operating in the same vocational-training niche as Ausbildung.de, with comparable SEO-driven organic search positioning for apprenticeship keywords.
- Azubi.de / AZUBIS.de: German apprenticeship-focused portal that directly competes with Ausbildung.de for both job-seeker traffic and employer recruitment spend in the same niche of vocational training search.
Regional players
- meinestadt.de: Germany-focused local jobs and classifieds platform with strong regional coverage. Lists apprenticeships alongside broader jobs, serving as a regional alternative rather than a nationwide specialist like Ausbildung.de.
- Lehrstelle.ch / yousty.ch: Swiss apprenticeship platforms operating the same niche model (job-seeker career guidance plus employer recruitment) in the Swiss vocational-training market. Functionally analogous to Ausbildung.de but geographically non-overlapping.
Others
- Karriere.de / Jobware: German-focused job board and recruiting services platform serving the professional/entry-level segment. Comparable in B2B employer monetization model (subscription postings) though broader in scope than the pure apprenticeship niche Ausbildung.de occupies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ausbildung.de social profiles
Digital presenceAusbildung.de financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ausbildung.de leadership team
Management profileNumber of profiles
Ausbildung.de funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ausbildung.de M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ausbildung.de
What does Ausbildung.de do?
Ausbildung.de operates a Germany-focused online job marketplace specializing in vocational apprenticeships (Ausbildung), dual study programs (Duales Studium), and student internships, connecting approximately 150,000 listings from 5,600+ companies with young job seekers across 700+ occupations. The platform combines AI-powered career guidance (Abby chatbot, Berufscheck assessment), employer reviews (azubi.report), and direct application forwarding to company ATS systems, while a separate B2B recruiting portal at recruiting.ausbildung.de monetizes the network through paid employer profiles, job postings, and Social Booster advertising packages on standard 12-month subscriptions.
Is Ausbildung.de a public or private company?
Ausbildung.de is a private company. It is currently operating.
When was Ausbildung.de founded?
Ausbildung.de was founded in 2010. It employs 51 to 100 people.
Where is Ausbildung.de based?
Ausbildung.de is headquartered in Bochum, Germany, in the Europe region.
How does Ausbildung.de make money?
Three revenue lines are on record. Employer Job Postings are the primary driver. The others are premium Employer Services and free Platform for Job Seekers.
Who are Ausbildung.de's main competitors?
Broad incumbents on record are LinkedIn (Germany), Jobbörse der Bundesagentur für Arbeit, Indeed Germany, XING (New Work SE) and StepStone. Direct peers are Ausbildungsstellen.de and Azubi.de / AZUBIS.de. Regional players are meinestadt.de and Lehrstelle.ch / yousty.ch. Karriere.de / Jobware is listed as an others.
Does Ausbildung.de have an API?
No public API is recorded for Ausbildung.de.
What industry is Ausbildung.de in?
Its primary akta.pro industry code is EDAFAMAM, Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks), with a secondary code of BPACAFAO, Remote & Global/Multilingual Direct Hire. Its NAICS code is 561311 and its SIC code is 7361.