Karma Group

What Karma Group does

Karma Group is a privately held luxury hospitality and lifestyle brand operating a portfolio of 50+ boutique properties across 15+ countries spanning Asia (Cambodia, India, Indonesia, Maldives, Thailand, Vietnam), Europe (France, Germany, Greece, Italy, Spain, UK), the Middle East (Egypt), and Oceania. Founded in 1993 (per firmographic data) and registered as Karma Resorts Pte Ltd in Singapore in 2005 (Company Number 200509501G), the company is headquartered in Singapore with regional concierge offices in London (Pall Mall, UK/EU), Bali (Denpasar, APAC), and Goa (India). The group operates through multiple sub-brands: Karma Resorts (full-service resorts), Karma Retreats (wellness-focused properties), Karma Royal (villa accommodations with private pools), Karma Royal Residences (fractional ownership of luxury villas), Karma Estates (private estates such as Le Preverger in France and Pelikanos in Mykonos), Karma Sanctum (urban boutique hotels, including Karma Sanctum Soho in London), Karma Beach (beach clubs), Karma Spa & Wellbeing, and Karma Curated (exclusive events and experiences). The company is privately held with no disclosed parent, no public listing, and no institutional funding rounds in the available data.

Karma Group's core digital platform consists of the karmagroup.com website, the Karma Subito mobile application launched in August 2025 on iOS and Android (Apple ID 6737755581; Google Play com.karmaclub), and Guestline-integrated online booking engines for key properties. The Karma Subito app functions as a member portal for booking, exclusive offers, and Karma Concierge communication. Supporting technology includes 3D virtual tours for properties such as Karma Kandara, social login (Google, Facebook), and WhatsApp integration for concierge and spa bookings. These are conventional hospitality technology integrations rather than proprietary AI or ML systems.

The business model is multi-stream: recurring revenue comes from Karma Club annual membership subscriptions and multi-year Karma Royal Residences fractional ownership contracts; transactional revenue comes from accommodation bookings, spa services, food and beverage, Karma Curated experiences, weddings and events, and Karma Boutique merchandise. Pricing is quote-based and not publicly disclosed on the website; bookings flow through direct channels (website, app, concierge offices) as well as third-party OTAs via Guestline. The customer base comprises affluent individual travelers across five named segments: affluent five-star travelers (primary), luxury family travelers, honeymooning couples, wedding parties, and fractional property owners. Marketing reaches customers through content (website, Karma Chronicles blog), organic social (Facebook, Instagram), email, Karma Curated events, and dedicated concierge teams in three regions. The company employs 1,001-5,000 people across its global operations.

Name

Karma Group

Legal name

Karma Resorts Pte Ltd

Website

https://karmagroup.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Karma Group is a privately held luxury hospitality and lifestyle brand operating 50+ boutique resorts, retreats, estates, and urban hotels across 15+ countries, serving affluent individual travelers through its Karma Club membership, fractional ownership program, and Karma Subito mobile app.

Ownership category

akta.pro rank

Product category

Luxury Hospitality

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Luxury hospitality services
• Vacation ownership programs
• Curated travel experiences
• Beach resort accommodation
• Spa wellness services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership/Fractional Ownership: Karma Club membership providing access to the global portfolio of resorts with tiered benefits. Karma Royal Residences offers fractional ownership of luxury villas and residences.
2. Accommodation Bookings: Direct booking revenue from luxury villa and suite accommodations across Karma Resorts, Karma Retreats, Karma Royal, Karma Estates, and Karma Sanctum properties globally.
3. Spa and Wellness Services: Karma Spa & Wellbeing services including signature treatments, wellness programs, and spa packages at cliffside and beachfront spa facilities.
4. Karma Curated Experiences: Curated events and experiences including fitness activities, food and wine tours, adventure experiences, cultural events, and sports events across global destinations.
5. Food and Beverage: Revenue from on-site restaurants and bars including di Mare (Italian), Sarang Lounge, Bellini Bar, Samudra Ganesha (Indian), Karma Beach dining venues, and in-villa dining services.
6. Wedding and Events: Wedding destination services and private event hosting at resort venues including Karma Kandara's cliff-top and beachside wedding venues.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Karma Group operates a global collection of luxury vacation properties (resorts, retreats, estates, boutique urban hotels, and beach clubs) paired with a tiered Karma Club membership program and Karma Royal Residences fractional real-estate ownership. Its commercial core combines direct accommodation bookings, on-site food and beverage, Karma Spa & Wellbeing services, Karma Curated exclusive events and experiences, and destination wedding and private event hosting across a portfolio of 50+ properties in 15+ countries.

Product overview

Karma Group is a luxury hospitality brand operating a diverse portfolio of vacation properties and lifestyle services. The core offering includes Karma Club membership providing access to resorts, beach clubs, fine-dining venues, and world-class spas. Key product lines include Karma Resorts (standard resort properties), Karma Retreats (wellness-focused properties), Karma Royal (villa accommodations with private pools), Karma Royal Residences (fractional ownership), Karma Estates (luxury private estates), and Karma Sanctum (boutique urban hotels). Supporting services include Karma Spa (spa and wellness experiences), Karma Beach (beach clubs), Karma Curated (exclusive curated events and experiences), Karma Concierge (personalized concierge services), Karma Boutique, Karma Cares, and Karma Curators. The group also operates Karma Subito, a mobile app providing booking and member services. Properties span multiple countries including Indonesia, India, Thailand, Vietnam, UK, Germany, France, Italy, Greece, Spain, Maldives, Cambodia, and Egypt.

Differentiator

Problem solved

Functional benefit

Brands

• Karma Retreats: Luxury retreat properties offering wellness, spiritual, and immersive travel experiences
• Karma Resorts
• Karma Royal
• Karma Royal Residences
• Karma Sanctum
• Karma Estates
• Karma Beach
• Karma Spa & Wellbeing
• Karma Curated
• Karma Club
• Karma Subito
• Karma Country Inn Collection

Products and services

• Karma Club Membership Annual recurring membership program providing access to Karma Group's global collection of exclusive resorts, beach clubs, fine-dining venues, and world-class spas. Members receive tiered benefits including discounted accommodation rates, spa and dining discounts, access to Karma Curated experiences, and dedicated Karma Concierge service. Designed for affluent leisure travelers, luxury families, honeymooners, wedding parties, and fractional owners.
• Karma Subito Mobile App Mobile application (iOS and Android) serving as a personal portal to the Karma universe, enabling holiday planning, direct booking across the resort portfolio, exclusive offer access, and Karma Concierge communication. Launched August 2025 on the Apple App Store and Google Play Store.
• Karma Resorts Full-service luxury resort properties across global destinations including Karma Kandara (Bali), Karma Jimbaran (Bali), Karma Bavaria (Germany), Karma Borgo di Colleoli (Italy), Karma Chateau de Samary (France), Karma Lake of Menteith (Scotland), Karma Salford Hall (England), and Karma Grand Cliff Villa Nirvana (Bali). Each property offers pools, dining, and spa facilities.
• Karma Retreats Wellness- and experience-focused retreat properties spanning Cambodia (Karma Bayon), Egypt (Karma Karnak), Greece (Karma Minoan), India (Karma Chakra, Karma Munnar, Karma Amaatra, Karma Utopia, Karma Tashi, Karma Sitabani, Karma Seven Lakes, Karma Golden Camp, Karma Haveli, Karma Lakewood, Karma Martam Retreat, Karma Sunshine Village, Karma Vythiri), Indonesia (Karma Reef, Gili Meno), Maldives (Karma Fushi), Spain (Karma La Herriza), Thailand (Karma Panalee, Karma Sawet), UK (Karma St. Martin's), and Vietnam (Karma Song Hoai, Karma Duyên). Properties emphasize spa, mindfulness, holistic experiences, and immersive travel.
• Karma Royal Premium villa accommodations featuring colonial architecture, heritage design, private pools, tropical gardens, and spacious living areas. Properties include Karma Royal Haathi Mahal and Karma Royal MonteRio (Goa, India), Karma Royal Palms (Goa), Karma Royal Boat Lagoon (Phuket, Thailand), Karma Royal Candidasa (Bali), Karma Royal Jimbaran (Bali), and Karma Royal Sanur (Bali).
• Karma Royal Residences (Fractional Ownership) Fractional ownership program allowing members to purchase a portion of luxury villas and residences at select Karma properties with entitlements to stay at multiple properties across the global portfolio. Notable inventory includes 29 new units at Karma Royal Haathi Mahal (Goa) and 33 Mentari Residences at Karma Kandara (Bali). Targets high-net-worth investors seeking luxury real-estate exposure with global stay entitlements and potential rental income.
• Karma Estates Private luxury estates offered for exclusive-use accommodation with premium amenities. Properties include Le Preverger, a 14-bedroom chateau estate on 140 acres in Provence, France with six-star service, private helipad, tennis court, and pool overlooking St Tropez; and Pelikanos, a luxury villa estate in Mykonos, Greece comprising three villas sleeping 15 guests with infinity pool, 180-degree Aegean Sea views, private chef, and concierge services.
• Karma Sanctum (Karma Sanctum Soho) Boutique urban hotel concept combining luxury accommodation with a distinctive lifestyle aesthetic. Flagship property Karma Sanctum Soho is a 30-bedroom boutique hotel in London's Soho district featuring rock-and-roll themed design, rooftop terrace with hot tub, Wild Heart Bar & Shokudo restaurant, and cinema room. Awarded the TripExpert Best-in-class recognition.
• Karma Spa & Wellbeing Spa and wellness service offering bodywork, massage, facials, signature rituals, and wellness programs at cliff-top and beachfront spa facilities across Karma properties. Featured offerings at Karma Kandara include Daily Karma Yoga (IDR 160,000++), Boxing & Muay Thai (IDR 175,000++), Private Training (IDR 550,000++), the Clifftop Relax & Recharge package (IDR 2,900,000++ per person), and the Spa and Dine couples package (IDR 6,500,000++ per couple, plus 10% service charge and 11% government tax).
• Karma Beach Beach club experiences featuring watersports, dining, private cabanas, and entertainment at coastal Karma properties (notably the Karma Beach club at Karma Kandara, Bali). Targets resort guests and day visitors seeking beachfront leisure and watersport activities.
• Karma Curated Experiences Curated events and exclusive experiences program offering 500+ experiences annually across fitness, food and wine, adventure, culture, social, and sports categories at Karma destinations worldwide. Examples include The Coastal Catch Experience at Karma St. Martin's with local Fishing on Scilly excursions. Designed for Karma Club members and resort guests.
• Karma Concierge Service Personalized concierge service delivered through dedicated regional offices in Bali, Europe (London), India (Goa), and Australia. Provides travel planning, reservations, exclusive offers, and insider destination information to Karma Club members and prospects. Recognized as an award-winning concierge operation.
• Destination Wedding and Event Services Wedding planning and venue services at Karma resort destinations, including Karma Kandara's cliff-top and beachside wedding venues. Services span venue selection, event planning, catering, and accommodation for the wedding party and guests.

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Karma Sanctum Soho (Partner Hotel)minorChannel Partner/ Reseller/ DistributorKarma Sanctum Soho is a Partner Hotel collaboration in London's Soho district, combining Karma Group's luxury hospitality with Sanctum Hotels' rock-and-roll aesthetic. Located on Warwick Street, it offers 30 boutique rooms with rooftop terrace, hot tub, and Japanese-inspired dining at Wild Heart Bar & Shokudo. Bookings confirmed through Karma Concierge receive member discount entitlements.
• Cape Cornwall Club (Partner Hotel)minorChannel Partner/ Reseller/ DistributorPartner hotel in Cornwall, United Kingdom, extending Karma Group's portfolio to this UK destination.
• Ahoy Hoi An Boutique Resort & Spa (Partner Hotel)minorChannel Partner/ Reseller/ DistributorPartner hotel in Hoi An, Vietnam, offering boutique resort and spa services as part of the Karma Group portfolio in this cultural destination.
• Amina Lantana (Partner Hotel)minorChannel Partner/ Reseller/ DistributorPartner hotel in Hoi An, Vietnam, providing additional accommodation options for Karma Group members visiting this UNESCO heritage destination.
• Karma Resorts Pte LtdcoreOthersThe parent company and operating entity for Karma Group, registered in Singapore. Karma Resorts Pte Ltd (Company Number 200509501G) operates the website and provides services to individuals located within or targeting the EU, UK, or Australia.
• Fishing on ScillyminorStrategic or Co-development PartnerLocal fishing excursion partner for The Coastal Catch Experience at Karma St. Martin's. Provides guided fishing sessions and water excursions for Karma Curated event participants.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Belmond: LVMH-owned luxury hotel portfolio including heritage properties, resorts, and luxury trains across multiple continents. Comparable diversified luxury hospitality model with strong brand recognition in similar geographies.
• Soneva: Ultra-luxury barefoot resort brand with strong wellness and sustainability positioning in Maldives and Thailand. Competes directly with Karma's high-end retreat experiences for the same HNW traveler.
• Soho House: Membership-based global hospitality and lifestyle brand with curated experiences and community focus. Most analogous peer in business model — combining membership, physical properties, and curated events for an affluent community.
• Capella Hotels and Resorts: Luxury hotel group operating distinctive properties in Asia and beyond with strong wellness and cultural programming. Comparable boutique luxury positioning with smaller curated portfolio.
• Aman Resorts: Operates a global portfolio of ultra-luxury resorts and hotels in destinations matching Karma's geography (Bali, India, Greece, France). Competes directly for affluent travelers seeking distinctive properties with strong wellness and lifestyle programming.
• Rosewood Hotel Group: Operates luxury hotels and resorts globally with strong wellness and residential components. Targets similar affluent traveler segment with curated, design-led properties in comparable destinations.
• Six Senses Hotels Resorts Spas: Luxury wellness-focused resort operator (owned by IHG) with properties in Maldives, India, Thailand, and other Karma destinations. Direct competitor in the luxury wellness retreat segment where Karma Retreats competes.

Broad incumbents

• Four Seasons Hotels and Resorts: Global luxury hotel leader with broader portfolio across more destinations. Competes for affluent travelers but offers standardized luxury rather than Karma's boutique-distinctive positioning.
• Mandarin Oriental Hotel Group: Established luxury hotel group with iconic urban and resort properties. Broader incumbent targeting overlapping affluent clientele but with stronger global brand recognition and corporate backing.

Emerging players

• The Lux Collective: Mauritius-headquartered luxury hospitality group operating boutique resorts in Indian Ocean and Asia. Comparable emerging multi-brand luxury operator with focus on distinct experiential properties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/karmagroupglobal
• Instagraminstagram.com/karma.group
• Xx.com/karmaresorts
• LinkedInlinkedin.com/company/karma-group-globa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karma Group