Cybersecurity Marketing Society
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Cybersecurity Marketing Society firmographics
Firmographics- Name
- Cybersecurity Marketing Society
- Legal name
- Cybersecurity Marketing Society
- Website
- https://cybersecuritymarketingsociety.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Cybersecurity Marketing Society industry classification
Industry- Product category
- Professional Community Services
- NAICS
- Professional Organizations (813920), Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)
- akta.pro secondary industries
- Cybersecurity Training & Awareness Programs (BPAEANAF), Cybersecurity (EDAAAPAC)
Keywords
Where Cybersecurity Marketing Society is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cybersecurity Marketing Society business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Conference Tickets: Revenue from selling tickets to CyberMarketingCon annual conference and associated events.
- Membership Dues: Society membership provides access to Slack community, job board, resources, and events. The membership is currently free for marketing practitioners at cybersecurity companies.
- Job Board Fees: Employers pay to post jobs on the Society's curated job board. Member and non-member pricing tiers are available for job postings.
- Sponsorships: Corporate sponsorships for CyberMarketingCon conference and Society programs, including Platinum, Gold, and other sponsorship tiers.
- Premium Research & Resources: Salary data, event ROI reports, and other premium research resources available to members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Job posting with member pricing for Society members |
| Subscription | Monthly | Job posting with non-member pricing |
| Subscription | Annual | Conference tickets - early bird pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Cybersecurity Marketing Society product offering
Product offeringCore offering
The Cybersecurity Marketing Society operates a vendor-free membership community for marketing professionals at cybersecurity companies, anchored by an always-on private Slack workspace of 4,400+ vetted members. Its sellable offerings include the annual CyberMarketingCon conference, paid job postings on the Society's Niceboard-powered job board, and corporate sponsorship packages for conferences and programs. Supplementary resources such as the Cyber Marketing Podcast, Spoonful Newsletter, Society Blog, salary benchmarking, premium research, and regional chapter events are bundled around the membership.
Product overview
The Cybersecurity Marketing Society is a vendor-free community platform offering a comprehensive ecosystem of resources, events, and networking opportunities for cybersecurity marketing professionals. The core offering is the Society membership providing access to an always-on Slack community (4,400+ vetted members), supplemented by flagship content products including the annual CyberMarketingCon conference, the Cyber Marketing Podcast (Breaking Through in Cybersecurity Marketing), the Spoonful Newsletter, and the Society Blog featuring member-contributed research. The Society also operates specialized career resources including a curated Job Board powered by Niceboard, salary benchmarking tools, and a vendor directory. Community engagement is reinforced through awards programs (Beautiful Booth Awards, Diamond Award, Marquee Awards), regional chapters, events & meetups (including Field Marketing Monthly and Event-A-Palooza), premium research, and a cyber events directory. The membership model uses a private Slack workspace as the primary communication hub, with content delivered through multiple channels including newsletters, podcasts, and blog posts.
Differentiator
Problem solved
Functional benefit
Brands
- CyberMarketingCon: The society's annual conference for cybersecurity marketing professionals, held in various locations including Austin and previously Arlington, Virginia.
- Beautiful Booth Awards
- The Spoonful
- Cyber Marketing Podcast
Products and services
- CyberMarketingCon Annual Conference The Society's flagship annual conference for cybersecurity marketing professionals, featuring speakers, networking, Marquee Awards (Beautiful Booth Awards and Diamond Award), and educational sessions. Sold as in-person tickets and virtual attendance options with tiered early-bird pricing.
- Society Job Board
Quantifiable outcome
- Community has grown to 4,400+ vetted members
Companies that use Cybersecurity Marketing Society
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles3 records
Cybersecurity Marketing Society technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Cybersecurity Marketing Society partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- CyberEdge GroupcoreCyberEdge Group has been a Platinum Sponsor of CyberMarketingCon in 2023, 2024, and 2025. They support the Marquee Awards ceremony and associated charitable donations to organizations like Fostering Angels of Central Texas.
- TrebleminorTreble is a cybersecurity PR firm that sponsors content on the Society's blog, providing the 2025 Cybersecurity Media Pulse Report as sponsored content.
- AmplifyedcoreAmplifyed is an SEO/GEO agency specializing in the cybersecurity industry that partners with the Society for webinars, SEO/GEO Office Hours sessions, and content creation to benefit Society members.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cybersecurity Marketing Society competitors and assessment
Company assessmentBroad incumbents
- (ISC)²: (ISC)² is the largest global membership body for cybersecurity professionals (CISSP, etc.) with events, training, and a chapter structure that mirrors the chapter-and-event architecture of the Cybersecurity Marketing Society.
- RSA Conference (RSA LLC): RSA Conference is the flagship annual cybersecurity event globally, where the Society runs its Beautiful Booth Awards. RSA Conference is both a peer and an upstream venue that drives audience overlap between cybersecurity vendors and the marketing practitioners the Society serves.
- ISACA: ISACA is a global professional membership association for IT governance, security, and cybersecurity professionals with conferences, certifications, and local chapters—a large-scale analog of the Society's community-plus-events model, though broader than marketing.
- SANS Institute: SANS Institute is a cybersecurity training and certification organization with events (SANS conferences) and a large practitioner community—an analog of the Society's blended community/events/training model, though SANS is upstream in technical security training rather than marketing.
- CyberRisk Alliance: CyberRisk Alliance owns cybersecurity media and event brands (SC Media, CyberRisk TV, the Cybersecurity Collaborative) and is a scaled incumbent in cybersecurity content, events, and audience monetization—serving the same cybersecurity buyer community as the Society from a vendor-side vantage point.
Direct peers
- Pavilion: Pavilion (formerly Revenue Collective) operates private, vetted membership communities for B2B GTM leaders—including CMOs, VPs of Marketing, and demand gen leaders—mirroring the Cybersecurity Marketing Society's gated, peer-to-peer community model and event programming.
- Content Marketing Institute (CMI): CMI (an Informa business) operates as the leading content marketing community, producing Content Marketing World and serving marketing practitioners with events, training, and certifications—an established analog of the Society's content-plus-event flywheel for marketers.
- The CMO Club: The CMO Club is a vetted, invitation-based membership organization for senior marketing leaders with chapters and events, reflecting the same private-community, peer-networking, and event-driven model the Cybersecurity Marketing Society uses for its sub-segment.
- MarketingProfs: MarketingProfs runs a long-standing B2B marketing training, content, and membership community with conferences (B2B Marketing Forum) and a paid training catalog, structurally analogous to the Society's combination of membership, content, and event monetization.
Others
- Bevy: Bevy is a community platform used by brands to run community-led events and member programs; it is an enabler/infrastructure analog to the Society's self-built Slack-plus-events stack and represents the platform category the Society could either build on or compete against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cybersecurity Marketing Society social profiles
Digital presenceCybersecurity Marketing Society financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cybersecurity Marketing Society leadership team
Management profileNumber of profiles
Profiles3 records
Cybersecurity Marketing Society funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cybersecurity Marketing Society M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cybersecurity Marketing Society
What does Cybersecurity Marketing Society do?
The Cybersecurity Marketing Society operates a vendor-free membership community for marketing professionals at cybersecurity companies, anchored by an always-on private Slack workspace of 4,400+ vetted members. Its sellable offerings include the annual CyberMarketingCon conference, paid job postings on the Society's Niceboard-powered job board, and corporate sponsorship packages for conferences and programs. Supplementary resources such as the Cyber Marketing Podcast, Spoonful Newsletter, Society Blog, salary benchmarking, premium research, and regional chapter events are bundled around the membership.
Is Cybersecurity Marketing Society a public or private company?
Cybersecurity Marketing Society is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cybersecurity Marketing Society founded?
Cybersecurity Marketing Society was founded in 2020. It employs 51 to 100 people.
Where is Cybersecurity Marketing Society based?
Cybersecurity Marketing Society is headquartered in New York, United States, in the North America region.
How does Cybersecurity Marketing Society make money?
Five revenue lines are on record. Conference Tickets are the primary driver. The others are membership Dues, job Board Fees, sponsorships and premium Research & Resources.
Who are Cybersecurity Marketing Society's main competitors?
Broad incumbents on record are (ISC)², RSA Conference (RSA LLC), ISACA, SANS Institute and CyberRisk Alliance. Direct peers are Pavilion, Content Marketing Institute (CMI), The CMO Club and MarketingProfs. Bevy is listed as an others.
Does Cybersecurity Marketing Society have an API?
No public API is recorded for Cybersecurity Marketing Society.
What industry is Cybersecurity Marketing Society in?
Cybersecurity Marketing Society's product category is Professional Community Services. Its primary akta.pro industry code is THAHACAK, Sponsorship, Exhibitor & Partnership Management Services, with a secondary code of BPAEANAF, Cybersecurity Training & Awareness Programs. Its NAICS code is 813920 and its SIC code is 8600.