Automotive Titling Company

What Automotive Titling Company does

Automotive Titling Company (ATC), founded in 1996 and headquartered in Centennial, Colorado, is a private SaaS and data services company that processes automotive title and registration transactions for U.S. dealers and adjacent automotive participants. The company's core asset is a proprietary database covering every city, county, and state combination across all 11,000+ U.S. jurisdictions, with tax and fee calculation logic spanning 50+ tax variables (including extended warranties, rebates, protection packages) and 15+ registration-fee variables (weight, cylinders, commercial title fees), plus a comprehensive supporting documents library and auto-populated DMV forms. Daily staff authentication with state DMVs, tax authorities, and local title services maintains data accuracy, and the platform processes over 19 million unique inquiries annually across a base of more than 10,000 dealers.

ATC's product portfolio comprises four lines: (1) Full-Service Title & Registration Processing, a white-glove managed service handling out-of-state titling end-to-end; (2) the DMV Data API, an embedded data layer for automotive SaaS platforms including car shopping, digital retailing, and dealer management systems; (3) Self-Service DMV Fast Data, aimed at credit unions and lower-volume users; and (4) Fleet Title & Registration, covering 50-state fleet titling, renewals, and interstate transfers. Distribution combines direct enterprise sales with dedicated account managers, a dealer self-service portal (apps.autotitling.com), and OEM/embedded API integrations.

ATC generates revenue through annual subscriptions and API-based pricing for dealer customers and SaaS platform partners. Customers span automotive dealerships, large dealer groups, OEMs (Mercedes-Benz, BMW, Volvo, Hyundai, Porsche, VW, Lucid), digital retailing and SaaS platforms (CDK Global, CarGurus, Roadster, DealerOn, RouteOne, AutoFi), financial institutions, and fleet operators. The company is PE-backed by Polaris Growth Fund, a software-focused affiliate of Polaris Partners, which made strategic growth investments in December 2020 and again in 2022. In October 2022, Kane McCord was appointed CEO, succeeding founder Ken Alley who transitioned to the Board after 26 years.

Name

Automotive Titling Company

Legal name

Automotive Titling of Colorado, Inc.

Website

https://autotitling.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Automotive Titling Company is a private SaaS and data services provider that processes out-of-state title and registration transactions for U.S. automotive dealers, OEMs, financial institutions, and fleet operators, using a proprietary database covering all 11,000+ U.S. jurisdictions.

Ownership category

akta.pro rank

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Service: ATC grants users a limited, non-transferable, non-exclusive right to access the Service through subscription. Users secure login credentials to access the platform 24/7. Users may mark up the cost of the service charged to customers for whom the data is obtained. Service includes tax and registration fee estimates, downloadable forms, and documentation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Automotive Titling Company (ATC) provides out-of-state vehicle title and registration processing services for automotive dealers, fleet operators, financial institutions, and automotive SaaS platforms. Its core offering combines a nationwide SaaS portal and database covering all 11,000+ U.S. jurisdictions with white-glove full-service processing, an embedded DMV Data API, and self-service data access. ATC calculates tax and registration fees, prepares and files the required DMV documents, and manages end-to-end interactions with state DMVs.

Product overview

ATC offers a unified portfolio of title and registration processing services centered around their core SaaS platform and database. The main offering is Full-Service Title & Registration Processing (white glove service for dealers), complemented by the DMV Data API for automotive SaaS companies, Self-Service DMV Fast Data for lower-volume users, and Fleet Title & Registration for fleet operators. The company supports over 10,000 dealers and processes more than 19 million unique inquiries, covering every DMV and all 11,000+ U.S. jurisdictions with the most current and accurate data, calculations, and documents.

Differentiator

Problem solved

Functional benefit

Brands

• ATC: The company's common brand name and acronym for Automotive Titling Company

Products and services

• Full-Service Title & Registration Processing White-glove managed service for automotive dealers that handles every out-of-state title and registration transaction, including tax and fee calculation, document preparation, DMV submission, and follow-through, freeing dealers from manual DMV work.
• DMV Data API Embedded API providing tax rates, taxable value calculations, registration fees, property taxes, remittance information, DMV forms with auto-populate, and supporting documents for every U.S. jurisdiction, enabling automotive SaaS companies to integrate titling data into car buying, financing, and registration workflows.
• Self-Service DMV Fast Data Self-service data access product for financial institutions, fleet operators, and dealers that prefer to handle titling work internally but need jurisdiction-accurate tax, fee, and document data and auto-populated DMV packages.
• Fleet Title & Registration Nationwide fleet title and registration service covering all 50 states, handling fleet titling, registration, renewals, and interstate transfers for vehicle fleet operators.
• Pre-Audit Pre-submission audit service that reviews out-of-state title and registration packages to identify and correct issues before submission to the DMV, reducing rejections and processing delays.
• Auto Refinance Title Services Title and registration processing service designed for auto refinance and lease buyout transactions, supporting financial institutions in completing title work accurately across jurisdictions.

Quantifiable outcome

• Fastest out-of-state title and registration auditing times in the industry
• +1 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• CVRcoreStrategic or Co-development PartnerCVR offers in-state title and registration solutions in 17 states. ATC complements CVR's in-state solution by simplifying out-of-state title and registration processing for the entire country. This partnership provides comprehensive coverage for dealers needing both in-state and interstate titling services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RouteOne: RouteOne is an automotive finance and credit platform serving dealers, lenders, and OEMs. It is an ATC customer and integration partner; comparable in that it touches the same dealer transaction workflow, with adjacent (not duplicative) functionality.
• Cox Automotive: Cox Automotive is the parent of Dealertrack and a broad dealer-services incumbent spanning inventory, marketing, and titling. Comparable as the umbrella incumbent whose Dealertrack arm competes most directly with ATC.
• CDK Global: CDK Global is the leading dealer management system provider and an ATC customer. It overlaps ATC in title workflow at the system-of-record layer and could plausibly build native titling, making it both a partner and a potential vertical-integration threat.

Emerging players

• DealerOn: DealerOn powers dealer e-commerce through its APEX platform, which embeds ATC's data for accurate tax and fee display. Competes for the same dealer digital-retailing wallet while depending on ATC's underlying data.
• AutoFi: AutoFi is a digital retailing and financing platform for dealers that integrates ATC's tax and fee data into its checkout flow. Competes for the digital-dealer-experience budget while relying on ATC's data layer.
• Roadster: Roadster is a digital retailing platform that integrates ATC's tax and fee data as a core component of its offering. Comparable in that it sits in the dealer transaction workflow where ATC data is consumed.

Direct peers

• Dealertrack: Cox Automotive's Dealertrack provides title and registration processing solutions to U.S. dealers, directly overlapping ATC's core product. It is also an existing ATC integration partner via parent Cox's broader dealer footprint.
• CVR: CVR provides in-state title and registration processing across 17 states and partners with ATC for out-of-state coverage. Together the two cover the full interstate and intrastate matrix dealers need, making CVR the closest comparable service.
• Champ Titles: Champ Titles offers electronic title inventory management for large dealer groups. It is a formal ATC technology partner focused on reducing title processing time to one day, directly addressing the same workflow ATC serves.
• Yassi: Yassi provides online real-time vehicle registration and titling records and partners with ATC to extend used-vehicle risk mitigation capabilities to dealers. Overlaps ATC's data-access product for dealer due diligence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automotive Titling Company