Gearsupply
Gearsupply operates a two-sided online marketplace for buying and selling used professional audio, video, and lighting equipment, serving individual AV technicians, touring production companies, and major venues across the US, UK, Mexico, and Colombia from its Cincinnati, Ohio base.
- Company typePrivate
- Founded2020
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Gearsupply does
Gearsupply operates a two-sided online marketplace for buying and selling used professional audio, video, lighting, staging, rigging, and power distribution equipment, headquartered in Cincinnati, Ohio and founded in 2020. The platform serves a horizontal slice of the live events industry, ranging from individual AV technicians and local production companies to enterprise rental firms and Major League stadium buyers, with active operations spanning the United States, United Kingdom, Mexico, and Colombia. Its core technology is a marketplace platform offering two listing tiers: Premium Listings, backed by the GearPromise guarantee with platform-handled shipping and payment, and Community Listings, which facilitate direct peer-to-peer transactions without platform guarantees. Notable product features include 360-degree product imaging for remote inspection, GearLink price alerts, curated equipment bundles that combine complementary products, and a GearGuru specialist consultation service reachable by phone.
The company monetizes through transaction-based commissions on Premium Listings, while Community Listings provide catalog breadth at lower direct revenue contribution. Listed equipment spans high-value assets such as L-Acoustics K1 systems, DiGiCo mixing consoles, Meyer Sound loudspeakers, JBL line arrays, and AVID VENUE consoles, with individual transaction prices ranging from a few thousand dollars to over $90,000. A flagship partnership with L-Acoustics creates a differentiated Certified Pre-Owned channel for K1 and K1-SB systems with factory authentication and warranty coverage. The sustainability positioning (#WeHateWaste) is integrated into the brand narrative and go-to-market, framing the marketplace as a waste-reduction channel for functional but used Pro AV equipment.
Gearsupply firmographics
Firmographics- Name
- Gearsupply
- Legal name
- Gearsupply
- Website
- https://gearsupply.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gearsupply operates a two-sided online marketplace for buying and selling used professional audio, video, and lighting equipment, serving individual AV technicians, touring production companies, and major venues across the US, UK, Mexico, and Colombia from its Cincinnati, Ohio base.
- Ownership category
- akta.pro rank
Gearsupply industry classification
Industry- Product category
- Used Professional AV Equipment Marketplace
- NAICS
- Musical Instrument and Supplies Retailers (459140)
- akta.pro primary industry
- Musical Instruments (Acoustic & Electric) (MPAIAJAA)
- akta.pro secondary industries
- DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC), DJ Equipment & Electronic Music Gear Retail (CRALAEAD)
Keywords
Where Gearsupply is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Markets served
Gearsupply business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Marketplace Transaction Fees: Gearsupply generates revenue through transaction-based fees on marketplace sales. Premium Listings (backed by GearPromise guarantee with platform-handled shipping and payment) likely command higher fees than Community Listings (peer-to-peer, sellers handle arrangements directly).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Premium Listings - Protected transactions with platform guarantee |
| Transaction based/ take rate | Pay-as-you-go | Community Listings - Direct peer-to-peer transactions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Gearsupply product offering
Product offeringCore offering
Gearsupply operates an online marketplace for buying and selling used professional audio, video, lighting, staging, rigging, and power distribution equipment. The platform supports two listing types — Premium Listings backed by the GearPromise guarantee with platform-handled shipping and payment, and Community Listings for direct peer-to-peer transactions. The marketplace serves individual AV technicians, production companies, and major venues/stadiums, with added services such as GearGuru specialist consultations, bundled system packages, and a partnership with L-Acoustics for factory Certified Pre-Owned K1 systems.
Product overview
Gearsupply operates as a unified Pro AV equipment marketplace combining a core listing platform with buyer protection services. The marketplace supports two listing types: Premium Listings (backed by GearPromise guarantee with platform-handled transactions) and Community Listings (direct seller-to-buyer transactions). Key services include GearGuru specialist consultations, GearLink price alerts, 360° product imaging, and curated equipment bundles. The company also partners with L-Acoustics to offer Certified Pre-Owned K1 and K1-SB systems. Equipment categories span audio (speakers, mixers, amplifiers), video, lighting, staging, rigging, and power distribution, with brands including Meyer Sound, JBL, L-Acoustics, D&B Audiotechnik, Yamaha, Midas, DiGiCo, Avid, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Pro AV Gear Marketplace
Quantifiable outcome
- Reducing the amount of gear going to the landfill by enabling resale of used equipment
Companies that use Gearsupply
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Gearsupply technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Gearsupply partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- L-AcousticsflagshipGearsupply has partnered with L-Acoustics to offer exclusive Certified Pre-Owned K1 and K1-SB Systems through their marketplace. The partnership provides professional audio companies with authenticated, factory-certified equipment at competitive pricing. Each system undergoes comprehensive testing and quality control to meet factory specifications before receiving official certification and warranty coverage. Factory warranty included with purchase.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Gearsupply competitors and assessment
Company assessmentBroad incumbents
- Sweetwater: One of the largest US retailers of music instruments and professional audio equipment, with a growing used and 'pre-owned' inventory. Comparable as a buyer channel for Pro AV gear, but operates primarily on new-gear sales and lacks Gearsupply's marketplace/used-only positioning.
- Guitar Center: The largest US specialty retailer of musical instruments and pro audio, with nationwide storefronts and an online used-gear offering. Comparable in serving Pro AV buyers, but is a generalist retailer rather than a peer-to-peer marketplace with seller-side monetization.
- B&H Photo Video: Major US electronics retailer with a deep pro audio, video, and lighting catalog and an expanding used gear section. Comparable in serving the same Pro AV buyer base, though at much larger scale and as a generalist electronics retailer rather than a dedicated used-gear marketplace.
- Full Compass Systems: Long-established US retailer and distributor of professional audio, video, lighting, and staging equipment. Comparable in the Pro AV equipment vertical but operates a traditional retailer model (not a marketplace) and is primarily new-gear focused.
- ProAudioStar: Online retailer focused on professional audio equipment, including mixers, speakers, and live-sound gear. Comparable as a destination for Pro AV buyers, but operates a traditional retailer model without Gearsupply's marketplace flywheel or OEM-CPO partnerships.
Direct peers
- Reverb: The leading online marketplace for new and used music gear, including professional audio equipment. Directly comparable to Gearsupply in the used-gear marketplace model, though Reverb is broader (instruments, recording, DJ) and primarily consumer-leaning, while Gearsupply is focused on the live events Pro AV vertical.
- Vintage King Audio: Boutique US retailer specializing in professional audio gear, including new and pre-owned high-end recording and live-sound equipment. Directly comparable to Gearsupply in the high-end used Pro AV niche, though Vintage King is heavier in recording/studio and Gearsupply in live events.
Others
- L-Acoustics: Tier-1 professional audio OEM whose flagship K1/K1-SB systems are central to Gearsupply's CPO program. Listed as a partner here rather than a competitor, but L-Acoustics represents both Gearsupply's strongest differentiator and a potential disintermediation risk if it chooses to scale CPO via direct channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gearsupply social profiles
Digital presenceGearsupply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gearsupply leadership team
Management profileNumber of profiles
Gearsupply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gearsupply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gearsupply
What does Gearsupply do?
Gearsupply operates an online marketplace for buying and selling used professional audio, video, lighting, staging, rigging, and power distribution equipment. The platform supports two listing types — Premium Listings backed by the GearPromise guarantee with platform-handled shipping and payment, and Community Listings for direct peer-to-peer transactions. The marketplace serves individual AV technicians, production companies, and major venues/stadiums, with added services such as GearGuru specialist consultations, bundled system packages, and a partnership with L-Acoustics for factory Certified Pre-Owned K1 systems.
Is Gearsupply a public or private company?
Gearsupply is a private company. It is classified as unknown and is currently operating.
When was Gearsupply founded?
Gearsupply was founded in 2020. It employs 11 to 50 people.
Where is Gearsupply based?
Gearsupply is headquartered in Cincinnati, United States, in the North America region.
How does Gearsupply make money?
One revenue line is on record: marketplace Transaction Fees.
Who are Gearsupply's main competitors?
Broad incumbents on record are Sweetwater, Guitar Center, B&H Photo Video, Full Compass Systems and ProAudioStar. Direct peers are Reverb and Vintage King Audio. L-Acoustics is listed as an others.
Does Gearsupply have an API?
No public API is recorded for Gearsupply.
What industry is Gearsupply in?
Gearsupply's product category is Used Professional AV Equipment Marketplace. Its primary akta.pro industry code is MPAIAJAA, Musical Instruments (Acoustic & Electric), with a secondary code of MPAIAJAC, DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers). Its NAICS code is 459140.