Future Landscape Architects of America

What Future Landscape Architects of America does

Future Landscape Architects of America (FLAA) is a Florida-registered non-profit organization founded in 2015/2016 by Nicole Plunkett, a landscape architect and partner at Cotleur & Hearing. The organization is operationally affiliated with the Florida Chapter of the American Society of Landscape Architects (FLASLA), which holds copyright over FLAA's content, and is headquartered at 1934 Commerce Lane, Suite 1, Jupiter, Florida. FLAA's stated mission is to educate K-12 students in the United States about landscape architecture as a career, targeting a profession with approximately 16,400 licensed practitioners and 72 university programs.

FLAA's core offerings are organized around three product lines: a curriculum library of downloadable lesson plans (generated through the annual Curriculum Challenge competition), direct classroom presentation services delivered by volunteer landscape architects, and school community event participation. The Curriculum Challenge, launched in annual form by 2022, accepts lesson plan submissions from practicing landscape architects, university students, and teams, and awards three $500 scholarships sponsored by Anova Furnishings. There is no proprietary technology platform; distribution is via the flaamerica.org website, email outreach ([email protected]), and direct school partnerships. Faculty advisors at the University of Florida (Tina Gurucharri) and Florida International University (Ebru Ozer) anchor academic input.

FLAA operates as a donation-funded non-profit with no fee-for-service pricing; all K-12 programs are delivered free of charge. Revenue is generated through tiered annual donations (Seed $25, Sprout $50, Flower $100, Tree $250) and corporate partnership tiers (Canopy Partner $500, Champion Partner $1,000, Legacy Partner $5,000), channeled primarily through PayPal links on its website. The single disclosed material funding event is a $25,000 Fellowship for Innovation + Leadership awarded to founder Nicole Plunkett by the Landscape Architecture Foundation. The 6-person Leadership Committee includes Dominic Mack (Calvin, Giordano & Associates), Erin Porter and Nicole Plunkett (Cotleur & Hearing), Ebru Ozer (FIU), Tina Gurucharri (University of Florida), and Valeria Quintanilla (City of Coral Gables).

Name

Future Landscape Architects of America

Legal name

Future Landscape Architects of America

Website

https://flaamerica.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Future Landscape Architects of America is a Jupiter, Florida-based non-profit that educates K-12 students in the United States about landscape architecture as a career, delivering free curriculum, classroom visits, and the annual Curriculum Challenge, funded by donations and sponsorships.

Ownership category

akta.pro rank

Product category

K-12 Landscape Architecture Education

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Curriculum Design & Scope/Sequence (School-Led) (EDAJAFAA)

akta.pro secondary industries

Higher Education Course Design & Online Program Development (EDAGAKAB), Standards Alignment & Curriculum Mapping Resources (State/NAEYC/Head Start) (EDACAJAN)

Keywords

• Landscape architecture education
• K-12 STEM outreach
• Career awareness programs
• Educational curriculum resources
• Nonprofit landscape advocacy

Headquarters

HQ city

Jupiter

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorships: FLAA operates as a non-profit organization funded through annual donations at multiple levels (Seed $25, Sprout $50, Flower $100, Tree $250, Canopy $500, Champion $1,000, Legacy $5,000) and sponsorships from organizations like Anova Furnishings for curriculum challenge awards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

FLAA is a non-profit educational organization that develops and delivers landscape architecture curriculum and career-awareness programming for K-12 students. Its core offerings are the FLAA Curriculum (lesson plans covering grades Pre-K through 12), the annual Curriculum Challenge competition that generates those lesson plans, and in-person/virtual classroom presentations conducted by practicing landscape architects.

Product overview

Future Landscape Architects of America (FLAA) is a non-profit educational organization offering a unified portfolio of programs to educate K-12 students about the landscape architecture profession. The core offering consists of the FLAA Curriculum, which provides lesson plans created through the annual Curriculum Challenge competition, paired with classroom presentation services where practicing landscape architects visit schools. These programs work together to connect educators with practitioners and resources, enabling students to learn about designing communities, topography, stormwater solutions, and plants through interactive activities.

Differentiator

Problem solved

Functional benefit

Products and services

• FLAA Curriculum A library of downloadable lesson plans about landscape architecture careers, created by professionals and university students through the Curriculum Challenge and offered free to K-12 educators and schools.
• Curriculum Challenge An annual competition program that invites licensed landscape architects, landscape designers, land planners, and university landscape architecture students to develop and submit original lesson plans, with winning plans incorporated into the FLAA Curriculum and student winners receiving $500 Award of Excellence Scholarships.
• Classroom Presentations A direct service in which FLAA volunteer landscape architects visit K-12 classrooms (in person or virtually) to present career information and lead hands-on design activities with students, customized to teacher needs.

Quantifiable outcome

• FLAA connects with students across multiple grade levels from elementary (2nd grade) through middle school (8th grade) and high school
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Florida Chapter of the American Society of Landscape Architects (FLASLA)coreStrategic or Co-development PartnerFLAA is a non-profit affiliated with FLASLA (Florida Chapter of ASLA). The parent organization provides institutional support and connection to the broader landscape architecture professional community. Copyright notice indicates FLAA content is owned by Florida Chapter of ASLA.
• American Society of Landscape Architects (ASLA)coreStrategic or Co-development PartnerASLA is shown as a supporter of FLAA, providing professional network connections and credibility to the educational non-profit organization.
• University of FloridacoreStrategic or Co-development PartnerProfessor Tina Gurucharri serves as University of Florida Faculty Advisor to FLAA, bringing academic expertise and access to landscape architecture students and faculty.
• Florida International UniversitycoreStrategic or Co-development PartnerAssociate Professor Ebru Ozer serves as Florida International University Faculty Advisor, contributing teaching and research expertise and connecting university students to FLAA's Curriculum Challenge.
• Calvin, Giordano & AssociatesminorStrategic or Co-development PartnerDominic Mack, a landscape designer at Calvin, Giordano & Associates in Fort Lauderdale, serves as FLAA's University Outreach Advisor, volunteering time to help educate students about the profession.
• Cotleur & HearingminorStrategic or Co-development PartnerNicole Plunkett, FLAA founder and partner at Cotleur & Hearing, leads the organization while Erin Porter also works at this landscape architecture and planning firm in Jupiter, Florida.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Society of Landscape Architects (ASLA): National professional association for landscape architects; FLAA is a program of the Florida Chapter (FLASLA). ASLA runs broader career awareness and K-12 outreach at the national level, making it the closest institutional peer in mission and audience.
• Junior Achievement USA: National non-profit delivering K-12 work-readiness, entrepreneurship, and financial literacy programs via volunteer professionals in classrooms. Highly analogous volunteer-practitioner-in-classroom model, with curriculum and donations structure comparable to FLAA's.
• Project Lead the Way (PLTW): Large non-profit that provides STEM/STEAM curricula (including engineering and design pathways) to K-12 schools nationwide. Operates at much greater scale than FLAA but addresses a similar audience of teachers seeking structured career-exploration content.
• Landscape Architecture Foundation (LAF): National foundation that funds research, scholarships, and leadership in landscape architecture. LAF awarded FLAA's founder the $25K Fellowship for Innovation + Leadership, and the two organizations are tightly coupled around advancing the profession, including K-12 pipeline-building initiatives.

Others

• SCAPE Landscape Architecture: Prominent landscape architecture practice that runs K-12 community engagement and youth education programming as part of its pro-bono work. Comparable to FLAA in practitioner-led education, but as a for-profit firm rather than a standalone non-profit.

Direct peers

• Center for Architecture Foundation: Non-profit education arm of AIA New York that runs K-12 architecture programs, exhibitions, and curriculum for New York schools. Operates an analogous practitioner-to-classroom model in the architecture profession, paralleling FLAA in landscape architecture.
• DiscoverE (formerly National Engineers Week Foundation): Non-profit that mobilizes engineers and technical professionals to engage K-12 students through outreach programs like Future City. Most directly comparable in mission to FLAA — building a K-12 talent pipeline into a specific design profession via practitioner volunteers.
• ACE Mentor Program: National non-profit that connects high school students with design and engineering professionals (architecture, construction, engineering) through after-school mentoring. Closest direct peer to FLAA in mission, volunteer model, and K-12 audience, but focused on the broader AEC industry.

Emerging players

• The Cultural Landscape Foundation (TCLF): Non-profit focused on education, research, and advocacy around designed landscapes. Shares FLAA's mission of broadening public awareness of landscape architecture, with a stronger research/publishing orientation versus FLAA's K-12 delivery focus.

Regional players

• City Parks Alliance: National non-profit advancing urban parks and green infrastructure. While not a direct education peer, it runs adjacent programs (e.g., Parks for People) that intersect with FLAA's mission of landscape architecture awareness and could be a thematic ally or content partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Future Landscape Architects of America