Lager 157
Lager 157 is a Swedish-headquartered Scandinavian fashion retailer selling affordable denim, basics, and functional clothing for women, men, and children across six Northern European countries via localized e-commerce sites and physical retail stores.
- Company typePrivate
- Founded1999
- HeadquartersGällstad, Sweden
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Lager 157 does
Lager 157 is a privately-held Scandinavian fashion retailer headquartered in Sweden, selling affordable denim, basics, and functional clothing for women, men, and children across six Northern European markets: Denmark, Finland, Germany, the Netherlands, Norway, and Sweden. The company operates a direct-to-consumer omnichannel model, with localized e-commerce storefronts in each country and physical retail stores, supplemented by a B2B workwear division at 157work.com. The product portfolio is anchored on jeans (offered in multiple fits including low, mid/high waist, flare, straight, relaxed, and slim) and extends into tops, hoodies, training and outdoor wear (including dedicated Biking and Ski departments), accessories, a heritage '157 Roots' line, and Home lifestyle goods.
The business model is straightforward retail: unit-priced goods sold directly to consumers at accessible price points (basics approximately €5-12, jeans €30-40, hoodies €15-25), with revenue from one-time purchases rather than subscriptions or licensing. Customer engagement is driven through a 'Club Deals' loyalty program powered by Voyado that delivers weekly exclusive offers and exposes purchase history to members, alongside organic social media presence on TikTok, Instagram, and Facebook. The technology stack is commodity e-commerce infrastructure: Walley handles payments, Voyado runs the loyalty/CRM layer, and Cookie Information manages GDPR-compliant consent.
No quantitative scale signals were disclosed — revenue, headcount, store count, and funding history are absent from the available data. Ownership is unstated; no parent company, institutional investors, or public listing were identified. The company is actively operating with a functioning e-commerce site and physical retail presence, and operates with GDPR compliance across its European footprint.
Lager 157 firmographics
Firmographics- Name
- Lager 157
- Legal name
- Lager 157
- Website
- https://lager157.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Lager 157 is a Swedish-headquartered Scandinavian fashion retailer selling affordable denim, basics, and functional clothing for women, men, and children across six Northern European countries via localized e-commerce sites and physical retail stores.
- Ownership category
- akta.pro rank
Lager 157 industry classification
Industry- Product category
- Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Fast Fashion & Trend-led Apparel Retail (CRAAABAH)
- akta.pro secondary industries
- Streetwear & Contemporary Apparel Retail (CRAAABAM), Men’s Apparel Retail (CRAAABAC)
Keywords
Where Lager 157 is headquartered
LocationHeadquarters
- HQ city
- Gällstad
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Lager 157 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Fashion Sales: Lager 157 generates revenue through direct retail sales of apparel and accessories to consumers via both online e-commerce platform and physical store locations across Northern Europe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Affordable basics and denim starting from approximately €5-20 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Lager 157 product offering
Product offeringCore offering
Lager 157 is a Scandinavian fashion retailer that designs, sources, and sells affordable denim, basics, and functional clothing for women, men, and children. The company operates an omnichannel retail model with localized e-commerce websites for six Northern European markets alongside physical retail stores, supported by a Club Deals loyalty program offering weekly member-exclusive promotions.
Product overview
Lager 157 is a Scandinavian fashion retailer offering denim, basics, and functional clothing at fair prices for women, men, and children. The company operates both e-commerce and physical stores across Scandinavia and other European markets. The product portfolio centers on core offerings including Women's Fashion, Men's Fashion, and Children's Fashion (including baby sizes 60-80), with dedicated collections for Jeans (available in multiple fits for all genders), Training & Outdoor sportswear (with specialized Biking and Ski departments), Accessories (bags, sunglasses, belts, shoes), Basics (essential wardrobe staples), 157 Roots (heritage collection), Club Deals (loyalty program), and Home lifestyle products. The brand emphasizes affordable pricing with a focus on denim and everyday functional clothing.
Differentiator
Problem solved
Functional benefit
Companies that use Lager 157
Customer profileSegments3 records
Ideal customer profiles3 records
Lager 157 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Lager 157 partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights4 records
Lager 157 competitors and assessment
Company assessmentDirect peers
- KappAhl: Swedish affordable family fashion retailer with omnichannel stores and e-commerce across the Nordics, serving women, men, and children with a similar value-positioned denim and basics assortment. Most directly comparable Nordic peer given overlapping geography, target customer, and price band.
- Lindex: Swedish fashion retailer operating across the Nordics and Northern Europe with affordable women's, men's, and children's apparel plus a loyalty program. Comparable in geography, customer demographic, and mid-market pricing, with overlapping denim/basics focus.
- Vero Moda: Flagship BESTSELLER brand offering affordable women's fashion across Europe with strong Nordics presence. Comparable in price band, customer base, and omnichannel distribution, though narrower in product breadth (women-focused).
- Jack & Jones: BESTSELLER-owned men's denim-led fashion brand widely distributed across European markets including the Nordics. Comparable in denim focus, men's apparel emphasis, and affordable pricing strategy.
- Only & Sons: Danish menswear brand offering contemporary and affordable casual wear across Northern Europe. Comparable target customer (value-conscious male), price positioning, and Nordic distribution footprint.
- Cubus: Norwegian affordable family fashion retailer with strong Nordic presence and value-positioned denim and basics. Direct comparable in price band, family-oriented assortment, and regional footprint.
Broad incumbents
- H&M: Global fast-fashion incumbent with deep Nordics roots and broad assortment across women, men, kids, and home. Operates at materially larger scale than Lager 157 and serves the same value-conscious customer, but offers a much wider portfolio beyond Lager 157's denim/basics niche.
- Zara (Inditex): Global fast-fashion leader with significant Nordics retail presence and integrated e-commerce. Comparable in affordability-and-fashion positioning and omnichannel model, though at vastly larger scale and with a trend-led rather than denim-anchored assortment.
- Uniqlo: Global basics-led retailer with growing Nordic presence, competing for the same functional-wardrobe customer. Direct overlap in basics and everyday-wear categories; differentiated by Uniqlo's technology-led fabrics and global supply chain.
Regional players
- Boozt: Nordic online fashion marketplace with broad multi-brand assortment serving Denmark, Sweden, Norway, Finland, and other European markets. Comparable as a regional Nordics-facing multi-brand apparel retailer and direct competitor for the same online shopper, though operates as a marketplace rather than a single brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lager 157 social profiles
Digital presenceLager 157 compliance and trust
Trust signalCompliance2 records
Lager 157 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lager 157 leadership team
Management profileNumber of profiles
Profiles1 record
Lager 157 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lager 157 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lager 157
What does Lager 157 do?
Lager 157 is a Scandinavian fashion retailer that designs, sources, and sells affordable denim, basics, and functional clothing for women, men, and children. The company operates an omnichannel retail model with localized e-commerce websites for six Northern European markets alongside physical retail stores, supported by a Club Deals loyalty program offering weekly member-exclusive promotions.
Is Lager 157 a public or private company?
Lager 157 is a private company. It is classified as unknown and is currently operating.
When was Lager 157 founded?
Lager 157 was founded in 1999. It employs 251 to 500 people.
Where is Lager 157 based?
Lager 157 is headquartered in Gällstad, Sweden, in the Europe region.
How does Lager 157 make money?
One revenue line is on record: retail Fashion Sales.
Who are Lager 157's main competitors?
Direct peers on record are KappAhl, Lindex, Vero Moda, Jack & Jones, Only & Sons and Cubus. Broad incumbents are H&M, Zara (Inditex) and Uniqlo. Boozt is listed as a regional player.
Does Lager 157 have an API?
No public API is recorded for Lager 157.
What industry is Lager 157 in?
Lager 157's product category is Fashion Retail. Its primary akta.pro industry code is CRAAABAH, Fast Fashion & Trend-led Apparel Retail, with a secondary code of CRAAABAM, Streetwear & Contemporary Apparel Retail. Its NAICS code is 458110 and its SIC code is 5651.