Regatta
Regatta is a UK-founded, Manchester-headquartered outdoor and leisure clothing manufacturer-retailer operating multi-brand e-commerce and physical retail across the UK, Ireland, and Germany, serving general consumers plus a secondary education-sector customer base with waterproof, performance, and lifestyle apparel.
- Company typePrivate
- Founded1981
- HeadquartersManchester, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Regatta does
Regatta Ltd is a privately held UK outdoor and leisure clothing manufacturer-retailer founded in 1981 and headquartered in Urmston, Manchester, self-described as the UK's largest supplier in its category with a leading position across the broader European market. The company operates a multi-brand portfolio built around its core Regatta Great Outdoors label, supplemented by the Regatta Life lifestyle sub-brand and licensed collaborations with Orla Kiely and Cath Kidston, spanning waterproof jackets, fleeces, walking boots, sandals, swimwear, changing robes, and outdoor accessories for men, women, and children.
Product differentiation rests on a stack of proprietary fabric and component technologies: Isolite 1,000 (waterproof jackets with taped seams), XLT Foam (sandals), QuickDry (swimwear), Hydrafort (changing robes), Isoflex stretch fabric, Solar Shield UPF protection, NosiLife/NosiDefence insect-repellent treatments, and Confident Shape Control shapewear. Distribution runs through the company's own e-commerce platform with regional storefronts for the UK, Republic of Ireland, and Germany (the latter operated through the Mountain Sports entity), supported by physical retail stores and a free membership loyalty program offering free standard delivery, early sale access, and exclusive offers.
Revenue is generated primarily through one-time product sales at mid-range price points, supported by frequent promotional codes (e.g., TAKE15, HOL15) and Klarna's Pay Later and Pay in 3 installments financing. The customer base is overwhelmingly long-tail consumer demand from general outdoor enthusiasts, with a secondary education-sector relationship via the PGL partnership. Marketing is executed across social platforms (Facebook, TikTok, Instagram, LinkedIn, YouTube), email, and SEO, with third-party tooling (Bloomreach, ContentSquare, Bazaarvoice) supporting personalization and analytics. The company does not operate a mobile app, public API, or disclosed AI/ML capability beyond AI-assisted features in its marketing stack.
Regatta firmographics
Firmographics- Name
- Regatta
- Legal name
- Regatta Ltd
- Website
- https://regatta.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Regatta is a UK-founded, Manchester-headquartered outdoor and leisure clothing manufacturer-retailer operating multi-brand e-commerce and physical retail across the UK, Ireland, and Germany, serving general consumers plus a secondary education-sector customer base with waterproof, performance, and lifestyle apparel.
- Ownership category
- akta.pro rank
Regatta industry classification
Industry- Product category
- Outdoor Apparel
- NAICS
- Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)
- akta.pro secondary industries
- Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
Keywords
Where Regatta is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Regatta business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Regatta generates revenue through the sale of outdoor clothing and footwear via e-commerce (regatta.com) and retail stores. Products include waterproof jackets, walking sandals, swimwear, and outdoor accessories. Revenue is primarily one-time transaction based with no subscription component for standard products.
- Membership Program: Free membership scheme offering benefits including free standard delivery, early access to sales, exclusive offers, and event access. The membership is free to join with no purchase required, designed to drive customer loyalty and repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Women's Pack-It III Waterproof Jacket - Regular price £50, sale price £21.25 with TAKE15 code |
| Freemium | Monthly | Free Membership - No purchase required, benefits include free standard delivery and early sale access |
| Transaction based/ take rate | Pay-as-you-go | Promotional codes - 15% off with HOL15 code on Summer Shop items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Regatta product offering
Product offeringCore offering
Regatta is the UK's largest supplier of outdoor and leisure clothing, designing, manufacturing, and selling weatherproof apparel, footwear, and accessories for hiking, walking, skiing, camping, and casual lifestyle wear. The portfolio spans the core Regatta Great Outdoors performance line, the Regatta Life casual lifestyle line, and licensed collections for Orla Kiely and Cath Kidston, distributed through own-brand retail, regatta.com, and third-party retailers across the UK, Ireland, and Germany.
Product overview
Regatta Great Outdoors is an outdoor clothing and footwear retailer operating as a unified e-commerce platform and retail chain. The core offering centers on the Regatta Great Outdoors brand, supplemented by licensed sub-brands Orla Kiely and Cath Kidston, plus the lifestyle sub-brand Regatta Life. Product portfolio spans waterproof jackets (including Pack-It III Waterproof Jacket), fleeces, walking boots, sandals (featuring proprietary XLT Foam technology), swimwear (swimming costumes, swim shorts, bikini sets), changing robes with Hydrafort fabric, and accessories including bags, rucksacks, and water bottles. Technology features include QuickDry, Confident Shape Control shapewear, Solar Shield UV protection, NosiLife/NosiDefence insect protection, and Isoflex stretch fabrics. The company also operates a free membership loyalty program offering free standard delivery, early sale access, and exclusive event invitations.
Differentiator
Problem solved
Functional benefit
Brands
- Regatta Life: Brand collection featuring lifestyle outdoor clothing
- Orla Kiely
- Cath Kidston
Products and services
- Regatta Great Outdoors Flagship performance outdoor clothing, footwear, and accessories brand from Regatta, providing weatherproof and technical apparel (jackets, fleeces, waterproofs, walking trousers) and footwear for hiking, walking, skiing, and camping, sold to UK and European consumers through retail stores, regatta.com, and third-party retailers.
- Regatta Life Casual lifestyle clothing line from Regatta offering everyday casual wear, including shapewear with Confident Shape Control technology, designed for consumers seeking comfortable, lifestyle-oriented apparel separate from the technical outdoor range.
- Orla Kiely (licensed collection) Licensed Regatta-produced clothing collection under the Orla Kiely brand, featuring the designer's signature printed and lifestyle aesthetic, sold through Regatta's distribution channels to consumers seeking designer-influenced casual wear.
- Cath Kidston (licensed collection) Licensed Regatta-produced clothing collection under the Cath Kidston brand, featuring vintage-inspired prints and casual womenswear, distributed by Regatta through its retail and online channels.
Quantifiable outcome
- 4.3-star customer rating on popular waterproof jacket with hundreds of reviews
- +1 more outcomes
Companies that use Regatta
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Regatta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Regatta partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PGLcorePartnership between PGL and Regatta Great Outdoors to make outdoor education more accessible to children in the UK. Regatta is supplying 6,000 waterproof jackets and trousers to remove equipment barriers preventing children from participating in outdoor education programs. This initiative represents a social impact partnership supporting educational access to outdoor activities.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Regatta competitors and assessment
Company assessmentDirect peers
- Mountain Warehouse: UK-headquartered value outdoor clothing and equipment retailer serving families and outdoor enthusiasts. Closely comparable to Regatta on price positioning, product breadth (clothing, footwear, equipment), and multi-channel DTC strategy in the UK and international markets.
- Trespass: Scottish outdoor clothing and ski wear retailer with similar affordable family positioning. Competes head-to-head with Regatta in waterproof jackets, fleeces, and outdoor footwear across UK and Ireland retail and online channels.
- Berghaus: UK-founded outdoor clothing and equipment brand now owned by JD Sports. Comparable to Regatta as a heritage British outdoor brand serving hiking, walking, and mountaineering customers, though positioned at a slightly more premium price tier.
- Craghoppers: UK outdoor and travel clothing brand owned by Regatta's parent group. Direct sibling competitor in the outdoor apparel category with overlapping travel-focused and walking-focused product lines aimed at the same UK family demographic.
- Mountain Equipment: UK-based specialist in technical mountaineering and hiking clothing and equipment. Comparable to Regatta as another UK heritage outdoor brand serving walking and hiking consumers, though concentrated in technical mountain use cases.
Broad incumbents
- Decathlon: Global sporting goods and outdoor retailer with own-brand products at value price points. Overlaps with Regatta in outdoor clothing, footwear, and accessories, with a much broader sport and equipment portfolio.
- The North Face (VF Corporation): Global premium outdoor brand owned by VF Corporation with broad product portfolio in apparel, footwear, and equipment. Competes with Regatta in waterproof jackets, fleeces, and outdoor footwear but operates at a higher price and brand-aspiration tier.
- Patagonia: US-founded premium outdoor and activewear brand with strong sustainability positioning. Overlaps with Regatta in waterproof outerwear, fleeces, and outdoor lifestyle apparel, but addresses a much more premium and environmentally-led consumer segment.
- Helly Hansen: Norwegian outdoor and workwear brand with broad sailing, skiing, and outdoor apparel portfolio. Comparable to Regatta in waterproof outerwear and outdoor lifestyle clothing, with stronger presence in marine/professional segments.
- Columbia Sportswear: US global outdoor and activewear brand offering jackets, fleeces, footwear, and accessories. Competes with Regatta across multi-activity outdoor categories with proprietary technologies (Omni-Tech, Omni-Heat) at mid-market price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Regatta social profiles
Digital presenceRegatta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Regatta leadership team
Management profileNumber of profiles
Profiles2 records
Regatta subsidiaries and ownership
Company hierarchySubsidiaries2 records
Regatta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Regatta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Regatta
What does Regatta do?
Regatta is the UK's largest supplier of outdoor and leisure clothing, designing, manufacturing, and selling weatherproof apparel, footwear, and accessories for hiking, walking, skiing, camping, and casual lifestyle wear. The portfolio spans the core Regatta Great Outdoors performance line, the Regatta Life casual lifestyle line, and licensed collections for Orla Kiely and Cath Kidston, distributed through own-brand retail, regatta.com, and third-party retailers across the UK, Ireland, and Germany.
Is Regatta a public or private company?
Regatta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Regatta founded?
Regatta was founded in 1981. It employs 501 to 1,000 people.
Where is Regatta based?
Regatta is headquartered in Manchester, United Kingdom, in the Europe region.
How does Regatta make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are membership Program.
Who are Regatta's main competitors?
Direct peers on record are Mountain Warehouse, Trespass, Berghaus, Craghoppers and Mountain Equipment. Broad incumbents are Decathlon, The North Face (VF Corporation), Patagonia, Helly Hansen and Columbia Sportswear.
Does Regatta have an API?
No public API is recorded for Regatta.
What industry is Regatta in?
Regatta's product category is Outdoor Apparel. Its primary akta.pro industry code is CRAMAMAK, Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing), with a secondary code of CRAMACAI, Outdoor Performance Footwear & Apparel Retail (Trail/Hike). Its NAICS code is 45911 and its SIC code is 3949.