Mix
Mix is a free, ad-free personalized content discovery platform for individual web users, offering AI-driven feed personalization with cross-platform content saving via web, browser extension, and mobile apps.
- Company typePrivate
- Founded2002
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Mix firmographics
Firmographics- Name
- Mix
- Website
- https://mix.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mix is a free, ad-free personalized content discovery platform for individual web users, offering AI-driven feed personalization with cross-platform content saving via web, browser extension, and mobile apps.
- Ownership category
- akta.pro rank
Mix industry classification
Industry- Product category
- Content Discovery Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Web Search Portals and All Other Information Services (519290), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Topic/Interest-Based Content Discovery Apps (MPACAKAB)
- akta.pro secondary industry
- Content Discovery, Metadata Enrichment & EPG/Guide Services (MPAHAJAJ)
Keywords
Where Mix is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Mix business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations
Revenue model
- Free Platform: Platform is offered completely free to users with no monetization through advertising or data sales. The company does not sell user attention or data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Forever |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Mix product offering
Product offeringCore offering
Mix operates a personalized content discovery platform that lets users select interests and receive a curated feed of web content ("gems of the web"). The offering is delivered across web, browser extension, and native iOS/Android apps, with a universal save feature that lets users capture content from anywhere on the web. The platform is offered free to users with no ads and no monetization of user attention or data.
Product overview
Mix is a single unified product — a personalized content discovery platform designed to surface relevant web content based on user interests. The core offering is the web platform, supplemented by browser extension and mobile app modules that enable cross-device content saving and feed access. Users select topics of interest and the platform delivers a personalized feed of curated web content ('gems of the web'). The product is offered free with no advertisements.
Differentiator
Problem solved
Functional benefit
Products and services
- Mix Web Platform A personalized content discovery platform accessible via web browser that delivers curated web content based on user-selected interests. Designed for individual users who want an ad-free, free-forever content discovery experience.
- Mix Browser Extension A browser extension that lets users save content from any website directly to their Mix feed. Designed for individual users who want to capture and organize web content across devices.
- Mix Mobile Apps Native iOS and Android applications that allow users to access their personalized Mix feed and save content on the go. Designed for individual users who want mobile access to their curated content.
Companies that use Mix
Customer profileSegments1 record
Ideal customer profiles1 record
Mix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mix partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Mix competitors and assessment
Company assessmentDirect peers
- Pocket: Pocket (owned by Mozilla) is a save-for-later and content discovery tool with cross-platform apps and browser extensions. It directly competes with Mix in the same product category of helping users save, organize, and rediscover web content.
- Flipboard: Flipboard is a personalized magazine-style content discovery app that curates articles based on user interests. It directly competes with Mix in the personalized feed and topic-based content discovery category.
- Feedly: Feedly is an RSS-based content aggregation and discovery platform that lets users follow topics and sources. It overlaps with Mix in feed-based content curation and offers a similar cross-platform experience with a freemium model.
- Refind: Refind is a content discovery and bookmarking tool that surfaces curated links based on user interests. It is highly comparable to Mix as a smaller, interest-based discovery app with a similar curator-driven content graph.
- Scoop.it: Scoop.it is a content curation platform that lets users discover and share content on topics of interest. It competes with Mix in the topic-based content discovery and curation space, with both B2C and B2B angles.
- Diigo: Diigo is a social bookmarking and annotation tool that lets users save, tag, and organize web content. It is comparable to Mix's universal save functionality and cross-device content curation features.
- Pearltrees: Pearltrees is a visual content curation platform that lets users organize and share web content into collections. It is comparable to Mix as a niche content discovery and curation tool with a similar interest-graph approach.
Broad incumbents
- Pinterest: Pinterest is a large-scale visual content discovery platform that helps users find and save ideas. It overlaps with Mix in the content curation/discovery category but operates at massive scale with ad-based monetization.
- Reddit: Reddit is a massive community-driven content discovery platform organized around topic-based feeds. It overlaps with Mix as a major destination for interest-based content discovery, though it relies on community moderation and ads.
Others
- StumbleUpon: StumbleUpon was the predecessor to Mix, also founded by Garrett Camp. It pioneered interest-based web content discovery before being shut down. It is relevant as Mix's direct historical lineage and benchmark for category evolution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Mix social profiles
Digital presenceMix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mix leadership team
Management profileNumber of profiles
Profiles1 record
Mix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mix
What does Mix do?
Mix operates a personalized content discovery platform that lets users select interests and receive a curated feed of web content ("gems of the web"). The offering is delivered across web, browser extension, and native iOS/Android apps, with a universal save feature that lets users capture content from anywhere on the web. The platform is offered free to users with no ads and no monetization of user attention or data.
Is Mix a public or private company?
Mix is a private company. It is classified as unknown and is currently operating.
When was Mix founded?
Mix was founded in 2002. It employs 11 to 50 people.
Where is Mix based?
Mix is headquartered in San Francisco, United States, in the North America region.
How does Mix make money?
One revenue line is on record: free Platform.
Who are Mix's main competitors?
Direct peers on record are Pocket, Flipboard, Feedly, Refind, Scoop.it, Diigo and Pearltrees. Broad incumbents are Pinterest and Reddit. StumbleUpon is listed as an others.
Does Mix have an API?
No public API is recorded for Mix.
What industry is Mix in?
Mix's product category is Content Discovery Platform. Its primary akta.pro industry code is MPACAKAB, Topic/Interest-Based Content Discovery Apps, with a secondary code of MPAHAJAJ, Content Discovery, Metadata Enrichment & EPG/Guide Services. Its NAICS code is 5162 and its SIC code is 7990.