Mix

Name

Mix

Website

https://mix.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Mix is a free, ad-free personalized content discovery platform for individual web users, offering AI-driven feed personalization with cross-platform content saving via web, browser extension, and mobile apps.

Ownership category

akta.pro rank

Product category

Content Discovery Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Web Search Portals and All Other Information Services (519290), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Topic/Interest-Based Content Discovery Apps (MPACAKAB)

akta.pro secondary industry

Content Discovery, Metadata Enrichment & EPG/Guide Services (MPAHAJAJ)

Keywords

• Content discovery platform
• Personalized content feed
• Content curation tool
• Ad-free content discovery
• Cross-platform content saving

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations

Revenue model

1. Free Platform: Platform is offered completely free to users with no monetization through advertising or data sales. The company does not sell user attention or data.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mix operates a personalized content discovery platform that lets users select interests and receive a curated feed of web content ("gems of the web"). The offering is delivered across web, browser extension, and native iOS/Android apps, with a universal save feature that lets users capture content from anywhere on the web. The platform is offered free to users with no ads and no monetization of user attention or data.

Product overview

Mix is a single unified product — a personalized content discovery platform designed to surface relevant web content based on user interests. The core offering is the web platform, supplemented by browser extension and mobile app modules that enable cross-device content saving and feed access. Users select topics of interest and the platform delivers a personalized feed of curated web content ('gems of the web'). The product is offered free with no advertisements.

Differentiator

Problem solved

Functional benefit

Products and services

• Mix Web Platform A personalized content discovery platform accessible via web browser that delivers curated web content based on user-selected interests. Designed for individual users who want an ad-free, free-forever content discovery experience.
• Mix Browser Extension A browser extension that lets users save content from any website directly to their Mix feed. Designed for individual users who want to capture and organize web content across devices.
• Mix Mobile Apps Native iOS and Android applications that allow users to access their personalized Mix feed and save content on the go. Designed for individual users who want mobile access to their curated content.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Pocket: Pocket (owned by Mozilla) is a save-for-later and content discovery tool with cross-platform apps and browser extensions. It directly competes with Mix in the same product category of helping users save, organize, and rediscover web content.
• Flipboard: Flipboard is a personalized magazine-style content discovery app that curates articles based on user interests. It directly competes with Mix in the personalized feed and topic-based content discovery category.
• Feedly: Feedly is an RSS-based content aggregation and discovery platform that lets users follow topics and sources. It overlaps with Mix in feed-based content curation and offers a similar cross-platform experience with a freemium model.
• Refind: Refind is a content discovery and bookmarking tool that surfaces curated links based on user interests. It is highly comparable to Mix as a smaller, interest-based discovery app with a similar curator-driven content graph.
• Scoop.it: Scoop.it is a content curation platform that lets users discover and share content on topics of interest. It competes with Mix in the topic-based content discovery and curation space, with both B2C and B2B angles.
• Diigo: Diigo is a social bookmarking and annotation tool that lets users save, tag, and organize web content. It is comparable to Mix's universal save functionality and cross-device content curation features.
• Pearltrees: Pearltrees is a visual content curation platform that lets users organize and share web content into collections. It is comparable to Mix as a niche content discovery and curation tool with a similar interest-graph approach.

Broad incumbents

• Pinterest: Pinterest is a large-scale visual content discovery platform that helps users find and save ideas. It overlaps with Mix in the content curation/discovery category but operates at massive scale with ad-based monetization.
• Reddit: Reddit is a massive community-driven content discovery platform organized around topic-based feeds. It overlaps with Mix as a major destination for interest-based content discovery, though it relies on community moderation and ads.

Others

• StumbleUpon: StumbleUpon was the predecessor to Mix, also founded by Garrett Camp. It pioneered interest-based web content discovery before being shut down. It is relevant as Mix's direct historical lineage and benchmark for category evolution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/getmixapp
• Facebookfacebook.com/getmix

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mix