AMADA AMERICA, INC.

What AMADA AMERICA, INC. does

AMADA AMERICA, INC., founded in 1971 and headquartered in Buena Park, California, is the principal North American operating subsidiary of AMADA CO., LTD., a publicly listed Japanese industrial machinery group (Tokyo Stock Exchange) operating 90+ subsidiaries and 10,000+ employees globally. The company designs, manufactures, sells, and services sheet metal fabrication equipment — primarily fiber laser cutting systems (ORSUS AJe, REGIUS AJe, VENTIS AJe with Locus Beam Control, ENSIS AJe, BREVIS), turret punch presses (EM, EMK, AE), punch/laser combination machines (EML, ACIES, LC), press brakes (EGBe electric, HRB, HG Series), stamping presses, and supporting automation (AMS CL/CLT, AS 6225, HRB/EGB ATC, robotic bending cells) — through US manufacturing facilities in Brea, CA and High Point, NC (190,000 sq ft Carolina Manufacturing Center, opened December 2019), plus Solution Centers, technical training centers, and regional sales/service offices across the United States, Canada, and Mexico.

The proprietary technology stack underpins performance differentiation: the patented Locus Beam Control (LBC) and ENSIS variable beam technologies deliver up to 3x faster, virtually dross-free cutting; Twin AC Servo drive, SFP piercing, WACS water-assisted cutting, and Power Vacuum Slug Pull drive press brake and punch press efficiency. The software layer (VPSS 3i, SheetWorks, Dr.ABE, AMNC-IT, AMNC 4ie control) and the FabriVISION computer-vision inspection system digitize the full blank-to-bend-to-weld workflow, while the Influent IIoT platform provides machine monitoring, ERP/MRP integration, and predictive analytics across any-brand installed equipment.

AMADA America monetizes through multiple streams: capital equipment sales (one-time high-ASP revenue), recurring parts and tooling via its online Parts Portal, subscription software with periodic upgrades, preventive maintenance and service contracts (one of the largest responsive service networks in US machine tools), and equipment financing through AMADA Capital Corporation. Go-to-market is direct enterprise field sales supported by Solution Centers in Schaumburg, IL and technical centers in Buena Park, CA and High Point, NC where Sales Engineers run hands-on demonstrations. Training is delivered through AMADA School and the Bending Academy. Primary customer verticals are Automotive (with explicit EV production demand), Electronics, Aerospace, and a long tail of General Fabrication job shops and contract manufacturers served across North America.

Name

AMADA AMERICA, INC.

Legal name

AMADA AMERICA, INC.

Website

https://amada.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AMADA AMERICA, INC. is the North American subsidiary of Japan-based AMADA CO., LTD., designing, manufacturing, and servicing sheet metal fabrication equipment — fiber lasers, turret punches, press brakes, and automation — for automotive, electronics, aerospace, and general fabrication customers across the US, Canada, and Mexico.

Ownership category

akta.pro rank

Headquarters

HQ city

Buena Park

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Machine Equipment Sales: Sale of sheet metal fabrication equipment including fiber laser cutting systems, turret punch presses, press brakes, combination machines, and automation systems. Equipment ranges from entry-level to high-end automated systems
2. Parts and Tooling: Consumable parts, tooling, dies, and accessories sold through online Parts Portal and order desks. Provides recurring revenue stream from installed base
3. Service and Maintenance Contracts: Preventive maintenance plans, repair services, and technical support contracts to keep equipment running at peak performance
4. Software Licenses and Upgrades: Software products including VPSS, SheetWorks, DR.ABE, and AMNC programming software with periodic updates and support
5. Financing Services: Equipment financing and leasing through AMADA Capital Corporation partnership

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

AMADA America develops, manufactures, and supplies sheet metal fabrication equipment including fiber laser cutting systems, turret punch presses, press brakes, combination punch/laser machines, stamping presses, and bending automation systems. The portfolio is complemented by proprietary software (VPSS, SheetWorks, Dr.ABE, AMNC), the Influent IIoT platform, parts and tooling, maintenance services, and equipment financing through AMADA Capital Corporation.

Product overview

AMADA AMERICA offers a comprehensive portfolio of sheet metal fabrication equipment and solutions organized as a platform-plus-modules architecture. The core product lines include laser cutting systems (ORSUS AJe, REGIUS AJe, VENTIS AJe, ENSIS AJe, BREVIS), turret punch presses (EM, EMK, AE series), punch/laser combination machines (EML, ACIES, LC), press brakes (EGBe, HRB, HG series), and stamping presses. Supporting modules include blanking automation systems (AMS CL/CLT, AS 6225, TK-L, PSR, ASR), bending automation (EGB ATC, HG ATC, robotic cells), and fiber laser welding (FLW ENSISe). The software ecosystem includes VPSS 3i, SheetWorks, Dr.ABE, AMNC-IT, and FabriVISION for CAD/CAM, nesting, and quality inspection. The Influent IIoT platform connects all equipment to ERP/MRP systems for data-driven production optimization. The portfolio is supported by maintenance services, AMADA School training, and AMADA Capital financing.

Differentiator

Problem solved

Functional benefit

Brands

• Influent: AMADA's enterprise-class Industrial IoT (IIoT) platform for continuous manufacturing process improvement, enabling machine monitoring, analytics, and ERP integration.
• AMADA Capital Corporation (ACC)
• AMADA School
• AMADA Bending Academy
• AMNC
• VPSS
• ENSIS
• Locus Beam Control (LBC)

Products and services

• ORSUS 3015 AJe Series Fiber Laser High-speed, high-quality fiber laser cutting system available in 6kW and 8kW power ratings, featuring AMNC 4ie control, Laser Integration System with i-Optics Sensor and i-Process Monitoring for automated condition monitoring, process stabilization, and advanced beam control with built-in mode converter.
• REGIUS AJe Series Fiber Laser Linear fiber laser cutting system available in 6kW, 9kW, 12kW, and 26kW power ratings, featuring high-speed 3-axis linear drive and Variable Beam Control Technology with autonomous operation support including lens monitoring, collision recovery, and automatic nozzle change.
• VENTIS AJe Series Fiber Laser Fiber laser with Locus Beam Control (LBC) technology, achieving virtually dross-free cutting. Available in 6kW and 9kW models, delivering up to 3x faster cutting speeds than conventional fiber lasers with infinite beam pattern control.
• ENSIS AJe Series Fiber Laser Fiber laser series with ENSIS technology for automatic beam adjustment across all material thicknesses. Available in 3kW, 6kW, 9kW, 12kW, and 15kW power ratings, processing thin-to-thick materials without lens changes.
• BREVIS 1212 AJ Fiber Laser Compact 3kW fiber laser designed for high-speed processing with easy material loading in a small footprint for efficient small cell manufacturing.
• ENSIS 3015 RIe Rotary Index Fiber Laser Rotary Index fiber laser for tube and pipe cutting, available in 3kW, 6kW, and 9kW models, with integrated rotary unit for minimal dead zone and capability to cut round, square, rectangle, C-channel, and angle iron.
• EM 3612 ZRTe Turret Punch Press Automated turret punch press with 33-ton capacity, high-capacity tool rack, and automatic tool changer housing up to 300 tools and 600 dies, optimized for variable-mixed and variable-lot production.
• EMK M2 Series Turret Punch Press Twin AC servo drive turret punch press delivering high hit rates and positioning accuracy with lower operating costs, available in 58-station or 55-station triple track King turret configurations.
• AE NT Series Turret Punch Press AC servo motor-driven turret punch press with 45 or 51 station, 4 auto-index turrets, eliminating hydraulic power supply for reduced operating costs and environmental benefits.
• ACIES 2515 AJe Punch/Fiber Laser Combination State-of-the-art punch/laser combination with 33-ton servo punching capacity and 3kW fiber laser, featuring 300-station tool storage with automatic tool and laser nozzle change for around-the-clock unattended operation.
• EML 2515 AJe Punch/Fiber Laser Combination Punch and fiber laser combination machine pairing multi-purpose turret with 3kW fiber laser for flexible geometric pattern cutting, featuring 3x energy efficiency compared to CO2 models.
• LC 2515 C1 AJe Punch/Laser Combination Combination machine integrating 22-ton turret punch press with 3kW fiber laser, featuring 44-station Multi-Purpose Turret (MPT) and approximately one-third electricity consumption of CO2 systems.
• EGBe Series Electric Press Brakes Eco-conscious electric press brakes with electric servo drive system and AMNC 4ie control. Models include EGBe 4010, 6013 (compact) and EGBe 6020, 8025, 1303 (larger), featuring voice command control and approximately 20% CO2 reduction vs. hydraulic.
• HRB Series Hybrid Press Brakes High-precision hybrid drive press brakes manufactured in North Carolina, available in HRB 8025, 1003, 1303, and 2204 models, engineered for versatility with customizable features including SGrip and auto crowning.
• HG Series Servo/Hydraulic Press Brakes High-capacity servo/hydraulic press brake series with capacities from 56 to 247 tons and bend lengths from 55 to 169.3 inches, featuring AMNC 3i control and Bend Indicator technology for high-speed, high-accuracy bending.
• AMS CL/CLT Laser Automation System Modular laser automation system for scalable sheet handling, starting as a compact cycle loader and expanding to full multi-shelf tower (CLT) for 24/7 production. Manufactured in the U.S. at Brea, CA and High Point, NC.
• AS 6225 Large-Format Laser Automation Large-format load/unload automation for ENSIS 6225 fiber lasers, staging multiple oversized sheets for continuous load/unload operations and maximized uptime in plate processing environments.
• TK-L Automated Parts Sorting Cell Gantry-style automated parts sorting cell with intelligent stacking logic, picking and placing parts for next production phase. Handles parts up to 2500mm x 1250mm with 150kg capacity, programmable via VPSS 4ie Blank.
• FLW ENSISe Fiber Laser Welder Fiber laser welder using ENSIS technology for precision welding across sheet metal fabrication applications.
• VPSS 3i Software Virtual Prototype Simulation System for sheet metal blanking and bending operations, including VPSS 3i Blank for laser/punch cutting and VPSS 3i Bend for press brake programming and simulation.
• SheetWorks Software 3D sheet metal unfolding software that converts 3D models to manufacturing-ready 2D flat patterns for production.
• Dr.ABE Software Suite of CNC programming software including Dr.ABE_Blank, Dr.ABE_Bend, and Dr.ABE_Tube for automated toolpath generation and process optimization.
• AMNC-IT Automation Programming Software Automation programming software for automated systems and robotic cells, integrated with AMADA machine controls.
• FabriVISION Quality Inspection System Integrated sheet metal inspection system using computer vision to verify part quality against specifications and detect manufacturing defects.
• Influent IIoT Platform Industrial IoT platform for continuous process improvement, connecting any brand of machine and ERP/MRP systems to collect, normalize, and analyze production data via dashboards, reports, and real-time monitoring. Includes Influent Monitor (entry-level), Influent Enterprise (ERP integration), and Professional Services for custom deployment.
• AMADA Maintenance Plans Comprehensive service and maintenance programs providing the largest responsive service network in the U.S. machine tool industry, including preventive maintenance and emergency repair coverage.
• AMADA Capital Financing Equipment financing and leasing programs through AMADA Capital Corporation, offering fixed-rate loans and tax-deductible lease options.

Quantifiable outcome

• Cutting speeds up to 3 times faster than conventional fiber lasers with virtually dross-free cutting
• +9 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Rahal Letterman Lanigan Racing (RLL)flagshipGTM or Marketing Partner · 17 March 2026AMADA America serves as primary sponsor of Takuma Sato's No. 75 car in the NTT IndyCar Series, marking the third consecutive year (2024-2026). The partnership includes AMADA logo display on car and racing suits, with RLL praising the machines, technology, and services provided by Amada.
• AMADA PRESS SYSTEM AMERICAcoreStrategic or Co-development PartnerAMADA PRESS SYSTEM AMERICA is officially integrating with AMADA AMERICA to provide a more streamlined experience for customers, offering a complete selection of stamping and manufacturing solutions under one organization.
• AMADA MACHINERY AMERICAcoreStrategic or Co-development PartnerSister company within AMADA Group focused on machinery products, part of 'One Amada' synergy approach providing comprehensive sheet metal fabrication solutions.
• AMADA WELD TECHcoreStrategic or Co-development PartnerSister company within AMADA Group offering fiber laser welding and welding solutions, including WL-100A, WL-300A, and Delta Series products featured alongside AMADA equipment.
• AMADA CAPITAL CORPORATIONcoreChannel Partner/ Reseller/ DistributorExclusive financing partner providing equipment leasing and fixed-rate loans to AMADA customers. Regional contacts in West (Marisol Gonzalez) and East (Edward Nankervis) regions facilitate customer financing packages.
• AMADA Group (Global Network)coreOthersAMADA Group headquartered in Kanagawa, Japan with 90+ subsidiaries worldwide. AMADA America is one of the largest subsidiaries, operating alongside AMADA North America, AMADA Canada, AMADA de Mexico, and regional operations across Europe, Asia, and other Americas.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Prima Power: Italian-headquartered manufacturer of laser, punch, shear, and bending machinery for sheet metal. Direct overlap with AMADA in punch-laser combination machines and integrated automation.
• Mazak: Japanese global machine tool manufacturer with strong US presence in Kentucky. Competes in multi-axis machining, laser cutting, and automation across similar enterprise customer segments.
• Salvagnini: Italian maker of flexible sheet metal fabrication systems including panel benders, press brakes, and FMS lines. Direct competitor in automated bending and integrated production systems.
• Bystronic: Swiss manufacturer of laser cutting, bending, and automation solutions for sheet metal fabrication. Direct competitor across AMADA's core product lines, particularly in press brakes and laser cutting.
• TRUMPF: German-based global leader in machine tools, sheet metal processing, and fiber laser cutting. Competes head-to-head with AMADA in fiber laser cutting systems and press brakes worldwide, including North America.
• Mitsubishi Electric (Machine Tool Division): Major Japanese manufacturer of fiber laser cutting systems, press brakes, and EDM. Competes directly with AMADA in sheet metal fabrication, particularly in North American automotive and job shop markets.
• LVD Group: Belgian manufacturer of press brakes, laser cutting systems, and shears for sheet metal fabrication. Competes with AMADA in mid-market press brakes and fiber laser systems globally.

Emerging players

• Han's Laser: China's largest laser equipment manufacturer, expanding globally with fiber laser cutters targeting lower price points. An emerging competitive threat in commodity fiber laser categories.

Broad incumbents

• Hypertherm: US-based manufacturer of cutting technology (plasma, waterjet, laser). Overlaps with AMADA in industrial cutting, but focused on consumable-based thermal cutting rather than integrated sheet metal fabrication systems.
• Lincoln Electric: US-based global leader in welding and cutting products with adjacent automation and software offerings. Adjacent competitor in metalworking manufacturing and a potential partner for integrated solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

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• Facebookfacebook.com/amadaamerica
• LinkedInlinkedin.com/company/amada-america
• Instagraminstagram.com/amadaamericainc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMADA AMERICA, INC.