What Airxcel does

Airxcel, Inc. is a privately held specialty manufacturer and distributor of functional components for the recreational vehicle (RV) industry, operating as a wholly-owned subsidiary of Thor Industries, Inc. (NYSE: THO), the world's largest RV manufacturer. Founded in 1991 and headquartered in Wichita, Kansas, Airxcel controls an 18-brand portfolio spanning climate control (Coleman-Mach air conditioning, Suburban furnaces, Aqua-Hot hydronic heating, Maxxair ventilation), exterior systems (Dicor roofing and sealants, Velarium awnings, Vixen Composites), windows and shades (Cleer Vision, United Shade, MCD Innovations), appliances (InVision refrigerators, Voyager toilets), and soft goods/furniture (Synergy Designs, Forma, Solace). The company manufactures at 15 facilities across the United States and Europe, and several flagship brands carry multi-decade industry recognition, including Coleman-Mach (over 8 million air conditioning units produced since 1967) and Suburban (75+ years of RV industry service).

Airxcel generates revenue primarily through OEM component sales to RV manufacturers, supplemented by aftermarket distribution through a network of independent dealers, distributors, and service centers, and direct-to-consumer channels supported by a dealer/service center locator. Pricing is not publicly disclosed but is governed as of March 1, 2026 by a Minimum Advertised Price (MAP) Policy covering 13 brands. The company employs 501-1,000 people, has continued to grow through acquisitions (Synergy Designs added February 2026, Cleer Vision 2021, Aqua Hot 2019, Dicor 2016), and operates with Thor Industries' consolidated reporting structure, without its own public financial disclosures.

Airxcel's go-to-market is structured around three primary customer segments — RV manufacturers (OEMs), independent dealers/service centers, and end RV owners — and a multi-channel marketing approach combining content (blog, news), social media, industry events such as NTP-Stag Expo training, and authorized-seller network management. Technology differentiators include domain specialization in RV-specific climate and hydronic heating (Aqua-Hot's fuel-flexible systems, the new 175 Hydronic Heating System for Class B vehicles), durability/longevity in Coleman-Mach and Dicor product lines, and integration features such as Suburban's combined water heater/furnace unit. Compliance posture includes Dodd-Frank Section 1502 conflict minerals reporting and WCAG 2.1 AA web accessibility conformance.

Name

Airxcel

Legal name

Airxcel, Inc.

Website

https://airxcel.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Airxcel is a privately held, Thor Industries-owned manufacturer of specialty RV components across 18 brands (climate control, water heating, ventilation, roofing, awnings, windows, soft goods), serving RV OEMs, dealers, and end owners from 15 U.S. and European facilities.

Ownership category

akta.pro rank

Product category

Recreational Vehicle Component Manufacturing

NAICS

Motor Vehicle Parts Manufacturing (3363), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Motor Vehicle Seating and Interior Trim Manufacturing (336360)

SIC

Motor Vehicle Parts & Accessories (3714), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Automotive HVAC Modules & Integrated Climate Units (IMACALAA)

akta.pro secondary industries

Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG), Automotive Air Distribution & Ventilation Components (Blower Motors/Ducts/Vents/Cabin Filters) (IMACALAF), Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)

Keywords

• RV air conditioning
• RV heating systems
• RV appliances manufacturing
• RV ventilation products
• Recreational vehicle components

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. OEM Component Sales: Airxcel supplies components directly to RV manufacturers (OEMs) including climate control systems, appliances, windows, awnings, and other functional products. This is a B2B revenue stream through direct OEM partnerships.
2. Aftermarket/Dealer Sales: Products sold through independent dealers, distributors, and service centers for RV repair, maintenance, and upgrades. Includes replacement parts, accessories, and new installations through the dealer network.
3. Direct to Consumer: Products and services available to RV owners directly through service centers and dealer locators, including aftermarket upgrades and replacement products.
4. MAP Policy Enforcement: Airxcel implements Minimum Advertised Price policy for authorized sellers, maintaining brand integrity and pricing consistency across distribution channels.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Airxcel designs, manufactures, and distributes a portfolio of specialty functional components for the recreational vehicle industry through 18 sub-brands, including RV air conditioning systems, hydronic and forced-air heating systems, water heaters, furnaces, ventilation fans and shrouds, awnings, RV windows and doors, roller shades, roofing membranes and sealants, RV refrigerators, composite materials, and soft goods/furniture. The company supplies these components primarily as an OEM partner to RV manufacturers and secondarily to aftermarket dealers, service centers, and end consumers.

Product overview

Airxcel is a premier designer, manufacturer, and distributor of critical functional products for the RV industry. The company operates a platform-plus-modules architecture with 18 sub-brands offering complementary product categories. The portfolio includes: climate control products (Coleman-Mach air conditioning and heat pumps, Suburban furnaces and water heaters, Aqua-Hot hydronic heating systems, Maxxair ventilation fans); exterior products (Dicor roofing and sealants, Velarium awnings, Vixen Composites); window and shade solutions (Cleer Vision windows and doors, United Shade shades, MCD Innovations roller shades); appliances (InVision refrigerators); soft goods and furniture (Synergy Designs); and specialty products (Voyager toilets, Forma, Solace). The products work together to provide comprehensive comfort, protection, and functionality solutions for RV OEM manufacturers and aftermarket dealers.

Differentiator

Problem solved

Functional benefit

Brands

• Aqua-Hot: Hydronic heating systems for RVs since 1984, adaptable to diesel, gasoline, or propane fuels.
• Coleman-Mach
• Suburban
• Maxxair
• Dicor Products
• United Shade
• MCD Innovations
• Vixen Composites
• Cleer Vision Windows
• Cleer Vision Tempered Glass
• Cleer Vision Doors
• Velarium
• InVision
• Forma
• Solace
• Synergy Designs
• Airxcel Europe
• Voyager

Products and services

• Aqua-Hot Hydronic Heating Systems Hydronic heating systems for RVs that run on diesel, gasoline, or propane fuels, providing continuous hot water and in-floor heating solutions for OEM and aftermarket customers.
• Coleman-Mach Air Conditioning Systems Air conditioning systems, heat pumps, thermostats, and climate control accessories for RVs and specialty vehicles, including PowerSaver A/C, Soft Start A/C, and 18V A/C models, with over 8 million units produced since 1967.
• Suburban Water Heaters, Furnaces, and Steps RV water heaters, furnaces, gas accessories, and entry steps, including tankless water heater options and the combined RV One unit that integrates water heating and furnace functions in a single compact appliance; premier manufacturer serving the RV industry for over 75 years.
• Maxxair Ventilation Products Ventilation products for RVs including Maxxfan Deluxe with built-in rain shield, Maxxfan Pivot with pivoting head, high-performance vent covers, ventilation fans, and replacement shrouds; Maxxair brand founded in 1989.
• Dicor Roofing and Sealant Products Premium roofing products, sealants, and cleaning/care products for RV roof repair and maintenance, including specialty marked Dicor roofs for tracking installations; a leading supplier to RV manufacturers since 1984.
• Velarium Awning Systems RV awning systems including replacement canopies and the Velocity Switch feature that nearly doubles awning deployment speed for quick weather response.
• MCD Innovations Window Shades Custom roller shades for RVs including Power Shades, Projector Screen Shade (dual-purpose light blocker and projector screen), Movie Shades, and Adventure Ready Kits.
• United Shade Window Shades RV window shades and window treatments including Class B Cockpit Shades and pleated shade repair solutions.
• Cleer Vision RV Windows, Tempered Glass, and Doors RV windows, tempered glass products, and doors for OEM integration and aftermarket replacement.
• InVision RV Appliances RV appliances including refrigerators such as the 10.7 cu. ft. Dual Swing Door RV Refrigerator.
• Vixen Composites Materials Composite materials for RV exterior and structural applications.
• Synergy Designs Soft Goods and Furniture High-quality soft goods including furniture and textile products for the RV industry, manufactured domestically at the Syracuse, Indiana facility.
• Voyager RV Toilets RV toilets offering reliable performance and hygiene for RV bathrooms.
• Forma RV Furniture RV furniture products offered as part of the Airxcel family of brands.
• Solace RV Seating and Furniture RV seating and furniture products offered as part of the Airxcel family of brands.

Quantifiable outcome

• Over 8 million air conditioning units produced for RVs and specialty vehicles
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Eberspächer Climate Control Systems North AmericacoreTechnology or Integration · 12 March 2026Aqua-Hot, an Airxcel brand, selected Eberspächer as the supplier of heater technologies for its 175 Hydronic Heating System for Class B vehicles. Eberspächer provides burner technology that enables the system to perform at high altitudes (up to 10,000 feet), support extended off-grid use, and offer zoned heating. Together, Eberspächer and Aqua-Hot bring more than 100 years of experience in heating solutions.
• Synergy Designs LLCcoreStrategic or Co-development Partner · 2 February 2026Airxcel acquired Synergy Designs LLC to expand domestic furniture and soft-goods capabilities. Synergy Designs specializes in high-quality soft goods for the RV market, bringing proven domestic manufacturing, an exceptional team of 50+ employees, and a customer-first mindset. The acquisition strengthens Airxcel's ability to serve OEM and dealer partners with expanded product offerings and increased capacity.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/airxcel
• YouTubeyoutube.com/c/AirxcelIncRVGroup
• Facebookfacebook.com/airxcel
• LinkedInlinkedin.com/company/airxcel-inc
• Instagraminstagram.com/airxcel_inc
• TikToktiktok.com/@airxcelfamilyofbrands

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airxcel