Familias First

What Familias First does

Familias First is an Applied Behavior Analysis (ABA) therapy services provider based in San Gabriel, California, serving families of children with autism and other developmental disabilities across the Los Angeles, San Gabriel Valley, and Inland Empire regions. The company was founded by Ruth Tello-Di Leva, who serves as Executive Director and President, with company history indicating operations beginning in 2016 (firmographic records reference 2002 for related parent-training activity). Its clinical services include ABA therapy, Functional Behavior Assessments (FBAs), and behavior intervention plans, with explicit emphasis on parent training so caregivers can generalize clinical gains into the home. The organization holds BHCOE accreditation and operates with a multilingual clinical staff spanning English, Spanish, and Chinese, positioning it within an underserved Latino and Asian-American segment of the California autism-services market. The founder also established the Latino Association for Behavior Analysis (LABA), a professional body supporting Latino practitioners in the field.

The company's business model is a multi-payor clinical-services revenue stream. Reimbursement is sourced from private health insurance, California Medi-Cal managed-care plans, Regional Centers (notably San Gabriel/Pomona Regional Center, part of the Department of Developmental Services system), school districts contracting for related services, and private-pay families. Go-to-market is referral-driven through Regional Centers, pediatricians, schools, and community outreach, supplemented by DDS-funded parent workshops (CARES, PEARL, and "Navigating the Regional Center System"). Pricing follows standard ABA reimbursement schedules under California Medicaid and commercial payer fee schedules. The active careers page indicates ongoing clinical hiring, and a sister-agency relationship with CBC Education extends the offering into adjacent educational services. No AI/ML or proprietary technology platform is evident; the operation is people-intensive clinical delivery.

Name

Familias First

Legal name

Familias First

Website

https://familiasfirst.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Familias First is a BHCOE-accredited Applied Behavior Analysis (ABA) therapy provider based in San Gabriel, California, delivering in-home and center-based autism services to families in Los Angeles, the San Gabriel Valley, and the Inland Empire, with multilingual English/Spanish/Chinese clinical staff.

Ownership category

akta.pro rank

Product category

Applied Behavior Analysis (ABA) Therapy Services

NAICS

Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120), Educational Support Services (611710)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG)

akta.pro secondary industries

ABA Therapy Providers (Home-Based) (EDAKAHAB), ABA Therapy Providers (School-Based) (EDAKAHAC), ABA Assessment & Diagnostic Support (Functional Assessments, VB-MAPP/ABLLS-R) (EDAKAHAE), Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ)

Keywords

• ABA therapy services
• Behavioral health services
• Autism services
• Developmental disability care
• Parent training workshops

Headquarters

HQ city

San Gabriel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Insurance Reimbursement: Services billed through private health insurance plans for covered ABA therapy services.
2. Medi-Cal Plans: Services funded through California state Medi-Cal program for eligible individuals.
3. Regional Center Funding: Services funded through California Regional Centers for individuals with developmental disabilities.
4. School District Contracts: ABA services provided in school settings through agreements with school districts.
5. Private Pay: Direct payment by families for services not covered by insurance or public funding.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Familias First provides Applied Behavior Analysis (ABA) therapy services to children and adults with autism and other developmental disabilities, delivered through individualized treatment plans in home, community, and school settings. The company supplements its clinical services with bilingual parent-education workshops (PEARL, CARES, and the Navigating the Regional Center System series) presented in English, Spanish, and Chinese to help families access Regional Center and other public funding resources. Services are reimbursed through private health insurance, California Medi-Cal, Regional Centers, school district contracts, and private pay.

Product overview

Familias First is an ABA therapy services provider offering a platform of behavioral health services centered on Applied Behavior Analysis. The core offering consists of ABA therapy programs, Functional Behavior Assessments, and school-based services, delivered through a multi-cultural and multi-lingual staff in home, community, and school settings. The company complements its clinical services with educational workshops including PEARL (Proactive Early Assessment and Resources for Latinos), CARES (Client Access and Resolution for Essential Services), and the Navigating the Regional Center System workshop series—available in English, Spanish, and Chinese—to help families access regional center resources and services.

Differentiator

Problem solved

Functional benefit

Products and services

• Applied Behavior Analysis (ABA) Program

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• CBC EducationcoreOthersSister agency with collaborative relationship. Staff participates in joint events, team activities, and community outreach together. Both organizations share staff events and community presence at health fairs and autism awareness events.
• San Gabriel/Pomona Regional CentercoreStrategic or Co-development PartnerOngoing partnership to deliver Navigating the Regional Center System workshop series to families. Workshops presented in English, Spanish, and Chinese at multiple locations throughout the region.
• Department of Developmental Services (DDS)coreStrategic or Co-development PartnerState agency funding parent workshops including CARES and PEARL programs for Regional Center families across California.
• WalgreensminorStrategic or Co-development PartnerCommunity partnership for providing free flu shots to children, parents, and uninsured community members through periodic health events.
• Latino Association for Behavior Analysis (LABA)coreStrategic or Co-development PartnerOrganizational partnership where Familias First's Executive Director Ruth Tello-Di Leva is a founding member. Company sponsors LABA events and CalABA conferences.
• Various School DistrictscoreChannel Partner/ Reseller/ DistributorProvides ABA school services to students through contracts with school districts in the service area.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Behavior Frontiers: Behavior Frontiers provides ABA services across multiple U.S. states, including California. Competes directly in home-, school-, and clinic-based ABA delivery with similar payor relationships (insurance, Regional Centers, school districts).
• Autism Spectrum Therapies (AST): AST provides ABA therapy services across California and other states for children with autism. Direct competitor in the same home- and community-based ABA delivery model, with similar payor mix including Regional Center and insurance funding.
• 360 Behavioral Health: 360 Behavioral Health provides ABA therapy and behavioral health services across California and other states. Competes in the same home- and community-based ABA delivery model with similar insurance and Regional Center payor mix.
• Kadiant: Kadiant is a California-focused ABA therapy provider offering services in home, school, and clinic settings. Closely comparable in service model, geographic focus, and payor mix to Familias First.
• Autism Learning Partners: Autism Learning Partners provides ABA services in California and other states, with a stated emphasis on culturally responsive care. Closely comparable business model, payor mix, and focus on diverse client populations.

Broad incumbents

• Center for Autism and Related Disorders (CARD): CARD is one of the largest ABA therapy providers in the U.S., with deep California presence. Competes in the same ABA service category with similar insurance/Medi-Cal reimbursement model, but operates at significantly greater scale and geographic breadth.
• ABS Kids: ABS Kids provides ABA services for children with autism, with a strong California footprint. Operates with a similar therapy-delivery model and payor mix but at larger scale with multi-state reach.
• Easterseals Southern California: Easterseals SoCal provides a broad range of disability and behavioral health services, including ABA, across the same Southern California geography. Overlapping service offerings and Regional Center relationships, but with a much broader mission and service portfolio.

Others

• California Department of Developmental Services (DDS) / Regional Centers: DDS and California's 21 Regional Centers are not competitors but are critical counterparties that fund a large share of Familias First's services and workshops. Included to reflect ecosystem dependency that shapes the company's revenue and operating model.
• Latino Association for Behavior Analysis (LABA): LABA is a professional association co-founded by Familias First's Executive Director. Not a direct competitor but an ecosystem/peer organization representing Latino ABA professionals; relevant given Familias First's leadership and community positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FamiliasFirst
• Xx.com/familiasfirst

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Familias First