C2P Enterprises

What C2P Enterprises does

C2P Enterprises is a private, founder-led financial services platform company headquartered in Westlake, Ohio, that builds and distributes proprietary holistic-advisor methodologies and operating infrastructure for independent financial advisors across the United States. The company's product surface is organized around three flagship intellectual-property methodologies—The Bucket Plan® (a Now/Soon/Later asset-segmentation planning framework), The Tax Trilogy, and The Teamwork Movement—delivered through live training, e-learning and the FINRA-recognized Bucket Plan Certified (BPC) designation, and supported by an ecosystem of wholly-owned operating brands: Prosperity Capital Advisors (PCA), an SEC-registered corporate RIA; Valor Capital Management, a turnkey asset management program (TAMP); an Insurance Marketing Organization distributing fixed annuities and life insurance through 10+ carrier partnerships; The Agency at C2P, an in-house marketing services arm; and Clarity 2 Prosperity, the training and IP development organization.

Underpinning the platform is a technology stack that integrates institutional investment capabilities (BlackRock, Vanguard and Dimensional Fund Advisors models, including BlackRock Aladdin risk integration; United Portfolios branded SMA vehicles), custody via Schwab and Fidelity, portfolio and rebalancing software via Orion, planning via MoneyGuide Pro, digital signature via DocuSign, and C2P's own Fusion Elements workflow layer reported to integrate with 750+ applications. No AI/ML capabilities, proprietary models or AI-related hires are disclosed in source materials.

C2P generates revenue across five streams: (1) recurring AUM-based advisory fees through PCA as Investment Advisor Representatives join the corporate RIA; (2) recurring platform fees from the Valor TAMP for unaffiliated advisors under subadvisory arrangements; (3) transaction-based insurance distribution compensation from carrier partners; (4) one-time training and certification fees (Bucket Plan 1.0, Bucket Plan 2.0, Tax Management Journey, Teamwork Movement Live Training, BPC exam fees); and (5) recurring Million Dollar Club memberships ($25M, $50M and $100M tiers) and community programs including Mastermind Collegium and A Woman's Clarity. Go-to-market is relationship-driven through enterprise field sales, community-led peer networks and recurring live training events, targeting independent financial advisors, RIAs, transition-ready firms and growth-stage advisory practices ($25M–$100M AUM). The company is privately held with no disclosed institutional funding, no parent company, and is governed by a founder-led team including CEO/Founder Jason L Smith and President/Founding Partner Dave Alison alongside partner-level executives across operations, coaching and annuity distribution.

Name

C2P Enterprises

Legal name

C2P Enterprises

Website

https://c2penterprises.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

C2P Enterprises is a founder-led, multi-brand financial services platform that provides independent financial advisors with proprietary holistic planning methodologies (The Bucket Plan, The Tax Trilogy, The Teamwork Movement), a corporate RIA (PCA), a TAMP (Valor), an insurance platform, training programs and peer communities to help them scale their practices nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Westlake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. RIA Advisory Services: Prosperity Capital Advisors (PCA) provides fee-based financial planning and investment management services as an SEC-registered investment advisor. Revenue is generated through assets under management (AUM) fees from affiliated advisors.
2. TAMP Platform Fees: Valor Capital Management provides turnkey asset management programs to unaffiliated advisors through subadvisory agreements. Platform fees are charged for investment management tools, operations support, and technology access.
3. Insurance Product Distribution: C2P's Insurance Marketing Organization (IMO) facilitates insurance product sales including fixed annuities, life insurance, and asset-based long-term care products. Revenue comes from carrier compensation arrangements.
4. Training Programs and Certifications: Revenue generated from live training events (Bucket Plan 1.0, Bucket Plan 2.0, Tax Management Journey, Teamwork Movement), certification fees (BPC designation), and continuing education credits for financial advisors.
5. Million Dollar Club Memberships: Tiered advisor communities ($25M, $50M, $100M clubs) provide monthly strategy sessions, annual retreats, and peer access for advisors seeking to grow AUM.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

C2P Enterprises is a financial advisor support organization that operates a multi-brand ecosystem providing independent financial advisors and RIAs with holistic financial planning methodologies (The Bucket Plan, The Tax Trilogy, The Teamwork Movement), SEC-registered investment advisory affiliation through Prosperity Capital Advisors, turnkey asset management via Valor Capital Management, insurance product distribution, in-house marketing services, and training/certification programs. Revenue is generated through AUM fees, platform fees, insurance carrier compensation, training/certification fees, and community memberships.

Product overview

C2P Enterprises operates as a multi-brand financial services ecosystem offering integrated solutions for independent financial advisors. The platform is organized around three core proprietary methodologies—The Bucket Plan® (holistic financial planning using Now/Soon/Later bucket segmentation), The Tax Trilogy (tax planning/management/preparation), and The Teamwork Movement (practice management and career path framework)—which are supported by affiliated service brands: Prosperity Capital Advisors (SEC-registered RIA), Valor Capital Management (turnkey asset management program), Insurance Platform (best-interest focused IMO), Marketing Agency, and Clarity 2 Prosperity (training and coaching). The ecosystem provides advisors with access to investment platforms, specialized strategies, separate managed accounts, and professional development through live training events, certification programs, and mastermind communities.

Differentiator

Problem solved

Functional benefit

Brands

• Prosperity Capital Advisors (PCA): Full-service SEC-registered investment advisor (RIA) providing fee-based financial planning and investment solutions to affiliated advisors
• Valor Capital Management (Valor)
• Clarity 2 Prosperity
• The Agency at C2P
• United Portfolios
• The Teamwork Movement
• The Tax Trilogy
• The Bucket Plan

Products and services

• The Bucket Plan® Holistic financial planning methodology using a three-bucket approach (Now, Soon, Later) to segment client assets based on income needs, time horizon, and tax qualifications. Accompanied by books, certification courses, and live training events for independent financial advisors.
• The Tax Trilogy Three-pronged approach integrating tax planning, tax management, and tax preparation to help financial advisors differentiate their practice and attract high-net-worth clients. Includes the Tax Practice Builder eight-step process for integrating tax preparation into financial advisory practices.
• The Teamwork Movement Practice management solution featuring a five-rung career path ladder with scorecards for recruiting, retaining, and rewarding talent; compensation modeling; and succession planning to build self-sustaining advisory firms.
• Prosperity Capital Advisors (PCA) Full-service SEC-registered investment advisor providing fee-based financial planning, investment solutions, and support to affiliated advisors who join as Investment Advisor Representatives (IARs). Revenue is generated through AUM fees.
• Valor Capital Management (TAMP) Turnkey asset management program providing investment platform, technology, operations support, and business development for independent advisors through subadvisory relationships. Platform fees charged for investment management tools and operations support.
• The Agency at C2P In-house marketing agency providing website enhancements, SEO, social media management, lead generation campaigns, and content creation tailored for affiliated financial advisors.
• Insurance Platform Best interest-focused Insurance Marketing Organization (IMO) offering product screening via the proprietary Best Interest Annuity Screening Process (evaluating 200+ annuities), case design, illustration support, licensing and contracting, compliance supervision, and training for fixed insurance products. Revenue comes from carrier compensation arrangements.
• Clarity 2 Prosperity Financial training, coaching, and IP development organization offering turnkey financial planning, practice management, and marketing processes with mentorship and continuing education resources for financial advisors.
• Million Dollar Clubs Elite advisor communities targeting $25M, $50M, and $100M in new assets annually, featuring monthly strategy sessions, annual growth retreats, and peer access networks. Subscription-based with tiered membership pricing.
• A Woman's Clarity® Community designed for female advisors featuring monthly roundtables, live forums, and peer networking to help advisors serve women clients shaping the future of wealth management, including the Great Wealth Transfer.
• The Bucket Plan® 1.0 Live Training Two-day live training event teaching advisors how to segment client assets, increase closing ratios, and implement the Bucket Plan process, with up to 9 CE credits.
• The Bucket Plan® 2.0 Live Training Invite-only advanced training for Bucket Plan 1.0 graduates focusing on holistic planning value delivery and charging planning fees, with interactive sessions and role-play.
• The Tax Management Journey® Live Training Two-day tax management training providing tools and strategies to attract clients in the $1M-$5M demographic, with up to 8 CEUs for EAs, CFPs, and CPAs.
• The Teamwork Movement Live Training Practice management training led by Jason L Smith and Rob LaCivita focusing on team building, operational efficiency, and sustainable business growth for financial advisors.
• The Mastermind Collegium (Prosperity Collegium) Annual invite-only event for elite advisors featuring mastermind sessions, industry keynote speakers, innovation incubator breakouts, and networking opportunities.
• Bucket Plan Certified® (BPC) Designation FINRA-recognized professional designation for advisors completing Bucket Plan training, requiring e-learning courses, two-day training, and proctored exam with 75% passing score.

Quantifiable outcome

• Advisor Dave Buckwald achieved $101 million in new AUM in first year with $100 Million Club
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

19 partnerships are on record, tiered core and minor.

• BlackRockcoreTechnology or IntegrationBlackRock is the world's largest investment management firm that partnered with C2P to develop core strategic models including BlackRock Multi-Asset Income Models. The partnership incorporates BlackRock's Aladdin Risk Management System and investment philosophy into C2P's investment platform.
• VanguardcoreTechnology or IntegrationVanguard serves over 50 million investors and provides strategic ETF models through C2P's platform. The Vanguard CRSP Series and tax-efficient portfolios are offered as foundational investment options.
• Dimensional Fund AdvisorscoreTechnology or IntegrationDimensional Fund Advisors operates for over 40 years with $677 billion in firm-wide AUM. Dimensional provides evidence-based investment models and separate managed accounts through C2P's Valor platform.
• SchwabcoreTechnology or IntegrationSchwab is a third-party institutional custodian used for asset management, providing trusted oversight and adherence to fiduciary standards. C2P advisors have direct access to Schwab's platform for account management.
• Fidelity InvestmentscoreTechnology or IntegrationFidelity Clearing & Custody Solutions provides custody services with cutting-edge technology and serves more than 50 million individual investors with $4.9 trillion in total discretionary assets as of 2023.
• OrioncoreTechnology or IntegrationOrion is the industry's leading all-in-one comprehensive software solution providing daily reconciliation, advanced reporting, portfolio rebalancing tools, and client portal features for C2P-affiliated advisors.
• Fusion ElementscoreTechnology or IntegrationFusion Elements is C2P's proprietary technology platform integrating with over 750 applications including MoneyGuide Pro, Orion, and AdvisoryWorld, providing consolidated workflow management for advisors.
• MoneyGuide ProcoreTechnology or IntegrationMoneyGuide Pro is a financial planning software integrated through Fusion Elements for C2P advisors to streamline planning workflows.
• AllianzminorChannel Partner/ Reseller/ DistributorAllianz is an annuity carrier partner providing fixed and indexed annuity products through C2P's insurance platform.
• American EquityminorChannel Partner/ Reseller/ DistributorAmerican Equity is an annuity carrier partner providing fixed and indexed annuity products through C2P's insurance platform.
• AtheneminorChannel Partner/ Reseller/ DistributorAthene is an annuity carrier partner providing fixed and indexed annuity products through C2P's insurance platform.
• Lincoln FinancialminorChannel Partner/ Reseller/ DistributorLincoln Financial is an annuity and life insurance carrier partner through C2P's insurance platform.
• John HancockminorChannel Partner/ Reseller/ DistributorJohn Hancock is a life insurance carrier partner providing life insurance products through C2P's insurance platform.
• Pacific LifeminorChannel Partner/ Reseller/ DistributorPacific Life is a life insurance carrier partner providing life insurance products through C2P's insurance platform.
• NationwideminorChannel Partner/ Reseller/ DistributorNationwide is a life insurance carrier partner providing life insurance products through C2P's insurance platform.
• MassMutualminorChannel Partner/ Reseller/ DistributorMassMutual is a life insurance carrier partner providing life insurance products through C2P's insurance platform.
• F&GminorChannel Partner/ Reseller/ DistributorF&G is an annuity carrier partner providing fixed and indexed annuity products through C2P's insurance platform.
• CoreBridgeminorChannel Partner/ Reseller/ DistributorCoreBridge is an annuity carrier partner providing fixed and indexed annuity products through C2P's insurance platform.
• Securian FinancialminorChannel Partner/ Reseller/ DistributorSecurian Financial is a life insurance carrier partner providing life insurance products through C2P's insurance platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Commonwealth Financial Network: Commonwealth is a large independent broker-dealer and RIA support platform providing affiliation, technology, practice management, and investment solutions to independent advisors—overlapping with C2P's full-service RIA, TAMP, and training offerings but at substantially greater scale.
• Cetera Financial Group: Cetera is one of the largest independent broker-dealer/RIA networks offering advisor affiliation, TAMP, marketing, and practice management resources. Its integrated advisor platform competes with C2P across RIA affiliation and turnkey asset management.
• Cambridge Investment Research: Cambridge is a major independent broker-dealer and RIA with comprehensive advisor support including affiliation, technology, and practice management. Its broad IBD/RIA model overlaps with C2P's multi-brand ecosystem serving independent advisors.
• LPL Financial: LPL is the largest independent broker-dealer in the US, providing RIA custody, technology, and practice management to thousands of advisors. As the incumbent leader in the space LPL competes with C2P for independent advisor affiliations.
• Focus Financial Partners: Focus is a partnership platform for independent RIAs offering capital, technology, and operational support. While C2P focuses on practice growth and training, both compete to attract breakaway and growth-stage RIAs.
• Advisor Group: Advisor Group is a large IBD platform supporting multiple independent broker-dealer brands with RIA, custody, and practice management capabilities. Its integrated stack competes with C2P across RIA affiliation and turnkey investment solutions.

Direct peers

• Dynasty Financial Partners: Dynasty provides integrated RIA support, technology, and turnkey asset management for independent advisors and breakaway brokers transitioning from wirehouses. Its hybrid RIA/TAMP platform competes head-to-head with C2P's Prosperity Capital Advisors and Valor TAMP offering.
• Carson Group: Carson Group operates a closely comparable business model: an integrated ecosystem serving independent financial advisors with coaching, training, practice management, TAMP (Carson Wealth), and RIA support. C2P's Bucket Plan, Tax Trilogy, Teamwork Movement, and Million Dollar Clubs map directly to Carson's coaching and community offerings.
• AssetMark: AssetMark is a TAMP providing turnkey asset management, technology, and practice management tools to independent advisors—directly comparable to C2P's Valor TAMP and United Portfolios offering for advisor-affiliated wealth management.

Emerging players

• Snappy Kraken: Snappy Kraken provides marketing automation, lead generation, and digital content tools specifically for financial advisors. It overlaps with The Agency at C2P but specializes narrowly in advisor marketing technology rather than the full ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/C2PEnterprises
• Facebookfacebook.com/C2PEnterprises
• LinkedInlinkedin.com/company/c2p-enterprises

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C2P Enterprises