DREES
Family-owned multi-trade mechanical contractor based in Carroll, Iowa, serving West-Central Iowa within a 180-mile radius with HVAC, plumbing, electrical, refrigeration, building automation, security, appliance, and water treatment services.
- Company typePrivate
- Founded1933
- HeadquartersCarroll, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What DREES does
Drees Co. (DREES) is a family-owned mechanical contractor headquartered in Carroll, Iowa, founded in 1933 and currently in its fourth generation of family ownership. The company operates as a multi-trade contractor delivering HVAC, plumbing, electrical, mechanical, refrigeration, building automation, security, appliance retail/installation, and water treatment (EcoWater) services to residential, commercial, and light-industrial customers across West-Central Iowa within an approximately 180-mile service radius. With 70+ employees, the company is staffed by certified technicians across multiple trades and supports both new construction/retrofit installation and ongoing service, repair, and maintenance work.
The business model is service- and project-based, generating revenue through a mix of installation contracts, time-and-materials service work, preventative maintenance agreements, product sales (appliances, EcoWater systems), and controls/security installations. Diversification across multiple trades and adjacent product lines (appliances, water treatment, building automation) creates cross-sell potential within an existing regional customer base. Geographic focus is intentionally constrained — the 180-mile radius around Carroll positions DREES as a regional incumbent rather than a statewide or national operator, leveraging local brand equity and response-time advantages for service-heavy work.
Under its multi-generational ownership structure, the company has expanded its service portfolio incrementally — broadening from core plumbing/HVAC into electrical, refrigeration, building automation, security, and retail appliances. Leadership transitioned to fourth-generation operators (Alex and Derek Drees) in 2021, indicating continuity of family control rather than external investor involvement. No public filings, funding events, or M&A activity are disclosed in available materials.
DREES firmographics
Firmographics- Name
- DREES
- Legal name
- Drees Co.
- Website
- https://dreesco.com
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Family-owned multi-trade mechanical contractor based in Carroll, Iowa, serving West-Central Iowa within a 180-mile radius with HVAC, plumbing, electrical, refrigeration, building automation, security, appliance, and water treatment services.
- Ownership category
- akta.pro rank
DREES industry classification
Industry- Product category
- Mechanical Contracting & HVAC Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electrical Work (1731)
- akta.pro industry
- HVAC & Refrigeration ContractingIndustrials, Manufacturing & Construction/Construction & Civil Engineering/Specialty Trade Contractors (MEP, HVAC, Plumbing, Electrical)Emergency Refrigeration Service (24/7)Home & Personal Services/Plumbing, Electrical & HVAC Services/Refrigeration & Walk-In Cooler Service
Keywords
Where DREES is headquartered
LocationHeadquarters
- HQ city
- Carroll
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DREES business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Appliance Sales: The company sells home appliances (refrigerators, washers, dryers, dishwashers) from brands including Maytag, KitchenAid, GE, Amana, Bosch, Whirlpool, Cafe, and Speed Queen through their showroom in Carroll, Iowa. Sales include delivery, installation, and old appliance disposal services.
- HVAC Systems Sales and Service: Sales and installation of HVAC systems from Goodman and Bryant brands, along with repair and maintenance services. The company sells, services, and guarantees everything they sell.
- Electrical Services: Electrical installation, inspection, maintenance, and repair services for residential and commercial properties. Also includes Generac generator sales and installation.
- Plumbing Services: Plumbing installation and repair, drain cleaning, remote video inspection, backflow testing and certification, water softener installation and repair, and water heater services.
- Mechanical Services: HVAC piping, sheet metal design and build, medical gas piping installations for medical offices, clinics, and hospitals. Services include 24-hour emergency service.
- Building Automation Systems: Design, animation, programming, installation and maintenance of Honeywell building automation systems for HVAC control. Systems allow remote monitoring and control of building equipment.
- Refrigeration Services: Sales of refrigeration units and related services for residential kitchens.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Service-based pricing - quote required |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
DREES product offering
Product offeringCore offering
Drees Co. sells, installs, services, and repairs home appliances, HVAC systems, plumbing, electrical, mechanical/building automation, security, refrigeration, and water treatment systems for residential and commercial customers across West-Central Iowa. Operations are anchored by a Carroll, Iowa retail showroom and field service teams that travel up to 180 miles for installation, maintenance, and emergency repair work.
Product overview
Drees Co. is a multi-service mechanical contractor offering a portfolio of interconnected home and building services centered on comfort, efficiency, and infrastructure. The core offerings span Appliance Sales & Service (featuring Maytag, KitchenAid, GE, Bosch, Whirlpool, Amana, Cafe, and Speed Queen brands), Building Automation Systems (using Honeywell and Alerton controls), HVAC Systems (Goodman and Bryant brands), Electrical Services (including Generac generators), Plumbing Services, Mechanical Services (HVAC piping, sheet metal, medical gas), Security Systems, and Refrigeration. Supporting sub-products include Furnace Services, Water Heater Services, and Air Conditioning Maintenance. The company operates as a single unified service organization rather than a platform-plus-modules architecture, providing sales, installation, maintenance, and repair across all categories from its Carroll, Iowa headquarters with a 180-mile service radius.
Differentiator
Problem solved
Functional benefit
Brands
- Drees Co. EcoWater Systems: Water treatment and filtration systems offered as part of the company's services
Products and services
- Appliance Sales & Service Sales, delivery, installation, disposal, and repair of home appliances including refrigerators, washers, dryers, and dishwashers from brands such as Maytag, KitchenAid, GE, Bosch, Whirlpool, Amana, Cafe, and Speed Queen. Targeted at residential homeowners in West-Central Iowa via the Carroll showroom and BrandSource financing.
- Building Automation Systems Design, animation, programming, installation, and maintenance of Honeywell and Alerton building automation and HVAC control systems for commercial buildings, enabling remote monitoring and control to optimize comfort and energy cost.
- Electrical Services Electrical installation, inspection, maintenance, and repair for residential and commercial properties, including wiring, switchboards, lighting, and Generac home standby generator sales and installation.
- HVAC Systems (Sales & Repair) Sales, installation, repair, and maintenance of heating and cooling systems for residential and commercial buildings. Offers Goodman and Bryant brand systems along with air conditioners, furnaces, water heaters, and ventilation systems.
- Mechanical Services Mechanical contracting services including HVAC piping, sheet metal design and build, and medical gas certified installations for medical offices, clinics, and hospitals. Includes 24-hour emergency service capability for complex projects.
- Plumbing Services Full-service plumbing for residential and commercial properties including installation, repair, drain cleaning, remote video inspection, backflow testing and certification, water softener installation and repair, and water heater services.
- Security Systems Security system installation and monitoring services for residential and commercial properties.
- Refrigeration Sales and service of refrigeration units including kitchen refrigerators, French-door models, built-in options, and smart refrigerators with advanced energy efficiency features for residential kitchens.
- EcoWater Systems (Water Treatment) Water treatment products including water softeners and filtration systems sold, installed, maintained, and repaired by Drees Co. as an authorized EcoWater dealer.
Quantifiable outcome
- HVAC systems can account for 30%-40% of total electricity consumed; high-efficiency systems can reduce energy bills by one-third
- +2 more outcomes
Companies that use DREES
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
DREES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DREES partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and secondary.
- HoneywellcoreDrees Co. represents Honeywell control product lines for building automation systems. They design, animate, program, install, and maintain Honeywell building automation systems for HVAC control, enabling remote monitoring and control of building equipment to optimize comfort at lowest possible cost.
- GoodmancoreDrees Co. sells and installs Goodman brand HVAC systems. Goodman is described as a leading HVAC brand providing heating and cooling solutions for residential and commercial buildings.
- BryantcoreDrees Co. sells and installs Bryant brand HVAC systems. Bryant is described as a trusted HVAC brand providing heating and cooling solutions.
- GeneraccoreDrees Co. sells and installs Generac home standby generators to keep customers prepared for power outages. Generac generators automatically restore power when the grid fails due to storms, equipment failures, or overworked power grids.
- BrandSourcemajorDrees Co. has partnered with BrandSource to provide financing options for customers purchasing appliances. BrandSource is a financing program that allows customers to create their dream home with financing, with credit applications and account management available through Citibank Online.
- EcoWater SystemscoreDrees Co. offers EcoWater Systems products as part of their water treatment services. They provide water softener installation and repair services using EcoWater products to address hard water issues.
- AlertonsecondaryDrees Co. works with Alerton building automation systems in addition to Honeywell controls, providing comprehensive building automation solutions for HVAC systems.
Scale indicators4 records
Recent moves8 records
Expansion highlights3 records
DREES competitors and assessment
Company assessmentDirect peers
- Baker Group: Iowa-based multi-trade mechanical and electrical contractor serving commercial, industrial, and institutional customers across the Midwest. Closest direct comparable to Drees in scope (HVAC, plumbing, electrical, mechanical contracting) and regional footprint.
- Waldinger Corporation: Iowa-headquartered mechanical and electrical contractor with commercial HVAC, plumbing, sheet metal, and service operations across the Midwest. Comparable to Drees in scale, multi-trade scope, and regional Midwestern geography.
- Service Legends: Des Moines-area HVAC, plumbing, and electrical home services company. Comparable regional mechanical services peer with similar residential and light-commercial focus in Iowa.
- Modern Mechanical HVAC & Plumbing: Iowa mechanical contractor offering HVAC, plumbing, and mechanical services for residential and commercial customers. Overlapping service mix and Iowa footprint make it a direct comparable peer.
Broad incumbents
- ARS / Rescue Rooter: National HVAC, plumbing, and sewer services platform with a broad branch network across the U.S. Larger and broader than Drees but operates in the same residential and commercial HVAC/plumbing service category.
- Roto-Rooter: Nationally franchised plumbing and drain services company with broad geographic coverage. Comparable on plumbing service delivery even though it does not overlap Drees' HVAC and electrical lines.
- Trane Technologies: Global manufacturer of HVAC and building systems (Trane and Thermo King brands) with a broad authorized dealer and service network. Comparable as the upstream equipment brand whose products Drees installs and services.
- Lennox International: Manufacturer of residential and commercial HVAC and refrigeration equipment with a national dealer network. Adjacent comparable as the source of HVAC equipment that regional mechanical contractors like Drees install and service.
Emerging players
- One Hour Heating & Air Conditioning: National franchised HVAC service brand focused on residential heating and cooling. Competes with Drees in residential HVAC service, with brand-driven marketing reach that a single regional operator cannot match.
- Mr. Rooter Plumbing: Nationally franchised plumbing services brand under the Neighborly umbrella. Competes with Drees' residential and commercial plumbing line using franchise-driven marketing and standardized pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
DREES social profiles
Digital presenceDREES financial estimates
Financial estimateRevenue estimate
Valuation estimate
DREES leadership team
Management profileNumber of profiles
Profiles3 records
DREES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DREES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DREES
What does DREES do?
Drees Co. sells, installs, services, and repairs home appliances, HVAC systems, plumbing, electrical, mechanical/building automation, security, refrigeration, and water treatment systems for residential and commercial customers across West-Central Iowa. Operations are anchored by a Carroll, Iowa retail showroom and field service teams that travel up to 180 miles for installation, maintenance, and emergency repair work.
Is DREES a public or private company?
DREES is a private company. It is classified as family owned and is currently operating.
When was DREES founded?
DREES was founded in 1933. It employs 51 to 100 people.
Where is DREES based?
DREES is headquartered in Carroll, United States, in the North America region.
How does DREES make money?
Seven revenue lines are on record. Appliance Sales are the primary driver. The others are HVAC Systems Sales and Service, electrical Services, plumbing Services, mechanical Services, building Automation Systems and refrigeration Services.
Who are DREES's main competitors?
Direct peers on record are Baker Group, Waldinger Corporation, Service Legends and Modern Mechanical HVAC & Plumbing. Broad incumbents are ARS / Rescue Rooter, Roto-Rooter, Trane Technologies and Lennox International. Emerging players are One Hour Heating & Air Conditioning and Mr. Rooter Plumbing.
Does DREES have an API?
No public API is recorded for DREES.
What industry is DREES in?
DREES's product category is Mechanical Contracting & HVAC Services. Its primary akta.pro industry code is IMAFALAB, HVAC & Refrigeration Contracting, with a secondary code of HSAOAJAM, Emergency Refrigeration Service (24/7). Its NAICS code is 23822 and its SIC code is 3585.