Way Fund Managers

Name

Way Fund Managers

Legal name

WAY Fund Managers Limited

Website

https://wayfunds.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fund Management and Governance Services

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (52591)

SIC

Finance Services (6199)

akta.pro primary industry

Fund Governance Support (Board/Trustee, Minutes, Policies, Oversight) (FSAAAMAH)

akta.pro secondary industries

Fund Depositary (UCITS/AIFMD & Trustee Oversight) (FSAAAOAC), Fund of Funds & Multi-Manager Mutual Funds (FSAAAEAL)

Keywords

• Fund governance services
• Collective investment schemes
• Authorised corporate director
• Regulatory oversight services
• Fund administration

Headquarters

HQ city

Wimborne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. ACD Services and Fund Management Fees: Revenue generated from providing Authorised Corporate Director services to fund managers, including fund governance, regulatory oversight, and administrative support for collective investment schemes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

WAY Fund Managers operates as a UK Authorised Corporate Director (ACD), providing expert fund governance, regulatory oversight, and tailored administrative support to fund managers and investment firms. The company administers a platform of collective investment schemes across multiple fund families spanning UCITS and Non-UCITS Retail Schemes (NURS), and runs an Incubator Programme that supports boutique managers in launching and operating their own investment funds.

Product overview

WAY Fund Managers (WFM) operates as an Authorised Corporate Director (ACD) providing fund governance, regulatory oversight, and tailored support services to fund managers and investment firms in the UK. The company manages a platform of collective investment schemes spanning multiple fund families including Brompton Multi Manager & WAY Portfolio Funds, 8AM Investment Funds, Brunswick Portfolio Funds, New Horizon Funds, Rosevine Global Equity Fund, Tellsons ICVC, WM Capital Management Funds, Aquila Investment Funds ICVC, and EF UCITS ICVC. These funds offer various risk profiles including growth, balanced, cautious, and income strategies across both UCITS and Non-UCITS Retail Schemes (NURS). The company also offers an Incubator Programme for new fund managers seeking to launch and manage investment funds, providing end-to-end support from inception through ongoing operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Fund Governance Services (ACD Services) Expert fund governance, regulatory oversight, and tailored support services for fund managers and investment firms operating as Authorised Corporate Director (ACD), ensuring FCA compliance for collective investment schemes.
• Incubator Programme Specialist service designed to offer a seamless and efficient experience for fund managers seeking to launch and manage their own investment funds, providing end-to-end support from inception through ongoing operations.
• Brompton Multi Manager Fund Multi-manager fund offering exposure to multiple underlying fund managers across various asset classes and strategies, governed and administered by Way Fund Managers as ACD for Brompton Asset Management.
• WAY Portfolio Funds Suite of portfolio funds including Flexible Global Growth, Global Balanced, Global Cautious, Global Growth, and MA Cautious portfolios offering different risk/return profiles, administered by Way Fund Managers in partnership with Brompton Asset Management.
• 8AM Investment Funds Investment funds including Balanced, Cautious, Focussed, and Tactical Growth Portfolio funds managed by 8AM Global, governed and administered by Way Fund Managers as ACD.
• Brunswick Portfolio Funds Diversified and Growth portfolio funds managed by Brunswick Investment Management and administered by Way Fund Managers as ACD (relationship now terminated).
• New Horizon Funds Funds including Balanced Income & Growth, Cautious, and Income funds managed by Frenkel Topping and administered by Way Fund Managers as ACD.
• Rosevine Global Equity Fund Global equity fund managed by Rosevine Capital ICVC, governed and administered by Way Fund Managers as ACD.
• Tellsons ICVC – Endeavour World Equity Fund World equity fund managed by Tellsons ICVC (Endeavour World Equity Fund), governed and administered by Way Fund Managers as ACD.
• WM Capital Management Funds WM NURS Portfolio, WM UCITS Portfolio, and WAY Momentum Portfolio funds managed by WM Capital Management and administered by Way Fund Managers as ACD.
• Aquila Investment Funds ICVC Investment fund scheme managed under the Aquila brand, governed and administered by Way Fund Managers as ACD.
• EF UCITS ICVC (Verus Responsible Balanced) Ethical-screening UCITS funds including Verus Responsible Balanced, governed and administered by Way Fund Managers as ACD.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Aquila Investment Funds ICVCcoreStrategic or Co-development PartnerAquila Investment Funds ICVC operates under WAY Fund Managers as ACD, utilizing their governance and administrative infrastructure for fund operations.
• WM Capital ManagementcoreStrategic or Co-development PartnerWM Capital Management partners with WAY Fund Managers for WM UCITS Portfolio and WAY Portfolio Funds management services.
• Rosevine Capital ICVCcoreStrategic or Co-development PartnerRosevine Capital ICVC utilizes WAY Fund Managers for governance and administration of the Rosevine Global Equity Fund.
• Brompton Asset ManagementcoreStrategic or Co-development PartnerBrompton Asset Management partners with WAY Fund Managers for Brompton Multi Manager and WAY Portfolio Funds including Global Adventurous, Balanced, Conservative, Equity, Growth, and Income funds.
• New Horizon FundscoreStrategic or Co-development PartnerNew Horizon Funds operates through WAY Fund Managers for fund administration and governance of Balanced Income & Growth, Cautious, and Income funds.
• 8AM Investment FundscoreStrategic or Co-development Partner8AM Investment Funds partners with WAY Fund Managers for management of Balanced, Cautious, Focussed, and Tactical Growth portfolios.
• Brunswick Portfolio FundsminorStrategic or Co-development PartnerBrunswick Portfolio Funds (now terminated) was previously managed through WAY Fund Managers for Diversified and Growth portfolios.
• Tellsons ICVCcoreStrategic or Co-development PartnerTellsons ICVC (Endeavour World Equity Fund) operates under WAY Fund Managers for governance and administration.

Recent moves6 records

Expansion highlights4 records

Emerging players

• AJ Bell (Investcentre / Fund Solutions): UK platform and investment solutions provider that offers fund administration and governance-related services to managers, comparable as an alternative home for boutique fund partnerships in the UK.

Broad incumbents

• SS&C (SS&C Technologies – UK fund services): Global asset services and fund administration provider; offers ACD/manco-equivalent capabilities alongside transfer agency, custody and accounting, competing with WAY's governance-led model via bundled offerings.
• State Street (UK Fund Services): Major global custodian and asset servicer providing UK fund administration, governance support and oversight services to investment managers — a broader incumbent in the same end-market.
• BNY Mellon (Pershing / UK Fund Services): Global custodian and asset servicer with significant UK fund administration and oversight capabilities, providing a comparable ACD-adjacent service suite to investment managers.
• Maitland (Intertrust / Ocorian): International fund administration, governance and ACD-related services provider; comparable as a regulated fund services firm offering collective investment scheme oversight and administration.
• Northern Trust (UK Fund Services): Large global custodian and fund administrator with UK operations providing administration, governance and oversight services to investment funds; competes for institutional and boutique fund mandates.

Direct peers

• Waystone (formerly DMS Group): Global provider of fund governance, ACD/ManCo, depositary and compliance services to asset managers; competes head-to-head with WAY in the UK and EU ACD market for boutique fund mandates.
• ConBrio Fund Partners: UK-based ACD and fund services provider focused on boutique and emerging managers, directly overlapping with WAY's niche of servicing smaller fund managers seeking authorised infrastructure.
• Link Fund Solutions (Phoenix Group): One of the UK's largest ACD platforms (formerly part of Capita), providing authorised fund operations, governance and oversight to retail and institutional schemes — directly comparable to WAY's ACD proposition.
• FundRock (Apex Group): A leading European Authorised Corporate Director and fund management company, directly comparable as an FCA-style ACD providing fund governance, oversight and incubation services to boutique managers — the same core service WAY Fund Managers offers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInuk.linkedin.com/company/way-fund-managers-limited-uk
• Xx.com/WAYFundsUK

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Way Fund Managers