Barkley
BarkleyOKRP is an independent, full-service creative agency headquartered in Kansas City that provides brand strategy, creative, and media services to enterprise consumer-brand clients including Burger King, Macy's, and Frontier Airlines. It is PE-backed by Keystone Capital and operates MissionOne Media as a media-buying sub-brand.
- Company typePrivate
- Founded1964
- HeadquartersKansas City, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Barkley does
Barkley, operating as BarkleyOKRP, is an independent, full-service creative agency headquartered in Kansas City, Missouri, founded in 1964. The company was originally structured as one of the largest employee-owned advertising agencies in the U.S. and was reorganized in 2024 when it merged with OKRP to combine strategy, creative, and media capabilities under a single brand, with private equity backing from Keystone Capital. Its service portfolio spans brand strategy, creative campaign development, and media planning/execution, delivered to enterprise consumer-brand clients including Burger King, Macy's, Frontier Airlines, Jiffy Lube, Smoothie King, Suja Organic, Dum Dums, and Sweethearts. The agency also operates MissionOne Media as a sub-brand offering specialized media management services that was recognized as a lead provider in Forrester's Q2 2026 Media Management Services Landscape.
Barkley firmographics
Firmographics- Name
- Barkley
- Legal name
- BarkleyOKRP
- Website
- https://barkleyus.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- BarkleyOKRP is an independent, full-service creative agency headquartered in Kansas City that provides brand strategy, creative, and media services to enterprise consumer-brand clients including Burger King, Macy's, and Frontier Airlines. It is PE-backed by Keystone Capital and operates MissionOne Media as a media-buying sub-brand.
- Ownership category
- akta.pro rank
Barkley industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Barkley is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Barkley business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Creative Agency Services: As a full-service independent creative agency, BarkleyOKRP generates revenue through client engagements encompassing strategy, creative, and media services. Revenue is derived from project-based fees, retainer arrangements, and campaign-based billing for major brand clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Barkley product offering
Product offeringCore offering
BarkleyOKRP is an independent, full-service creative agency that delivers integrated strategy, creative development, and media services to enterprise clients. The agency plans and executes brand campaigns across digital and traditional channels, supported by an in-house media offering (MissionOne Media) and a data-driven marketing function. Services are sold on a project-fee, retainer, or campaign-based billing model to major consumer brand clients.
Product overview
BarkleyOKRP is an independent, full-service creative agency bringing strategy, creative, and media together to build modern brands. The company operates as a service-based agency rather than a product company, offering integrated marketing services including brand strategy, creative development, and media services. The agency works with clients across various sectors including wellness (Suja Organic, Smoothie King), quick service restaurants (Burger King), automotive services (Jiffy Lube), retail (Macy's), and travel (Frontier Airlines). No distinct branded product modules or standalone software offerings are identified in the available source material.
Differentiator
Problem solved
Functional benefit
Brands
- MissionOne Media: Media expertise offering referenced on the BarkleyOKRP website, named among lead providers in Forrester's Q2 2026 Media Management Services Landscape.
Products and services
- Brand Strategy Services
Quantifiable outcome
- Burger King campaign generated 30K+ real customer complaints that drove visible brand change
- +1 more outcomes
Companies that use Barkley
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Barkley technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Barkley partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Barkley competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Barkley social profiles
Digital presenceBarkley compliance and trust
Trust signalCompliance1 record
Barkley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barkley leadership team
Management profileNumber of profiles
Profiles14 records
Barkley funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barkley M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barkley
What does Barkley do?
BarkleyOKRP is an independent, full-service creative agency that delivers integrated strategy, creative development, and media services to enterprise clients. The agency plans and executes brand campaigns across digital and traditional channels, supported by an in-house media offering (MissionOne Media) and a data-driven marketing function. Services are sold on a project-fee, retainer, or campaign-based billing model to major consumer brand clients.
Is Barkley a public or private company?
Barkley is a private company. It is classified as private equity controlled and is currently operating.
When was Barkley founded?
Barkley was founded in 1964. It employs 251 to 500 people.
Where is Barkley based?
Barkley is headquartered in Kansas City, United States, in the North America region.
How does Barkley make money?
One revenue line is on record: creative Agency Services.
Does Barkley have an API?
No public API is recorded for Barkley.
What industry is Barkley in?
Barkley's product category is Advertising and Marketing Services. Its primary akta.pro industry code is BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 54181 and its SIC code is 7311.