Developer docs
API playgroundTry for free, no card

Search company profiles

Barkley

Full company profile

uuid00097be

Namestring
Barkley
Legal namestring
BarkleyOKRP
Websiteurl
barkleyus.com
Company typeenum
Private
Founded yearint
1964
Descriptiontext

Barkley, operating as BarkleyOKRP, is an independent, full-service creative agency headquartered in Kansas City, Missouri, founded in 1964. The company was originally structured as one of the largest employee-owned advertising agencies in the U.S. and was reorganized in 2024 when it merged with OKRP to combine strategy, creative, and media capabilities under a single brand, with private equity backing from Keystone Capital. Its service portfolio spans brand strategy, creative campaign development, and media planning/execution, delivered to enterprise consumer-brand clients including Burger King, Macy's, Frontier Airlines, Jiffy Lube, Smoothie King, Suja Organic, Dum Dums, and Sweethearts. The agency also operates MissionOne Media as a sub-brand offering specialized media management services that was recognized as a lead provider in Forrester's Q2 2026 Media Management Services Landscape.

Short descriptiontext

BarkleyOKRP is an independent, full-service creative agency headquartered in Kansas City that provides brand strategy, creative, and media services to enterprise consumer-brand clients including Burger King, Macy's, and Frontier Airlines. It is PE-backed by Keystone Capital and operates MissionOne Media as a media-buying sub-brand.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersKansas City, United States
HQ citystring
Kansas City
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
full-service creative agency, brand strategy services, advertising campaigns, media planning services, integrated marketing communications
Industry1 code
1Creative Concepting & Campaign Development
CodeBPAFAEADPrimaryYes
NAICS code2 codes
  • Advertising Agencies54181
  • Advertising Agencies541810
SIC code2 codes
  • Services-Advertising Agencies7311
  • Services-Advertising7310
Product category
Advertising and Marketing Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Creative Agency Services
TypeProfessional Services
Description

As a full-service independent creative agency, BarkleyOKRP generates revenue through client engagements encompassing strategy, creative, and media services. Revenue is derived from project-based fees, retainer arrangements, and campaign-based billing for major brand clients.

old.barkleyokrp.com
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Marketing or Sales, Operations, Technology or R&D, Others
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 record
1MissionOne Media
Description

Media expertise offering referenced on the BarkleyOKRP website, named among lead providers in Forrester's Q2 2026 Media Management Services Landscape.

old.barkleyokrp.com
Core offering1 text field

BarkleyOKRP is an independent, full-service creative agency that delivers integrated strategy, creative development, and media services to enterprise clients. The agency plans and executes brand campaigns across digital and traditional channels, supported by an in-house media offering (MissionOne Media) and a data-driven marketing function. Services are sold on a project-fee, retainer, or campaign-based billing model to major consumer brand clients.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Burger King campaign generated 30K+ real customer complaints that drove visible brand change
+1 more record
Product overview1 text field

BarkleyOKRP is an independent, full-service creative agency bringing strategy, creative, and media together to build modern brands. The company operates as a service-based agency rather than a product company, offering integrated marketing services including brand strategy, creative development, and media services. The agency works with clients across various sectors including wellness (Suja Organic, Smoothie King), quick service restaurants (Burger King), automotive services (Jiffy Lube), retail (Macy's), and travel (Frontier Airlines). No distinct branded product modules or standalone software offerings are identified in the available source material.

Product and service1 record
1Brand Strategy Services
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key risks1 record

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers8 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles14 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Barkley

Advertising and Marketing Servicesbarkleyus.com

BarkleyOKRP is an independent, full-service creative agency headquartered in Kansas City that provides brand strategy, creative, and media services to enterprise consumer-brand clients including Burger King, Macy's, and Frontier Airlines. It is PE-backed by Keystone Capital and operates MissionOne Media as a media-buying sub-brand.

What Barkley does

Barkley, operating as BarkleyOKRP, is an independent, full-service creative agency headquartered in Kansas City, Missouri, founded in 1964. The company was originally structured as one of the largest employee-owned advertising agencies in the U.S. and was reorganized in 2024 when it merged with OKRP to combine strategy, creative, and media capabilities under a single brand, with private equity backing from Keystone Capital. Its service portfolio spans brand strategy, creative campaign development, and media planning/execution, delivered to enterprise consumer-brand clients including Burger King, Macy's, Frontier Airlines, Jiffy Lube, Smoothie King, Suja Organic, Dum Dums, and Sweethearts. The agency also operates MissionOne Media as a sub-brand offering specialized media management services that was recognized as a lead provider in Forrester's Q2 2026 Media Management Services Landscape.

Barkley firmographics

Firmographics
Name
Barkley
Legal name
BarkleyOKRP
Website
https://barkleyus.com
Company type
Private
Founded year
1964
Operating status
Operating
Headcount range
251–500 employees
Short description
BarkleyOKRP is an independent, full-service creative agency headquartered in Kansas City that provides brand strategy, creative, and media services to enterprise consumer-brand clients including Burger King, Macy's, and Frontier Airlines. It is PE-backed by Keystone Capital and operates MissionOne Media as a media-buying sub-brand.
Ownership category
akta.pro rank

Barkley industry classification

Industry
Product category
Advertising and Marketing Services
NAICS
Advertising Agencies (54181), Advertising Agencies (541810)
SIC
Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry
Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

  • Full-service creative agency
  • Brand strategy services
  • Advertising campaigns
  • Media planning services
  • Integrated marketing communications

Where Barkley is headquartered

Location

Headquarters

HQ city
Kansas City
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Barkley business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

  1. Creative Agency Services: As a full-service independent creative agency, BarkleyOKRP generates revenue through client engagements encompassing strategy, creative, and media services. Revenue is derived from project-based fees, retainer arrangements, and campaign-based billing for major brand clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Barkley product offering

Product offering

Core offering

BarkleyOKRP is an independent, full-service creative agency that delivers integrated strategy, creative development, and media services to enterprise clients. The agency plans and executes brand campaigns across digital and traditional channels, supported by an in-house media offering (MissionOne Media) and a data-driven marketing function. Services are sold on a project-fee, retainer, or campaign-based billing model to major consumer brand clients.

Product overview

BarkleyOKRP is an independent, full-service creative agency bringing strategy, creative, and media together to build modern brands. The company operates as a service-based agency rather than a product company, offering integrated marketing services including brand strategy, creative development, and media services. The agency works with clients across various sectors including wellness (Suja Organic, Smoothie King), quick service restaurants (Burger King), automotive services (Jiffy Lube), retail (Macy's), and travel (Frontier Airlines). No distinct branded product modules or standalone software offerings are identified in the available source material.

Differentiator

Problem solved

Functional benefit

Brands

  • MissionOne Media: Media expertise offering referenced on the BarkleyOKRP website, named among lead providers in Forrester's Q2 2026 Media Management Services Landscape.

Products and services

  • Brand Strategy Services

Quantifiable outcome

  • Burger King campaign generated 30K+ real customer complaints that drove visible brand change
  • +1 more outcomes

Companies that use Barkley

Customer profile

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Barkley technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Barkley partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Barkley competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

Barkley social profiles

Digital presence

Barkley compliance and trust

Trust signal

Compliance1 record

Barkley financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Barkley leadership team

Management profile

Number of profiles

Profiles14 records

Barkley funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Barkley M&A and investment

M&A and investment

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barkley

What does Barkley do?

BarkleyOKRP is an independent, full-service creative agency that delivers integrated strategy, creative development, and media services to enterprise clients. The agency plans and executes brand campaigns across digital and traditional channels, supported by an in-house media offering (MissionOne Media) and a data-driven marketing function. Services are sold on a project-fee, retainer, or campaign-based billing model to major consumer brand clients.

Is Barkley a public or private company?

Barkley is a private company. It is classified as private equity controlled and is currently operating.

When was Barkley founded?

Barkley was founded in 1964. It employs 251 to 500 people.

Where is Barkley based?

Barkley is headquartered in Kansas City, United States, in the North America region.

How does Barkley make money?

One revenue line is on record: creative Agency Services.

Does Barkley have an API?

No public API is recorded for Barkley.

What industry is Barkley in?

Barkley's product category is Advertising and Marketing Services. Its primary akta.pro industry code is BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 54181 and its SIC code is 7311.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
MediaPost'Golden Bachelorette' Couple Touts Inspire Tech For SleepBarkley OKRP debuted a new advertising campaign for Inspire Medical Systems featuring Joan Vassos and Chock Chapple, the couple from The Golden Bachelorette, promoting the company's sleep apnea implant treatment. The campaign, titled "Whispermonial," specifically addresses prior ad confusion by clearly highlighting that Inspire is an implantable device placed near the collarbone that keeps airways open during sleep. The creative spans TV, paid search, earned media, and social platforms, with another spot titled "Scrooge" offering a modern take on Dickens' A Christmas Carol.AdweekYour Agency Just Sold To Private Equity. Now What?Interpublic Group (IPG) sold creative agency R/GA to private equity firm Truelink Capital, a deal that industry leaders say signals accelerating PE activity in the creative agency space, with multiple recent investments in shops like Highdive, Barkley/OKRP, Brainlabs, and Huge. Private equity firms are increasingly targeting creative and tech-enabled agencies despite historically viewing them as less predictable due to their project-based, talent-driven model, and are providing capital for strategic acquisitions with typical 3-to-7-year exit timelines. Brainlabs exemplifies the growth path under PE ownership, completing 10 acquisitions since its 2019 Falfurrias Capital Partners minority investment and growing eightfold by 2023 to over $1 billion in client billings and 850 employees.PR NewswireBarkley Releases 2022 State of the Whole Brand Report; Reveals How Whole Brands Dominate the Market and Win with Consumers, Investors, EmployeesBarkley released its third annual State of the Whole Brand report, which analyzes 150 brands and finds that those embracing "Whole Brand Thinking" significantly outperform fragmented competitors in market performance and consumer preference. The study indicates that whole brands double the S&P 500 index's market performance and are preferred two-and-a-half times more often than category rivals.CampaignliveCampaign US report cards: Independent agencies and networksCampaign US published a comprehensive report card evaluating the performance, creative work, and business wins of numerous independent advertising agencies in the U.S. during 2020 and early 2021. The article highlights specific agency achievements, such as Barkley winning major accounts like Post Cereal and Motel 6, and David's success with Burger King campaigns that earned industry awards. It also covers leadership changes, client acquisitions, and strategic shifts for firms including Big Spaceship, Droga5, and M&C Saatchi.GlobeNewswireBarkley Sweeps New Business With Wins From Big Lots, Coleman and Dairy QueenBarkley, the nation's largest employee-owned advertising agency, was named Agency of Record for Big Lots after a competitive review. The agency also recently won accounts from Dairy Queen and Coleman, Inc. Barkley's bottom line increased by over 50% in the last two years.GlobeNewswireAdvertising Agency Diverts More Than 8,000 Pounds of Waste From LandfillsBarkley, a full-service advertising agency, released a whitepaper detailing its diversion of over 8,000 pounds of waste from landfills. The agency sponsored four electronic waste drives, reduced waste through recycling, and adopted energy-saving practices. It plans to continue its green initiatives.