Phoenix Imports(Open Range Pet Treats)

What Phoenix Imports(Open Range Pet Treats) does

Phoenix Imports, doing business as Open Range Pet Treats, is a Canadian-based manufacturer and brand owner of all-natural, single-ingredient dog treats. The company sources from animals raised without hormones, steroids, or antibiotics, and organizes its catalog around two dimensions: protein type (beef, water buffalo, kangaroo, pork, yak, fish) and treat format (bully and pizzle sticks, trachea and esophagus, collagen chews, bones/horns/yak chews, cow and pig ears, tendons and tails). All treats are 100% digestible, carry a 36-month shelf life without preservatives, and are prepared under CFIA (Canada) and FDA (United States) guidelines. Operationally, the company runs a proprietary Trusted Supplier Certification Program and a lot-code traceability system that links every product back to its supplier point of origin, forming the technical backbone of its quality and safety claims.

Open Range's business model is a wholesale channel-partner motion: products are sold exclusively through pet specialty retailers and independent pet stores in Canada and the United States, supported by multiple distributors across both countries. The company deliberately avoids direct-to-consumer online sales and mass-market channels, relying on in-store staff to educate consumers on product benefits. There is no subscription, licensing, or recurring revenue component — all revenue is one-time purchase at retail. Pricing is not publicly disclosed and is set at the retailer level. Customers are health-conscious dog owners who prioritize natural, single-ingredient sourcing and documented health benefits (joint, dental, coat), and the company serves this segment through named retail partners including Pet Valu, Global Pet Foods, Bosley's, Pet Planet, Bone and Biscuit, Paulmacs, Tisol, and Total Pet. The firm is privately held, headquartered in Surrey, British Columbia, employs 11-50 people, and is led by President Shaun White.

Name

Phoenix Imports(Open Range Pet Treats)

Legal name

Phoenix Imports (Open Range Pet Treats)

Website

https://openrangepettreats.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Phoenix Imports (Open Range Pet Treats) is a Canadian manufacturer of all-natural, single-ingredient dog treats sold exclusively through pet specialty retailers across Canada and the United States, serving health-conscious dog owners seeking hormone- and antibiotic-free products.

Ownership category

akta.pro rank

Product category

Natural Pet Treats

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Treats & Chews (CRADAFAE)

akta.pro secondary industries

Pet Treats & Chews (AFADAFAF), Pet Food & Treats Distribution (CRAOAKAA)

Keywords

• Natural dog treats
• Single-ingredient pet treats
• Pet specialty wholesale
• Bully stick chews
• Collagen dog chews

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pet Treat Product Sales: Open Range generates revenue through the sale of all-natural, single-ingredient dog treats. Products are sold exclusively through pet specialty retailers and independent pet stores across Canada and the USA. All treats are one-time purchase items with no subscription model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Phoenix Imports (Open Range Pet Treats) manufactures and wholesales all-natural, single-ingredient dog treats sourced from animals raised without hormones, steroids, or antibiotics. The product range spans multiple proteins (beef, water buffalo, kangaroo, pork, yak, fish) and treat types (bully/pizzle sticks, trachea & esophagus, collagen chews, bones/horns/yak chews, cow & pig ears, tendons & tails). Products are sold exclusively through pet specialty retailers and distributors in Canada and the USA, with a 36-month shelf life and no artificial preservatives, colors, or flavors.

Product overview

Open Range Pet Treats is a single-brand natural pet treat company offering all-natural, single-ingredient dog treats derived from animals raised without hormones, steroids and antibiotics. The product portfolio is organized around two main categories: Proteins (Beef, Water Buffalo, Kangaroo, Pork, Yak, Fish) and Treat Types (Bully & Pizzle Sticks, Trachea & Esophagus, Collagen Chews, Bones/Horns/Yak Chews, Cow & Pig Ears, Tendons & Tails). The company's flagship and most popular products are Bully & Pizzle Sticks sourced from the penile tract of bulls. All treats are 100% digestible, feature unique natural health benefits (joint health, dental health, coat health), and are prepared in accordance with CFIA and FDA guidelines. Products are sold exclusively through pet specialty retailers in Canada and the USA with a 36-month shelf life.

Differentiator

Problem solved

Functional benefit

Products and services

• The Furs-Bee 100% pure beef bladder treat derived from grass-fed animals raised without hormones, steroids, or antibiotics. Functions as a quick, easy chew treat that helps remove tartar and plaque, promotes healthy teeth and gums, and provides omega fatty acids for skin and coat health. Targeted at dog owners seeking natural, single-ingredient treats.
• Bully & Pizzle Sticks Open Range's most popular treat product line, sourced from the penile tract of bulls raised without hormones, steroids, or antibiotics. Available in multiple sizes, shapes, and odor-controlled varieties (including beef bully sticks, beef bully braids, beef bully springs, beef bladder sticks, cheeky bully sticks, water buffalo bully sticks, and bully rings). Sold to pet specialty retailers for resale to dog owners.
• Beef Treats All-natural beef dog treats sourced from grass-fed animals raised without hormones, steroids, or antibiotics. An excellent source of protein that is low in fat and high in nutrients. Sold to pet specialty retailers for dog owners seeking natural, single-ingredient protein treats.
• Water Buffalo Treats All-natural water buffalo dog treats (distinct from bison). Very lean and high in protein, containing less than half the fat of beef and 40–60% less cholesterol. Sold to pet specialty retailers for dog owners seeking alternative-protein, low-fat natural treats.
• Kangaroo Treats All-natural kangaroo dog treats sustainably sourced from wild kangaroos native to Australia. A source of high-quality, lean protein with less than 2% fat. Sold to pet specialty retailers for dog owners seeking novel, low-fat, novel-protein natural treats.
• Pork Treats 100% digestible all-natural pork dog treats containing protein and chondroitin to support healthy joint function, with higher fat levels than similar beef products. Sold to pet specialty retailers for dog owners seeking natural, joint-supporting treats.
• Yak Treats Low-fat yak chews containing multiple essential amino acids, antioxidants, and Omega 3 fatty acids that help dogs maintain healthy skin and coat. The chewing action reduces dental plaque and tartar build-up and enhances gum strength and health. Sold to pet specialty retailers for dog owners seeking long-lasting, low-fat natural chews.
• Fish Treats Single-source protein fish dog treats providing essential nutrients, vitamins, minerals, and Omega 3 fatty acids. Sold to pet specialty retailers for dog owners seeking novel-protein, omega-rich natural treats.
• Collagen Chews 100% pure beef collagen dog treats rich in protein, chondroitin, and glucosamine, supporting joint health and dental care while promoting a healthy coat and reducing tartar. Sold to pet specialty retailers for dog owners seeking joint-and-coat-supporting natural chews.
• Bones, Horns & Yak Chews Combined bones, horns, and yak chew product line. Yak chews are loaded with amino acids and Omega 3s to support skin, coat, and dental health, while bones and horns provide calcium and keratin for growth and strong teeth. Sold to pet specialty retailers for dog owners seeking natural, long-lasting dental chews.
• Cow & Pig Ears 100% digestible cow and pig ear dog treats containing protein and chondroitin, supporting healthy joint function. Sold to pet specialty retailers for dog owners seeking natural, protein-rich chewing treats.
• Tendons & Tails All-natural tendon and tail dog treats available in various sizes, nearly fat free, low in carbohydrates, and a source of highly lean protein. Sold to pet specialty retailers for dog owners seeking low-fat, lean-protein natural chews.
• Trachea & Esophagus Treats All-natural trachea and esophagus dog treats with one of the highest protein levels and lowest fat levels in the range. The natural shape helps remove tartar and plaque to keep dogs' teeth healthy and clean, and both are packed with chondroitin supporting healthy joint function. Sold to pet specialty retailers for dog owners seeking dental-care and joint-support natural treats.

Quantifiable outcome

• 36-month shelf life for all natural treats without preservatives
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• Pet ValucoreChannel Partner/ Reseller/ DistributorPet Valu is a major pet specialty retail chain in Canada. Open Range products are sold through Pet Valu locations, with the retailer actively promoting the natural dog treat brand to health-conscious pet owners.
• Global Pet FoodscoreChannel Partner/ Reseller/ DistributorGlobal Pet Foods is an independent pet specialty retailer with multiple locations. They carry Open Range all-natural dog treats in their stores.
• Bosley'scoreChannel Partner/ Reseller/ DistributorBosley's is a pet specialty retail chain operating in Canada. Open Range products are available through Bosley's locations.
• Pet PlanetcoreChannel Partner/ Reseller/ DistributorPet Planet is a pet specialty retailer with store locations across Canada. They carry Open Range natural dog treats.
• Bone and BiscuitcoreChannel Partner/ Reseller/ DistributorBone and Biscuit is an independent pet specialty retail chain operating across Canada. Open Range products are available at their store locations.
• Canadian and US DistributorscoreChannel Partner/ Reseller/ DistributorOpen Range works with multiple distributors across Canada and the USA to ensure widespread availability of products through pet specialty retailers. When products are not stocked at a local store, retailers can order through these distributors.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Barkworthies: US-based natural dog chew and treat brand offering single-ingredient and limited-ingredient products (bully sticks, jerky, collagen) sold through pet specialty retail. Directly comparable to Open Range on product format, natural positioning, and channel strategy.
• Vital Essentials: Manufacturer of freeze-dried raw pet food and treats (beef, turkey, fish, duck) sold through pet specialty. Comparable on natural, single-ingredient positioning, multi-protein portfolio, and specialty retail distribution.
• Northwest Naturals: Manufacturer of freeze-dried raw dog and cat food and treats distributed through pet specialty. Comparable on single-protein natural treats and independent pet retail channel strategy.
• Best Bully Sticks: Specialty bully stick and natural chew retailer/brand with a strong direct-to-consumer and pet specialty footprint. Closely mirrors Open Range's flagship Bully & Pizzle Stick category and single-protein product strategy.
• Stella & Chewy's: Premium raw and freeze-dried pet food/treat brand emphasizing natural, minimally processed nutrition across multiple proteins. Highly comparable on premium natural positioning and pet specialty channel focus.
• Primal Pet Foods: Producer of freeze-dried and raw pet foods and treats using single-source proteins. Comparable on natural ingredient sourcing and pet specialty distribution model.
• Carnivore Meat Company: Manufacturer of freeze-dried and frozen raw pet foods and treats under the Vital Essentials and Nature's Advantage brands. Comparable on natural, single-protein treat manufacturing and pet specialty distribution.

Broad incumbents

• Merrick Pet Care: Premium natural pet food and treat brand (now part of Nestlé Purina) with broad dog and cat portfolios. Comparable on natural positioning and pet specialty presence, but operates at meaningfully greater scale and breadth.
• Blue Buffalo (General Mills): Large premium natural pet food and treat brand owned by General Mills. Overlaps with Open Range on natural positioning but operates across the full dog/cat food and treat spectrum with national mass and specialty retail presence.
• Wellness Pet Food: Premium natural pet food and treat brand with broad dog and cat offerings, sold through pet specialty and broader retail. Competes for the same natural, health-conscious shopper as Open Range but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/openrangepet
• LinkedInlinkedin.com/company/open-range-pet-treats

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Imports(Open Range Pet Treats)