Family Story

What Family Story does

Family Story is a non-profit think tank that conducts research and publishes reports addressing family privilege in America. The organization was founded in 2015 and operates as a project of Purpose PBC, a certified B Corporation, which provides institutional structure and operational backing. Its mission centers on exposing and dismantling what it calls "marriage fundamentalism" — the belief in the superiority of the married two-parent family — and on advancing a "family justice" framework that recognizes single-parent, Black, LGBTQ+, adoptive, blended, chosen, and other non-nuclear family forms. Primary beneficiary segments include single parents (especially single mothers), Black families, LGBTQ+ and queer families, adoptive families, and other non-nuclear family arrangements facing systemic policy and cultural bias.

Name

Family Story

Legal name

Family Story

Website

https://familystoryproject.org

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Family Story is a non-profit think tank conducting research and advocacy on family privilege in America. Housed by Purpose PBC, it publishes reports and campaigns targeting single parents, Black families, LGBTQ+ families, and other non-nuclear family forms.

Ownership category

akta.pro rank

Product category

Family Policy Research and Advocacy

NAICS

Other Individual and Family Services (62419)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industry

Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF)

Keywords

• Family policy research
• Social justice advocacy
• Nonprofit think tank
• Family equity research
• Cultural strategy campaigns

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels1 record

Marketing channels6 records

Core offering

Family Story is a nonprofit think tank that conducts and publishes research on family structures, family privilege, and equity in the United States. It produces downloadable policy reports, runs a paid contributor blog (Family Reboot) featuring personal essays on diverse family experiences, and operates advocacy campaigns such as #CelebrateSingleMoms on social media. The organization does not sell products or services; its work is funded by donations and distributed freely.

Product overview

Family Story is a research and advocacy organization operating primarily through a content platform. The core offering consists of published research reports on family structures, equity, and dismantling family privilege (including 'The Case Against Marriage Fundamentalism,' 'Families in Flux,' and 'Changing the Narrative About Black Families'), a blog featuring personal essays and Q&As on diverse family experiences, and advocacy campaigns like #CelebrateSingleMoms. The organization does not operate a software product or technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• The Case Against Marriage Fundamentalism Report A comprehensive research report documenting how conservatives, with help from centrists and liberals, have promoted the supremacy of the married family to the detriment of historically marginalized people and progressive policy goals. It is freely distributed as a downloadable PDF and is intended for policy advocates, legislators, and the general public.
• Families in Flux Report A futures research report looking ahead to life in 2040, exploring potential changes to all elements that make up a family. Using a classic futures methodology, it presents four possible scenarios meant to serve as provocations of how technological innovation, social safety nets, and cultural reinvention could shape the future of families. Distributed as a free PDF download.
• Changing the Narrative About Black Families Guide An anti-racist guide that identifies inaccurate and biased terms and narratives used to undermine the success and well-being of Black families in society. Freely distributed via the Family Story website for use by advocates, journalists, and the general public.
• A Dangerous Distortion of Our Families Report A study investigating representations of Black families in national and local news and opinion media outlets. Findings indicate that news and opinion media often engage in racially-biased coverage, perpetuating inaccurate representations of Black families, in word and image, across several different areas of coverage. Distributed as a free PDF download.

Quantifiable outcome

• The organization has published multiple influential research reports including 'The Case Against Marriage Fundamentalism' and 'A Dangerous Distortion of Our Families,' which have informed policy discussions on family justice and anti-racism
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Purpose PBCcoreOthersFamily Story is a project of Purpose PBC, a certified B Corporation. Purpose PBC serves as the parent organization that houses Family Story, providing institutional structure and likely operational support. Purpose PBC is a purpose-driven company known for building movements and campaigns around social issues.
• Harvard Law School LGBTQ CliniccoreStrategic or Co-development PartnerFamily Story's content features Diana Adams, founder of the Chosen Family Law Center, who co-founded the Polyamory Legal Advocacy Coalition with Harvard Law School's LGBTQ Clinic. The coalition drafts model ordinances for multi-partner domestic partnership and relationship structure non-discrimination. While not a direct partnership of Family Story, this alliance is closely aligned with Family Story's mission and is featured in its editorial content.

Recent moves6 records

Direct peers

• Institute for Family Studies: A research and policy think tank publishing studies on family structure, marriage, and child wellbeing. Highly comparable to Family Story in format (research reports, blog commentary on family forms), though it advocates from a more conservative/traditional-marriage perspective, making it the clearest direct topical peer.
• Movement Advancement Project: An LGBTQ-focused think tank producing research, policy analysis, and advocacy resources on family recognition, anti-discrimination, and family law. Comparable to Family Story in its research-and-advocacy model and shared focus on LGBTQ+ family legitimacy and chosen-family issues.
• Family Equality: A national nonprofit that advocates for LGBTQ+ family equality through policy, storytelling, and community programs. Directly comparable in mission (LGBTQ+ family recognition), content strategy (personal storytelling + policy), and donor-supported nonprofit model.
• National Center for Children in Poverty: A nonprofit research and policy center focused on family economic security, anti-racism in family policy, and supports for low-income families with children. Comparable in research-driven advocacy for single-parent and marginalized families.
• Center for Law and Social Policy (CLASP): A national policy organization focused on family economic security, anti-racism, and benefits access for low-income families. Directly comparable in policy-report publishing and family-justice advocacy aimed at legislators.

Broad incumbents

• Center for American Progress: A large progressive think tank producing policy research across many domains including family economic security, anti-racism, and LGBTQ+ rights. Comparable as a broader policy-research incumbent that overlaps with Family Story's family-justice and equity themes.
• Urban Institute: A major social and economic policy research organization publishing work on family structure, poverty, and racial equity. Comparable in publishing rigorous research that informs policy debates touching on the same populations Family Story serves.
• National Council on Family Relations: A professional association producing peer-reviewed scholarship on family structures, relationships, and family policy. Comparable in scholarly research output and family-policy focus, though operating at a much larger academic scale.
• Purpose PBC: The certified B Corporation that houses Family Story as a project. Directly comparable as a movement-building and campaign-strategy organization, and the parent entity that Family Story is operationally embedded within.

Emerging players

• GLAAD: A leading LGBTQ+ media advocacy organization that combines cultural campaigns with research on representation. Comparable in cultural-strategy and narrative-change work for LGBTQ+ families, though its primary focus is media representation broadly rather than family structures specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/FamilyStoryProj
• TikToktiktok.com/@familystoryorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Story