Colony Display

What Colony Display does

Colony Display is a U.S.-based designer, manufacturer, and installer of custom retail fixtures and point-of-purchase (POP) displays, founded in 1982 and operating as Colony Display Manufacturing, LLC under private equity sponsor Kinzie Capital Partners. The company provides end-to-end fixture program management through six integrated service modules — Engineering & Design Support, Prototyping & Validation, Fixture Manufacturing, Assembly & Kitting, Rollout Logistics & Deployment, and Installation & Store Execution — combining millwork, metal, laminates, acrylic, glass, lighting, and specialty materials to produce scalable store environments. Its blended manufacturing model combines domestic on-shore production with import capabilities for cost and scale optimization.

The company serves enterprise retailers and consumer brands across six market verticals: Beauty & Specialty Retail (Sephora, Ulta, Pandora), Grocery & Convenience, Store & Hospitality Design, Home Improvement (Home Depot), Consumer Brands & CPG (Coca-Cola, Gatorade, Duracell, Whirlpool, Lee Jeans), and Retailers (CVS, Bass Pro Shops, Five Below, Disney). Programs range from single-location builds to nationwide rollouts involving thousands of stores and high-SKU complexity. In July 2021 the company acquired Braeside Displays (POP manufacturer), financed by BlackRock, and in February 2026 Michael Sullivan was appointed CEO, succeeding Shawn Kahler, with a stated mandate for the company's next phase of strategic transformation and growth.

The business model is project-based, quote-driven B2B revenue from custom fixture manufacturing (one-time project revenue) and program management services (professional services covering the full lifecycle from concept through store execution), executed through direct enterprise sales engagement rather than resellers or distribution intermediaries. The company operates from a headquarters and primary manufacturing facility in Bartlett, Illinois, with 501–1,000 employees.

Name

Colony Display

Legal name

Colony Display Manufacturing, LLC

Website

https://colonydisplay.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Colony Display is a U.S.-based designer, manufacturer, and installer of custom retail fixtures and point-of-purchase displays, serving enterprise retailers and consumer brands across six verticals including home improvement, beauty, grocery, CPG, and big-box retail with end-to-end program management from concept to installation.

Ownership category

akta.pro rank

Product category

Custom Retail Fixtures & Point-of-Purchase Display Manufacturing

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Custom retail fixtures
• Point-of-purchase displays
• Retail fixture manufacturing
• Store rollout programs
• Millwork fabrication

Headquarters

HQ city

Elgin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Fixture Manufacturing: One-time project-based revenue from custom retail fixture design, engineering, prototyping, and manufacturing. Fixtures are produced to exact specifications for single locations or national rollout programs with pricing based on project scope, materials, and volume.
2. Program Management Services: End-to-end program management including assembly, kitting, logistics, and installation services bundled with fixture manufacturing. Revenue generated through professional services covering the full fixture program lifecycle from concept through store execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Colony Display designs, engineers, prototypes, and manufactures custom retail fixtures and point-of-purchase (POP) displays for enterprise retailers and brands. The company combines millwork, metal, laminates, acrylic, and specialty materials to deliver scalable store environments, providing end-to-end capabilities from concept through manufacturing, assembly, kitting, logistics, and professional installation for single locations and national rollout programs.

Product overview

Colony Display is a custom retail fixture and point-of-purchase display manufacturing company offering end-to-end solutions from concept to installation. The portfolio consists of custom retail fixtures and POP displays as the core products, supported by six integrated service modules: Engineering & Design Support, Prototyping & Validation, Fixture Manufacturing, Assembly & Kitting, Rollout Logistics & Deployment, and Installation & Store Execution. These services are organized into five program offerings—Retail Rollout Programs, CPG Brand Activation & POP Displays, Store Remodel & Refresh, Concept to Store Execution, and Shop-in-Shop Environments—that serve six market verticals: Beauty & Specialty Retail, Grocery & Convenience, Store & Hospitality Design, Home Improvement, Consumer Brands & CPG, and Retailers. The company operates a blended manufacturing model combining U.S.-based manufacturing with import capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Retail Fixtures Custom retail fixtures built for durability, consistency, and efficient store deployment. Includes permanent and semi-permanent fixtures, branded environments, and merchandising displays engineered to perform reliably across single locations and national rollout programs for enterprise retailers and brands.
• Point-of-Purchase (POP) Displays Custom branded POP displays engineered to capture shopper attention and drive product engagement at the moment of purchase decision. Supports product launches, promotions, and seasonal programs executed consistently across multiple retail partners.
• Retail Rollout Programs Coordinated fixture programs ensuring consistent production, timely deployment, and reliable execution across every location for new store openings and chain-wide updates.
• CPG Brand Activation & POP Displays Program Branded POP displays and activation programs built to perform at shelf, capturing shopper attention and executing consistently across retail partners for CPG brands.
• Store Remodel & Refresh Program Fixtures that integrate seamlessly with existing store environments while supporting updated merchandising strategy, with efficient execution that minimizes store disruption during remodels and refreshes.
• Concept to Store Execution Program Full lifecycle fixture program management from engineering and prototyping through manufacturing, logistics, and installation, with one partner accountable from concept to final installation.
• Shop-in-Shop Environments Program Integrated fixture systems that create dedicated branded spaces within retail, designed to stand out and create compelling in-store presence for brands operating inside host retailers.

Quantifiable outcome

• Consistent fixture production across single locations to national rollout programs with standardized quality at every location

Named customers12 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lozier Corporation: Lozier is a leading US manufacturer of store fixtures, shelving, and related products for retail environments. It is one of the largest direct competitors to Colony Display in store fixtures and shelving, serving similar big-box and chain retailers with comparable gondola, shelf, and display systems.
• Madix Inc. Madix manufactures store fixtures, shelving, and custom displays for retail and commercial customers. It competes directly with Colony Display in custom metal and wood retail fixtures used in big-box and chain stores.
• Trion Industries: Trion Industries designs and produces display hardware, retail fixtures, and merchandising components. Its product line overlaps with Colony Display's POP and display fixture offerings for retailers and CPG brands.
• Frank Mayer and Associates: Frank Mayer and Associates is a custom retail display and fixture manufacturer serving major retailers and brands with in-store experiences and branded environments. Direct overlap with Colony Display's custom fixture and POP display work for enterprise retail and CPG clients.
• Outform: Outform is a global retail display and in-store marketing company producing custom POP displays, fixtures, and digital retail experiences. It directly competes with Colony Display in custom POP and fixture programs for major CPG and retail brands.
• Artitalia Group: Artitalia Group manufactures custom retail displays, fixtures, and store environments for brands and retailers worldwide. It is comparable to Colony Display in custom millwork, displays, and shop-in-shop programs for beauty and specialty retail.
• Stylmark: Stylmark designs and manufactures custom retail display fixtures and showcases with lighting, glass, and metal integration. Comparable to Colony Display in custom showcase and display work for specialty retail and brand environments.
• Displayworks: Displayworks designs and fabricates custom retail displays, fixtures, and POP merchandising for brands and retailers. It is a direct peer in custom POP and display manufacturing serving enterprise retail and CPG clients.
• Production Assembly & Logistics (PAL): Production Assembly & Logistics provides custom retail fixtures, displays, assembly, and nationwide rollout services for retailers and brands. Comparable to Colony Display in custom fixtures, kitting, and multi-store rollout programs for enterprise retail and CPG clients.

Broad incumbents

• Hussmann (Panasonic): Hussmann, a Panasonic company, is a large established manufacturer of refrigeration and merchandising display solutions for food retail and convenience stores. It overlaps with Colony Display's grocery and convenience fixture and display work as part of a much broader portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ColonyDisplay
• LinkedInlinkedin.com/company/colony-display-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colony Display