What Timeline does

Timeline is the consumer-facing longevity brand of Swiss biotech Amazentis SA, founded in 2007 at the Swiss Federal Institute of Technology Lausanne (EPFL) by Chris Rinsch, PhD, and Patrick Aebischer, MD. The company develops and commercializes Mitopure®, a proprietary >99% pure form of Urolithin A — a postbiotic molecule that activates mitophagy, the cellular recycling process that clears damaged mitochondria and stimulates mitochondrial renewal. Mitopure is supported by 18 years of research, 25+ human clinical trials involving more than 2,000 participants, and 80 patents, with published efficacy claims of +39% mitochondrial renewal and up to +12% muscle strength improvement over placebo at 16 weeks.

Timeline operates a dual-category product portfolio: dietary supplements in softgel, gummy, and powder formats, and a topical skincare line (cleansers, serums, creams, eye cream) — all centered on the same Mitopure active. The business model combines direct-to-consumer e-commerce on timeline.com and Amazon (with Subscribe & Save subscriptions and a 10% affiliate program, including a healthcare-practitioner track) with an emerging B2B licensing channel anchored by a global partnership with Lancôme (L'Oréal), through which Mitopure will be deployed in a prestige skincare range launching in 2026. The company is privately held and backed by strategic investors Nestlé Health Science and L'Oréal, and ships to consumers in six countries (USA, Canada, Switzerland, UK, France, Germany).

Name

Timeline

Legal name

Amazentis SA

Website

https://timeline.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Timeline is the consumer brand of Swiss biotech Amazentis, founded in 2007 at EPFL. It commercializes Mitopure, a proprietary >99% pure Urolithin A ingredient, in dietary supplements and skincare sold directly to consumers and through a Lancôme licensing partnership.

Ownership category

akta.pro rank

Product category

Longevity Supplements and Anti-Aging Skincare

NAICS

Food (Health) Supplement Retailers (456191), Biological Product (except Diagnostic) Manufacturing (325414), Health and Personal Care Retailers (456)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin) (AFAJAKAK)

Keywords

• Longevity supplements
• Mitochondrial health products
• Urolithin A supplements
• Anti-aging skincare
• Cellular health research

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Direct Product Sales: Sale of Mitopure® supplements (Softgels, Powder, Gummies) and skincare products through e-commerce. One-time purchases and subscription options available. Revenue from individual consumer transactions and bulk orders.
2. Licensing Royalties: Licensing of Mitopure® technology to major beauty brands. Lancôme partnership represents first global deployment through a major beauty brand, with Timeline providing the proprietary molecule for Lancôme skincare range.
3. Affiliate Program: Community affiliate program where partners earn 10% commission on valid redemptions. Healthcare practitioner affiliate program for medical professionals to recommend products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Timeline develops, manufactures, and sells consumer products powered by its proprietary Mitopure® (Urolithin A) ingredient. The portfolio includes dietary supplements (Gummies, Softgels, Powder) and topical skincare products (Firming Serum, Eye Cream, Cleanser, Exfoliator, Cream), all targeting mitochondrial renewal and cellular health. Products are sold direct-to-consumer online and via Amazon, with B2B licensing through a Lancôme (L'Oréal) skincare partnership.

Product overview

Timeline is a Swiss life science company offering a dual-category product portfolio centered on its proprietary Mitopure® (Urolithin A) ingredient. The portfolio consists of dietary supplements (Mitopure Gummies, Mitopure Softgels, Mitopure Powder) and topical skincare products (Mitopure Firming Serum, Eye Cream, and other skincare items), both targeting cellular mitochondrial health and healthy aging. The supplements are available in three delivery formats (gummy, softgel, powder) while the skincare line includes cleansers, exfoliators, serums, moisturizers, and eye creams. Supporting programs include The Longevity Club loyalty program and an Affiliate Program. The company recently expanded through a global partnership with Lancôme for Mitopure® skincare technology deployment.

Differentiator

Problem solved

Functional benefit

Brands

• Mitopure: Proprietary Urolithin A ingredient used in Timeline's supplements and skincare products, clinically proven to activate mitophagy and improve mitochondrial health
• Mitopure Skincare
• The Longevity Club
• Affiliate Community Program

Products and services

• Mitopure Gummies Sugar-free strawberry-flavored gummy dietary supplement delivering 500mg of Mitopure Urolithin A per dose (250mg per gummy) for cellular energy and mitochondrial health support. Bestseller with 4.8 stars and 1,657 reviews. Targeted at health-conscious adults seeking a convenient daily longevity supplement.
• Mitopure Softgels Vegan softgel dietary supplement providing Mitopure Urolithin A in capsule form. The simplest delivery format of Mitopure, 4.5 stars with 4,416 reviews, NSF Certified for Sport for banned-substance-free athlete use. Targeted at longevity-focused consumers and athletes.
• Mitopure Powder Berry-flavored powder dietary supplement in stickpack sachets containing 500mg Mitopure Urolithin A per dose. Designed to be mixed with yogurts, smoothies, and breakfast foods. 4.5 stars with 1,108 reviews; NSF Certified for Sport.
• Mitopure Skincare Line Topical skincare range powered by Mitopure Urolithin A, targeting mitochondrial health in skin cells to energize skin, reduce wrinkles, and promote collagen assembly. Line includes Gentle Cleanser, Resurfacing Exfoliator, Firming Serum, Dewy Cream, Barrier Cream, and Eye Cream. Targeted at premium anti-aging skincare consumers.
• Mitopure Firming Serum High-impact Mitopure-powered skin health serum. In a 3-week trial, 90% of users agreed skin feels protected, 80% agreed skin looks more youthful, and 77% agreed they saw a tightening effect. 4.8 stars with 1,507 reviews. Targeted at premium anti-aging skincare consumers.
• Mitopure Eye Cream Orbital renewal eye treatment powered by Mitopure Urolithin A. In a 3-week trial, 80% of users agreed dark circles appeared visibly reduced; in an 8-week trial, 40% agreed on increased skin hydration within 2 weeks. 4.9 stars with 41 reviews. Targeted at premium anti-aging skincare consumers focused on the eye area.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• L'Oréal (Lancôme)flagshipStrategic or Co-development Partner · 1 January 2024In 2024, L'Oréal became the first beauty player to position beauty at the heart of the global longevity conversation by investing in Timeline. Lancôme brings this partnership to consumer market, launching skincare range powered by Mitopure® technology. The collaboration focuses on mastery of Mitopure® as a proprietary molecule backed by $50M+ R&D and 15 years of research. Each product designed to act on skin's visible biological age. First global deployment through a major beauty brand. Products revealed at AAD convention March 2026.
• Swiss Federal Institute of Technology Lausanne (EPFL)coreStrategic or Co-development PartnerTimeline was founded in 2007 by scientists Chris Rinsch, PhD, and Patrick Aebischer, MD, at EPFL. The company maintains ongoing research collaboration with EPFL for Urolithin A science and mitochondrial health research.
• Cell Reports MedicineminorOthersPeer-reviewed journal that published Timeline's clinical trial results demonstrating Mitopure® efficacy for muscle strength and exercise performance.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Care/of: Care/of is a DTC personal-care supplements brand (acquired by Bayer) with comparable direct-to-consumer subscription mechanics and a similar health-conscious millennial/Gen-X buyer persona.
• Ritual: Ritual is a DTC supplement brand with clinically-backed, traceable ingredients sold through subscription to health-conscious adults, modeling the same DTC + science-trust playbook that Timeline uses.
• AG1 (Athletic Greens): AG1 is a leading single-subscription daily supplement brand with a comparable DTC growth model, premium pricing, and health-conscious adult target demographic, though broader in formulation.
• InsideTracker: InsideTracker is a personalized healthspan platform combining biomarker testing with longevity-focused supplement recommendations, overlapping with Timeline at the wellness-and-longevity customer segment and increasingly cross-selling supplements.
• L-Nutra: L-Nutra sells the ProLon fasting-mimicking diet and other longevity nutrition products, overlapping with Timeline in the science-led, longevity-positioned dietary supplement category with a partially different mechanism (fasting vs. mitophagy).

Broad incumbents

• Nestlé Health Science: Nestlé Health Science is both an investor in Timeline and a broad incumbent in consumer health and clinical nutrition, operating adjacent and overlapping categories (medical nutrition, supplements, healthy aging) that compete for the same end consumer.
• Thorne: Thorne is an established premium supplement brand with practitioner-grade positioning and NSF Certified for Sport credentials, competing in the same premium supplement category with broader SKU depth and deeper practitioner distribution.

Direct peers

• Elysium Health: Elysium is the closest direct peer: a science-driven longevity supplement brand built around proprietary cellular health ingredients (Basis / NAD+ precursor stack), sold DTC to the same longevity-conscious consumer that Timeline targets, with comparable clinical-validation marketing.
• NOVOS: NOVOS is a DTC longevity supplements brand selling a multi-ingredient stack targeting cellular aging, competing with Timeline on the science-backed longevity positioning and similar premium direct-to-consumer model.
• ChromaDex (Tru Niagen): ChromaDex sells Niagen, the leading branded NAD+ precursor supplement, and competes head-to-head with Mitopure for the same healthy-aging and biohacker customer, using comparable clinical evidence and patent-protected ingredient marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/timeline_now
• Facebookfacebook.com/1452255395024996
• LinkedInlinkedin.com/company/timeline-com

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Timeline