What Avfuel does

Avfuel Corporation is a privately held, Sincock-family-owned independent global supplier of aviation fuel and services, headquartered in Ann Arbor, Michigan and operating for more than 50 years. Its core business is the bulk distribution of jet fuel, aviation gasoline (Avgas), and sustainable aviation fuel (SAF) from approximately 90 refiners and 300 terminals to over 3,500 contract fuel locations worldwide, supported by a network of 720+ branded Fixed-Base Operators (FBOs) across North America and Europe. The company reports serving 6,000+ aviation customers and claims roughly 23% market share in aviation fuel supply.

Revenue is generated through a combination of transaction-based fuel distribution (Avfuel Pro Card spread, contract versus retail pricing), recurring FBO branding and network partnership fees, loyalty-program economics (AVTRIP), and a vertically integrated stack of wholly-owned subsidiaries: Avtank (refueling equipment OEM and leasing), Avlease (equipment financing), Avsurance (aviation insurance brokerage, established 1991), Avplan (flight planning and trip support), and Avfuel Technology Initiatives Corporation (ATIC, established 2012, focused on bio- and renewable fuels). The Avfuel Hub provides web-based payment processing integrated with multiple FBO software systems (X-1FBO, Syntec/Fuel Master, QT Pod, Total Aviation Software, MOSAIX, and others), and the Avfuel Training System delivers FAA-approved online certification.

Go-to-market is primarily enterprise field sales organized by U.S. region and customer type (Bulk Fuel, Commercial Fuel, Contract Fuel, Alternative Fuels), complemented by a channel-partner model in which independent FBOs adopt Avfuel branding, systems, and supply. Major customer relationships include Delta Air Lines, UPS, Korean Air, Southwest Airlines, U.S. military and government entities (Avfuel is an approved DLA, NATO/NSPA, and UN fuel provider), and corporate flight departments. Growth vectors include SAF expansion (partnerships with Neste, Diamond Green Diesel, TotalEnergies, and Gevo, plus investments in Air Company, Alder Renewables, and Verdego Aero), price-risk management products (Fixed Forward and Capped Pricing), and the AvfuelZero five-step sustainability platform. Leadership transitioned in January 2026 with C.R. Sincock II promoted to President, signaling generational continuity of the family-owned business.

Name

Avfuel

Legal name

Avfuel Corporation

Website

https://avfuel.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Avfuel Corporation is a privately held, Sincock-family-owned independent global supplier of aviation fuel and services, distributing jet fuel, Avgas, and SAF through 720+ branded FBOs and 3,500+ contract fuel locations to 6,000+ aviation customers, with vertically integrated insurance, trip support, and equipment subsidiaries.

Ownership category

akta.pro rank

Product category

Aviation Fuel Distribution

NAICS

Fuel Dealers (45721)

akta.pro primary industry

Private Aviation Fueling & Fuel Programs (THABAFAL)

akta.pro secondary industries

Biofuel Distribution & Fuel Marketing (Wholesale/Retail) (EUAAAHAI), Sustainable Aviation Fuel (SAF) & Alternative Fuels (e-fuels, biofuels, hydrogen) (THABANAA)

Keywords

• Aviation fuel supply
• Aviation fuel distribution
• FBO network services
• Aviation trip planning
• Sustainable aviation fuel

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Distribution (Jet Fuel, Avgas, SAF): Avfuel generates revenue primarily through the distribution and sale of aviation fuels including jet fuel, aviation gasoline (Avgas), and sustainable aviation fuel (SAF). The company acts as a global supplier connecting refineries to wingtips through its extensive network.
2. FBO Branding and Network Services: Revenue from independent FBOs that join the Avfuel-branded network, receiving fuel supply, operational systems, training, marketing support, and branding in exchange for partnership fees and fuel volume commitments.
3. Avfuel Pro Card and Contract Fuel Program: The Avfuel Pro Card provides cardholders access to contract fuel pricing at 3,500+ locations worldwide. Revenue derived from transaction fees and the spread between contract and retail pricing.
4. AVTRIP Loyalty Program: Points-based loyalty rewards program where members earn 2 points per gallon of fuel purchased. Revenue enhanced through increased fuel volume and customer retention.
5. Avsurance Insurance Services: Aviation insurance agency subsidiary providing access to various coverage types for pilots, airports, FBOs, and related facilities. Commission-based revenue model.
6. Avplan Trip Support Services: Flight planning, trip support, weather briefings, regulatory services (APIS, permits), and logistics coordination services for international flights.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Avfuel is a leading independent global supplier of aviation fuel and services, distributing jet fuel, aviation gasoline (avgas), and sustainable aviation fuel (SAF) through a network of 720+ branded FBOs and 3,500+ contract fuel locations worldwide. The company provides comprehensive aviation solutions including fuel procurement, contract pricing via the Avfuel Pro Card, trip planning, aviation insurance, refueling equipment, equipment leasing, FAA-approved training, and sustainability programs.

Product overview

Avfuel Corporation is a leading independent global supplier of aviation fuel and services headquartered in Ann Arbor, Michigan, established over 50 years ago. The company operates a platform-plus-services model delivering fuel and operational solutions across multiple interconnected divisions. The core offering is Avfuel Contract Fuel, providing less-than-retail jet fuel pricing at 3,500+ worldwide locations through a network of 720+ branded FBOs. Supporting this are card programs including the Avfuel Pro Card (for contract/retail fuel and non-fuel expenses) and AVTRIP Rewards (loyalty points convertible to cash). The Avsurance subsidiary provides aviation insurance across all coverage lines, while Avplan Trip Support offers comprehensive flight planning, weather, regulatory, and logistics services. For sustainability, Avfuel offers Sustainable Aviation Fuel (SAF) meeting ASTM D-1655 specifications with both physical supply and book-and-claim options, the AvfuelZero five-step sustainability program, and carbon offset credits. Risk management tools include Fixed Forward Pricing and Capped Pricing programs. Equipment and financing are handled through Avtank (refueling equipment manufacturing/leasing) and Avlease (equipment financing), while the Avfuel Training System provides FAA-approved online certification. The Avfuel Hub provides integrated payment processing connected to multiple FBO software platforms. Additional services include UL94 unleaded avgas for piston aircraft and carbon offset programs for environmental credits.

Differentiator

Problem solved

Functional benefit

Brands

• AVTRIP: The industry's most preferred pilot loyalty rewards program with membership tiers, earning points per gallon of fuel purchased at participating FBOs worldwide.
• Avsurance
• Avplan Trip Support
• Avtank
• Avfinance
• Avlease
• AvfuelZero
• Avfuel Training System
• The Avfuel Hub

Products and services

• Avfuel Contract Fuel Core fuel supply service providing less-than-retail rates on jet fuel at over 3,500 locations worldwide through the Avfuel network. Serves airlines, FBOs, and operators globally.
• Avfuel Retail Card
• AVTRIP Rewards
• Sustainable Aviation Fuel (SAF) Jet fuel produced from sustainably-sourced materials meeting ASTM D-1655 specifications; drop-in fuel requiring no aircraft modifications; reduces lifecycle carbon emissions by 75-80%; available via physical supply and book-and-claim system.
• UL94 Unleaded Avgas 94 octane unleaded aviation gasoline produced by Swift Fuels; meets ASTM D7547 specifications; drop-in ready for 125K+ aircraft (66% of U.S. piston fleet); dyed purple as of March 2024.
• Carbon Offset Program
• AvfuelZero
• Fixed Forward Pricing
• Capped Pricing
• Avtank Refueling Equipment
• Avfuel Training System
• The Avfuel Hub
• Avfuel Branded FBO Network

Quantifiable outcome

• SAF reduces lifecycle carbon emissions by 75-80%
• +4 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

18 partnerships are on record, tiered core, major and strategic.

• Rider Jet CentercoreChannel Partner/ Reseller/ DistributorRider Jet Center at Hagerstown Regional Airport in Maryland is the only civilian FBO in the state with military and government contract fuel, partnering with Avfuel as the leading into-wing contract holder for the U.S. Defense Logistics Agency to supply Jet A and 100LL fuel. Military operations represent approximately a third of their business.
• Dream AircoreChannel Partner/ Reseller/ DistributorDream Air, a Kansas-based aviation company, entered into a strategic fuel supply partnership with Avfuel Corporation to provide competitive jet fuel pricing and consistent supply for based and transient aircraft operators at their new corporate aviation facility at New Century AirCenter in Gardner, Kansas.
• Million Air AustincoreChannel Partner/ Reseller/ DistributorLuxury FBO launched SAF service at Austin Bergstrom International Airport on November 20, 2025, marking the first SAF location in Texas for both companies. Initiative is part of Million Air's Beyond Green sustainability program.
• Million Air AlbanycoreChannel Partner/ Reseller/ DistributorMillion Air Albany, in collaboration with Avfuel and Albany County Airport Authority, began offering SAF at Albany International Airport on June 18, 2025, becoming the first location in New York State to provide consistent SAF supply for business and general aviation.
• Cunningham AviationcoreChannel Partner/ Reseller/ DistributorCunningham Aviation acquired Avflight Mesa Corporation assets and transitioned fuel supplier to Avfuel, establishing itself as the exclusive full-service FBO at Falcon Field Airport (KFFZ) in Mesa, Arizona.
• Haven FBO (Haven Aviation Services Group)coreChannel Partner/ Reseller/ DistributorHaven FBO at Rick Husband Amarillo International Airport in Texas is a member of the Avfuel Network, representing an expansion of aviation services for the Amarillo community with 35,000 square feet of hangar space.
• Avflight CorporationcoreStrategic or Co-development PartnerAvflight Corporation operates 26 full-service FBOs across North America and Europe and pursues net-zero carbon emissions by 2050 through electrification and SAF programs through sister company Avfuel. C.R. Sincock serves as president and CEO of Avflight.
• Diamond Green Diesel (DGD)coreTechnology or IntegrationDGD is a 50/50 joint venture between Darling Ingredients and Valero Energy. Avfuel took first delivery of SAF produced by DGD at Naples Aviation. Port Arthur, Texas facility has converted approximately 50% of its annual 470 million gallon capacity to SAF production.
• NestecoreTechnology or IntegrationAvfuel partnered with Neste, a leading provider of renewable and circular solutions, to supply Neste MY Sustainable Aviation Fuel to Avfuel's customer base. Continuous supply available at multiple locations including Hillsboro Aviation, ACI Jet, Million Air Burbank, Monterey Jet Center, and others.
• TotalEnergiesmajorTechnology or IntegrationProduction partner for sustainable aviation fuel supply through Avfuel's network.
• GevomajorTechnology or IntegrationProduction partner for sustainable aviation fuel supply through Avfuel's network.
• Air CompanystrategicTechnology or IntegrationAvfuel invested in Air Company for Power to Liquid SAF Technology development.
• Alder RenewablesstrategicTechnology or IntegrationAvfuel invested in Alder Renewables for Woody Biomass SAF Feedstock development.
• Verdego AerostrategicTechnology or IntegrationAvfuel invested in Verdego Aero for Hybrid Electric Power Solutions development.
• Swift FuelscoreTechnology or IntegrationAvfuel offers UL94 unleaded avgas product (94+ octane) from Swift Fuels, which meets ASTM D7547 specifications. UL94 is produced by Swift Fuels since 2015.
• GAMI (General Aviation Modifications, Inc.)strategicTechnology or IntegrationAvfuel collaborated with GAMI to commercialize G100UL avgas—the first unleaded avgas solution to receive functional fleet-wide FAA approval.
• AvtankcoreOEM/ Whitelabel/ Licensing PartnerAvtank is an Avfuel subsidiary (ATIC) that designs, engineers, manufactures and leases ramp-approved refueling equipment and fuel storage tanks, providing installation, repair, maintenance services and quality assurance.
• City of Sugar LandcoreChannel Partner/ Reseller/ DistributorAvfuel named fuel provider for Sugar Land Regional Airport (KSGR) and GlobalSelect FBO, effective February 1, 2026, positioning the airport to handle increased international travel ahead of FIFA World Cup 2026.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• World Kinect Corporation: Largest independent global distributor of aviation, marine, and land fuels with a contract fuel program and global FBO/operator network that directly competes with Avfuel's contract fuel and into-wing services. Closest analog as a publicly traded aviation fuel marketing company of comparable scale.
• Signature Aviation: World's largest FBO network operator providing fueling, ground handling, and crew services at more than 200 locations; competes directly with Avfuel-branded FBOs for operator fueling volume and loyalty relationships.
• Atlantic Aviation: Major North American FBO chain operating more than 100 fixed-base operators offering fueling, hangar, and ground services; competes head-to-head with Avfuel Network FBOs for transient and based aircraft fuel sales.
• Million Air: Luxury FBO chain with locations across North America; operates as both a partner (SAF rollouts at Austin and Albany) and competitor through overlapping FBO service offerings and brand positioning.
• Avflight Corporation: Operates 26+ full-service FBOs across North America and Europe under common Sincock-family ownership; directly competes with third-party Avfuel Network FBOs for operator business while sharing family-level strategic alignment.

Broad incumbents

• Shell Aviation: Aviation fuel arm of Shell, one of the world's largest aviation fuel suppliers with refinery integration, global into-plane refueling, and a broad sustainability portfolio that competes with Avfuel across commercial airlines, business aviation, and SAF.
• Air BP: BP's aviation division supplying jet fuel at more than 1,400 locations globally with integrated supply, into-plane services, and SAF offerings; competes with Avfuel for airline and business aviation fuel contracts.
• ExxonMobil Aviation: Aviation fuel business of ExxonMobil supplying commercial and general aviation customers globally with refinery-backed supply; competes on price and reliability for large commercial airline accounts that overlap Avfuel's commercial fuel segment.
• Chevron Aviation: Aviation fuel arm of Chevron supplying jet fuel and Avgas with branded FBOs and into-plane services; competes with Avfuel across the general aviation and business aviation fueling segments.

Emerging players

• Swift Fuels: Producer of UL94 unleaded avgas and other alternative aviation fuels since 2015; partner of Avfuel for UL94 distribution but a strategic adjacent competitor in the unleaded avgas transition that could eventually reshape general aviation fuel supply economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/avfuel
• Facebookfacebook.com/Avfuel
• LinkedInlinkedin.com/company/avfuel-corporation
• Instagraminstagram.com/avfuel
• TikToktiktok.com/@avfuelofficial
• YouTubeyoutube.com/@fuelinggood1

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avfuel