Name

Wentronic

Legal name

Wentronic

Website

https://wentronic.de

Company type

Private

Founded year

1992

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electronics Accessories Wholesale: B2B wholesale distribution of electronics accessories and cables to business customers. Products include network, audio/video, mobile, computing, TV/SAT, power, lighting, workshop equipment, and batteries.
2. Private Label/OEM Manufacturing: Private label and OEM manufacturing services for electronics accessories, selling under own brands including Goobay, Clicktronic, and 3sixT.
3. Automotive & Industry Solutions: Specialized solutions for automotive and industrial sectors including E-Mobility charging products and professional installation equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Wentronic is a B2B wholesale distributor and private-label manufacturer of electronics accessories and connectivity products, supplying installers, retailers, and industrial buyers across Germany, Poland, the UK, and Asia Pacific. The company distributes both third-party branded and own-brand products (Goobay, Goobay Basic, Goobay Tools, Clicktronic, 3sixT, LAPP MOBILITY) across categories such as network cabling, audio/video, E-Mobility charging, power, lighting, batteries, and workshop tools.

Product overview

Wentronic is an electronics accessories wholesaler operating a multi-brand distribution model with both proprietary private label brands (Goobay, Goobay Basic, Goobay Tools, Clicktronic) and third-party branded products. The product portfolio spans 14 main categories: Network infrastructure (cables, connectors, switches), Mounts (TV, monitor, speaker, projector), E-Mobility (EV charging cables and stations), Audio/Video connectivity, Mobile/Tablet accessories, Notebook/PC peripherals, TV/SAT equipment, Power/Electrical products, Lighting, Workshop tools, Batteries, Cable management, and Caravan/Camping. Wentronic serves customers through multiple business segments including Trading (distribution of branded products), Private Label/OEM manufacturing, Automotive & Industry solutions, and regional operations through Wentronic Asia Pacific. The company appears as a key player in the thin-film heat flux sensor market according to industry research.

Differentiator

Problem solved

Functional benefit

Brands

• goobay: Brand for tools and accessories including soldering equipment, LED lighting, and computer accessories
• goobay Basic
• goobay Tools

Products and services

• Network cabling and connectivity products
• Audio/Video connectivity products Audio and video connectivity products including BNC, Cinch, Digital Opto, DIN, DisplayPort, DVI, HDMI cables/adapters, speakers, PA (Speakon), signal splitters and amplifiers, SCART, Stereo/Mono, XLR/Microphone cables and adapters, sold to professional AV installers and retailers.
• E-Mobility charging solutions Electric mobility charging solutions including Type 2 charging cables (Mode 3) in helix, spiral and flat designs, mobile charging stations (Mode 2), and accessories, sold to automotive and industrial buyers and EV charging installers.
• Mobile and tablet accessories Mobile device accessories including USB chargers (power supplies, car chargers, charging sets, wireless chargers), cables and adapters (USB-C, Lightning, Micro/Mini-USB), powerbanks, phone holders, and phone cases, sold to retailers and resellers.
• Notebook and PC accessories Computer accessories including cables and adapters (USB, video, network/Ethernet, data/power), hubs and docking stations, PC peripherals (multiport adapters, sound cards, card readers, PC locks, keyboards, mice), PC components, bags and backpacks, notebook power supplies, and security products.
• TV and SAT equipment Television and satellite equipment including coaxial cables (IEC antenna cables for cable TV, F-antenna cables for SAT-TV), reception technology (DVB-T and FM antennas, satellite dishes, LNBs and SAT multiswitches), connectors and installation materials, surface/flush-mount boxes, and cable management.
• Power and electrical products Power and electrical products including caravan and camping CEE cables, power cables (Euro, grounded, extensions, international, outdoor IP44, open ends), DC connection cables/connectors, power strips, extension cords, wireless outlets, power supplies (universal, fixed voltage), timers, travel adapters, voltage converters, and installation accessories.
• Lighting products Lighting products including motion detectors, decorative and Christmas lighting, interior lights (table lamps, ceiling/under-cabinet lights, children's and night lights, floor lights), outdoor lights (floodlights, wall lights, solar lights), work lights, installation and power supply accessories, and light bulbs.
• Workshop equipment and tools Workshop equipment including soldering technology (stations, tips, solder, soldering aids), tools (leisure/home, renovation, repair, crafting, hand tools), sprays (cleaning, cooling/releasing, oiling/greasing, insulating/sealing), and measuring technology (calipers, current/voltage, air pressure, scales).
• Battery products Battery products including standard batteries (alkaline, zinc chloride, lithium), special batteries, photo batteries, button cells, accumulators, industrial batteries (SUB-C, battery packs, LSD-NiMH Ready-To-Use, lithium), lead-acid batteries, chargers, and installation accessories.
• Mounts and mounting solutions Mounting solutions including cable management/cable channels, TV mounts, TV floor stands, monitor arms, speaker mounts, projector mounts, and caravan mounts, sold to AV installers and retailers.
• Goobay private-label brand Wentronic's own brand for electronics accessories including LED lights, tool accessories, powerbanks, USB chargers, and various adapter cables, including sub-brands Goobay Basic (value-oriented) and Goobay Tools (workshop tools and soldering equipment).
• Clicktronic private-label brand Wentronic's private label brand specializing in professional-grade connectivity cables including DisplayPort and other AV cables.
• LAPP MOBILITY EV charging brand Brand offering premium electric vehicle charging cables including spiral and straight Type 2 charging cables up to 22kW, sold to automotive and industrial buyers.
• 3sixT mobile device protection brand Brand offering mobile device protection products including cases, screen protectors, and protection bundles for smartphones, sold through the Asia Pacific regional operations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Conrad Electronic: German B2B/B2C electronics distributor headquartered in Hirschau selling components, cables, tools, and accessories to installers and industrial buyers via its own e-commerce platform — directly comparable European-scale distributor with overlapping catalog and customer base.
• Reichelt Elektronik: German electronics distributor (Sande) operating a multi-country e-commerce platform serving installers, resellers, and end customers with cables, connectors, components, and PC accessories — closely matches Wentronic in size, geographic model, and B2B-leaning catalog.
• RS Components (Electrocomponents): Global industrial and electronics distributor serving maintenance, engineering, and installer customers across Europe and Asia with cables, connectors, tools, and consumables via regional e-commerce sites — direct peer in B2B electronic accessories distribution.
• Distrelec: Swiss-based European electronics distributor (now part of RS Components) serving industrial and installer customers with electronic components, cables, and tools via country-localized e-commerce — directly comparable B2B catalog and European footprint.
• Farnell / element14: Global electronics distributor serving design engineers and installers with components, cables, and accessories through localized country sites — comparable B2B distribution model and broad electronics accessories catalog.
• Mouser Electronics: Global specialty electronics distributor carrying semiconductors, connectors, cables, and accessories to engineers and procurement buyers worldwide, with localized country sites — directly comparable in catalog breadth and B2B e-commerce focus.
• Digi-Key Electronics: Global specialty electronics distributor with extensive cable, connector, and accessory catalog sold to engineers and procurement buyers via a single integrated e-commerce platform — comparable breadth and B2B distribution model.

Broad incumbents

• Arrow Electronics: Large global broad-line electronics distributor serving OEMs and enterprise customers with components, cables, and embedded solutions — overlaps with Wentronic's installer/industrial customer base but at far greater scale and with enterprise software/services breadth.
• Avnet: Global broad-line electronics distributor serving OEMs with components and embedded solutions — overlaps in cabling/connectivity distribution but operates as a much larger incumbent serving design engineers and contract manufacturers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wentronic.de
• LinkedInlinkedin.com/company/wentronic

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wentronic