What Sensis Agency does

Sensis Agency is a privately held, 100% minority-owned integrated cultural marketing agency founded in 1998 in Los Angeles, California, that bills itself as the largest minority-owned advertising agency in the United States. The firm designs omnichannel marketing campaigns spanning paid, owned, and earned media for enterprise and government clients, with a particular focus on reaching multicultural audiences across Hispanic, African American, and Asian American segments. Its core deliverable integrates research and strategy, creative storytelling, digital experiences, paid media (search, social, programmatic, CTV/OTT, broadcast, streaming), amplification (PR, social, influencer, events), and analytics under a single offering branded as "SensisCore," with specialized sub-brands — SensisHealth, SensisEDU, SensisConnect, Government Services, and Law Enforcement — addressing five verticals. Proprietary technology includes the Rider Projection Model (RPM) for transit ridership forecasting built on five years of marketing data, the Enrollment Projection Model (EPM) for higher education, and SensisVUE real-time analytics dashboards tracking CPL, CPA, yield, and ROI. AI-Powered Media Optimization supports audience and creative testing within the SensisEDU practice.

Sensis generates revenue primarily through professional services contracts — project fees, retainer agreements, and government contract vehicles — including a GSA Professional Services Schedule (GS-07F-0615W) and CMAS Contract (3-23-05-1027), giving it direct procurement access across federal, state, and local government. Its GTM motion is sales-led and relationship-driven, executing against government RFPs, direct enterprise outreach, and case-study-led conversion across verticals. Named customers include the U.S. Army, U.S. Census Bureau, CDC, DHS, IRS, LAPD, City of Los Angeles, Metrolink, MARTA, Foothill Transit, AltaMed, CVS Health, Trinity Evangelical Divinity School, Cal State LA, Calbright College, OneWest Bank, Chef Merito, Tadin Teas, Scale Computing, SolveIQ, Sempra Energy, and Metropolitan Water District of Southern California.

The company has expanded through two completed acquisitions — PM3 in October 2021 (adding consumer brand creative, production capabilities, and a Latin American team, plus an Atlanta office) and Sharp & Company in February 2023 (adding 24 employees and Washington, D.C. federal transportation clients such as WMATA). Sharp integration seeded the December 2023 launch of SensisConnect. The agency maintains three offices (Los Angeles headquarters, Washington, D.C., and Atlanta) and reports a headcount in the 101–250 range. No external institutional funding or parent company is disclosed.

Name

Sensis Agency

Legal name

Sensis

Website

https://sensisagency.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Sensis Agency is a 100% minority-owned, integrated cross-cultural marketing agency that designs omnichannel campaigns for federal and state government agencies, healthcare systems, higher education institutions, transportation authorities, law enforcement, and consumer brands serving multicultural U.S. audiences.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Public Affairs & Government Relations (MPAAADAE)

Keywords

• Multicultural marketing services
• Integrated advertising agency
• Government marketing communications
• Higher education enrollment marketing
• Healthcare marketing services

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: Full-service advertising agency providing integrated marketing campaigns, creative services, digital marketing, media buying, and strategic communications primarily to government agencies, healthcare organizations, higher education institutions, transportation authorities, and consumer brands. Revenue generated through project fees, retainer agreements, and government contract vehicles including GSA Professional Services Schedule.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

Sensis Agency is a 100% minority-owned, independent integrated marketing agency that delivers research-driven, cross-cultural advertising and communications campaigns across paid, owned, and earned media. The agency serves federal/state government agencies, healthcare systems, higher education institutions, transportation authorities, law enforcement agencies, and consumer brands, combining cultural insights with data analytics to reach multicultural and underserved audiences.

Product overview

Sensis Agency is an integrated cultural marketing agency that operates as a single unified offering combining technology, data, and cultural insights to create integrated experiences across all media. The agency is organized around specialized sub-brands and divisions including SensisHealth (healthcare marketing), SensisConnect (transportation marketing), SensisEDU (higher education enrollment), Government Services, and Law Enforcement Recruiting. Core services include research & strategy, creative storytelling, digital experiences, paid media (search, social, programmatic, CTV/OTT, broadcast, streaming), amplification (PR, social, influencer, events), and analytics. Proprietary tools include the Enrollment Projection Model (EPM), SensisVUE dashboards, Rider Projection Model (RPM), and SensisResearch capabilities. The agency specializes in multicultural marketing reaching Hispanic, African American, and Asian American markets and operates as a 100% minority-owned, agile independent advertising agency. The portfolio includes products from strategic acquisitions including PM3 and Sharp & Company.

Differentiator

Problem solved

Functional benefit

Brands

• SensisHealth: Healthcare marketing division specializing in leveraging cultural fluency across underserved communities with expertise in behavior change, stigma, and trauma, focusing on improving outcomes and advancing population health and wellness.
• SensisEDU
• SensisConnect

Products and services

• SensisCore Integrated Marketing Services End-to-end integrated marketing agency offering combining research & strategy, creative storytelling, digital experiences, paid media (search, social, programmatic, CTV/OTT, broadcast, streaming), amplification (PR, social, influencer, events), and analytics for enterprise and government clients across paid, owned, and earned media.
• SensisHealth Specialized healthcare marketing division of Sensis Agency that leverages cultural fluency and lived experiences to reach underserved communities, focusing on behavior change, stigma reduction, trauma, and improving population health and wellness outcomes for diverse populations. Serves healthcare payers, providers, health systems, and public health organizations.
• SensisConnect Transportation marketing practice that uses research to create cross-cultural transportation-focused campaigns for regional and national transportation industry clients. Built on the Sharp & Company acquisition.
• SensisEDU Higher education enrollment marketing service using culturally fluent creative, AI-powered media, and CRM-integrated journeys to reach first-generation, adult, graduate, online, and international students. Includes the Enrollment Projection Model (EPM) and SensisVUE dashboards to tie spend to leads, applications, and enrollments.
• Government Services Full integrated advertising, web development, marketing communications, public affairs, and recruitment advertising for federal government agencies across defense, healthcare, census, homeland security, civilian, and law enforcement divisions. Includes GSA Professional Services Schedule contract (GS-07F-0615W) and CMAS Contract (3-23-05-1027).
• Law Enforcement Recruiting Technology-driven advertising solutions for law enforcement agencies to address recruitment challenges, leveraging military recruitment best practices and a five-step recruit journey marketing model tracking candidates from awareness through hiring.

Quantifiable outcome

• TEDS enrollment growth of 25.4% in first year with 17,880 leads generated, CPL of $29.90, CPA of $1,339
• +6 more outcomes

Named customers22 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• Sharp & CompanycoreStrategic or Co-development Partner · 13 February 2023Sensis acquired Sharp & Company, a transportation communication consultancy, expanding presence in Washington, D.C. and enhancing transportation-focused services. The acquisition included Sharp & Company's portfolio of clients such as WMATA and strengthened Sensis' regional and national transportation industry capabilities. The acquisition added 24 employees.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• PMG (Multicultural): Independent media and marketing agency with multicultural capabilities. Comparable to Sensis as a similarly independent, digitally focused agency competing for multicultural digital and media budgets.
• Bromley Communications: Long-standing Hispanic-focused advertising agency. Directly comparable to Sensis as a multicultural agency with similar vertical reach into CPG, government, and consumer brand clients.
• d expósito & Partners: Hispanic-owned and operated advertising agency serving Fortune 500 clients. Directly comparable to Sensis as a minority-owned multicultural agency competing for similar enterprise CPG and government clients.
• Alma: Independent multicultural creative agency focused on Hispanic and Latinx markets. Directly comparable to Sensis in offering multicultural advertising services to enterprise and CPG clients with similar cultural-fluency positioning.
• Lopez Negrete Communications: One of the largest independent Hispanic-focused advertising agencies in the U.S. Directly comparable to Sensis as a similarly positioned independent multicultural agency competing for the same Hispanic and multicultural client base.
• Republica: Independent multicultural and Hispanic marketing agency. Directly comparable to Sensis in providing integrated cross-cultural advertising, digital, and PR services to enterprise and consumer brands.
• Richards/Lerma: Independent multicultural advertising agency with deep Hispanic-market expertise. Comparable to Sensis as a similarly structured independent multicultural agency competing in CPG and government verticals.
• Muse Communications: Multicultural advertising agency specializing in African American, Hispanic, and Asian American consumer markets. Directly comparable to Sensis as a cross-cultural agency with similar target audience breadth and integrated service model.

Broad incumbents

• Ogilvy: Global WPP-owned advertising network with multicultural specialty practices. Comparable to Sensis as a major competitor for large enterprise and government multicultural mandates, but operating as a broad incumbent with far greater scale and resources.
• McCann Worldgroup: Global IPG-owned advertising network with multicultural capabilities (e.g., McCann Hispanic, Casanova). Comparable to Sensis as a major competitor for enterprise and government multicultural work, but as a broad incumbent with deeper resources and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sensisagency
• Facebookfacebook.com/sensisagency
• LinkedInlinkedin.com/company/sensisagency
• Instagraminstagram.com/sensisagency
• TikToktiktok.com/@sensisagency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sensis Agency