Improvate
Improvate is a business development platform founded in 2020 that connects Israeli technology companies with government and enterprise buyers across Central and Eastern Europe through curated in-person delegations, sector-specific conferences, and outsourced BD-as-a-Service offerings.
- Company typePrivate
- Founded2020
- HeadquartersHerzliya, Israel
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Improvate does
Improvate is a privately held business development platform founded in September 2020, headquartered in Herzliya, Israel with operational presence in London and corporate registration in Australia (Improvate the future ltd., ACN 30 607 303 006). The company specializes in connecting Israeli technology and innovation companies — particularly in cybersecurity, defense, homeland security, smart cities, medical technology, and agritech — with government ministries, defense establishments, municipalities, healthcare institutions, and critical infrastructure operators across Central and Eastern Europe, the Balkans, Africa, and the Middle East. Named Israeli clients include Cognyte, GENIO, 4Model, and WISEMON.
The company operates three core service lines: (1) Private Road Show (PRS), a 2-3 day in-person delegation model delivering 5-6 pre-approved high-level meetings per engagement; (2) PRS Online, an outsourced BD-as-a-Service offering providing remote market entry support via market research, outreach, and online meeting coordination on a subscription cadence; and (3) a portfolio of sector-specific conferences and delegations, with events such as the Albania Cyber Summit drawing 40+ Israeli technology companies. The company explicitly characterizes itself as a platform/matching service rather than a technology company, with no proprietary software, algorithms, or technical platforms disclosed.
Revenue is generated through professional-services fees on customized, quote-based engagements with multi-year contracts for in-person delegations and monthly billing for PRS Online. The GTM motion is event-driven and sales-led, leveraging the advisory board's relationships (former Presidents, Prime Ministers, and senior security officials from Bulgaria, Belgium, North Macedonia, and Israel) and a distributed network of local in-country partners. The company is led by co-founders Irina Nevzlin (Chair) and Ronit Hasin Hochman (CEO), with no disclosed external institutional funding.
Improvate firmographics
Firmographics- Name
- Improvate
- Legal name
- Improvate the future ltd.
- Website
- https://improvate.net
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Improvate is a business development platform founded in 2020 that connects Israeli technology companies with government and enterprise buyers across Central and Eastern Europe through curated in-person delegations, sector-specific conferences, and outsourced BD-as-a-Service offerings.
- Ownership category
- akta.pro rank
Where Improvate is headquartered
LocationHeadquarters
- HQ city
- Herzliya
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Improvate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Conference and Delegation Services: Revenue generated from organizing business conferences, delegations, and events that connect Israeli technology companies with international government and business decision-makers. Services include Private Road Shows (in-person 2-3 day delegations) and PRS Online (virtual BD-as-a-Service).
- Business Development Services: International business development as a service providing market research, initial outreach, meeting coordination, and early-stage engagement support for companies expanding into European markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Private Road Show (PRS) - In-person delegation service |
| Subscription | Monthly | PRS Online - BD-as-a-Service |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Improvate product offering
Product offeringCore offering
Improvate is a business development platform that connects Israeli technology and innovation companies with governments, municipalities, and enterprises in Central and Eastern Europe, Africa, and the Middle East. It delivers this through curated in-person delegation programs (Private Road Show), virtual outsourced business development services (PRS Online / BD-as-a-Service), sector-specific conferences and delegations, and SDR services. Target sectors include cybersecurity, defense, smart cities, medical, and agritech.
Product overview
IMPROVATE is a business development platform that connects Israeli technology and innovation companies with global markets, specializing in Cyber, Homeland Security & Defence, Smart Cities, Med-Tech, Agritech, and Water Management sectors. The company operates three core service offerings: (1) Private Road Show (PRS) - an in-person market-entry program with curated business delegations and high-level meetings in target countries; (2) PRS Online - a remote BD-as-a-Service model providing outsourced business development management; and (3) Conferences & Delegations - a portfolio of sector-specific conferences and delegations facilitating connections between Israeli innovators and international decision-makers across Europe, Africa, and the Middle East.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Road Show (PRS)
Quantifiable outcome
- 5-6 significant, pre-approved meetings during each 2-3 day Private Road Show delegation
- +1 more outcomes
Companies that use Improvate
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
Improvate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Improvate partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered key advisory, strategic, key partner and regional.
- Garry Kasparovkey advisoryWorld chess champion and AI expert serves on IMPROVATE's advisory board, providing high-profile endorsement and strategic guidance to the platform.
- President Rosen Plevnelievkey advisoryFormer President of Bulgaria (2012-2017) serves as IMPROVATE representative in Bulgaria, facilitating connections with Bulgarian government and business leaders.
- Yigal Unnakey advisoryFormer Director General of the Israel National Cyber Directorate (2018-2022) serves on IMPROVATE advisory board, providing cybersecurity expertise and connections.
- Maj. Gen. (Res.) Amos Gileadkey advisoryExecutive Director of the Institute for Policy and Strategy (IPS) at IDC Herzliya, former IDF Major General provides defense and security expertise.
- Yves Letermekey advisoryFormer Prime Minister of Belgium serves as IMPROVATE representative in Belgium, facilitating connections with Belgian government and business leaders.
- Vlado Buchkovskikey advisoryFormer Prime Minister of North Macedonia serves as IMPROVATE representative in North Macedonia, facilitating local partnerships and government access.
- ROMARMstrategicRomanian defense industry state-owned enterprise. IMPROVATE arranged first-ever official DEMO-DAY for Israeli companies within ROMARM's active defense industrial facility in Romania.
- CARFILstrategicRomanian defense industry partner collaborating with IMPROVATE for Israeli defense company demonstrations and partnerships.
- Regina Mariakey partnerLeading Romanian private healthcare network. Part of Israeli medical technology delegation to Romania, expressing interest in partnerships and pilot projects.
- Palmedkey partnerRomanian healthcare organization representing 71 private healthcare providers. Participated in Israeli medical technology delegation, exploring partnerships and pilot projects.
- YellowcuberegionalHungarian cybersecurity specialist partner co-organizing Israel-Hungary Cybersecurity Summit in Budapest. 20 years of experience in Hungarian cybersecurity market.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Improvate competitors and assessment
Company assessmentDirect peers
- Start-Up Nation Central: Israeli non-profit that connects Israeli technology companies with global corporations, governments and investors — the closest direct analogue to Improvate's Israel-to-world B2B/B2G matchmaking mission.
- Israel Export Institute: Israel's national trade promotion body, organizing delegations and facilitating Israeli tech exports — directly comparable as a government-backed Israel-to-world business development platform.
- UK Israel Tech Hub: British Embassy initiative that connects Israeli tech companies with UK corporates and government; same Israel-out, single-region-in structure as Improvate's country-specific delegations.
Broad incumbents
- Enterprise Europe Network (EEN): EU-wide business support network that helps SMEs find cross-border partners and access markets across Europe; comparable in the matchmaking and delegation services it provides to EU companies expanding internationally.
- Israel Innovation Authority: Israel's national innovation funding body that supports Israeli tech growth and global partnerships; overlaps with Improvate on the innovation-promotion mandate but operates at national-policy rather than deal-facilitation level.
- MATIMOP (Israel Industry Center for R&D): Israeli agency managing bilateral R&D programs with foreign counterparts; comparable as an Israeli government-linked platform linking local innovators to international (especially European) partners.
Regional players
- Israel-Asia Center: Bilateral organization fostering Israel-Asia business and technology ties; same Israel-out model but focused on Asian rather than CEE corridors.
Others
- Global Cyber Alliance: International cross-sector alliance tackling cyber risk; tangential peer that connects cyber vendors and government buyers globally in a similar high-trust, curated ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Improvate social profiles
Digital presenceImprovate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Improvate leadership team
Management profileNumber of profiles
Profiles8 records
Improvate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Improvate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Improvate
What does Improvate do?
Improvate is a business development platform that connects Israeli technology and innovation companies with governments, municipalities, and enterprises in Central and Eastern Europe, Africa, and the Middle East. It delivers this through curated in-person delegation programs (Private Road Show), virtual outsourced business development services (PRS Online / BD-as-a-Service), sector-specific conferences and delegations, and SDR services. Target sectors include cybersecurity, defense, smart cities, medical, and agritech.
Is Improvate a public or private company?
Improvate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Improvate founded?
Improvate was founded in 2020. It employs 11 to 50 people.
Where is Improvate based?
Improvate is headquartered in Herzliya, Israel, in the Middle East region.
How does Improvate make money?
Two revenue lines are on record. Conference and Delegation Services are the primary driver. The others are business Development Services.
Who are Improvate's main competitors?
Direct peers on record are Start-Up Nation Central, Israel Export Institute and UK Israel Tech Hub. Broad incumbents are Enterprise Europe Network (EEN), Israel Innovation Authority and MATIMOP (Israel Industry Center for R&D). Israel-Asia Center is listed as a regional player. Global Cyber Alliance is listed as an others.
Does Improvate have an API?
No public API is recorded for Improvate.