ASA Safety Supply
ASA Safety Supply is a Georgia-based, Trivest Partners-backed distributor of workplace safety products and PPE, operating a direct-to-customer e-commerce and phone sales channel across 15+ product categories and serving general industrial and commercial buyers with OSHA-compliant equipment and on-site compliance services.
- Company typePrivate
- Founded1984
- HeadquartersLawrenceville, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ASA Safety Supply does
ASA Safety Supply is a regional distributor of workplace safety products and services, founded in 1984 and headquartered in Lawrenceville, Georgia. The company distributes more than 150 product categories spanning the full workplace safety stack, organized into 15+ collections including Fall Protection, First Aid, Hand Protection, Head and Face Protection, Hearing Protection, Lockout/Tagout, Protective Clothing, Respiratory Protection, Safety Eyewear, Signs and Labels, Spill Response, Traffic Safety, and HazMat Response, alongside four professional service offerings — Complete Facility Safety Audits, Hand Protection Surveys, Lockout/Tagout Evaluation and Training, and Respirator Fit Testing. The product mix features both third-party brands (Moldex, Showa, GVS, MCR Safety) and a growing private-label line. Pricing is transactional unit-based with no subscription or recurring billing model.
The company operates a direct-to-customer distribution model via a Shopify-based e-commerce storefront (asasafety.com) with a customer login portal, live chat, and phone sales support, selling individual SKUs at transparent unit prices to both SMB and enterprise buyers. End customers are general industrial and commercial businesses needing OSHA-compliant PPE and facility safety products. ASA Safety generates revenue through one-time product sales and does not appear to monetize software, data, or recurring contracts.
ASA Safety is a portfolio company of private equity firm Trivest Partners LP, which has backed an aggressive acquisition-led growth strategy since at least 2025. The company acquired OccuFit and Occupational Fitness in June 2025, adding occupational health screening, mobile hearing conservation, respirator fit testing, and drug screening capabilities across more than 30 states, and acquired Indiana Safety & Supply in March 2026, extending operations into Indiana and Colorado and adding private-label branded products. No revenue figures, headcount counts beyond a 11-50 employee range, or technology stack details have been disclosed.
ASA Safety Supply firmographics
Firmographics- Name
- ASA Safety Supply
- Legal name
- ASA Safety Supply
- Website
- https://asasafetysupply.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ASA Safety Supply is a Georgia-based, Trivest Partners-backed distributor of workplace safety products and PPE, operating a direct-to-customer e-commerce and phone sales channel across 15+ product categories and serving general industrial and commercial buyers with OSHA-compliant equipment and on-site compliance services.
- Ownership category
- akta.pro rank
ASA Safety Supply industry classification
Industry- Product category
- Workplace Safety Distribution
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Miscellaneous Electrical Machinery, Equipment & Supplies (3690)
- akta.pro primary industry
- Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH)
- akta.pro secondary industries
- Industrial Hygiene & Exposure Control (Noise, Dust, Respiratory) (EDABAEAC), Exposure Control & Program Management (IH Plans, Controls, Training) (EUAHAGAI)
Keywords
Where ASA Safety Supply is headquartered
LocationHeadquarters
- HQ city
- Lawrenceville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
ASA Safety Supply business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: ASA Safety Supply generates revenue through the sale of physical safety products including personal protective equipment (PPE), facility safety products, and private-label branded products. Sales are made directly to customers through e-commerce and phone channels with individual unit pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at unit prices |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
ASA Safety Supply product offering
Product offeringCore offering
ASA Safety Supply distributes and sells workplace safety products, including personal protective equipment (head, eye, hearing, hand, and respiratory protection), facility safety items (lockout/tagout, first aid), and its own private-label brands such as ASAPPE, ASACO, and A.S.A.P. 21. The company also provides professional safety services, including facility audits, hand protection surveys, lockout/tagout evaluation, and respirator fit testing, primarily to industrial and commercial customers in the United States.
Product overview
ASA Safety Supply is a trusted distributor of workplace safety products since 1984, headquartered in Lawrenceville, Georgia, and backed by private investment firm Trivest Partners. The company operates as a multi-category safety supplies platform offering an extensive portfolio of personal protective equipment (PPE) and facility safety products organized into 15+ distinct product categories — including Fall Protection, Flammable Storage and Dispensing, First Aid, Hand Protection, Head and Face Protection, Hearing Protection, Heat Stress Products, Lockout/Tagout, Protective Clothing, Respiratory Protection, Safety Eyewear, Signs and Labels, Spill Response, Traffic Safety, and HazMat Response — as well as 4 professional services (Complete Facility Safety Audits, Hand Protection Survey, Lockout/Tagout Evaluation and Training, and Respirator Fit Testing). The product range spans from individual items (e.g., Moldex respirators, Showa gloves, MCR Safety Ninja gloves) to comprehensive category solutions. ASA Safety has pursued a growth-through-acquisition strategy, expanding via the 2025 acquisitions of OccuFit (occupational health screening) and Occupational Fitness, and the March 2026 acquisition of Indiana Safety & Supply, which added private-label branded products and geographic reach into Indiana and Colorado.
Differentiator
Problem solved
Functional benefit
Products and services
- ASAPPE private-label safety products
- ASACO private-label safety products
- A.S.A.P. 21 private-label safety products
- Personal Protective Equipment (PPE)
- Facility Safety Products
- Safety Audits and Surveys
- Respirator Fit Testing
- Lockout/Tagout Program Evaluation
Companies that use ASA Safety Supply
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
ASA Safety Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ASA Safety Supply partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
ASA Safety Supply competitors and assessment
Company assessmentBroad incumbents
- W.W. Grainger: Largest US MRO/safety distributor operating KeepStock and a national sales force; competes with ASA across nearly every PPE category but at vastly greater scale and with deeper private-label penetration (Grainger Label, Zoro).
- MSC Industrial Direct: National metalworking and MRO distributor with strong safety category presence; comparable business model of broad-line distribution to industrial customers, though with a heavier metalworking skew.
- Fastenal: Industrial supply distributor with onsite vending and a substantial safety product offering; relevant as a peer on channel strategy (direct sales + digital) and end-market overlap with industrial buyers.
- McMaster-Carr: Industrial MRO supplier renowned for catalog depth and operational excellence; relevant comparable on direct e-commerce distribution of maintenance and safety products to industrial buyers.
Direct peers
- Aramsco / North American Safety Products: Safety, environmental, and surface preparation products distributor; one of the closest pure-play comparables to ASA's PPE + facility safety distribution model, including adjacent rental and services.
- Global Industrial Company: Direct-to-business industrial and safety supplies distributor with a strong e-commerce channel; highly comparable to ASA's direct e-commerce + phone sales go-to-market across overlapping PPE categories.
- Zoro (Grainger subsidiary): E-commerce-focused industrial and safety supplies distributor; direct channel comparable to ASA's online storefront strategy with a similar SMB-to-mid-market customer base.
- Majestic Glove: Safety glove manufacturer and supplier with a multi-category hand protection catalog; comparable to ASA's Hand Protection category and representative of branded manufacturers ASA distributes alongside.
- ERB Safety: Manufacturer and distributor of personal protective equipment including head/face, hearing, and eye protection; directly overlaps ASA's product categories and serves similar industrial channels.
- SafeRack (a Justrite company): Provider of loading rack safety equipment, fall protection, and industrial safety solutions; comparable on the safety equipment / engineered solutions overlap with ASA's fall protection and facility safety lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ASA Safety Supply social profiles
Digital presenceASA Safety Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASA Safety Supply leadership team
Management profileNumber of profiles
ASA Safety Supply subsidiaries and ownership
Company hierarchySubsidiaries3 records
ASA Safety Supply funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASA Safety Supply M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASA Safety Supply
What does ASA Safety Supply do?
ASA Safety Supply distributes and sells workplace safety products, including personal protective equipment (head, eye, hearing, hand, and respiratory protection), facility safety items (lockout/tagout, first aid), and its own private-label brands such as ASAPPE, ASACO, and A.S.A.P. 21. The company also provides professional safety services, including facility audits, hand protection surveys, lockout/tagout evaluation, and respirator fit testing, primarily to industrial and commercial customers in the United States.
Is ASA Safety Supply a public or private company?
ASA Safety Supply is a private company. It is classified as private equity controlled and is currently operating.
When was ASA Safety Supply founded?
ASA Safety Supply was founded in 1984. It employs 11 to 50 people.
Where is ASA Safety Supply based?
ASA Safety Supply is headquartered in Lawrenceville, United States, in the North America region.
How does ASA Safety Supply make money?
One revenue line is on record: product Sales.
Who are ASA Safety Supply's main competitors?
Broad incumbents on record are W.W. Grainger, MSC Industrial Direct, Fastenal and McMaster-Carr. Direct peers are Aramsco / North American Safety Products, Global Industrial Company, Zoro (Grainger subsidiary), Majestic Glove, ERB Safety and SafeRack (a Justrite company).
Does ASA Safety Supply have an API?
No public API is recorded for ASA Safety Supply.
What industry is ASA Safety Supply in?
ASA Safety Supply's product category is Workplace Safety Distribution. Its primary akta.pro industry code is IMAOAFAH, Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories), with a secondary code of EDABAEAC, Industrial Hygiene & Exposure Control (Noise, Dust, Respiratory). Its NAICS code is 3345 and its SIC code is 3690.