What Zarbee's does

Zarbee's is a U.S. consumer health brand founded in 2007 by pediatrician Dr. Zak Zarbock, focused on natural wellness products for the pediatric and family segment. The company manufactures and markets a portfolio of approximately 20 active SKUs spanning cough remedies (agave- and honey-based syrups, saline mists, chest rubs), immune support (elderberry gummies and syrups, zinc-based formulations), sleep aids (melatonin gummies and liquids, aromatherapy sprays, massage oils), digestive health (prebiotic fiber with NutraFlora, Bacillus coagulans probiotic), hydration (electrolyte drinks), and vitamins (baby vitamin D, multivitamins). Products are formulated with natural ingredients, free from drugs, alcohol, and artificial additives, and segmented by age — Baby (0+ months), Kids, and Adult — with pediatric-specific formulations such as agave-based cough syrup for infants under 12 months. The underlying technology is formulation science rather than software: proprietary ingredient systems include pectin-based vegetarian gummies, Bacillus coagulans probiotic blends, and NutraFlora prebiotic fiber.

The brand's core commercial advantage is its #1 Pediatrician Recommended positioning in two categories (kids' sleep support and children's cough syrup under 12), reinforced through a Healthcare Professional Relations channel routed via the parent company's Kenvue Pro platform. Zarbee's distributes through direct-to-consumer e-commerce (zarbees.com) with email-driven coupon retention, alongside national retail and pharmacy channels. The company holds no app, no public API, and no disclosed software platform. Headcount is reported at 11-50, reflecting corporate and brand-team personnel only; manufacturing, sales, and supply chain are operated through the parent.

Zarbee's has been a wholly-owned subsidiary of Kenvue Brands LLC since its acquisition by Johnson & Johnson's consumer health division (subsequently spun off as Kenvue Inc. in 2023). Historical equity funding of approximately $24.6 million across five disclosed rounds (2009-2014), with the largest ($14.1M) led by Sorenson Capital in 2014, preceded the J&J transaction. The founder, Dr. Zak Zarbock, retains brand-public visibility as Founder and Chief Medical Officer. Recent strategic motion has been product-line extension into hydration and digestive regularity, bundle/value-pack SKUs, and geographic expansion into Canada (2026 BrandSpark award placement). Revenue is not separately disclosed as Zarbee's is consolidated within Kenvue's reported segments.

Name

Zarbee's

Legal name

Zarbee's, Inc.

Website

https://zarbees.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Zarbee's is a U.S. consumer health brand founded by pediatrician Dr. Zak Zarbock, selling natural pediatric cough, immune, sleep, digestive, hydration, and vitamin supplements across baby, kids, and adult segments via DTC e-commerce and national retail, operating as a subsidiary of Kenvue Brands LLC.

Ownership category

akta.pro rank

Product category

Pediatric Consumer Health Supplements

NAICS

Health and Personal Care Retailers (4561), Food (Health) Supplement Retailers (456191)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Children’s Vitamins & Supplements (CRADAGAJ)

akta.pro secondary industries

Pediatric OTC Medicines (HLAIADAL), Sleep, Stress & Mood Support (HLAIADAG)

Keywords

• Pediatric health supplements
• Natural cough remedies
• Children's vitamins
• Baby immune support
• Melatonin sleep aids

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Consumer health supplements: Direct-to-consumer and retail sales of pediatric health supplements including vitamins, cough remedies, sleep aids, immune support, and digestive health products. Products sold as one-time purchases and through subscription/regular use.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Zarbee's is a pediatrician-founded consumer health brand that develops, manufactures, and sells natural wellness products for babies, children, and adults, including cough syrups (honey- and agave-based), immune support gummies and syrups, melatonin sleep aids, prebiotic fiber digestive products, electrolyte hydration drinks, multivitamins, baby vitamin D, and soothing topical sprays and rubs. All products are formulated without drugs, alcohol, artificial flavors, or dyes, and are positioned as the #1 pediatrician-recommended brand for kids' sleep support and cough relief.

Product overview

Zarbee's is a pediatrician-founded consumer health brand offering natural wellness products for babies, children, and adults. The product portfolio is organized by health need (Cough, Immune Support, Sleep, Digestive Health, Hydration, Vitamins and Supplements) and by age group (Baby, Kids, Adult). Core product lines include: (1) Cough relief products including Baby Cough Syrups with Agave (for 6+ months) and with Honey (for 12+ months), saline nasal mists, chest rubs, and daytime/nighttime formulations; (2) Immune support including Elderberry gummies, Daily Immune Support syrups and chewables, Baby Immune Support syrups, and multivitamin combinations; (3) Sleep support including Melatonin gummies, liquids and sprays, bedtime sprays and massage oils; (4) Digestive health including Prebiotic Fiber powders and syrups with NutraFlora; (5) Hydration with Triple Action Electrolyte drinks; and (6) Vitamins including Baby Vitamin D and comprehensive multivitamins. All products emphasize natural ingredients, are free of drugs and alcohol, and many are allergen-friendly or vegetarian. Products are sold through retail and online channels. The brand is now part of Kenvue (formerly Johnson & Johnson Consumer Health).

Differentiator

Problem solved

Functional benefit

Products and services

• Baby Cough Syrup + Immune with Agave Daytime cough syrup made with organic agave to gently calm and comfort baby's dry throat. Contains zinc for immune support. For ages 6+ months.
• Baby Nighttime Cough Syrup + Immune with Agave Nighttime cough syrup with organic agave, zinc, and chamomile to soothe coughs, support immune system, and promote relaxation before bed. For ages 6+ months.
• Baby Nighttime Cough Syrup + Immune with Honey Nighttime cough syrup with natural dark honey, zinc, and chamomile to soothe coughs, support immune system, and promote relaxation. For ages 12+ months.
• Baby Cough Syrup + Immune with Agave Day & Night Value Pack Convenient value pack with daytime and nighttime cough syrups for babies. Daytime soothes coughs; nighttime adds chamomile for relaxation. Made with organic agave and zinc. For ages 6+ months to 3 years.
• Soothing Saline Nasal Mist with Aloe Saline nasal mist that flushes and cleanses nasal passages while aloe vera moisturizes and soothes. Safe for frequent use by all ages. For ages 0+ months.
• Baby Chest Rub Soothing chest rub with eucalyptus and lavender oils in a beeswax and shea butter balm. Helps soothe baby without harsh chemicals. For ages 2+ months.
• Children's Elderberry Immune Support Gummies Gummies with real elderberry extract and vitamins A, C, D, E and zinc to help support children's immune systems. Free of drugs, alcohol, artificial sweeteners, gelatin. For ages 2+.
• Children's Daily Immune Support Chewables Chewable tablets with vitamins C, D3 and zinc to support children's immune systems year-round. Natural tropical fruit flavor. Formulated without common allergens. For ages 4+ years.
• Children's Daily Immune Support Syrup Tasty elderberry syrup with vitamin C, zinc and elderberry to help support children's immune systems. Made with real elderberry extract. For ages 2+ years.
• Baby Immune Support Syrup Grape-flavored syrup with zinc to support baby's developing immune system. Made with organic agave, a natural nectar safe for babies. For ages 6+ months.
• Children's Sleep with Melatonin Gummies Safe, drug-free melatonin gummy (1mg) to help promote peaceful sleep in children 3+ years. Natural strawberry flavor, sweetened with honey, non-habit forming.
• Children's Sleep Liquid with Melatonin Liquid melatonin supplement (1mg) to help promote peaceful sleep in children 3+ years. Natural mixed berry flavor, drug-free and non-habit forming.
• Children's Gentle Bedtime Spray Chamomile and lavender room spray that creates a calming aroma to help children relax and transition from playtime to bedtime. Safe for ages 0+ months.
• Baby Calming Bedtime Spray Calming lavender and chamomile spray that creates a soothing aroma as part of baby's nap or bedtime routine. Free of artificial fragrances, parabens, petroleum. For ages 0+ months.
• Baby Calming Massaging Oil Calming massage oil with lavender and chamomile to help prepare baby for nap or bedtime. Non-greasy formula, free of artificial fragrances. For all ages.
• Children's Sleep + Immune Gummies Melatonin gummy (1mg) with added immune support from vitamin C, D3, zinc and elderberry. Helps children get sleep essential for healthy immune system. For ages 3+ years.
• Children's Digestive Care Support Prebiotic Syrup Prebiotic fiber syrup with NutraFlora to support digestive health and healthy bowel function. Contains 4g fiber per 10mL serving, sweetened with agave. For ages 1-12 years.
• Children's Complete Multivitamin + Probiotic Multivitamin gummy for kids with probiotic (Bacillus coagulans) to help promote and maintain digestive health. Contains 13 essential vitamins and minerals, sweetened with honey. For ages 2+.
• Children's Complete Multivitamin + Immune Multivitamin gummy with dark honey, 12 essential vitamins and minerals, and real elderberry extract for immune support. Gelatin-free, sweetened with honey. For ages 2+ years.
• Baby Vitamin D Liquid vitamin D supplement (400 IU) to help infants and toddlers absorb calcium and support strong bones and teeth development. Free of drugs, alcohol, artificial flavors. For ages 0+ months.
• Kids Triple Action Hydration Electrolyte Drink Electrolyte drink that replenishes lost electrolytes to help prevent mild to moderate dehydration. Contains 2x the electrolytes of leading sports drinks, with prebiotics and zinc. For ages 1+ year.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mommy's Bliss: Mommy's Bliss sells natural remedies (gripe water, probiotics, cough syrups) for babies and toddlers through similar retail and DTC channels. It is the closest direct competitor to Zarbee's in the natural pediatric cough and digestive categories.
• Hyland's: Hyland's offers homeopathic baby and kids products including cough syrups and sleep aids, occupying adjacent shelf space to Zarbee's in CVS, Walgreens, and Target. It competes on the natural/gentle pediatric positioning.
• Maty's: Maty's produces all-natural cough syrups and immune products for babies and children using honey-based formulations. It competes directly with Zarbee's in the natural pediatric cough category with similar clean-label claims.
• SmartyPants Vitamins: SmartyPants makes premium gummy multivitamins for kids and adults, sold through similar retail and DTC channels. It is a leading direct competitor to Zarbee's children's multivitamin gummy line.
• Culturelle: Culturelle is a leading pediatric probiotic brand owned by i-Health. It directly competes with Zarbee's Children's Complete Multivitamin + Probiotic on digestive health positioning for children.
• Nordic Naturals: Nordic Naturals offers fish oil and vitamin gummies for children with a similar clean-label, pediatrician-friendly positioning. It competes with Zarbee's in the children's supplement category across retail channels.
• Olly: Olly (Unilever-owned) makes gummy vitamins and supplements for kids and adults with playful branding. It is a direct competitor in the kids' multivitamin and sleep gummy categories where Zarbee's competes.
• Boiron: Boiron is the global leader in homeopathic medicines, including a kids' line (Coldcalm, Camilia). It competes with Zarbee's on natural/gentle cough and cold remedies for children at retail.

Broad incumbents

• Nature's Way: Nature's Way is a long-established supplement brand owned by Schwabe. It offers a broad children's supplement line that overlaps with Zarbee's across multiple categories and competes on retail shelf space.

Emerging players

• Wellements: Wellements sells organic baby and kids wellness products including gripe water and vitamins with clean-label positioning. It is a smaller but fast-growing competitor in the same natural-pediatric supplement niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zarbees
• Facebookfacebook.com/Zarbees

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zarbee's