What Probitas Partners does

Probitas Partners, L.P. is an independent, privately-held global advisory and alternatives placement firm founded in 2001 by Greg Hausler (formerly of Credit Suisse First Boston's Private Fund Group) and headquartered in San Francisco. The firm operates four offices (San Francisco, New York, London, Hong Kong) and serves alternative asset managers — primarily sponsors of private equity, credit, real assets, infrastructure, and energy funds — seeking to raise capital from institutional investors. Since founding, Probitas has advised on 174 fund mandates and raised a cumulative $131 billion, maintaining direct relationships with more than 3,000 institutional investors globally.

The firm's product is an integrated advisory platform organized into four service lines: Primary Advisory (core fund placement, single-asset capital formation, LP diligence guidance, and terms optimization); Platform Development (co-invest syndication, LP communications, perception studies, succession planning, GP stake sales); Liquidity Solutions (asset-driven continuation vehicles, GP-led secondaries, LP tender offers, strip sales); and Market Assessment (investor demand calibration and positioning). Probitas operates as a fee-bearing placement agent and advisory firm; pricing is not publicly disclosed and is negotiated per mandate. The firm holds regulatory authorizations across SEC/FINRA (US), FCA (UK), SFC Types 1 & 4 (Hong Kong), JFSA Type 2 (Japan), MiFID2 via Norwegian FSA (EU/EEA), Canadian International Dealer Exemption, and ASIC exemption (Australia), allowing cross-border distribution of US private placement partnerships.

Revenue is generated through professional service fees on placement and advisory mandates; revenue figures are not publicly disclosed. The firm is owned and controlled by its senior leadership (CEO Ray Tsao, CFO Sinead O'Sullivan, founder/senior advisor Greg Hausler) as a limited partnership, with no disclosed institutional or private equity backing. Customer relationships skew to enterprise-sized sponsors across diversified verticals — recent disclosed mandates include energy infrastructure ($900M Conifer Infrastructure Partners I), climate impact (€122.5M Azora European Climate Solutions I), B2B SaaS buyouts (Axiom Equity Fund II), Nordic small-cap (NOK 1.6B Credo III), direct lending ($724M Tree Line Direct Lending IV), power generation ($1.2B Rockland Power Partners V), and opportunistic credit ($514M Monomoy Credit Opportunities Fund III).

Name

Probitas Partners

Legal name

Probitas Partners, L.P.

Website

https://probitaspartners.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Probitas Partners is an independent global alternatives placement and advisory firm that helps alternative asset managers raise capital from 3,000+ institutional investors across private equity, credit, infrastructure, and real assets, with $131B raised across 174 fund mandates since 2001.

Ownership category

akta.pro rank

Product category

Fund Placement and Capital Raising Advisory

NAICS

Investment Banking and Securities Intermediation (523150)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC)

akta.pro secondary industries

Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG), LP Secondaries — Growth Equity Funds (FSAHALAC)

Keywords

• Fund placement services
• Capital raising advisory
• Alternative asset management
• Private equity placement
• Institutional fundraising

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Placement Agent and Advisory Services: Probitas Partners generates revenue by providing capital-raising advisory and placement services to alternative asset managers seeking to raise capital from institutional investors. The firm charges fees for fund placement, advisory services, and ongoing relationship management with institutional investors.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Probitas Partners is an independent global advisory and alternatives placement firm that partners exclusively with alternative asset managers (private equity, credit, real assets, and infrastructure funds) to raise capital from institutional investors. The firm offers integrated advisory, project management, and distribution capabilities organized across four service lines: Primary Advisory (fund placement and capital formation), Platform Development (co-invest syndication, LP communications, perception studies, succession planning), Liquidity Solutions (secondaries, GP-led continuation vehicles, LP tender offers, strip sales), and Market Assessment (investor intelligence and demand calibration). Revenue is generated primarily through placement agent and advisory fees on fund mandates.

Product overview

Probitas Partners offers a unified advisory and alternatives placement platform rather than discrete software products. The firm provides integrated capital raising services organized into four interconnected service lines: Primary Advisory handles core fund placement and capital formation; Platform Development supports co-investment, LP relations, and succession planning; Liquidity Solutions facilitates secondaries and GP-led transactions; and Market Assessment delivers investor intelligence to optimize fundraising positioning. Together, these services help sponsors raise capital from institutional investors across the private markets ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Advisory Core capital raising service offering primary fund placement, single asset capital formation, specialized project management, LP diligence guidance, terms optimization, and allocation advisory for private equity and alternative investment funds.
• Platform Development Strategic services including co-invest syndication, LP communications and AGM preparation, LP perception studies, product development, succession planning, and GP stake sale considerations for fund managers.
• Liquidity Solutions Secondary market services encompassing asset-driven continuation vehicles, GP-led opportunities, secondaries including end-of-life continuation solutions, LP tender offers, and strip sales.
• Market Assessment Market intelligence service that assesses trends and opportunities, integrates investor feedback, calibrates investment demand, and optimizes positioning during fundraises to drive momentum.

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• FINRAcoreOthersProbitas Funds Group, LLC is a member of FINRA and SIPC, providing regulatory oversight and investor protection compliance for securities operations.
• Securities and Exchange Commission (SEC)coreOthersRegistered with the SEC for securities placement activities in the United States.
• Financial Conduct Authority (UK)coreOthersUK entity authorized and regulated by the Financial Conduct Authority for investment advisory and placement activities in the United Kingdom.
• Securities and Futures Commission (Hong Kong)coreOthersProbitas Hong Kong Limited is licensed to carry on Type 1 and Type 4 regulated activities in Hong Kong.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Evercore (Private Funds Group): Evercore's Private Funds Group is one of the largest dedicated placement agents globally, advising GPs on fundraising across private equity, credit, real assets, and infrastructure. Probitas competes directly with Evercore on mid- and large-cap fund placements, though Evercore has broader advisory coverage (M&A, restructuring).
• Houlihan Lokey (Capital Markets): Houlihan Lokey's Capital Markets group includes a dedicated fund placement practice advising GPs on fundraising across alternatives. Overlapping coverage in primary placement with a larger overall investment banking franchise.
• PJT Partners (Park Hill): PJT Partners' Park Hill franchise is a leading alternatives placement agent acquired by PJT, providing primary fundraising, secondaries, and GP-led solutions. Directly comparable to Probitas across product suite and target GP client base.
• Eaton Partners: Eaton Partners (a wholly-owned subsidiary of Stifel Financial) is one of the largest independent fund placement firms, advising GPs across private equity, credit, real assets, and infrastructure globally. Directly competes with Probitas on mandates of all sizes.
• Atlantic-Pacific Capital: Atlantic-Pacific Capital is a boutique placement agent focused on PE, private credit, and real assets fundraising. Head-to-head competitor with Probitas in the mid-market placement segment and frequently cited as a talent-exchange peer (multiple alumni on both teams).
• Lazard (Private Capital Advisory): Lazard's Private Capital Advisory Group advises GPs on fundraising across PE, credit, real assets, and infrastructure. Directly competes with Probitas on primary placement mandates, with a similar global LP coverage model.
• MVision Private Equity Advisers: MVision is a London-headquartered placement agent advising GPs on private equity and private credit fundraising. Direct competitor in European placement mandates, and a frequent employer of Probitas alumni and vice versa.

Broad incumbents

• StepStone Group: StepStone is primarily a large-scale private-markets investment consultant and secondary buyer but also operates advisory and placement-related services for GPs. Comparable through its GP advisory offerings and institutional investor network, though its core business is consulting/secondaries rather than primary placement.
• UBS (Private Funds Group): UBS's Private Funds Group within its Investment Bank is a major captive placement agent for alternatives GPs. Overlaps with Probitas on larger fund mandates, though UBS offers placement as part of a much broader capital-markets and wealth-management platform.

Emerging players

• Alpine Capital Partners: Alpine Capital is a boutique placement agent focused on emerging managers and first-time funds. Competes with Probitas in the emerging-manager segment where Probitas's select-client model is most active, though Alpine is smaller and more niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/probitas-partners

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Probitas Partners