New Route

What New Route does

New Route is a solution provider in the science and technology field. They are trading companies with specialized services and support. They offer a portfolio ranging from life science products to computing.

Name

New Route

Legal name

New Route, Inc.

Website

https://www.newroute.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

New Route provides science and technology field.

Ownership category

akta.pro rank

Product category

Scientific Research Equipment Distribution

NAICS

Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Laboratory Analytical Instruments (3826)

akta.pro industry

PRIMARYHDACAOAK

HPC-as-a-Product / On-Prem Managed HPC (Integrated Hardware + Ops)

Hardware, Technology & Telecom/Computing Hardware & Peripherals/High-Performance Computing (HPC) Systems

SECONDARYHDACAOAB

HPC Clusters & Scale-Out Compute (x86/ARM)

Hardware, Technology & Telecom/Computing Hardware & Peripherals/High-Performance Computing (HPC) Systems

SECONDARYHDACAOAD

AI/HPC Converged Systems (Hybrid Training/Simulation)

Hardware, Technology & Telecom/Computing Hardware & Peripherals/High-Performance Computing (HPC) Systems

SECONDARYHDACAOAI

HPC Cooling, Power & Infrastructure (Liquid Cooling, Racks, Power Delivery)

Hardware, Technology & Telecom/Computing Hardware & Peripherals/High-Performance Computing (HPC) Systems

Keywords

• High-performance computing
• Life science equipment
• Scientific research solutions
• HPC infrastructure
• Laboratory instruments distribution

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HPC Equipment Sales: Sale of high-performance computing equipment including workstations, servers, storage, networking, and GPU systems. Solutions are customized and sold as complete turn-key systems.
2. Life Science Equipment Distribution: Distribution of laboratory equipment including microplate readers, centrifuges, PCR systems, incubators, microscopes, and histology instruments from multiple manufacturers.
3. Professional Services: Services including project development, international procurement support, installation, training, and local warranty support for delivered products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

New Route is a global trading company that supplies, integrates, and supports High-Performance Computing (HPC) infrastructure and Life Science laboratory equipment to research-driven organizations. Its HPC portfolio covers workstations, servers, storage, networking, AI systems, and software from partners such as NVIDIA, HPE, Intel, and AMD, delivered as turn-key cluster solutions. The Life Science portfolio distributes laboratory instruments (microplate readers, centrifuges, PCR systems, bioreactors, microscopes, histology equipment) from more than 15 manufacturers, accompanied by installation, training, and local warranty support.

Product overview

New Route provides Science & Technology solutions across two main divisions: High-Performance Computing (HPC) and Life Science. The HPC portfolio includes end-to-end solutions with HPE Cluster Solutions, servers, storage (including HPE CRAY ClusterStor), networking, and power systems, complemented by NVIDIA DGX platforms (DGX A100, DGX Station A100, HPE Apollo 6500 Gen10 Plus) and AI infrastructure for deep learning and machine learning workloads. The Life Science division offers a comprehensive range of laboratory instruments including Agilent BioTek multi-mode readers (Cytation 5, Cytation 1, Epoch), Analytik Jena real-time PCR systems, Diagenode ultrasonicators, Electrolab bioreactors, Hermle centrifuges, and related consumables and automation accessories. The company serves universities, research institutions, pharmaceutical, agriculture, military, and government sectors with both product supply and specialized support services.

Differentiator

Problem solved

Functional benefit

Products and services

• High-Performance Computing (HPC) Solutions

Quantifiable outcome

• 25 years of experience serving scientific community
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• NVIDIAcoreTechnology or IntegrationNVIDIA partner providing DGX systems including DGX A100 Station, DGX A100, NVIDIA A100 Tensor Core GPU, and NVIDIA AI Starter Kit. New Route is an authorized seller and integrator of NVIDIA enterprise AI and HPC solutions.
• HPE (Hewlett Packard Enterprise)coreTechnology or IntegrationHPE solution provider and Silver Partner offering HPE Apollo 6500 Gen10 Plus, HPE ProLiant servers, and HPE CRAY ClusterStor storage solutions for HPC deployments.
• IntelmajorTechnology or IntegrationTechnology partner providing processors for HPC and server solutions.
• AMDmajorTechnology or IntegrationTechnology partner providing AMD EPYC processors and AMD Instinct accelerators for HPC and AI workloads.
• Mellanox (NVIDIA)majorTechnology or IntegrationNetworking technology partner providing high-speed interconnect solutions for HPC clusters.
• Agilent BioTekcoreChannel Partner/ Reseller/ DistributorExclusive distributor of Agilent BioTek products including microplate readers (Cytation series, Synergy series, Epoch), washers, dispensers, and imaging systems for Life Science research.
• Analytik JenamajorChannel Partner/ Reseller/ DistributorDistributor of Analytik Jena qTOWER real-time PCR thermal cyclers, UVP photodocumentation systems, and other molecular biology equipment.
• DiagenodemajorChannel Partner/ Reseller/ DistributorDistributor of Diagenode Bioruptor ultrasonicators for chromatin shearing, cell disruption, and sample processing applications.
• LabconcomajorChannel Partner/ Reseller/ DistributorDistributor of Labconco freeze dryers, biological safety cabinets, sample concentrators, glassware washers, and evaporators.
• HermlemajorChannel Partner/ Reseller/ DistributorDistributor of Hermle centrifuges including high-speed, universal, microcentrifuge, and large-volume models.
• Electrolab BiotechmajorChannel Partner/ Reseller/ DistributorDistributor of Electrolab FerMac bioreactors and fermenters for microbiology and cell culture applications.
• ResononmajorChannel Partner/ Reseller/ DistributorDistributor of Resonon hyperspectral imaging systems for laboratory, outdoor, and airborne remote sensing applications.
• MoticmajorChannel Partner/ Reseller/ DistributorDistributor of Motic microscopes, digital cameras, and slide scanners for Life Science research.
• MR SolutionsmajorChannel Partner/ Reseller/ DistributorDistributor of MR Solutions preclinical MRI imaging systems for in vivo imaging research.
• TSE SystemsmajorChannel Partner/ Reseller/ DistributorDistributor of TSE Systems animal physiology and behavior equipment including metabolic cages, telemetry systems, and motor analysis solutions.
• IITC Life ScienceminorChannel Partner/ Reseller/ DistributorDistributor of IITC analgesia and pain research equipment including plethysmometers, hot plate tests, and Von Frey systems.
• Histo-lineminorChannel Partner/ Reseller/ DistributorDistributor of Histo-line histology instruments including microtomes, cryostats, tissue processors, and embedding centers.
• Yamato ScientificminorChannel Partner/ Reseller/ DistributorDistributor of Yamato spray dryers and solvent recovery systems for laboratory applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Insight Enterprises: Global IT solutions and distribution provider with a sizable HPC, AI infrastructure, and data center practice. Comparable because it sells NVIDIA DGX and HPE systems into enterprise and research buyers with integration services, though at much greater scale and global breadth than New Route.
• CDW: Large multi-segment IT reseller with a dedicated HPC and data center category. Comparable to New Route as a channel partner for NVIDIA, HPE, and Intel into universities and research institutions, with significantly broader product depth and US/Canada focus.
• Avnet: Global electronic components and IT solutions distributor with embedded compute and HPC offerings. Comparable to New Route's distribution model across multiple technology vendors, though Avnet operates at a vastly larger scale across a much broader product set.
• Fisher Scientific (Thermo Fisher): Global Life Science laboratory equipment and consumables distributor serving academic, pharmaceutical, and government research. Comparable to New Route's Life Science distribution division, particularly for instruments from brands like Thermo Fisher, Eppendorf, and similar manufacturers.
• Avantor: Global distributor of laboratory products and life science equipment to biopharma, healthcare, education, and government. Comparable to New Route's Life Science distribution arm, particularly for product breadth and multi-vendor portfolio across research customers.

Direct peers

• Silicon Mechanics: Specialist HPC cluster integrator building custom x86 and GPU compute, storage, and networking solutions for research and enterprise. Closely comparable to New Route's HPC cluster design, integration, and turn-key delivery business for academic and scientific customers.
• Nor-Tech: HPC cluster integrator focused on custom supercomputing solutions for government, research, and academic customers. Comparable to New Route in target buyer, NVIDIA/HPE-based cluster offerings, and custom integration services.
• Colfax International: HPC and AI systems integrator providing custom compute, storage, and networking solutions with deep NVIDIA and Intel partnerships. Comparable in HPC cluster build-to-spec delivery model and emphasis on AI/ML workloads in research environments.
• Microway: US-based HPC integrator designing custom GPU compute, storage, and cluster solutions for research and AI workloads. Comparable to New Route as a niche integrator serving HPC buyers with turn-key systems and consulting.
• Thinkmate: Custom HPC, AI, and storage system builder serving academic, government, and commercial research customers. Directly comparable in building NVIDIA/HPE-based cluster systems with installation and support services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/newrouteusa
• Facebookfacebook.com/newrouteusa
• LinkedInlinkedin.com/company/new-route-inc

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Route