Traffic Digital

What Traffic Digital does

Traffic Digital is a Dubai, United Arab Emirates-based full-service digital agency founded in 2008, operating as a private, for-profit company with a headcount in the 101-250 range. The firm reports having served more than 1,000 clients across the Middle East region, and is led by CEO Dominic Gothard and Managing Director Kamran Shahid. Its website (wewanttraffic.com) and "Traffic" branding suggest a core orientation toward digital marketing, performance media, and website traffic generation services for regional clients.

The aggregated source data additionally contains extensive information about a separate entity, "Apizeus777," described as an Indonesian-facing online gambling platform founded circa 2025 with foreign server infrastructure. The source data itself flags that this material has no apparent connection to Traffic Digital. Accordingly, that content is not treated as descriptive of Traffic Digital for the purposes of this analysis, and any product, technology, partnership, revenue, or geographic inferences drawn from it have been excluded. As a result, this description is necessarily limited to the firmographic and leadership signals available; product-level, technology, pricing, and revenue mechanics for Traffic Digital are not established by the input.

Name

Traffic Digital

Legal name

Apizeus777

Website

https://wewanttraffic.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

101–250 employees

Short description

Traffic Digital is a Dubai-based full-service digital agency founded in 2008, serving more than 1,000 clients across the Middle East with a headcount of 101-250 employees. Leadership includes CEO Dominic Gothard and Managing Director Kamran Shahid.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Gaming Platform Commission: Platform aggregates slot games, live casino, sportsbook, and other gambling products from multiple third-party game providers. Revenue generated through player wagering activity on the platform, taking a commission or rake from transactions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Traffic Digital is a Dubai, UAE-based full-service digital agency offering end-to-end digital marketing, web design and development, SEO, social media, and creative services. The firm has served more than 1,000 clients across the Middle East region since its founding in 2008, delivering integrated digital campaigns and online presence solutions for businesses.

Product overview

Apizeus777 is a single unified online gambling platform that aggregates games from multiple third-party providers. The platform operates through a web interface and Android mobile app, offering access to slot games, live casino, sportsbook, crash games, arcade, poker, e-sports betting, lottery (togel), and cockfighting (sabung ayam). Users access games through provider aggregators listed on the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services
• Web Design and Development Website design, build, and development services delivered as part of the agency's full-service offering to clients seeking an online presence.
• Search Engine Optimization (SEO) Search engine optimization services to improve organic visibility and rankings for client websites in target markets.
• Social Media Marketing Social media campaign management and content services across platforms for brand awareness and engagement.
• Creative and Branding Services Creative design and brand development services supporting campaigns, websites, and digital content for clients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered major and core.

• Pragmatic PlaymajorTechnology or IntegrationLeading slot and casino game provider integrated into the platform, offering popular titles like Gates of Olympus, Sweet Bonanza, and Wolf Gold. Multiple promotional tournaments and cash drop campaigns hosted on the platform.
• PG SoftmajorTechnology or IntegrationMobile-focused slot game developer providing titles like Mahjong Ways, Treasures of Aztec, and Wild Bounty Showdown to the platform.
• MicroGamingmajorTechnology or IntegrationEstablished gaming software provider offering slot games and casino content integrated into the platform.
• HabanerocoreTechnology or IntegrationSlot game provider with titles like Koi Gate and Glory Of Rome featured on the platform.
• JilicoreTechnology or IntegrationAsian gaming provider offering slot and arcade games with daily tournament promotions on the platform.
• Hacksaw GamingcoreTechnology or IntegrationCrash game and slot provider featuring titles like Wanted Dead or a Wild and Aviator, with regular tournament promotions.
• Evo Gaming (Evolution Gaming)coreTechnology or IntegrationLive casino provider offering real-time dealer games integrated into the platform.
• Nex4DcoreTechnology or IntegrationLottery/togel provider integrated into the platform for number betting games.
• SBO SportsbookcoreTechnology or IntegrationSports betting platform provider offering pre-match and live sports wagering integrated into the platform.
• Saba SportsbookcoreTechnology or IntegrationVirtual and real-event sportsbook provider integrated for sports betting products.
• NXPAYcoreTechnology or IntegrationPayment gateway provider enabling QRIS, virtual account (VA), and e-money (OVO, DANA) payment processing for deposits and withdrawals.

Scale indicators2 records

Expansion highlights2 records

Direct peers

• Leo Burnett Middle East: Global creative network with a substantial Dubai-based Middle East operation providing advertising, digital, and brand-building services to regional brands; directly competes for the same client roster as Traffic Digital.
• Netizency: Dubai-based independent digital and social media agency serving MENA brands with social, content, and digital advertising services; comparable in regional focus and boutique full-service digital agency positioning.
• FP7 McCann (McCann Worldgroup MENA): One of the largest full-service advertising networks in the Middle East with headquarters in Dubai, offering creative, media, digital, and PR services to regional and global clients — directly comparable to Traffic Digital's full-service digital agency positioning in the same MENA market.
• Serviceplan Group Middle East: Largest independent European agency group with Middle East operations, providing full-service digital and integrated marketing to regional brands; comparable in independent full-service positioning versus global network competitors.
• TBWA\Raad: Omnicom-owned creative agency headquartered in Dubai with deep Middle East roots, offering advertising, digital, and brand strategy services to regional clients — closely comparable in scope and regional focus to Traffic Digital.
• Crowd (UAE): UAE-based independent digital and social media agency founded in 2010, serving regional brands with similar mid-market full-service offerings; directly comparable in size, geography, and digital-first orientation.
• Ogilvy Middle East: WPP-owned full-service advertising and communications network with a major Dubai hub, offering integrated creative, media, PR, and digital services — a direct competitor for mid-market and enterprise brand clients across MENA.
• Wunderman Thompson Middle East: WPP-owned integrated agency with Dubai presence combining creative, data, and technology services for MENA brands; comparable as a full-service digital and marketing partner serving similar client profiles.

Broad incumbents

• Publicis Groupe Middle East: Global advertising holding company with extensive Middle East operations across creative, media, digital, and PR brands; relevant as a broader incumbent whose regional agencies compete with Traffic Digital for the same enterprise client mandates.

Others

• VMLY&R Middle East:

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/TrafficDigital_
• LinkedInlinkedin.com/company/traffic-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traffic Digital