What Cubro does

Cubro® Ltd. is a privately held New Zealand healthcare equipment distributor and solutions integrator, founded in 1983 and headquartered in Tauranga. The company curates, distributes and services a broad catalogue of clinically-engineered medical and mobility equipment — hospital and aged-care beds, hoists and transfer systems, wheelchairs, pressure-care mattresses, paediatric, infection-control, assisted-bathing, theatre, medical/respiratory, and falls-prevention equipment — sourced from third-party manufacturers (Skytron, Etac, DeVilbiss, Philips, Mangar, Levo, bock, BMB, Silvalea and others) and supplemented by owned product families including the Alera® pressure-care range and Milano® furniture line.

The company operates an integrated four-segment go-to-market covering aged care, community care, hospital care and wholesale, supported by five physical NZ showrooms (Tauranga, Auckland, Wellington, Nelson, Christchurch), an Australian office in Mulgrave (Victoria), dedicated NZ and AU freephone sales lines, a nationwide retail stockist network, and bespoke in-house engineering services branded as Cubro Design® and Cubro CraftLab. It also runs a dedicated operating-theatres business unit (Cubro OpRitech) and a consumer mobility sub-brand (Cubro Mobility Hub). The business is ISO 9001 and ISO 13485 certified, Great Place to Work NZ certified, and is led by Managing Director John Custardo; pricing is quote-based across all segments.

Revenue is generated through hardware sales (primary), recurring service/parts/maintenance via the Asset Pulse service platform (managed services), wholesale distribution to retail stockists (transaction-based), and bespoke design-and-installation projects (professional services). There are no publicly disclosed revenue, headcount or funding figures of substance beyond a small 2015 Callaghan Innovation grant, and the company operates without external venture or private-equity capital visibility.

Name

Cubro

Legal name

Cubro® Ltd.

Website

https://cubro.co.nz

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Cubro is a New Zealand-based, privately held distributor and service provider of clinical healthcare and mobility equipment (beds, hoists, wheelchairs, pressure care, theatre and infection-control systems), serving aged-care, community-care, hospital and wholesale customers across New Zealand and Australia since 1983.

Ownership category

akta.pro rank

Product category

Medical Equipment Distribution

NAICS

Home Health Equipment Rental (532283), Consumer Goods Rental (5322)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• Healthcare equipment distribution
• Medical mobility equipment
• Aged care solutions
• Hospital care equipment
• Pressure care mattresses

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Healthcare equipment sales: Primary revenue stream from sale of medical, mobility, beds, hoists, pressure care, infection control, theatre and paediatric equipment across NZ and AU. Sells directly to aged care, community care and hospital customers and through wholesale/stockist partners to retail/end consumers. Pricing is quote-based rather than publicly listed.
2. Cubro Service (service, repair, spare parts): Recurring aftermarket revenue stream from service jobs, maintenance contracts, repairs, parts supply, and Asset Pulse asset management across installed equipment base; an urgent service line (0800 373 930) supports break/fix and planned maintenance.
3. Wholesale distribution: Bulk/wholesale supply of mobility and daily living equipment (scooters, walking frames, wheelchairs, bathroom products, beds, pressure care) to a nationwide NZ network of retail stockists and mobility stores.
4. Bespoke design and installation projects: Project-based revenue from Cubro Design® and Cubro CraftLab delivering custom healthcare furniture and tailored adaptive/clinical solutions for aged care, community, and hospital customers (e.g. design-and-install projects per customer testimonials).

Pricing tiers

Go-to-market motion4 records

Core offering

Cubro distributes, integrates and services a curated portfolio of clinical and mobility healthcare equipment across New Zealand and Australia — including beds, hoists, wheelchairs, pressure care, operating theatre systems, infection control, paediatric and daily living aids — sold to aged care, community care, hospital care and wholesale customers. The company supplements distribution with in-house bespoke design and fabrication (Cubro Design®, Cubro CraftLab) and an aftermarket service/maintenance offering (Cubro Service / Asset Pulse).

Differentiator

Problem solved

Functional benefit

Brands

• Cubro OpRitech: Operating theatres business unit (cubroopritech.com).
• Cubro Design
• Cubro Mobility Hub
• Cubro CraftLab

Products and services

• Cubro Healthcare Equipment Portfolio Distributed portfolio of medical and mobility equipment sold across aged care, community care, hospital care and wholesale channels in NZ and AU — encompassing beds, hoists, wheelchairs, pressure care, theatre equipment, infection control, paediatric and daily living aids.
• Cubro Aged Care Solutions Equipment bundle for aged care facilities: ergonomic bedroom furniture, advanced beds with pressure care, transfer solutions (mobile and pool hoists), medical/respiratory equipment and mobile showering.
• Cubro Community Care Solutions Equipment bundle for community-based clinicians: powered and manual wheelchairs, paediatric equipment, mobile showering/transfer systems (overhead and freestanding), beds and pressure care solutions for home use.
• Cubro Hospital Care Solutions Equipment bundle for public and private hospitals: operating theatre equipment and precision lighting, sterile storage, respiratory systems, medical gas, wheeled mobility and ergonomic hospital equipment.
• Cubro Wholesale (Mobility & Daily Living) Wholesale supply of mobility and daily living equipment (mobility scooters, walking frames, wheelchairs, daily living aids, bathroom products, beds, pressure care, supportive seating) to a nationwide NZ network of retail stockists and mobility stores via bulk/wholesale terms.
• Cubro Service (Maintenance, Repair & Asset Pulse) Recurring service, maintenance, repair, spare parts and Asset Pulse asset management offering for installed healthcare equipment — supporting lifecycle maintenance, repair tracking and parts enquiries, with an urgent service line for break/fix and planned maintenance.
• Cubro Design® Bespoke Furniture Service Custom-made aged care and healthcare furniture (chairs, dressers, wardrobes, overbed tables) tailored to customer specifications, materials and dimensions, delivered as project-based solutions for aged care, community and hospital customers.
• Cubro CraftLab Bespoke Adaptive Equipment In-house engineering and maker capability within the community care division for designing and fabricating tailored assistive solutions and bespoke adaptive equipment for individual users.
• Cubro Opritech Operating Theatre Solutions Integrated operating theatre solutions delivered through a dedicated Cubro Opritech sub-brand — operating tables (e.g., Skytron 3603 UltraSlide), surgical lighting, pendants, sterile storage and precision positioning aids for hospital theatres.
• HUR by Cubro Senior Gym Equipment Strength and wellness gym equipment tailored for seniors, offered under a sub-brand partnership with HUR within Cubro's aged-care portfolio.
• Alera® Pressure Care Product Family Owned Alera® brand of alternating air mattresses (AutoSense, DynaLine), visco/foam mattresses (Airline, Flowline, Formline, Prestige, Sereneline, Viscoflo) and pressure cushions, providing graded pressure-injury prevention solutions for home and hospital care.
• Milano® Electric 3-Section Bariatric Examination Bed Milano® electric 3-section bariatric examination bed (article code 1210) sold through the Cubro Beds/Examination tables category for clinical and bariatric use.

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Medline Industries: One of the largest global medical-equipment and supply distributors — competes for hospital framework contracts in infection control, medical storage, and consumables where Cubro also participates.
• Permobil: Global manufacturer of powered wheelchairs, seating, and mobility solutions — overlaps with Cubro's powered-wheelchair category (mid-wheel drive, bariatric, standing, alternative controls).
• Drive DeVilbiss Healthcare: Global manufacturer and distributor of mobility, respiratory, and daily-living products — Cubro distributes DeVilbiss oxygen concentrators, nebulisers, and suction units, making it a principal partner and a broad incumbent peer.
• Etac: Nordic manufacturer of mobility, transfer, hygiene, and seating equipment distributed by Cubro in NZ/AU — a key principal supplier and a broad incumbent peer whose product line Cubro represents.
• Hillrom (Baxter International): Global medical-technology incumbent in hospital beds, falls prevention, and integrated care solutions — overlap with Cubro's hospital-care and falls-prevention categories at a much larger scale.
• Arjo: Global medical-device manufacturer and distributor focused on patient handling, hygiene, beds, and pressure care — a broader incumbent whose product lines (hoists, beds, DVT/pressure care) overlap heavily with Cubro's catalogue.

Direct peers

• Patient Handling (NZ): New Zealand distributor of patient handling, mobility, and aged-care equipment — directly comparable to Cubro in product category and target customer segments in NZ.
• Aidacare: Australian specialist distributor and supplier of healthcare equipment, mobility, and aged-care solutions across ANZ — directly comparable to Cubro in product mix, customer base, and go-to-market.
• Independence Australia: Australian distributor of mobility, daily-living, and healthcare equipment to aged care, disability, and community-care customers — closely overlaps Cubro's community-care and wholesale channels.

Others

• HUR (Finland): Finnish manufacturer of strength and rehabilitation gym equipment for seniors — Cubro operates 'HUR by Cubro' as its aged-care gym equipment line, making HUR an enabling partner/peer rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Cubro_NZ
• Facebookfacebook.com/cubro.co.nz
• LinkedInlinkedin.com/company/cubro

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cubro