Mark Morris Dance Group

Name

Mark Morris Dance Group

Legal name

Mark Morris Dance Group

Website

https://markmorrisdancegroup.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Performing Arts & Dance

NAICS

Dance Companies (71112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Contemporary & Modern Dance (MPAGADAB)

akta.pro secondary industries

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Fitness Classes (e.g., Zumba) (HSADABAD)

Keywords

• Modern dance performances
• Dance education classes
• Community dance programs
• Performing arts company
• Dance training programs

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Performance Ticket Sales & Touring Engagements: Revenue from ticket sales and presenter fees for live performances of the Dance Group and Music Ensemble, including annual Joyce Theater seasons, international touring, and festival appearances (e.g., American Dance Festival).
2. Adult Class Tuition (Drop-in, Class Cards, Monthly Passes, Intro Series): Recurring and transactional revenue from adult dance classes at the Mark Morris Dance Center: drop-in rates ($20/$22/$26), 5- and 10-class cards, recurring monthly subscription pass (4 classes $80/month or 8 classes $152/month auto-renewed), 6-week intro series ($132), and 3-for-$55 new student offer.
3. Children & Teen Programs Tuition: Revenue from The School at the Mark Morris Dance Center, serving children 18 months to 18 years, including Early Childhood, Children & Teens, Adaptive & Sensory Friendly Dance, Junior Company, Student Company, Family Classes, and Dance Camps, plus Specialized Study programs (e.g., Arts Immersion Fellowship).
4. Space Rentals & Subsidized Rehearsal Space: Revenue from renting the 9-studio Dance Center facility to community and nonprofit organizations, plus the Subsidized Rehearsal Space Program; ancillary rental events including birthday parties, private and group lessons.
5. Education Consulting Services: Fee-for-service revenue from MMDG Education and Dance for PD® staff providing customized consultations, workshops (1.5–2 hours), and 12-month ongoing program-systemization support to dance educators, administrators, and cultural organizations.
6. Ballet Licensing: Licensing royalties from works by Mark Morris (22 works commissioned by ballet companies worldwide); managed by Tina Fehlandt, Ballet Licensing.
7. Donations & Institutional Giving: Philanthropic revenue from individual donors, board fundraising (e.g., Mark Morris: Above & Beyond campaign 2016-2020), foundations, and corporate giving, supporting free/discounted community programming and live music.
8. Online Store (Merchandise & Publications): Revenue from e-commerce sales of merchandise and publications via the company's online store, including Mark Morris' memoir "Out Loud" co-written with Wesley Stace.
9. Wellness Center Services: Revenue from the on-site Wellness Center at the Dance Center, offering services to members and class takers.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels6 records

Core offering

Mark Morris Dance Group is a nonprofit modern dance company that develops, produces, and tours live dance and music performances alongside a comprehensive dance education and community engagement program. It operates the Mark Morris Dance Center, a 9-studio facility in Brooklyn offering classes for adults, children, and teens, and runs the internationally recognized Dance for PD® program for people with Parkinson's disease.

Product overview

Mark Morris Dance Group operates a unified arts organization rather than a software platform, anchored by the Mark Morris Dance Group (the performing dance company), the MMDG Music Ensemble, and the Mark Morris Dance Center in Brooklyn. The Mark Morris Dance Center serves as the physical hub connecting all sub-products: Adult Programs (including the 6-Week Intro Series and Drop-in Classes), The School (children and teens programming), Specialized Study, Professional Development for dance educators, Education Consulting Services, Dance for PD®, Space Rentals, and the Wellness Center. The digital layer consists of Mark Morris Digital (online media) and the Mark Morris Digital Dance Center (markmorrisdancecenter.tv on-demand platform), which extend the in-person offerings via streaming content and virtual classes delivered over Zoom and managed through the Mindbody registration system. Community Engagement Programs tie these pieces together alongside The Look of Love production, the MMDG Store (powered by BigCommerce), and consulting/email subscription touchpoints.

Differentiator

Problem solved

Functional benefit

Brands

• MMDG Music Ensemble: The Dance Group's own accompanying musicians, formed in 1996, which tour and perform live music with the company.
• Mark Morris Dance Center
• Dance for PD®
• Mark Morris Digital

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

24 partnerships are on record, tiered flagship, core and minor.

• Harkness Center for Dance Injuries at NYU Langone HealthflagshipStrategic or Co-development PartnerLong-standing partnership providing professional dancers with subsidized/discounted access to adult classes at the Dance Center. Operationalized through the "Harkness Healthy Dancer Initiative at the Mark Morris Dance Center." Also serves as MMDG's external Physical Therapist and a named member of the External Team.
• Dance/USAcoreStrategic or Co-development PartnerMMDG is a member of Dance/USA, the national service organization for professional dance.
• Downtown Brooklyn Arts AlliancecoreStrategic or Co-development PartnerMMDG is a member of the Downtown Brooklyn Arts Alliance; Executive Director Nancy Umanoff serves on the board.
• Downtown Brooklyn PartnershipcoreStrategic or Co-development PartnerExecutive Director Nancy Umanoff serves on the board of the Downtown Brooklyn Partnership.
• Double M Arts and Events (Michael Mushalla)coreChannel Partner/ Reseller/ DistributorExternal Booking Representative for MMDG's touring engagements. Michael Mushalla, [email protected], 917.864.4137.
• Greenberg Traurig, LLP (Mark S. Selinger)coreImplementation/ SI/ Consulting PartnerExternal Legal Counsel. Mark S. Selinger (also Vice-Chair of MMDG's Board) is a partner at Greenberg Traurig specializing in securities, M&A, and emerging blockchain matters.
• PKF O'Connor DaviescoreImplementation/ SI/ Consulting PartnerExternal Accountant for the organization.
• American Dance FestivalflagshipChannel Partner/ Reseller/ DistributorFestival host and presenting partner; MMDG returns to ADF regularly, including July 2-4, 2026 at Reynolds Theatre, Durham, NC. MMDG's artistic director also received the Samuel H. Scripps/American Dance Festival Award for Lifetime Achievement.
• The Joyce TheaterflagshipChannel Partner/ Reseller/ DistributorNYC presenting venue partner; MMDG returns annually for multi-week seasons (e.g., July 14-26, 2026).
• The Metropolitan OperaflagshipStrategic or Co-development PartnerLong-standing commissioning/collaboration partner for Mark Morris-directed opera productions, including Orfeo ed Euridice and appearances by MMDG dancers in Metropolitan Opera productions.
• English National OperacoreStrategic or Co-development PartnerCommissioned and co-produced Mark Morris productions including King Arthur and Four Saints in Three Acts.
• The Royal Opera, Covent GardencoreStrategic or Co-development PartnerProduced Mark Morris-directed productions including Platée.
• San Francisco BalletflagshipStrategic or Co-development PartnerMultiple commissions including Sylvia, Sandpaper Ballet, Maelstrom, Pacific, and Beaux; lighting designs by James F. Ingalls.
• Brown University — Careers for Common GoodminorStrategic or Co-development PartnerMMDG hosts interns from Brown's Careers for Common Good in Summer 2026.
• Bloomberg Summer Arts InternshipminorStrategic or Co-development PartnerMMDG hosts Bloomberg Summer Arts interns in Summer 2026.
• PENCIL's Ladders for LeadersminorStrategic or Co-development PartnerMMDG hosts PENCIL Ladders for Leaders interns in Summer 2026.
• Mindbody (Class Registration & Billing)coreTechnology or IntegrationClass registration, waitlist management, monthly pass auto-billing, and class card management are operated through Mindbody for the Adult Programs at the Mark Morris Dance Center.
• Zoom (Class Streaming)coreTechnology or IntegrationSelect drop-in adult classes are also streamed online via Zoom; students receive a Zoom link in their email confirmation upon registration.
• BigCommerce (Online Store)coreTechnology or IntegrationOnline store (markmorrisdancegroup.mybigcommerce.com) for merchandise and publication sales powered by BigCommerce with 128-bit SSL.
• Greenhouse (Applicant Tracking)coreTechnology or IntegrationOpen positions are listed on Greenhouse's job board (boards.greenhouse.io/markmorrisdancegroup).
• Columbia University College of Physicians and Surgeons (Narrative Medicine)minorStrategic or Co-development PartnerDavid Leventhal designed and teaches a dance-based course embedded in the Narrative Medicine curriculum at Columbia University.
• David S. Weiss, MD (Orthopedist)minorOthers
• Jessica Lassiter, PT, DPT, ATCminorOthers
• Jeff Cohen (Hilot Therapist)minorOthers

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alvin Ailey American Dance Theater: The most direct U.S. peer to MMDG: a New York-based modern dance company of comparable scale and prestige, also founded by a single legendary choreographer, that combines a touring company, an educational mission, and a community extension program (Ailey Extension) — closely paralleling MMDG's company + school + community model.
• Paul Taylor Dance Company: Major American modern dance company with a comparable institutional scale, repertory depth, and NYC base. Operates a touring company with affiliated school programs, making it a structural analogue to MMDG in the modern dance nonprofit category.
• Martha Graham Dance Company: Historic modern dance company based in NYC that licenses and stages a deep inherited choreographic repertory — directly comparable to MMDG's 150+ work repertory and ballet licensing operations — while also running educational and community programming.
• Pilobolus: Modern dance company of similar scale that blends touring, commercial/innovation work, and education programming, including a notable shadow-based repertoire. Comparable as a mid-sized modern dance nonprofit with diversified revenue from performance, licensing, and teaching.
• Hubbard Street Dance Chicago: Mid-sized American modern dance company with a substantial education and community programming arm. Comparable in scale, mission, and the combination of touring repertory plus school-based engagement, though anchored in Chicago rather than NYC.
• Bill T. Jones/Arnie Zane Company: NYC-based modern dance company led by a single celebrated founder-choreographer, producing touring work and educational programming. Closely mirrors MMDG's founder-led artistic identity and nonprofit touring + education model.

Broad incumbents

• New York City Ballet: A substantially larger New York dance institution with a permanent home (Lincoln Center), a much larger company roster, and a broad educational/community footprint. Overlaps with MMDG on NYC dance audiences, presenting partnerships, and education but at a fundamentally larger scale and with a classical (not modern) core repertory.
• American Ballet Theatre: One of the largest U.S. ballet companies and a major commissioner/licensor of choreographic work — including works by Mark Morris. Overlaps with MMDG on ballet commissioning, licensing royalties, and presenting relationships, while operating at a much larger institutional scale.

Regional players

• Batsheva Dance Company: Internationally renowned modern dance company of comparable artistic stature, anchored in Tel Aviv rather than NYC. Comparable as a similarly scaled modern dance company with a deep repertory, touring presence, and education programming, but in a different geography.

Others

• Trinity Laban / The Laban Centre: Major UK-based dance training and performance institution combining conservatory education with company programming. Adjacent to MMDG's hybrid school-plus-company model and community education arm, especially relevant given the international touring footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MarkMorrisDance
• Facebookfacebook.com/markmorrisdancecenter
• LinkedInlinkedin.com/company/mark-morris-dance-group
• Instagraminstagram.com/markmorrisdance

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mark Morris Dance Group